The document discusses the term "SoLoMo" from both a consumer and business perspective. For consumers, SoLoMo refers to using social media, location services, and mobile devices together. For businesses, SoLoMo is an opportunity to target prospects and customers wherever they are using similar social platforms. SoLoMo allows businesses to promote messages, focus on a local area, and connect with customers via mobile. It gives businesses new ways to advertise through location-based targeting and reach wider audiences more easily than traditional methods. However, the document warns that businesses need to be cautious about aggression towards consumers as it could lead to annoyance and push people away.