The document discusses innovative approaches to enhance library engagement and outreach, suggesting the implementation of book rental systems similar to video rental stores to make reading more accessible. It emphasizes the importance of understanding user needs through surveys, observations, and focus groups, while advocating for marketing efforts that extend beyond the library's physical space. Additionally, it highlights the potential for creative partnerships and interactive online platforms to involve staff and attract non-users.

1. Solving the Interest Problem Kelly Czarnecki Technology Education Librarian, Charlotte Mecklenburg Library & Cliff Landis Technology Librarian, Valdosta State University Internet Librarian 2008

2. http://failblog.files.wordpress.com/2008/06/fail-book-rental1.jpg was just thinking. my sister does –alot– of reading, and spends like $1000 a year on just books alone. most of them she reads once then never looks at again. Is there any kind of like…video rental store but for books? would make things a lot cheaper, plus once one person has read one the next person can get enjoyment from it etc www.flickr.com/photos/50698336@N00/471414899

3. http://www.bookswim.com/

4. Obviously, it’s not obvious… www.flickr.com/photos/55455788@N00/318992596

5. How can they be interested if they don’t know where you are or what you offer? www.flickr.com/photos/99105016@N00/2295809728

6. Beware the Super-User Ego-Hug http://www.flickr.com/photos/64469491@N00/361690126

7. We often forget the OUT part of Outreach www.flickr.com/photos/51035786238@N01/74361336

8. http://www.flickr.com/photos/50698336@N00/2735401175

9. Learn from your library’s (non)Users http://www.flickr.com/photos/42333572@N00/384957712

10. http://www.flickr.com/photos/85429509@N00/1555706680

11. People are FACINATING http://www.flickr.com/photos/35034356271@N01/129787462

12. Assessment http://www.flickr.com/photos/90829399@N00/2842952349

14. It’s easier (and cheaper) than it looks Surveys User Observations Focus Groups http://www.flickr.com/photos/51813223@N00/2122768885

15. Mobile Literacy Vehicle

16. Outreach to Incarcerated Populations

17. Online Learning

18. Online Learning Cont’d

19. More Online Learning

20. Developing Alternate Reality Games The Beast

21. Take Home: Market the library *outside* of the library Find out what your (non)Users want and need. Are you doing it right? Measure it and find out (it’s not that hard!)

22. 4. Involving staff in fundraising efforts of the library 5. Developing ‘out of the box’ partnerships 6. Blending the traditional/nontraditional 7. Creating blogs and sites that are interactive 8. Hiring non library staff for programming and other perspectives

23. [email_address] [email_address] http://www.flickr.com/photos/45082883@N00/223839049/