1. Presented by

2. Kirsten Lecky

3. To
Accelerate
Word
of
Mouth
for
Local
Businesses
VISION
To
Be
the
Most
Sought-­‐A9er
Word
of
Mouth
Agency
in
the
Region
VALUES
MISSION
Leadership,
Collabora@on,
Quality,
Fun,
Curiosity

4. Sa#sfied
clients

5. Today’s
Objec#ve
“How
to
create
content
that
your
fans
will
want
to
see
in
their
newsfeed.”

10. Tip
#1:
Be
Relevant
Start
THERE…
Not
HERE…

11. Tip
#2:
Be
Authen#c

12. Tip
#3:
Be
Empathe#c

13. Know
your
Audience
• What
do
they
look
like?
• How
do
they
seek
informa#on?
• What
are
their
responsibili#es
and
what
decisions
can
they
make?
• What
challenges
or
problems
are
they
trying
to
solve?
• What
are
their
deal
breakers?
What
would
prevent
them
from
doing
business
with
you?
• What
are
they
reading,
watching,
hearing?
• What
do
they
care
about?
• What
do
they
do
for
fun?
• What
do
they
want
from
your
business?

14. Hard
Facts
By
2015,
Americans
are
expected
to
consume
15.5
hours
of
media
per
person
per
day.

15. Hard
Facts

16. Tip
#4:
Be
Visual
Human
brain
processes
images
60
THOUSAND
X
faster
than
text.
87%
of
a
Facebook
page’s
interac#ons
happen
on
photo
posts.

17. Tip
#5:
Be
Interes#ng
Would
I
share
this
with
a
friend?

18. Some
things
people
share…
• Social
Currency
-­‐
when
it
makes
us
look
good,
feeds
our
ego
• Emo#on
-­‐
feelings
vs.
func#on;
when
we
care,
we
share
• Prac#cal
Value
-­‐
when
we
learn
something
new

19. Rule
of
Thumb…
75%
Conversa#onal/
25%
Promo#onal
25%
Promo#onal

20. Tip
#6:
Be
a
Maximizer
Leverage
Ad
Tools
=
<
1%
of
fans
will
see
your
content
unless
your
promote
it.
Study
data
=
know
what’s
working/what’s
not
Integrate
=
don’t
let
social
media
exist
in
a
silo
Measure
=
know
what
success
looks
like

21. Summary
of
Tips
• Relevant
–
start
there,
not
here
• Authen#c
–
know
thyself
• Empathe#c
–
know
your
audience
• Visual
–
break
through
the
cluier
• Interes#ng
–
get
others
to
do
the
talking
• Maximize
–
your
efforts

22. Other
Tips

23. And
more
Tips…
• Post
na#vely
on
each
plakorm
• Less
than
80
characters
=
66%
higher
engagement
• Post
two
or
more
images
• Tag
other
businesses

24. The
Opportunity
1
in
every
6
minutes
spent
online
is
on
social
media.
Facebook
Fans:
4
out
of
10
social
media
users
make
a
purchase
a9er
liking,
sharing
or
commen@ng
on
Facebook,
TwiPer
or
Pinterest.
Fans
Non-­‐fans
More
likely
to
purchase
88%
60%
Spend
more
$255
avg.
$139
avg.
More
likely
to
recommend
85%
60%

26. Questions?"