Assignment 1 for MKX5123 Marketing Innovation Planning - Monash

1. T E R E N C E
R A C E

2. L O N D O N M E L B O U R N E

4. Pioneer: First Australia Hollywood Level
Film Trailer Editing Specialist
Works closely with Paramount, 20th Century Fox,
Universal Studios ...
Interest in 3D Filming Technology

5. Are you tired of waiting
in the long queues for
a fitting room?

6. Do you really understand
all those confusing size
charts?

7. Have you wondered how
the dress looks like on
yourself when shopping
online?

8. Also for retailer...
Stealing
Damage goods during fitting
Hygiene problem
Lease Expense

9. GAME TIME

10. Visualized Online Shopping Experience

11. Scanning
Discovering
Presenting

12. Step 1
Scanning
3D Scanning Booth in major shopping
centre/retailer store
eg. Chadstone, Northland, Myer, Zara
Whole body 3D Scanning
3D model will sync with smart phone

13. Online Retail Marketing Material
Step 2
Discovering
Product Page Clothing Tag Catalog / Advertisement ...

14. 360 degree interactive view of yourself
in the same outfits where the QR code
situated
Save the look to view later
Auto size match
Social Media integration
Step 3
presenting

15. Online Store Retailer
Manufacturer
3D Scan
Input the parameter of
clothing
Located in major
shopping centre and
retail store
Imbedding QR code
into product page
Implement QR code in
clothing tag and marketing
material
Main Server
Holding data of clothing
parameter and 3D scan
image
3D Model
QR Code
End User
Share Info

16. 3D scan technology

17. Generate scaled 3D CAD Model
Match the specific dot points in 3D
model to manufacturer's size chart to
find the most suitable size
cad Model & auto size match

18. CUSTOMER RETAILER MANUFACTURER/DESIGNER
Free App Download in App store/Android
Store
Free 3D body scan in major shopping
centre and retail store
Yearly subscription fee $180,000
3% of each successful purchase sales price
through VOSE App
Seasonal Report based on trends / gender
/ age / body shape
Manufacturer / Designer can manage
inventory according to the data
profitability

19. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
$1,500,000
$1,000,000
$500,000
$0
-$500,000
-$1,000,000
-$1,500,000
Month
estimate ROI

20. Visualized Online Shopping Experience