The document provides information about Superior Electrical Contractors, including its services, market situation, and SWOT analysis. It discusses that last year sales declined 37% and the year before 20%. The company's electrical contracting services previously accounted for 70% of sales but this has declined. The target market includes over 100,000 homes in a population of 500,000 people. The presentation will cover Superior's residential services division case study and marketing strategy.
This document discusses angina pectoris, or angina, which is a type of chest pain caused by reduced blood flow to the heart. It defines angina as chest pain or discomfort that occurs when the heart muscle does not receive enough blood. The document outlines the main types of angina including stable angina, unstable angina, variant angina, and microvascular angina. It also discusses the causes, signs and symptoms, diagnostic evaluations, medical and surgical management, and nursing care for patients experiencing angina.
Market Analysis project Report 3M india ltd -manendra shuklaManendra Shukla
The document provides a profile of 3M India Ltd, including a history of the company dating back to 1902, an overview of its business divisions and major brands, and a brief analysis of its competitors and strengths. 3M is a global technology company with diverse businesses and major brands like Scotch, Post-it, and Scotchgard. The company has a long history of innovation through research and development.
The marketing plan aims to expand the heating and cooling company's commercial sector operations over three years. Key strategies include launching a three-pronged promotional approach, reducing customer acquisition costs, and expanding the client base by 30% in the first year. Market research will analyze competitors and customer satisfaction ratings. The budget allocates funds towards marketing, promotions, research, and overheads to achieve sales growth targets and cost reductions.
ABC Corporation is introducing a new air conditioner brand and needs information to target customers. Market research found most consider Friz-Air but purchase Voltas due to its reputation. Durability, quality and price are most important attributes. ABC has a large sales network but faces competition from established brands. Target customers are high-income businessmen, executives and their families who live in posh areas and visit clubs. Advertising should highlight durability, quality and after-sales service to influence purchase decisions.
An electrical contracting business plan outlines the strategic roadmap for establishing and operating an electrical services company. It typically includes details on services offered, target market, competitive analysis, marketing strategy, financial projections, and operational plans. This document serves as a guide for entrepreneurs seeking to launch and sustain a successful electrical contracting business by addressing key aspects of management, growth, and profitability.
Wise Energy is a solar energy systems provider and consultant company with the vision to make society energy efficient and minimize losses from insufficient electricity supply. The company aims to provide efficient and affordable energy solutions that are economically, socially and environmentally sustainable while expanding globally. Wise Energy plans to first launch in Karachi to cover costs within two years, then expand to other major Pakistani cities and globally. The company will use competitive pricing and pull marketing strategies like word of mouth. It will target upper middle and upper class customers and industries in Karachi by educating them on the cost savings and environmental benefits of solar energy.
Zaman Associates is an enterprise involved in import-export, manufacturing, sales, marketing, and distribution of electrical and electronic products and solar power solutions in Bangladesh. It manufactures and markets various electrical equipment such as switchgear, busbar trunking systems, motor speed controllers, and industrial automation equipment. Zaman Associates is also the exclusive agent for ANDELI brand low and medium voltage electrical products, SANAI brand current and potential transformers, and SY brand PFI capacitors. The company aims to supply high quality electrical products and ensure safety through its products and authorized distributors across Bangladesh.
Details about the Business size, Government, Employee, Supplier, Banks, Investors, Customers, competitors and Community, Methods ,Methods of measuring business size, small businesses , large businesses, and family businesses.
This document discusses angina pectoris, or angina, which is a type of chest pain caused by reduced blood flow to the heart. It defines angina as chest pain or discomfort that occurs when the heart muscle does not receive enough blood. The document outlines the main types of angina including stable angina, unstable angina, variant angina, and microvascular angina. It also discusses the causes, signs and symptoms, diagnostic evaluations, medical and surgical management, and nursing care for patients experiencing angina.
Market Analysis project Report 3M india ltd -manendra shuklaManendra Shukla
The document provides a profile of 3M India Ltd, including a history of the company dating back to 1902, an overview of its business divisions and major brands, and a brief analysis of its competitors and strengths. 3M is a global technology company with diverse businesses and major brands like Scotch, Post-it, and Scotchgard. The company has a long history of innovation through research and development.
The marketing plan aims to expand the heating and cooling company's commercial sector operations over three years. Key strategies include launching a three-pronged promotional approach, reducing customer acquisition costs, and expanding the client base by 30% in the first year. Market research will analyze competitors and customer satisfaction ratings. The budget allocates funds towards marketing, promotions, research, and overheads to achieve sales growth targets and cost reductions.
ABC Corporation is introducing a new air conditioner brand and needs information to target customers. Market research found most consider Friz-Air but purchase Voltas due to its reputation. Durability, quality and price are most important attributes. ABC has a large sales network but faces competition from established brands. Target customers are high-income businessmen, executives and their families who live in posh areas and visit clubs. Advertising should highlight durability, quality and after-sales service to influence purchase decisions.
An electrical contracting business plan outlines the strategic roadmap for establishing and operating an electrical services company. It typically includes details on services offered, target market, competitive analysis, marketing strategy, financial projections, and operational plans. This document serves as a guide for entrepreneurs seeking to launch and sustain a successful electrical contracting business by addressing key aspects of management, growth, and profitability.
Wise Energy is a solar energy systems provider and consultant company with the vision to make society energy efficient and minimize losses from insufficient electricity supply. The company aims to provide efficient and affordable energy solutions that are economically, socially and environmentally sustainable while expanding globally. Wise Energy plans to first launch in Karachi to cover costs within two years, then expand to other major Pakistani cities and globally. The company will use competitive pricing and pull marketing strategies like word of mouth. It will target upper middle and upper class customers and industries in Karachi by educating them on the cost savings and environmental benefits of solar energy.
Zaman Associates is an enterprise involved in import-export, manufacturing, sales, marketing, and distribution of electrical and electronic products and solar power solutions in Bangladesh. It manufactures and markets various electrical equipment such as switchgear, busbar trunking systems, motor speed controllers, and industrial automation equipment. Zaman Associates is also the exclusive agent for ANDELI brand low and medium voltage electrical products, SANAI brand current and potential transformers, and SY brand PFI capacitors. The company aims to supply high quality electrical products and ensure safety through its products and authorized distributors across Bangladesh.
Details about the Business size, Government, Employee, Supplier, Banks, Investors, Customers, competitors and Community, Methods ,Methods of measuring business size, small businesses , large businesses, and family businesses.
The document introduces the Core Channel Partner Program which offers business professionals an opportunity to market cost recovery and profit improvement solutions. It provides details on Core's services including niche tax incentives, energy reduction solutions, and expense reduction audits. On average, clients receive $225,000 in benefits. The program seeks experienced sales partners and offers training, marketing support, and commissions on client savings.
This document outlines a startup plan for manufacturing printed circuit boards (PCBs) and controllers. It discusses that PCBs and chips make up the core of electronic devices and account for 30-40% of electronics. The plan's objectives are to obtain orders for 100,000 PCBs per month, offer excellent and reasonably priced products with high customer satisfaction and growth, and generate positive cash flow and 10% net profits. Keys to success include excellent products/service, business visibility, proven management, and commitment to quality. Initial funding requirements include $115,500 for startup expenses and $184,500 for assets, totaling $300,000.
UMC2 is a marketing company that provides energy, solar, mobile marketing, product protection, and other services. It is forming strategic alliances to become a major player in these industries and provide opportunities for financial freedom and wealth creation. The document outlines UMC2's business model and compensation plan, which allows individuals to build marketing teams with multiple levels of referral bonuses and commissions as customers and distributors are acquired.
The Renewable Energy Business Plan outlines a comprehensive strategy for developing and operating sustainable energy projects. It includes market analysis, financial projections, and operational details, emphasizing the utilization of renewable sources like solar, wind, and hydropower. The plan focuses on environmental impact, cost-effectiveness, and scalability, aiming to contribute to a cleaner energy future while ensuring long-term profitability and growth.
James Baird has over 30 years of senior management experience in energy, construction, and facilities management. He has a proven track record of growing revenues and profits through sales expansion, new product development, acquisitions, and strategic change initiatives. Baird most recently worked as the president of his own consulting firm, providing support to companies in business development, engineering, and energy efficiency.
This document contains Vamshi Dhar Ivaturi's resume. It summarizes his professional experience including roles as Assistant Manager Sales at B/S/H Household Appliances Manufacturing Pvt. Ltd., Territory Sales Manager at GROHE, Territory Sales Executive at Kansai Nerolac Paints Ltd, and Senior Sales Officer at several other companies. It also lists his educational qualifications and computer skills. The resume is addressed to an unspecified recipient at the top and concludes with Vamshi's signature and declaration of the truthfulness of the information provided.
Pacific Bangladesh Telecom Limited (Citycell) is the first mobile company in Bangladesh, launching service in 1993. It has over 950 employees and 9.75 lakh customers across 6 divisions and 50 districts. Citycell faces competition from Grameenphone but has expanded its network coverage and increased customers from 5 lakhs to 9.75 lakhs in recent years through marketing strategies like new products, network expansion, attractive pricing, and advertising. Citycell provides various prepaid and postpaid plans along with services like cash cards, voice mail, SMS, and 24/7 customer service to attract and retain customers.
The company profile summarizes Big Elephant Group, a South African construction and electrical engineering firm. It provides details on the company's address, registration, leadership, vision, mission, services offered, target markets, and marketing strategy. The company aims to provide innovative client-focused solutions and has been in business for over five years. It focuses on home automation, electrical work, and general construction for individual households, small businesses, and security companies in South Africa.
Growth strategies for mid size IT companiesInUnison
Medium to Large IT companies will have to enhance their business knowledge expertise & consulting capabilities to offer innovative business solutions to industries for creating a competitive advantage & increase market share.
Shivendra Pratap Singh of New Delhi outlines his plan and business strategy for providing physical security solutions (PSS) in North India. The plan details his product offerings of fire, security, and public address systems. It identifies target customers such as schools, hospitals, and industrial plants. The document performs a SWOT analysis and discusses competitive advantages, sales strategies, and challenges in securing business from major competitors in the PSS market.
The document outlines a business plan for a solar panel manufacturing company. The company aims to drive sustainable development through increased use of renewable energy. Over the next three years, the plan is to maximize solar panel usage in both public and private sectors through partnerships with governments and corporations. The business will target mid-large organizations and private investors as customers. Revenue will come from installation fees and ongoing monitoring/service fees, while costs include equipment, installation, and acquiring investors. Major challenges are competing with already established companies and convincing new partners and investors.
Easybid is a one-stop online marketplace that allows buyers to search for and purchase electronic components from leading distributors. Users can search by part number, manufacturer, or product details to find pricing and availability from partners like Digikey and Mouser. The company was founded to help buyers easily find the best deals. Experts analyze suppliers to include only those offering great service and value, then options are highlighted for users. The market for electronics components in India is $3 billion annually and expected to grow to $15 billion by 2020, representing a business opportunity. Easybid aims to capture 6% of the $900 million electronics catalog supplier market in the first year.
The document provides guidance on creating a business plan to turn a business idea into a reality. It explains that a business plan will help think through all aspects of the business to plan how it will work. Developing the plan is a process that should be done in small chunks using the provided business plan pack. The pack divides the business plan into sections and provides a guide to help complete each section. [END SUMMARY]
Android Application Proposal (IIML Internship under Prof Sameer Mathur)Pratik Sanghvi
House That! is a startup that aims to provide a smoother flow of information between consumers and suppliers in the housing industry through an Android app. It currently focuses on extensive market research and app development. The app will serve both elite and middle-income customers by offering premium and free services. The company's goals are to bridge consumers and housing agents through an easy-to-use app and generate revenue through commissions from connecting buyers and sellers. Its tactics include segmenting products and services, building brand image, and attracting quality service providers through the app platform.
This document presents a strategic management report for Warid Telecom. It includes an analysis of Warid's vision, mission, industry overview using Porter's five forces, PEST analysis, competitive profile matrix, internal factor analysis, and strengths and weaknesses. Key points are that Warid aims to provide comprehensive communication services, the telecom industry faces strong competition, opportunities exist in expanding services and acquiring new technology, and Warid needs to improve marketing, brand identity, and infrastructure.
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
The electronics shop business plan delineates a strategic roadmap for launching and managing a retail outlet focused on electronic devices and accessories. It includes a thorough market analysis, competitive positioning, marketing tactics, financial forecasts, and operational guidelines. The plan's core objective is to leverage consumer interest in advanced electronics, ensuring a profitable enterprise through efficient inventory control and customer engagement strategies.
Make sure your brand gets publicity to develop its strong customer base in the market. It is important to ensure efficient brand awareness, integrity, and identification in this highly competitive marketplace. Therefore, companies look for effective marketing metrics for the growth of their organization. SlideTeam presents Product Marketing Metrics Proposal PowerPoint Presentation Slides, explicitly designed to promote your professional services in an attractive yet informative manner. This brand advertisement PPT template allows you to mention your key deliverables comprehensively in the form of a cover letter. Educate your audience about the challenges for effective promotion and the solutions your company offers to align the business plan with the marketing plan by employing our expertly designed PPT layout. You can explain the importance of various emerging platforms for the promotion of business by utilizing this omnichannel marketing PPT slideshow. Mention the key statistics on customer segmentation, target market, and branding mediums of your company with the assistance of our product development PPT design. Use this content-ready PPT graphic to showcase the wide range of services like SEO, event publicity, product design, outdoor advertising, and web content that your company renders to the clients. Highlight a well-built time frame depicting element-wise duration for completion of each task by taking the aid of this business development PPT theme. Break-down the cost changing factors with the help of this e-commerce PPT visual. Persuade your audience by promising them a customized business plan well-suited for their company's mission through this invigorating PPT presentation. Convey your vision and goals clearly and in a simplified manner with our professionally created PPT proposal. Prove your worth to your clients by exhibiting your honour certificates for the past projects with our branding PowerPoint template. Download this brand promotion PowerPoint deck and create an informative presentation depicting your company's background, awards, and achievements. https://bit.ly/3ivtJPj
The document introduces the Core Channel Partner Program which offers business professionals an opportunity to market cost recovery and profit improvement solutions. It provides details on Core's services including niche tax incentives, energy reduction solutions, and expense reduction audits. On average, clients receive $225,000 in benefits. The program seeks experienced sales partners and offers training, marketing support, and commissions on client savings.
This document outlines a startup plan for manufacturing printed circuit boards (PCBs) and controllers. It discusses that PCBs and chips make up the core of electronic devices and account for 30-40% of electronics. The plan's objectives are to obtain orders for 100,000 PCBs per month, offer excellent and reasonably priced products with high customer satisfaction and growth, and generate positive cash flow and 10% net profits. Keys to success include excellent products/service, business visibility, proven management, and commitment to quality. Initial funding requirements include $115,500 for startup expenses and $184,500 for assets, totaling $300,000.
UMC2 is a marketing company that provides energy, solar, mobile marketing, product protection, and other services. It is forming strategic alliances to become a major player in these industries and provide opportunities for financial freedom and wealth creation. The document outlines UMC2's business model and compensation plan, which allows individuals to build marketing teams with multiple levels of referral bonuses and commissions as customers and distributors are acquired.
The Renewable Energy Business Plan outlines a comprehensive strategy for developing and operating sustainable energy projects. It includes market analysis, financial projections, and operational details, emphasizing the utilization of renewable sources like solar, wind, and hydropower. The plan focuses on environmental impact, cost-effectiveness, and scalability, aiming to contribute to a cleaner energy future while ensuring long-term profitability and growth.
James Baird has over 30 years of senior management experience in energy, construction, and facilities management. He has a proven track record of growing revenues and profits through sales expansion, new product development, acquisitions, and strategic change initiatives. Baird most recently worked as the president of his own consulting firm, providing support to companies in business development, engineering, and energy efficiency.
This document contains Vamshi Dhar Ivaturi's resume. It summarizes his professional experience including roles as Assistant Manager Sales at B/S/H Household Appliances Manufacturing Pvt. Ltd., Territory Sales Manager at GROHE, Territory Sales Executive at Kansai Nerolac Paints Ltd, and Senior Sales Officer at several other companies. It also lists his educational qualifications and computer skills. The resume is addressed to an unspecified recipient at the top and concludes with Vamshi's signature and declaration of the truthfulness of the information provided.
Pacific Bangladesh Telecom Limited (Citycell) is the first mobile company in Bangladesh, launching service in 1993. It has over 950 employees and 9.75 lakh customers across 6 divisions and 50 districts. Citycell faces competition from Grameenphone but has expanded its network coverage and increased customers from 5 lakhs to 9.75 lakhs in recent years through marketing strategies like new products, network expansion, attractive pricing, and advertising. Citycell provides various prepaid and postpaid plans along with services like cash cards, voice mail, SMS, and 24/7 customer service to attract and retain customers.
The company profile summarizes Big Elephant Group, a South African construction and electrical engineering firm. It provides details on the company's address, registration, leadership, vision, mission, services offered, target markets, and marketing strategy. The company aims to provide innovative client-focused solutions and has been in business for over five years. It focuses on home automation, electrical work, and general construction for individual households, small businesses, and security companies in South Africa.
Growth strategies for mid size IT companiesInUnison
Medium to Large IT companies will have to enhance their business knowledge expertise & consulting capabilities to offer innovative business solutions to industries for creating a competitive advantage & increase market share.
Shivendra Pratap Singh of New Delhi outlines his plan and business strategy for providing physical security solutions (PSS) in North India. The plan details his product offerings of fire, security, and public address systems. It identifies target customers such as schools, hospitals, and industrial plants. The document performs a SWOT analysis and discusses competitive advantages, sales strategies, and challenges in securing business from major competitors in the PSS market.
The document outlines a business plan for a solar panel manufacturing company. The company aims to drive sustainable development through increased use of renewable energy. Over the next three years, the plan is to maximize solar panel usage in both public and private sectors through partnerships with governments and corporations. The business will target mid-large organizations and private investors as customers. Revenue will come from installation fees and ongoing monitoring/service fees, while costs include equipment, installation, and acquiring investors. Major challenges are competing with already established companies and convincing new partners and investors.
Easybid is a one-stop online marketplace that allows buyers to search for and purchase electronic components from leading distributors. Users can search by part number, manufacturer, or product details to find pricing and availability from partners like Digikey and Mouser. The company was founded to help buyers easily find the best deals. Experts analyze suppliers to include only those offering great service and value, then options are highlighted for users. The market for electronics components in India is $3 billion annually and expected to grow to $15 billion by 2020, representing a business opportunity. Easybid aims to capture 6% of the $900 million electronics catalog supplier market in the first year.
The document provides guidance on creating a business plan to turn a business idea into a reality. It explains that a business plan will help think through all aspects of the business to plan how it will work. Developing the plan is a process that should be done in small chunks using the provided business plan pack. The pack divides the business plan into sections and provides a guide to help complete each section. [END SUMMARY]
Android Application Proposal (IIML Internship under Prof Sameer Mathur)Pratik Sanghvi
House That! is a startup that aims to provide a smoother flow of information between consumers and suppliers in the housing industry through an Android app. It currently focuses on extensive market research and app development. The app will serve both elite and middle-income customers by offering premium and free services. The company's goals are to bridge consumers and housing agents through an easy-to-use app and generate revenue through commissions from connecting buyers and sellers. Its tactics include segmenting products and services, building brand image, and attracting quality service providers through the app platform.
This document presents a strategic management report for Warid Telecom. It includes an analysis of Warid's vision, mission, industry overview using Porter's five forces, PEST analysis, competitive profile matrix, internal factor analysis, and strengths and weaknesses. Key points are that Warid aims to provide comprehensive communication services, the telecom industry faces strong competition, opportunities exist in expanding services and acquiring new technology, and Warid needs to improve marketing, brand identity, and infrastructure.
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
The electronics shop business plan delineates a strategic roadmap for launching and managing a retail outlet focused on electronic devices and accessories. It includes a thorough market analysis, competitive positioning, marketing tactics, financial forecasts, and operational guidelines. The plan's core objective is to leverage consumer interest in advanced electronics, ensuring a profitable enterprise through efficient inventory control and customer engagement strategies.
Make sure your brand gets publicity to develop its strong customer base in the market. It is important to ensure efficient brand awareness, integrity, and identification in this highly competitive marketplace. Therefore, companies look for effective marketing metrics for the growth of their organization. SlideTeam presents Product Marketing Metrics Proposal PowerPoint Presentation Slides, explicitly designed to promote your professional services in an attractive yet informative manner. This brand advertisement PPT template allows you to mention your key deliverables comprehensively in the form of a cover letter. Educate your audience about the challenges for effective promotion and the solutions your company offers to align the business plan with the marketing plan by employing our expertly designed PPT layout. You can explain the importance of various emerging platforms for the promotion of business by utilizing this omnichannel marketing PPT slideshow. Mention the key statistics on customer segmentation, target market, and branding mediums of your company with the assistance of our product development PPT design. Use this content-ready PPT graphic to showcase the wide range of services like SEO, event publicity, product design, outdoor advertising, and web content that your company renders to the clients. Highlight a well-built time frame depicting element-wise duration for completion of each task by taking the aid of this business development PPT theme. Break-down the cost changing factors with the help of this e-commerce PPT visual. Persuade your audience by promising them a customized business plan well-suited for their company's mission through this invigorating PPT presentation. Convey your vision and goals clearly and in a simplified manner with our professionally created PPT proposal. Prove your worth to your clients by exhibiting your honour certificates for the past projects with our branding PowerPoint template. Download this brand promotion PowerPoint deck and create an informative presentation depicting your company's background, awards, and achievements. https://bit.ly/3ivtJPj
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Md. Iftekhar Rahman
ID 20-188
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Md. Golam Rosul 20-48
Md. Saiful Islam 20-104
Md. Al-Amin 20-184
Md. Rayhan Kabir 20-108
Juwel Rana 20-80
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With its commitments to excellence Superior Electrical Contractors, Inc. has
demonstrated a level of performance that has made it one of South Florida’s leading
electrical contractors, with expertise in a wide range of projects and services ready to
accommodate almost any demand. It is this versatility that has allowed Superior
Electrical to be a vibrant part of this community for over three decades.
6. Electrical Services
Superior Electrical Contractors Inc. Is geared
to handle any size electrical task weather
large or small, home or business. Our
services include but are not limited to the
following:
7. Home Automation
Emergency & Standby Power/Generator Sales
Surge Protection
UPS Systems
Complete Rewiring
Electrical Inspections
Commercial Maintenance
Trade Show and Events
Fire Alarm
Security Systems/Cameras
All types of Electrical Repairs & Services
8. Introduction
Nonprofit organizations also use marketing
plans to guide their fund-raising and outreach
efforts. Even government agencies develop
marketing plans for initiatives such as building
public awareness of proper nutrition and
stimulating area tourism.
9. Current Marketing Situation
Bell Jim began superior electrical contractors eleven years ago
and its primary service was electrical wiring of commercial
buildings. Electrical contracting services had accounted for 70
percent of sales with the remaining 30 percent comes from
sales and services of heating and air conditioning units.
Superior Electrical Contractors grew from a sales volume of
less than $100,000 in the first year to over $900,000 within a
period of four years. Years six through nine showed sales
figures holding consistent at around $1 million; however, as
the state’s economy faltered, sales volume declined. In the last
year sales declined 37% and the year before those sales
declined 20%.
10. Market Description
Electrical service market consists of wearing
of commercial buildings, residential buildings,
residential and commercial air conditioning
units and heating units.
12. Company review
The company is a service company. So its product is
service.
Companies electrical service division is prepared to
handle any size job, from small installations in your
home to major residential and commercial jobs.
13. Since it's inception Superior Electrical Contractors Inc. has
been involved in the construction of all types of commercial,
industrial and residential projects. We specialize in the
complete electrical installation for schools, healthcare facilities,
apartment buildings, governmental projects, sport complexes,
prisons, D.O.T. projects, design-build projects, and more.
14. Competitive Review
The companies market is very competitive. The company have to
bid for getting contract. So cost estimation is very necessary
here. Here Jim bells have superior competitive advantage over
his bidders.Competitive advantage of Jim Bell:
1)Development of computer application
2)Estimation of cost accurately on an average of 98%
3)Getting the contract for accurate cost estimation
15. Summary of Sales
Last year, sales declined 37 percent and the
year before those sales declined 20 percent
17. SWOT Analysis:
Strength
Market share: Superior Electrical Contractors
has retained their superior market share with
which it made expected profit before last three
years so using the same market share the
company should make minimum profit.
18. Software Development: Superior Electrical
constructor’s owner, Jim Bell, developed a
computer application to assist in preparing in
cost estimates that help him assist a 98%
average accuracy on the job cost estimates
19. Weakness
Lack of Promotion Awareness: The Company has
enough lacking of promoting their business than the
competitors
20. Market segmentation: According to the case the
company stays in medium sized city in south and
targets only the customer holding commercial
buildings and a very little attention to residential
building’s customers.
21. Differentiation of Service by Competitors: The
competitors have developed their business by
providing various types of services for home
owners where Superior Electrical Constructor is
providing less than the competitors.
22. Now you are with….
Md. Shahad Hossain
ID 19-270
23. Opportunity
Expansion of Geographic Area: The Company
can expand its geographic area where there
are a number of commercial buildings and
residential buildings in different cities in
south.
24. Sources Of Revenue
New Sources of Revenue: The company can target
another new profitable sectors like light/fan
fixture installations, repair and replacement of
electrical switches and breakers etc.
25. Aggressive promotion on sales: In this situation
the company is really in need of aggressive
promotion as the company is in a maturity
stage. So the promotion can only retain or
increase sales.
26. Taking advantage of skilled Employees: If the company
is able to work with skilled employees the company
can reduce cost of labor, reduce wastages of materials,
etc that really helpful to company
28. Threats
Increasing competition: There are many competitors in the
market. They give variety of services to home owners. They give
services in variety of ways like:
Light/fan fixture installation
Repair/ replacement of electrical switches and breakers
Sales and service of heating and air conditioning units
29. Downward Trend on Pricing:competitors gives service in
lower price. This gives lower competitive advantage to
company than competitors.
30. Competition’s Position
There are many competitors in the market. They give variety
of services to home owners. They give services in variety of
ways like:
1)Light/fan fixture installation
2)Repair/ replacement of electrical switches and breakers
3)Sales and service of heating and air conditioning units
31. Chapter 2
Objectives & Issues.
The company’s objectives is to increase market
share, promote a diversified offering to multiple
target markets, or develop more services. Whereas
increasing profitability may drive marketing
objectives such as increasing efficiency of marketing
activities and improving ROI of marketing tactics.
32. Some examples of specific objectives:
1)Increasing sales
2)Grow the number of customers
3)Increase revenue from existing customers
4)Reach break-even by end of fiscal year
5)Participate in 3 community events during the next 12
months.
6)Ensure average Returns on Investment(ROI) on
marketing activities
33. Chapter 3
Target Market Analysis
Geography, industry, business or consumer, sex, age, income, etc. The target
market could be coalesced through this type of hierarchy:
Potential market – The market area served by Superior Electrical Contractors
includes a population of 500,000 people and approximately 112,428 homes.
Information from the tax assessor’s office on the value of homes is following
table. Jim estimated that twenty percent of these homes were rental properties;
However, he was certain that the rental homes were valued under $75,000. Jim
believed that this left a large market potential for the maintenance agreement
even with the under-$75,000 homes factored out. So it will be the market which
will help the company selling more.
34. Tax assessment of Number %
0-$25000 3375 3
25000-50000 13491 12
50000-75000 25857 23
75000-100000 30,356 27
100000-125000 20,236 18
125000-150000 11,243 10
175000-200000 4,497 4
Over 200000 2,249 2
Tex Assessment of Time Values
36. Chapter 4
Marketing Strategy
Product Marketing Strategy The product strategy should
address the current offering, future road map, and how each
product fits the positioning and supports the value
proposition. Product marketing strategy can become very
complex in a short time. The company can modified their
services by providing the free maintains services for the
customer.
37. Pricing Strategy The first was a low price of under $100.
This low price, though, would generate very little, if any,
contribution to profit. However, a higher penetration of
homes would achieve greater exposure for Superior that
might lead to additional revenue from other services
38. Step 5 - Marketing Programs
Promotion should be designed for the target audience
using the positioning statement and value proposition
as well as the agreed upon business strategy and
marketing strategy. The promotions should support
the objectives you have previously agreed to with
your stakeholders. A promotion plan designed to
generate leads is different than a plan designed to
position the brand as thought leaders in the space
39. Step 6 - Financial Plans
All the works of marketing held constant in
financial planning. A good financial planning is
necessary for carry on promotional campaign.
40. Budgets
The company is trying to make new budgets for its
new service and advertisement.
Product life cycle
The company is making loss for two years. So it is
declining position in the break even analysis.