This document discusses social media and its importance. It provides information on what social media is, how it is used, and some of its key advantages such as being cost-effective, instantaneous, and responsive. It also discusses how popular social networks like Facebook and Google are in terms of web traffic. Additionally, it outlines some of the main reasons why colleges invest in social media, such as to create awareness, encourage connections, and recruit students. Finally, it discusses what a record of social media usage should contain and the importance of training staff on proper social media recordkeeping policies and tools.