This document discusses the importance of social media for business communication. It provides examples of how social media has helped individuals gain popularity and earn money. Social media allows for two-way conversation between customers, employees, investors, and the public. The top social media platforms are Facebook, Pinterest, Instagram, LinkedIn, and Twitter. Social media gives businesses opportunities to listen to customers, connect with audiences locally and globally, improve customer service, gain market share, build relationships, increase brand awareness affordably, and establish themselves as experts.