Lcf swimsuits final5
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LCF Swimsuits produces customizable women's bathing suits in approximately 10 styles. They aim to target women ages 18 to 35 by offering variety in colors, styles, and designs at accessible price points. The company analyzes competitors and plans to differentiate itself by allowing customers to fully customize their suits. It intends to promote the personalized suits through word-of-mouth and distribute them in local boutiques and shops initially.
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The document discusses an online fashion and beauty retailer called The business that sells over 50,000 branded and own label products across 7 countries. It aims to increase its global reach and profits as 97% of its potential growth lies outside its home market of the UK. To achieve this, the business needs to improve promotional strategies and social media presence by increasing engagement on platforms like Facebook, creating online fashion videos, sponsoring TV shows abroad, holding promotional events, and better catering content to different countries. It has a large marketing budget that could be used more efficiently on the key components outlined to further global awareness and sales.
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This document discusses ASOS, an online fashion and beauty retailer based in the UK. It establishes that ASOS was founded in 2000, offers over 40,000 products including branded and own brands, and has over 1.3 million active customers. The document then analyzes ASOS's strengths, weaknesses, opportunities, and threats. It also discusses how ASOS uses concepts like product life cycle, Boston Matrix, promotion strategies, and extension strategies to manage their business and product portfolio. The key lessons are around understanding product life cycles to inform strategies, using the Boston Matrix to drive innovation, and the importance of marketing techniques for company planning and success.
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Victoria's Secret is a lingerie brand that was founded in 1977 by Ronald Raymond with a focus on personalization and creating a sophisticated shopping experience. The brand targets fashion-conscious females aged 25-40 and expanded its target demographic in 2004 with the launch of the Pink line targeting younger women aged 18-24. Victoria's Secret differentiates itself through its use of supermodels, annual fashion show, focus on intimate apparel, brand loyalty programs, and innovative bra technologies.
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This document discusses Asos.com, an online fashion retailer based in the UK. It details Asos' target demographic of 16-34 year olds, its large online presence with over 13 million unique visitors and shipping to 190+ countries. The document proposes a social media and digital advertising campaign for Asos across Facebook, YouTube and Google AdWords to increase brand exposure and website traffic internationally. It provides a proposed budget and pricing of $15,000 for a month-long campaign managed by the author. The goal is to attract new and returning customers to express their positive experiences and increase recurring business for Asos.com.
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The document discusses an online fashion and beauty retailer called The business that sells over 50,000 branded and own label products across 7 countries. It aims to increase its global reach and profits as 97% of its potential growth lies outside its home market of the UK. To achieve this, the business needs to improve promotional strategies and social media presence by increasing engagement on platforms like Facebook, creating online fashion videos, sponsoring TV shows abroad, holding promotional events, and better catering content to different countries. It has a large marketing budget that could be used more efficiently on the key components outlined to further global awareness and sales.
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This document discusses ASOS, an online fashion and beauty retailer based in the UK. It establishes that ASOS was founded in 2000, offers over 40,000 products including branded and own brands, and has over 1.3 million active customers. The document then analyzes ASOS's strengths, weaknesses, opportunities, and threats. It also discusses how ASOS uses concepts like product life cycle, Boston Matrix, promotion strategies, and extension strategies to manage their business and product portfolio. The key lessons are around understanding product life cycles to inform strategies, using the Boston Matrix to drive innovation, and the importance of marketing techniques for company planning and success.
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Victoria's Secret is a leading lingerie brand known for sexy marketing. It communicates through elaborate fashion shows, beautiful models called "Angels", and highly visual advertising. The brand aims to make women feel youthful and confident. However, critics say the brand's narrow definition of beauty may alienate modern customers. To evolve, Victoria's Secret will need to balance its sexy image with expanding notions of attractiveness.
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Vintage Lace is a high-end vintage clothing store that sells timeless fashion from past decades. The store targets middle-aged professional women making $70,000-$80,000 annually who enjoy sophisticated style. Vintage Lace aims to be a prestigious boutique offering unique vintage pieces of higher quality than competitors. Its goals are to increase the customer base by 10% and customer sales by 15% in six months through social media marketing and magazine ads. The store will maintain consistent branding as it expands its website into a brick-and-mortar location, offering the same promotions, prices, and services online and in-store.
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Victoria's Secret Pink targets 18-30 year old fashionable females. It was introduced in 2004 and is the largest segment of Limited Brands. The document outlines the 5-step buyer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It discusses the concept of aspirational groups and both positive and negative consumer attitudes toward Pink. Finally, it explores how Pink plays a role in the self-concept of preteens, teens and young adults by making them feel more mature, oriented around fashion, and individualistic.
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Business Costa’s CustomsIndustry Retail Clothing and Tailo.docx
Business: Costa’s Customs
Industry: Retail Clothing and Tailoring
Owners: Alberto and Sara Costa
Employees: 43
Management Staff: 10
History: Costa’s Customs is a medium to high-end tailoring and clothing shop established in 1968 by husband and wife team Alberto and Sara Costa. The Costa family emigrated from Italy in the early 1900s and brought their ancestral knowledge of clothing and tailoring with them. The business is family oriented with three generations working in and around the facilities.
Originally, Costa’s was strictly a standard B2C tailoring shop. Customers would bring in articles of clothing, get measured for alterations, and the Costa employees would then make customizations specific to each person’s needs. In the early 2000s Costa’s expanded their offerings to include selling name brand quality clothing lines. This made Costa’s Customs a one stop-shop by combining retail clothing purchases and any alterations the customer might need. Shoppers could now come in, pick something out, and immediately get measured for tailoring.
Current Status: Costa’s has two locations in the Chicagoland area. Their original shop is located about 10 minutes north of downtown Chicago. A second location was added five years ago and is situated 30 minutes outside of Chicago in the affluent western suburb of Oakbrook. They offer both men’s and women’s attire ranging from professional dress to more upscale casual wear. Costa’s emphasizes quality materials and precise fittings in an effort to put customers in to comfortable clothing that will last. Common products available for purchase include suits, dress shirts, jeans, slacks, dresses, and coats. Offerings are available in store or on a fully functioning website where products can be browsed, measurements can be entered, and purchases can be made.
Costa’s is departmentalized in to a functional structure that breaks apart the tailoring and retail clothing aspects of the company. Both departments have their own manager who then filter up to the store manager. Each location has its own functional setup and each store manager reports up to owners Alberto and Sara Costa. This allows for decentralized decision making and a narrow span of control. Costa’s takes pride in listening to and rewarding their employees. They believe that developing and retaining employees long-term will lead to better relationships with repeat customers and more engaged workers.
Marketing Position: Costa’s positions themselves as a medium to high-end clothing retailer that sets themselves apart through customer centric business practices. They strive to go above and beyond for consumers both in their product offerings and a superior buying experience. The retail locations present a cozy yet professional atmosphere with attentive employees that listen to customer needs. These locations are a physical representation of what Costa’s embodies. Each store is tastefully decorated, highlights the quality of their services, and pro ...
Business Costa’s CustomsIndustry Retail Clothing and Tailo.docx
Business: Costa’s Customs
Industry: Retail Clothing and Tailoring
Owners: Alberto and Sara Costa
Employees: 43
Management Staff: 10
History: Costa’s Customs is a medium to high-end tailoring and clothing shop established in 1968 by husband and wife team Alberto and Sara Costa. The Costa family emigrated from Italy in the early 1900s and brought their ancestral knowledge of clothing and tailoring with them. The business is family oriented with three generations working in and around the facilities.
Originally, Costa’s was strictly a standard B2C tailoring shop. Customers would bring in articles of clothing, get measured for alterations, and the Costa employees would then make customizations specific to each person’s needs. In the early 2000s Costa’s expanded their offerings to include selling name brand quality clothing lines. This made Costa’s Customs a one stop-shop by combining retail clothing purchases and any alterations the customer might need. Shoppers could now come in, pick something out, and immediately get measured for tailoring.
Current Status: Costa’s has two locations in the Chicagoland area. Their original shop is located about 10 minutes north of downtown Chicago. A second location was added five years ago and is situated 30 minutes outside of Chicago in the affluent western suburb of Oakbrook. They offer both men’s and women’s attire ranging from professional dress to more upscale casual wear. Costa’s emphasizes quality materials and precise fittings in an effort to put customers in to comfortable clothing that will last. Common products available for purchase include suits, dress shirts, jeans, slacks, dresses, and coats. Offerings are available in store or on a fully functioning website where products can be browsed, measurements can be entered, and purchases can be made.
Costa’s is departmentalized in to a functional structure that breaks apart the tailoring and retail clothing aspects of the company. Both departments have their own manager who then filter up to the store manager. Each location has its own functional setup and each store manager reports up to owners Alberto and Sara Costa. This allows for decentralized decision making and a narrow span of control. Costa’s takes pride in listening to and rewarding their employees. They believe that developing and retaining employees long-term will lead to better relationships with repeat customers and more engaged workers.
Marketing Position: Costa’s positions themselves as a medium to high-end clothing retailer that sets themselves apart through customer centric business practices. They strive to go above and beyond for consumers both in their product offerings and a superior buying experience. The retail locations present a cozy yet professional atmosphere with attentive employees that listen to customer needs. These locations are a physical representation of what Costa’s embodies. Each store is tastefully decorated, highlights the quality of their services, and pro.
Promotion assignment huong khanh le- 17097890
This proposal suggests a promotion campaign called "The Next Man" to target and expand NEXT's customer base. Currently, NEXT's core customers aged 25-45 are aging, and the brand may be becoming less relevant to this group. Younger male customers aged 16-25, known as "Brand Boys," represent an opportunity as they prioritize fashionable clothing from well-known brands. The campaign would target these millennial males to embrace their existing preference for NEXT. Expanding the target market could help address NEXT's aging customer profile and future-proof the brand. The proposal includes a customer profile for "Brand Boys" and references theoretical frameworks around creating tailored and useful content for millennial men.
Project summary MTailor
The document summarizes MTailor's efforts to evaluate and improve its brand destination process. It discusses how MTailor's measurements were more accurate than individual tailors, and highlights the company's key features like custom fit and free shipping. It then analyzes MTailor's perception in the market and competitive landscape, and provides suggestions to enhance the brand through tools like a virtual stylist and style guide. These strategies aim to increase MTailor's market share and better engage customers.
Mavi Jeans Media Plan
Mavi Jeans is a Turkish denim brand known for high quality jeans. They are looking to increase sales by 20% through a new marketing campaign. 10/10 Media analyzed Mavi's brand, competitors, target audiences, and developed a media plan. The plan focuses on promoting sustainability and empowering women through digital content. It will highlight Mavi's quality jeans and growing niche market in cities like New York, Boston, and San Francisco where denim sales and Mavi's brand are strong. The #LongLive campaign launches in April primarily using social media to connect with audiences interested in fashion and living sustainably.
Power of Partnerships
This document discusses how partnerships can help retailers adapt to changes in the retail industry and engage customers. It provides examples of successful partnerships across different sectors, including: Target partnering with Disney to replace toys with Disney stores; Starbucks partnering with Spotify to provide in-store entertainment; luxury brands partnering with resale companies to promote sustainability; and pop-up stores allowing direct-to-consumer brands access to new customers within established retailers. The overall message is that partnerships allow retailers to gain new expertise, products, services and experiences to remain relevant to today's customers.
Business report
This document contains a business plan for launching a new clothing brand focused on caps and belts. It outlines the products, target markets, raw materials, advertising strategy, and costing analysis. The key points are:
1) The products will be caps and belts for men and women in a range of designs and colors.
2) The target market is people of all ages, targeting both upper and middle classes.
3) Quality materials like leather, cotton, wool and silk will be used while keeping costs low.
4) Advertising will include television, newspapers and online to promote the brand widely.
Final Portfolio
The document outlines the duties and projects completed by Amanie McGee during her fashion retail management internship at Dolce Moda in Royal Oak, Michigan over the summer of 2014. It details tasks related to inventory management, merchandising, visual displays, styling clients, and understanding small business operations. The internship provided hands-on experience in key areas of the fashion retail industry and exposure to running day-to-day operations of a boutique.
Fashion Marketing - Assignment 4
Million Dollar Jeans is a new fashion company that focuses on creating versatile, high-quality clothing for women sizes 00-24. Their mission is to promote confidence through fashion. They plan to sell jeans and other items with innovative stretch fabrics. Their marketing strategy includes social media promotion, television commercials, and hosting a nationally broadcast fashion show to showcase their line. Their goal is to reach a 2% market share, partner with retailers like Macy's, and break even by December 2016.
Target Glimmer Marketing Plan
This is the marketing plan my team and I created for a student marketing competition to revitalize the cosmetics department. I chose this to showcase both my marketing knowledge, analysis, and my ability to write professionally and strategically. It\'s a group project, but I functioned as an editor for the entire thing. I had a very heavy hand in writing the strategies section and completely wrote the budget/financial analysis sections. I also did the concept mockup in the appendices.
New business venture
Heavenly Boutique is proposing a new business venture that will operate a women's clothing boutique differently than traditional boutiques. The business will allow customers to be involved in selecting fabrics, prints, designs, and customizing their outfits during the production process. The document provides details on the business's slogan, vision, products, target market, and marketing strategy which will position it differently than competitors by focusing on customer involvement in the design and manufacturing of their clothing.
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