What are you paying for when you buy social business software? In this guide you'll get a transparent insiders perspective into what you are paying for when you buy social business software.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
From CRM to the Customer-Managed RelationshipJamie Anderson
Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
From CRM to the Customer-Managed RelationshipJamie Anderson
Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
Conversion rate optimization a website reviewAndrew Teh
This is to sum up the purchase experience in desktop and KLIA Ekspres mobile app.
The mobile app is user friendly. Majority of the feedback given are for desktop after I personally explore both KLIA Ekspres website and the app.
The feedback is not only limited to ticket purchasing journey but also include other assist elements (conversion rate optimization elements) such as content, communication, layout, CTA, imagery, recognition & appreciation that are elaborated in following slides.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
Agencies need to change their business model by innovating and focusing on marketing ROI as an output versus focusing the discussion input, e.g., costs, etc.
RCS is an IP-based messaging service provided to mobile phone users through mobile operator networks. It is used for both Person to Person (P2P) and Application to Person (A2P) communications and incorporates the global reach of SMS with the rich features of chat apps like WhatsApp & Facebook Messenger, to deliver more interactive, engaging experiences to customers.
https://www.vfirst.com/rcs-business-messaging
This is the presentation that James Burnes VP of Development and Strategy and Mike Rendel Senior Art Director at MediaSauce. The presentation talks about the changes in communicating with your prospects, and how can you use other alternatives to the brochure.
This paper was prepared for Principles of Digital Marketing, a requirement in the Entertainment Business program Full Sail University. I used Microsoft Word to complete my assignment. The skills I used during this assignment was research, writing, editing, and organizing.
Digital marketing plan a growth strategiesAndrew Teh
R.A.C.E. is proposed as the strategies to achieve the growth of sales for KLIA Ekspres service.
R.A.C.E covers the marketing funnel from (R)each, (A)ct, (C)onvert, (E)ngage that designed to help brand engages their customers throughout the customer lifecycle.
R.A.C.E. strategies utilize 4 types of media (paid, own, earned, experience) that comprises of various marketing tactics or initiatives in order to help KLIA Ekspres to acquire, nurture lead and convert lead to customers for both local and international market.
Third part of a six parts knowledge management course for MBA students. This part deals with the question of knowledge in project and simple tools for KM.
Conversion rate optimization a website reviewAndrew Teh
This is to sum up the purchase experience in desktop and KLIA Ekspres mobile app.
The mobile app is user friendly. Majority of the feedback given are for desktop after I personally explore both KLIA Ekspres website and the app.
The feedback is not only limited to ticket purchasing journey but also include other assist elements (conversion rate optimization elements) such as content, communication, layout, CTA, imagery, recognition & appreciation that are elaborated in following slides.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
Agencies need to change their business model by innovating and focusing on marketing ROI as an output versus focusing the discussion input, e.g., costs, etc.
RCS is an IP-based messaging service provided to mobile phone users through mobile operator networks. It is used for both Person to Person (P2P) and Application to Person (A2P) communications and incorporates the global reach of SMS with the rich features of chat apps like WhatsApp & Facebook Messenger, to deliver more interactive, engaging experiences to customers.
https://www.vfirst.com/rcs-business-messaging
This is the presentation that James Burnes VP of Development and Strategy and Mike Rendel Senior Art Director at MediaSauce. The presentation talks about the changes in communicating with your prospects, and how can you use other alternatives to the brochure.
This paper was prepared for Principles of Digital Marketing, a requirement in the Entertainment Business program Full Sail University. I used Microsoft Word to complete my assignment. The skills I used during this assignment was research, writing, editing, and organizing.
Digital marketing plan a growth strategiesAndrew Teh
R.A.C.E. is proposed as the strategies to achieve the growth of sales for KLIA Ekspres service.
R.A.C.E covers the marketing funnel from (R)each, (A)ct, (C)onvert, (E)ngage that designed to help brand engages their customers throughout the customer lifecycle.
R.A.C.E. strategies utilize 4 types of media (paid, own, earned, experience) that comprises of various marketing tactics or initiatives in order to help KLIA Ekspres to acquire, nurture lead and convert lead to customers for both local and international market.
Third part of a six parts knowledge management course for MBA students. This part deals with the question of knowledge in project and simple tools for KM.
Hirschman et l'apprentissage organisationnel 2015 Vallat BertezeneDavid VALLAT
Ce travail propose d’utiliser le modèle Exit, Voice, Loyalty comme grille de lecture de la lutte contre le déclin de l’organisation à travers la question suivante : comment le modèle d’Hirschman, Exit, Voice, Loyalty, peut-il être mobilisé dans le cadre d’une réflexion stratégique autour de l’apprentissage organisationnel au sein d’une entreprise ou d’une organisation ?
Innovation sociale, management des connaissances et commonsDavid VALLAT
L’économie de la connaissance, dont le développement s’amplifie avec l’hyperconnexion de nos sociétés, se nourrit de pratiques collaboratives qui impliquent une culture du partage, de l’ouverture, de la solidarité, c’est-à-dire d’innovations sociales.
The 8 Biggest Document Management Trends this YearAxero Solutions
Organizations are moving away from paper documents and "going digital." Document management has always been key to business operations, but current methods differ greatly from those of even ten or twenty years ago. Software platforms have taken the lead, and if your company hasn't started making the switch, you're already behind the competition.
A number of trends have recently emerged in doc management practices, and many have the potential to stand the test of time. Some of have been around for years, yet are just now starting to become commonplace. Some, however, are brand new to the world of document management software.
Here are the 8 biggest document management trends this year.
The purpose of this session is to present the evolution of social collaboration in the enterprise and why it matters. Use BPA with social media integration to increase value in your SharePoint investment.
The Role of HR in Driving Social Media and Business IntegrationElijah Ezendu
How HR should infuse social media into organisational work systems to ensure fitting positioning, placement and processes that would enable effective integration with business.
A business is, in essence, a vast collection of knowledge and information. It's what's behind the creation of benchmark products and services, and it exists as a web of insights and ideas shared by staff. It's in your documentation—your manuals, guidelines, lists, databases, memos, and files. And it's also in the minds of your team members, as the expertise you need to capture to enhance your business. Knowledge is power, and when properly harnessed, it fuels a successful company.
Technology has had a tremendous impact on knowledge management (KM), inspiring the development of robust software platforms to leverage KM strategies. Knowledge management software continues to evolve in response to new demands and challenges.
Let's look at 15 emerging knowledge management trends that are changing the course of knowledge management software.
Digital media continues to grow at an amazing pace. This presentation gives traditional sales people an understanding of the basic differences (and similarities) between the disciplines.
Everyone has great ideas, and many of us have more than one. But how can you evaluate your idea to understand whether it’s good enough to launch as a business?
As individuals or entrepreneurs, we have hundreds of good ideas every month on how to improve life. Some of these ideas are good enough to launch a start-up on. In this presentation, I look at some of the factors any start-up founder should look at in determining when and how to launch his or her startup. This presentation was originally given to the University of Cyprus, Centre for Entrepreneurship. https://www.navigator-consulting.com/post/developing-great-ideas-for-startups-2
To achieve buy-in, budget approval, or a project green light you must first engage. As marketers we study the art of engagement. We develop programs, content, and analytics to maximize engagement with our prospects, customers, and channel partners. We recognize that we must deliver content that educates, nurtures, and motivates. As marketers we recognize that we must deliver the right content, to the right people, at the right time, and through the right channel. And as marketers we understand that the most effective form of engagement results from storytelling.
So why do we fail so miserably at engaging our internal audience? More than any business unit, marketing should have perfected the business presentation. And yet, we often fall back into the bad habit of bullet-point heavy PowerPoint presentations, charts and graphs, and messaging that focuses on what’s missing versus what is possible.
In order to succeed you must create an internal environment for success. To do this you must guide the company to the realization that the initiative is a change for the better and that they are a part of that positive change. And much like engaging with your external audience, engaging with your internal audience requires preparation, analysis, relevant content with context, and storytelling.
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.Marc Horne
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce IndustriesChris Powell
I believe one of the greatest ways we can advance our businesses is by learning from past successes and failures, both internally and externally… Internally (within your company), what actions were exectured this year that brought you the most revenue? Most interaction, shares, and social media influence? What actions did your company take that caused you the most headaches and wasted the most amount of time / resources? What about externally? Have you closely followed your competitors to see what they were up to?
It’s important each year to create a SWOT analysis for your company that looks back on your actions of the past year, as well as one that looks forward to the upcoming year. Making a SWOT is one of those things I did while attending college, but never fully understood the value until I created one for my company
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
Whether working internally or externally, technical communicators work as service providers. By actively promoting—marketing—our work, we promote strong relationships with our internal and external clients, satisfaction with our work, and build interest in the full range of services that we provide. This session provides an introduction to marketing technical communication processes in services, including reasons for marketing, the effective use of online and social media to make people aware of our services, and the use of well-timed messages to build and maintain relationships with internal and external stakeholders.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Social Business Software Costs
1. What are you paying
for when you buy social
business software?
2. We recently had chance to learn what one of our competitors is
charging for their social business software product.
It raised the question about what you are paying for when you
purchase social software, and why some companies charge so
much more than we do for Communifire.
5. A few weeks back our sales team gave a demo of Communifire,
our social business software product, to the IT team of a multi-
million dollar manufacturing based company in Germany.
The IT director of the company was quite impressed with
Communifire, but told us that they have already signed a deal
with one of our competitors.
He was shocked to find out the price difference.
He told us that our competitor is charging a minimum of
$85,000 USD/year for self-hosted licenses, more than
8 times that of Communifire.
Given the fact that Communifire has almost the same basic
feature set, the price difference was quite puzzling.
5
6. He asked us to give him and his team a demo installation of
Communifire, so that they could compare the features
side-by-side.
After a few weeks he reported back to us.
He told us that his team found Communifire more user
friendly and well-suited to their needs. He said he’d raise this
issue with his top management and ask them to
re-consider.
We were pleased with the positive feedback he sent us, though
we wondered why a company would pay tens or hundreds of
thousands of dollars to a “giant” in the social business software
space when they can get the same features and support at a
much lower price point.
6
8. Most of our competitors are publicly traded companies that
have all sorts of pressures that privately owned companies like
Axero don’t have, pressures that push up prices.
Naturally, they are much more desperate to achieve
extravagant profits, increasing quarter on quarter.
So just as soon as they are done selling to you, they are off
trying to sell ten more people just like you.
Ironically, even with their high prices, many of them haven’t
achieved profitability.
Meanwhile, Axero has remained profitable consistently since
we released Communifire in 2009, with our budget-friendly
pricing model.
8
9. We’ve done it by focusing on one customer at a time, realizing
that our success is tied to your success.
We haven’t spent much on marketing or advertising, while our
competitors -- being desperate to get your attention -- spend
up to millions a year, if not more ... expenses they have to pass
on to you, if they are to have a hope of achieving profitability.
This advertising does provide some value to customers, by
making it easier to find a solution and making their brand the
safe choice (a person rarely gets challenged for choosing the
most advertised product).
But how many tens of thousands of dollars is this worth to
you? And how safe is the choice if the company is putting most
of their resources into marketing instead of into the product?
9
10. The larger the company you work at, the more likely you are
concerned to be about choosing another large company with
a safe brand ... and the less concerned you may be about the
product itself. It’s just the nature of most large companies and
their internal politics and decision-making.
This is why we’ve always focused our attention on the small to
medium-sized companies.
We’ll help any large company that comes along, and they’ll get
the same great deal, great product, and great support any of
our other customers enjoy, but it simply isn’t worth our time to
go after them. It costs too much -- costs that we’d have to pass
on to our smaller customers.
Even as we consider doing more marketing and advertising,
we are conscious of the need to do so strategically (and
10
11. respectfully of your time and attention) ... to avoid incurring
costs that we’d have to pass on to you.
We can’t compete against the millions of dollars spent on
marketing and advertising by our competitors, which forces us
to focus on targeted and more meaningful messages.
We’ll benefit from all the hype our competitors have raised
about social business and then move beyond the hype to
explain how to use social business software in the real world.
We have plenty of experience in this area, having focused on
helping our customers solve their challenges. We feel bad that
our competitors’ customers are paying for advertising that
benefits us, but there is little we can do about it.
11
13. When you purchase social business software, you buy it “as-is,”
based on the features provided today. It’s very likely that you
gave a thought to the ability of the product to keep up with
your (mostly unforseen) needs into the future.
Some of what you’re paying today goes toward this as well.
In the case of Communifire, we’ve focused on building a
thoroughly robust foundation that is scalable ... to keep future
development costs low.
Meanwhile, many of our customers have been more anxious
to rapidly add features that you’ll likely just ‘check off’ in your
evaluation period.
And it’s also likely that you may have neglected the core
technology choices and the fundamental architecture that the
13
14. platform is built upon.
This increases their costs of future development, compared to
the incredible flexibility of Communifire.
We provide the features our customers need to be successful
now. It’s not about adding features just because we can and
because it’s cool. How the features are implemented are just
as important. We pay attention to those details by developing
a robust platform and adding features intelligently to it.
Just ask any of our partners or customers that add (or have us
add) their own custom functionality.
14
16. Research is another area where we’ve almost accidentally
stumbled into an incredible cost-saving business approach
because of who we are and the customers we want to
work for.
Since we have always worked closely with our customers, and
because the product itself is designed to be responsive to the
changing needs of our customers, we don’t have to spend a
lot of money to hire all kinds of experts and industry analysts
to predict what you’re going to need (with enough lead time
to build it for you) and then convince you that you do, in fact,
need it.
We seem to be more social with our customers, so we don’t
have to spend (and pass on) money to develop relationships
with analysts, hiring experts, and paying for polling and
surveys in order to understand them.
16
17. 17
We simply talk to our customers, partner with them in a sense,
and build what they need today to be successful.
It’s not about what we tell them they need.
And we’re looking to be even more responsive in the future,
becoming closer, not more distant to them as we grow
together.
You don’t want to have to change social platforms every year
or two. You need the confidence that your vendor will stick
with you. Axero is privately owned, profitable, and debt-free.
So you are our #1 focus. Our roadmap is driven by you,
our customers.
You are in charge of Communifire’s future.
19. We know that you have a choice.
Surely, you are aware of this too.
Communifire offers one mix of features and business model ...
and our competitors offer their own variations. If you find value
in the extra costs associated with the other products, then they
are likely a better option for you.
Now that you are armed with information and a very feasible
gameplan, you’re ready to put an effective social business
strategy in place, to the benefit of your company, your
customers, and your own bottom line.
We’re glad you found us.
Now you can make an informed decision about what you are
paying for.
19
21. Give Communifire a try by signing up for a
14-day free trial.
Share this eBook with your friends and colleagues.
Questions? Call us.
sales@axerosolutions.com
1-888-976-4446
Start my free 14-day trial