Deep Industry provides IT services focused on digital transformation, including product engineering, enterprise services, and technology infrastructure. It has over 300M in annual revenue and strong growth rates. It focuses on travel, retail/distribution, and software vendors through strategic acquisitions and industry-specific platforms and solutions. Deep Industry has a global presence and long-term strategic partnerships with Fortune 500 customers, and aims to accelerate growth through its technology expertise, customer focus, and talented workforce.

1. Deep Industry,
Technology & Customer focus
that make a Difference
to your business with ITDEPTH MAKES A DIFFERENCE
Product Engineering
Enterprise IT Services
Technology Infrastructure
GO DEEPER
Deep Industry,
Technology & Customer focus
that make a Difference
to your business with IT

2. Setting the Context
Strong
performance trend
• Services revenue
+17%, PAT +30%
• Customer wins &
awards
Strategy &
execution in place
• Industry & solution
focus
• Strategic acquisitions
Intent
• Update stakeholders
on underlying
fundamentals
• Inputs to accelerate
further

3. Touched 300M USD+ p.a. revenues and 35M USD+ EBIDTA with a 3 Yr CAGR of 16% and 56%
26 new clients in FY 15-16.
31% of total revenues from digital services in FY 16
FY 2015 – 16 Highlights
IP & platforms solutions for digital business
• Rezopia Travel Platform
• Brick & Click Retail Platform
• Advanced Supply Chain Software
• Travel & Retail Analytics Platform
• Unified Enterprise Mobility Platform
Strategic acquisitions to strengthen footprint as
an industry specific digital solutions provider
• Halosys Inc : Unified Enterprise Mobility
Platform (www.halosys.com)
• IBIS Inc. : Advanced Supply Chain Software
Solutions (www.ibisinc.com)
Key awards –
• Magellan Travel Weekly Silver 2014-15
• Microsoft hybrid cloud & infrastructure
finalist 2016
• Microsoft Country Partner 2016
• hybris most innovative partner 2012
• Zinnov Leadership Zone for Product
Software Engineering 2011 - 15

4. Industry & segment focus…
Travel
32% of Revenue
TO | OTA | Corporate | Air | Rail
Key Customers
• World leading Tour Operator
• Top NA Corporate Travel Co
Software Vendors
30% of Revenue
ERP | SCM | Travel | Retail
Key Customers
• Global Software Leader
• Top SMB ERP Co
Retail & Distribution
26% of Revenue
Hyper | Grocer | Apparel | CPG | Industrial
Key Customers
• World leading Retailer
• Global F&B CPG Leader

5. …with a range of specialist technologies…
Leading Packages Emerging Platforms Own IP Assets
Most Innovative
Partner 2012 Global ISV Partner
Cloud Partner of Year
Technology Excellence Recognitions

6. …integrated industry platform & IP led solutions…
Modern Distribution PlatformTravel Experience Platform OmniChannel Retailing Platform
Unified Enterprise
Mobility Platform
Integrate horizontal component platforms into industry specific vertical platforms
Agility | Innovation | Scalability
B2C & B2B
Ecomm Platform
Unified Data
Analytics Platform

7. and long term strategic partnership approach…
Governance
Leadership Role
Strategic Metrics
Value Co-Creation
SLAs & Outcomes
Co Investment in IP
TECHNOLOGY | SKILLS | ASSETS | PROCESSES
CUSTOMER SPECIFIC CENTRE OF EXCELLENCE CCoE Charter
 Domain Knowledge
 Technical Knowledge
 Knowledge Management
 Innovation
 Process & Capability
 Reusability
Decade+ Fortune 500 customer
relationships with sustained value delivery
Over 50% of current services revenue from
customers with > 10 Year relationship
Innovative Engagement & Commercial Models
Project Based Outsourced
Output Based Build Operate Transfer
Turnkey Managed Joint Ventures

8. Enabling a World Leader in Travel
Retail stay ahead of the digital
business shift
Evolution from Store + E Commerce to Omni
channel business
• 20%+ YoY digital sales growth, 50%+ digital
revenue
Front Office to Back Office IT systems services
• 300+ team of On-site and Off-shore mix; 30%
saving in IT costs, est > 50Mn E p.a.; 50+ core
applications transitioned, modernized; >80%
Managed Services
“Sonata is a very important extension of the team
and over the years has made a significant
contribution to our success in serving our
customers better than anyone else in our business
sector.” Director IT
to make a difference to business
10 Year Partnership Milestone

9. Business Need: Upgrade reservations systems across core Rail and ancillary package sales
Solution: Rezopia Travel SAAS customized to next gen reservation systems
• Manage Services, Schedules, Inventory, Fares and Rules
• Multi-channel booking engine – web, call center, stations and agents
• Dynamic shopping cart with ancillaries like hotels, transfers and activities
• Integration to back end SAP ERP for Financial data integration
Business Benefits: Cost effective, quick transition from legacy systems & continuous feature upgrades with releases
Customer
experience and
ancillary revenue of
a leading ANZ Rail
Operator
to make a difference to business

10. “Sonata has been an important partner in our … journey for
over a decade. The expertise they bring to the table makes them
a valuable part of the ecosystem.., its partners and customers
who seek to get more out of our enterprise class business
solution. This 10 year anniversary is a significant milestone in
our relationship with Sonata and we look to newer horizons
ahead.” VP Engineering
Enabling the success of a new ERP
from a Global Software Co
Engineering services
• Engaged in Beta One thru to global roll-out
• Verticalization – industry specific ERP offerings
• Cloud Engineering for new release
Value Added Services
• Engineering and integration services to ISVs
• Managed support with SLA based models
• Go-to-Market partner with marquee Fortune
500 clients wins and project implementations
10 Year Partnership Milestone
to make a difference to business

11. A versatile portfolio of solutions
Solution Area Enterprise ISV
Digital
• Omni Channel Commerce
• Mobility
• Analytics
• Social
• Platform Engineering
• Cloud Engineering
• Mobile & UI/UX Engineering
• Analytics Enhancement
Lifecycle Services
• ADM / AMS
• Testing
• Implementation & Roll Outs
• DevOps & CloudOps
• Sustenance Engineering
• Professional Services
• Support
• Ecosystem Services
Infrastructure
• IMS
• Licensing
• Managed Services Centers
• DevOps platforms
• Managed Engineering Factory
Turnkey partner across a range of emerging & core technology needs

12. inputs at every stage of a transformation journey
Products
Business Models
Business Processes
Understand the impact of technologies to
develop strategies to add business value
through digital products, business models
and business processes.
Program
Implementation
Develop transformation vision, objectives,
and roadmap to achieve set goals.
Formulate Design, Architecture,
Implementation plan & execute it as per the
set plan.
Business
Strategy
Transformational
Journey

13. A team nurtured to make a difference to you…
Deeper Roles
through exposure to
newer technologies,
business context & cross-
functional work. Learn
more by doing more
Customer Impact
face clients directly
early. Constantly assess
how impactful your
output is on the
customer’s business
Freedom
work in a manner & style
of your choosing.
Ideate and contribute
solutions within broad
boundaries
Growth
Get noticed and nurtured
by leadership directly, to
further build one of the
fastest growing IT
companies!
Well rounded, innovative professionals who are willing
to go the extra mile for customer’s success!
Our Employer Value Proposition

14. North America
Atlanta, GA
Redmond, WA
Dallas, TX
Fremont, CA
Ann Arbor, MI
Princeton, NJ
UK
London
India
Development Centers:
Bangalore (3) Hyderabad (1)
Offices: Bangalore, Chennai, Delhi,
Hyderabad, Kolkata, Pune, Mumbai
Germany
APAC
Singapore
Middle East & Africa
Qatar, Dubai
Development Centers
Engagement Footprint and
Sales Offices
Australia
Sydney
Europe
(Netherlands, Denmark,
Norway, Iceland)
APAC
Thailand, Vietnam, Singapore,
Philippines ,Indonesia, Malaysia
Redmond Development Center
accessible across the globe

15. DEEPER CLIENT
COMMITMENT
Customer-specific Centers
of Excellence
Decade+ Relationships
THE TEAM
Thought Leadership
Customer Commitment
Execution Excellence
GLOBAL REACH
NA | Europe
Asia | ANZ
INDUSTRY FOCUSED
Travel | Retail &
Distribution | ISV
TRACK RECORD WITH
FORTUNE 500 CLIENTS
Best Practices
Proven Solutions
DEEP TECHNOLOGY
EXPERTISE
World Class Alliances
Products, Platforms, IP
A partner who can make a difference to IT led change agendas
QUALITY
SEI CMMi Level 5
ISO9001
ISO20000/27000
SOCIAL
RESPONSIBILITY
Supporting IT Projects
with Social impact

16. © Sonata Software Ltd, 2016. Confidential.
Corporate
info@sonata-software.com
www.sonata-software.com
North America
Rajiv Puri
rajiv.puri@sonata-software.com
Asia
Ananth Padmanabhan
ananth.padmanabhan@sonata-software.com
Europe
Rajeev Rege
rajeev.rege@sonata-software.com
ANZ
Rakesh Munigala
rakesh.munigala@sonata-software.com
www.linkedin.com/company/sonata-software
www.facebook.com/sonatasoftware
www.twitter.com/sonata_software
THANK YOU!
GO DEEPER
Make a difference to
business with IT
For more info, please reach out to:
Arun Sriram
Head - Marketing & Communications
arun.sriram@sonata-software.com