Online marketing SONY..

1. Mid term : Direct And Online Marketing Made by : Inderpreet Singh Gaba Roll No – M09070034

3. One of leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and proffesional markets;

5. Headquarters : Konan, Minato-ku, Tokyo, Japan

6. Chairman, CEO and President : Howard Stringer

7. Vice Chairman : RyojiChubachi

8. Employees : 167,900 (as of March 2010)Sony Corporation

9. Areas of Operation

11. Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own.

12. At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of kanji to spell its name.Sony Corporationソニー株式会社 Sony Corporationソニー株式会社

13. Affiliated Companies (Japan) Sony Bank Inc. Sony Broadband Solutions Corporation Sony Broadcast Media Co., Ltd Sony Chemical & Information Device Corporation Sony Computer Entertainment Inc. Sony Computer Science Laboratories, Inc., Sony Digital Network Applications Inc. Sony Disc & Digital Solutions Inc. Sony EMCS Corporation. Sonny Assurance Sony Manufacturing Systems Corporation Sony Marketing (Japan) Inc. Sony Music Communications Inc. Sony Music Distribution (Japan) Inc. Sony Music Entertainment (Japan) Inc. Sony Energy Device Corporation. Sony Engineering Corporation Sony Enterprise Co., Ltd. Sony Facility Management Corporation Sony Finance International, Inc. Sony Financial Holdings, Inc. Sony Global SolutionsInc. Sony Human Capital Corporation. Sony Institute of HigherEducationShohoku College Sony Life Insurance Co., Ltd. Sony LSI Design Inc.

14. Affiliated Companies (Outside Japan) Sony Americas Holding,Inc Sony Australia Ltd. Sony Benelux B.V. Sony Berlin G.m.b.H. SONY BMG MANAGEMENT CO., LLC Sony BMG Music Entertainment SONY BMG MUSIC ENTERTAINMENT BV Sony Brasil Ltda. Sony Broadband Entertainment Inc. Sony Capital Corporation Sony Computer Entertainment America Inc. Sony Computer Entertainment Europe Limited. Sony de Mexico S.A. de C.V. Sony Deutschland G.m.b.H. Sony Device Technology (Thailand) Co., Ltd. Sony Electronics Asia Pacific Pte Ltd. Sony Electronics Inc. Sony Electronics (Singapore) Pte. Ltd. Sony Korea Corporation Sony Latin America Inc. Sony Magnetic Products Inc. of America Sony Malaysia Sdn. Bhd. Sony Corporation of Hong Kong Ltd. Sony Corporation of Panama, S. A. Sony (China) Limited Sony Corporation of Hong Kong Ltd. Sony Corporation of Panama, S. A. Sony (China) Limited

16. To reconstruct Japan and to elevate the nation's culture through dynamic technological and manufacturing activities;

17. To promptly apply highly advanced technologies which were developed in various sectors during the war to common households;

19. To actively participate in the reconstruction of war-damaged communications network by providing needed technology;

20. To produce high-quality radios and to provide radio services that are appropriate for the coming new era;

21. To promote the education of science among the general public.Continued..

22. SONY Group Organization

24. Sony Pictures Entertainment,

25. Sony Computer Entertainment,

26. Sony BMG Music Entertainment,

27. Sonny Ericsson,

28. Sony Financial HoldingsSony’s Business Operations

29. SONY Products

30. Evolution of Famous SONYProducts (Television)

31. Evolution of Famous SONYProducts (Camera’s)

32. Evolution of Famous SONYProducts (Personal Audio)

33. Facts and figures Year ended 2008 Year ended 2009 Source : sony.net

34. Revenue by Business Segment Source : sony.net

35. List Of Acquisition by SONY Corporation

36. Contd…

37. Operative Revenue And Income Source: www.annualreports.com

38. ROE and Free Cash Flow Source: www.annualreports.com

39. Capital expenditure and R&D Investment Source: www.annualreports.com

40. SONY’s Tripod for Success

41. Sony Online Marketing

42. Official Website

43. Sony Newsletter

45. If all the pages likes are summed up it comes out to 10274452 likes by worldwide users of facebook, of which playstaion attracts a huge number of like at facebook.

46. It has launched a new contest wherein the company is inviting people at play station headquarters for a gaming competition.facebook

53. Adwords by Google

54. Social Mention

55. Twingly.com

56. SONY Official Channel on You Tube

57. Featured Video’s on You Tube

58. Sony E-mail Marketing

60. 2004, Sony launched its first online tutorial, providing tips and information on digital photography, and it has since expanded to four.

61. Entitled Sony 101, it provides four "campuses" for online visitors: personal computing, home entertainment, digital photography, and business solutions for the small business.Sony's new Internet marketing secret

63. The content is generic to the industry and generally free of Sony marketing messages, apart from a sidebar that pops up throughout the course offering relevant Sony products.Continued..

65. "We wanted it to speak to changes in technology and industry-widePurpose of the Tutorial Promotion

68. Emailvision's software allows Sony to target its customers through a triggered email cycle, based on when they register their product.

69. A personalised email is sent at timed intervals, such as 30 or 60 days after registration, with specific offers and promotions as well as tips on how to best use the specific registered Sony product.Sony Extends Email Marketing Contract with Emailvision

71. "By targeting existing customers with relevant and personalised information on a regular basis, we have to be sure that we are using the right solutions.

72. "Sony is a great example of where email marketing is helping to maximise such relationships and ensure greater marketing success."Continued..

74. www.sony.net

75. www.sony.pl

76. www.sony.com

77. www.annualreports.com

78. Scribd.comBibliography

79. Thank You