This document summarizes ICBC's journey to implement Information as an Asset (IAA) principles across their organization to drive business transformation. Key points include: ICBC's early failed IAA attempt in the 1990s; their new IAA journey beginning in 2010 to transform their business model and drive cultural change; embracing information as a strategic asset and implementing data governance; and lessons learned around treating IAA as a long-term journey that must be business-led to fully realize benefits like predictive analytics and faster decision-making.

1. ICBC’s IAA Journey (Take 2) Using IAA to Drive Real Business Transformation in P&C Insurance Richard Lee Director Business Information Program (INFO) & Data Governance Office

2. The ICBC & IBM IAA Partnership Enabling better decision making Faster time to value Reduced risk Best total cost of ownership Common ValuesThe Underpinnings of Success Integrity Dedication to Customers Accountability Caring Trust and personal responsibility in all relationships Dedication to every client's success Innovation that matters, for our company and for the world

3. Presentation Topics Overview of Insurance Corp of British Columbia (ICBC) Our Early IAA Journey (Version 3 – circa 1997) Our New IAA Journey (Take 2 – 2010 onward) Transforming our proprietary business model to a standards-based one Driving Cultural Change across the Enterprise Embracing “Information as an Asset” Achieving our Analytics Vision e.g. Predictive Claims Lessons Learned and Progress so far Concluding Remarks

4. Overview of ICBC The Insurance Corporation of British Columbia (ICBC) is a Canadian provincial Crown corporation established in 1973 to provide universal auto insurance to B.C. motorists Mandatory and optional (Competitive) insurance products (Uniline P&C Provider) Revenue >$3.6B >3 million policies written ~ 1 million claims/year processed Major investments in Road Safety Initiatives Also responsible for driver licensing, vehicle licensing & registration and toll/fee collection > 2.75 million vehicles registered > 3.1 million licensed drivers Tickets (contraventions), bridge tolls & other fees collection We collect vast amounts of information and need to manage it as an asset. Information Management from an end-to-end view Information as a service offering to all consumers Data Governance as a core discipline

5. Our early IAA Journey NGIS Program – circa 1997 Next Gen Insurance focus Object-oriented vision Joint development approach IAA Version 3 licensed Ended in Disaster and Recrimination IAA went dormant IBM banished to the woodshed ICBC “internalized” its focus until 2009

6. Our new IAA Journey (Take 2) Large Scale Business Transformation Program Fundamentally change the business model to support long-range strategy Straight-through Claims processing (Customer) Predictive Claims (Finance & Customer) Skills-based Claims Routing (Employee Engagement) Information as a service across the enterprise Services-driven application & information infrastructures Re-invested in IAA/IIW to “accelerate transformation” Information Architecture Claims & Policy Systems Deployment (COTS) Services Architecture Cultural change across the organization

7. ICBC Information Vision Broker 2014 Strategic Goals ICBC Moments of Truth The Customer Analytically-Optimized Business Processes Improve Customer Perception I buy/renew Customer Insights* Sales Pricing* I license Improve Employee Experience Predictive Claims* Financial Oversight I claim Underwriting Licensing I amend Maintain Financial Security ERM/Solvency II I cancel Future Analytics- Driven Foresight Customer LTV Attractive Products Retention (Optional Insurance) Fraud Mitigation Best Offers (Claims) Customer Experience Employee Engagement Risk Assessment BICC Business Analytics Reporting. & Ad Hoc Performance Measurement Business Information Project (INFO)* Enterprise Information Subject Areas Data Governance Enterprise Information Management * Transformation Program Specific Rich/Robust/Reliable Information Sources

8. Information Transformation at ICBC Future State Legacy

9. Business Information Transformation Goals Replace legacy infrastructure & business practices with industry leading solutions & standards-driven activities Move from siloed data by application/business division to a centralized-information environment to service the entire enterprise Leverage a common business terms glossary and enterprise information model to align all behavior & assets Use data governance to drive cultural & behavioral change Drive BI (self-serve) and Business Analytics across all areas of the business and at all levels of decision making Catalyze a services-driven capability for Application and Data Integration

10. Current State of Information Assets No common vocabulary of business terms. Early stages of formalized information governance. Limited classification of information assets. Silos of data and information. Minimal leverage of deep information sources. Elusive single version of the truth. Culture lacks information management and exploitation disciplines.

11. Business Information Program (INFO) The INFO Project isresponsible for the development of the Enterprise Information Strategy (EIS), which outlines the vision for Enterprise Information Management at ICBC. Enterprise – across all divisions Information – raw data and data with context (structured & unstructured) Strategy – common plan for achieving information management goals Key Objectives Allow use of rich information sources to create deeper insights into Customer needs and sensitivities Empower employees with deep information and analysis capabilities to make timely, fact-based decisions Further optimize financial performance by having deeper insights into the business from both a real-time and forward-looking basis

12. INFO Project at a Glance

13. Our Focus on iaa

14. IAA Catalyzes Change & Benefits at Many Levels Business Requirements Business Analysis High-Level Design Program Development Low-Level Design Architecture Testing High Level Business Requirements Impact Analysis Test Case Development Services Systems Infrastructure Use Cases Code Generation Business Terms & Definitions Code Maintenance Functional Specifications ODS Testing Process Modeling Data Models Detailed Program Design Debugging Business Measures & KPIs Data Warehouse Business Rules Business Components Traceability

15. IAA Accelerates Our Services-lead Approach Business Participants Service Providers Channels Services Business Services COTS Legacy Custom External Process Services Employee Workplace Claims Forms Policy PLM Create Quote Underwriter Underwrite Customer Workplace Under- writing Claims Update Policy Customer Browser External Admin Claim Party PLM Broker Workplace Analyst Collabora- tion Rules Email Update Party Bind & Issue Content GIS Agent / Broker Electronic Business Gateway ODS Regulators & Government Integration (ESB) Infrastructure / Technology Services Information Services Systems Mgmt Services MDM Security & Access Supplier / Broker Systems

16. Lessons Learned IAA is a journey, one that must be lead by the Business in order to deliver on its full capabilities. In spite of being highly abstract, IAA provides extreme focus for business transformation planning and execution. We are early in our “Take 2 Journey” but accelerating our activities through a close working relationship with the Labs and its Practitioners. IAA is not for the faint of heart!

17. Questions & AnswersTo Follow-up:Richard Leerichard.lee@icbc.comTel: 604-982-1366Mobile: 604-833-6411

18. BACKUP SLIDES

22. Reduce manual intervention to provide efficient XML data management using ACORD standardsMDM – IIW Asset DB2 pureXML for ACORD templates

23. IBM’s SOA Reference Architecture applied to ICBC Business Innovation and Optimization Services Facilitates better decision-making with real time business information Interaction Services Enables collaboration between people, processes & information Process Services Orchestrates and automates business processes Information Services Manages diverse data and content in a unified manner IT Service management Development Services Enterprise Service Bus Facilitates communication between services Integrated environment for design and creation of solution assets Manages and secure services, applications, and resources Business App Services Builds on a robust, scalable, and secure services environment Access Services Facilitates interactions with existing information and application assets Partner Services Connects with trading partners Infrastructure Services Optimizes throughput, availability and performance