Facebook Marketing - Big Brand Secrets For Small Businesses - M2Con Digital Marketing Conference
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The document provides 10 tips for using Facebook marketing effectively. It recommends businesses create an engaging Facebook page, connect with others, post interesting content including pictures and videos, listen to and engage with audiences through comments, polls and contests, provide eye-catching visuals and exclusive promotions, educate audiences as an authority through lists, use apps to add events and menus, promote the page through various channels, and run contests to gain more fans. The overall goal is to use Facebook strategically to drive website visits and acquire customers.
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Facebook Marketing - Big Brand Secrets For Small Businesses - M2Con Digital Marketing Conference
- 3. • RRun a Contestun aRun Contest Contest http://www.youtube.com/watch?v=ZQzsQkMFgHE
- 4. Welcome to the Social Media Revolution
- 5. 84% of B2B marketers use social media in some form
- 6. 77% of B2C’s acquired customers from Facebook: (State of Inbound Marketing) 2012)
- 7. Facebook is not just for the big dogs…
- 10. What’s the whole point?
- 12. The Proof is in the Numbers Website visits from Facebook
- 13. 10 Ways to ROCK your Facebook Marketing
- 14. #1 - Create an Awesome Facebook Page www.facebook.com/pages/create.php
- 15. Do the Check
- 20. Got it? Flaunt it!
- 22. Create an “Easy To Remember” Address
- 23. Connect With Others #2 - Connect with Others
- 24. #3 - Post Interesting Content
- 25. Nobody clicks on boring
- 26. What is UNIQUE to your business?
- 27. How do YOU stand out?
- 29. Get them salivating before they even walk in the door.
- 31. How do YOU stand out? Pull back the curtains!
- 32. Provide News
- 34. Show Off Your Products
- 35. Pictures Say A Thousand Words
- 36. Be Genuinely Interested in Others
- 37. Be Shocking
- 38. Be Agile
- 39. Are you posting something appropriate or AWESOME?
- 41. Talk Back! . (Most businesses forget to Comment, Like, Share, etc. Posts, etc do thi
- 43. #5 - Engage Your Audience
- 44. Caption Contests
- 45. TELL THEM what to do! “Comment below…” “Click like if..” “Share this..” “True or False” “Caption this..”
- 46. Polls
- 47. Community Events
- 48. # 6 - Give them Eye Candy!!!
- 50. Edit Photos Like a Pro! www.picmonkey.com
- 51. #7 - Give Them Something www.mashable.com
- 53. #8 - Educate
- 54. Be the Authority
- 55. Top 10 Tips List • Top 10 “Must See” Places in Saratoga • Top 10 Things To Do in the Adirondacks • Top 10 For Healthy Eating • Top 10 Must Wear Trends this Summer
- 56. # 9 – Make It Fun With Apps
- 57. Add Events, Menu, etc.
- 59. Get Leads
- 60. #10 - Promote! Get More Fans
- 62. Email Signatures
- 64. Social Proof
- 66. Website
- 67. Receipts
- 69. Word of Mouth Don’t forget to find us on Facebook!
- 70. Media
- 71. Run a Contest
- 72. Contests
- 74. Facebook Ads
- 77. Now that you know the secrets, it’s time for YOU to go out and ROCK your business with Facebook Marketing! Marketing!
Editor's Notes
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- Profile Image: Upload 180 x 180 pixels (display size is 160 x 160 px)Image can be uploaded from your computer or from your Facebook photo album.The profile image becomes the thumbnail that shows next to all of your posts. This is a great branding tool!
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?Contests – Best engagement photos, cutest couple, etc.
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)