Communication cultural globalization
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Globalization has led to the increasing homogenization of culture through widespread communication and media. While some argue culture is becoming uniform, the interaction of local, national, and global influences is complex. The global communication industries are dominated by a few large Western, mainly American, corporations. This has contributed to the Americanization of other cultures through the widespread influence of American TV programs, films, music, and fast food and consumer brands. However, the changes occurring between cultures in contact is a two-way process known as acculturation.
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Communication cultural globalization
- 2. Communication & cultural globalization • The world is shrinking rapidly with the advent of faster communication, transportation, and financial flows.
- 3. Communication & cultural globalization • It has been argued that international communication and media are leading to the homogenization of culture, but the patterns of local/national/local interaction may be more complex
- 4. Globalization of western cultural. • The global communication hard and software industries are owned by a few transnational corporation notably those based in USA • So, firstly we study about Americanization
- 5. Americanization… • Americanization is the term used to influence the USA has on the other culture of other countries. • Resulting in the phenomena as the substitution of given culture with American culture.
- 6. Media • Main component of Americanization of other countries T.V ARTIST FILM MUSIC
- 7. Media • T.V program are broadcast through American broadcaster and their subseries such as HBO Asia,CNBC Europe Fox channel and CNN international. • Big Four HBO Asia CNBC Europe CNN international Fox channel
- 8. American business and brand • Of the top ten global brand seven are based in America • Holds top spot • Symbol of Americanization Coca cola • Vending machine in 200 countriesCoca cola • Out of 25 USA has 13 top companies Biggest combines
- 9. American business and brand • Micro soft • Apple Inc • Dell Computer companies • IBM • Google • Hewlett Computer companies • Worldwide created by AmericaSoftware
- 10. Fast food • Fast food along with Coca Cola is also often viewed as a being a symbol of American dominance Mc Donald Burger king KFC Dominos Pizza
- 11. Westernization • Westernization is a process where by non- westren societies come under the influence of western cultural. • Westernization influence in the last few centuries. • Westernization can also be the part of acculturation.
- 12. Acculturation • Refer to the changes occur in the society or a culture when two different groups come into direct continuous contact . • After the contact Changes in culture Patterns with in either Or both cultures and evident
- 13. Acculturation
- 15. Westernization • Westernization can also be refer to effect of western expansion and colonialism on native societies. • Westerners will attempt to remake the native culture within their own image ignoring the fact that the model of culture that they have created are inappropriate for setting out side of western civilization (Phillip,Conrad 2005).
- 16. Europeanization • Europeanization and colonialism spread gradually over much of the world colonizing major portion of the globe. • The two world war weekend the Europe powers to such extent that many colonies strove for independence often by nationalistic movements. • Adoption of constitution
- 17. Thank you