SlideShare a Scribd company logo
www.simplify360.com 
Stage 
1 
The 
Preliminar 
y 
Round 
Team Name: 
Name of first member: SHIVI SRIVASTAVA 
College Name: IMT GHAZIABAD 
Name of second member: SANCHITA KRISHNA 
College Name: IMT GHAZIABAD
Social Media 
• Social media is any web-based environment that 
allows users to easily create, publish and share 
content 
• The user is able to control the data, create, 
modify, discuss and share internet content 
• It is user centric interactive information sharing, 
designing and collaboration.
Why is Social Media important? 
Provides opportunities to: 
• Deliver Services 
• Consult 
• Communicate 
Social Media is: 
• Cost - effective 
• Instantaneous 
• Responsive
Advantages of Social Media
Various platforms of Social Media
How popular are Social Networks? 
• According to the analysts at Hitwise, social 
networks in general are more popular than 
search engines in some parts of the world 
• Facebook’s overall web traffic pulled ahead of 
Google’s for the first time in the U.S. in March of 
this year 
• Facebook dominates the current crop of social 
networks, accounting for the majority (55%) of all 
social site visits. When compared to the wider 
web, Google gets around 9.3% of all web traffic, 
while Facebook captures just over 7%
Why do colleges invest in Social Media? 
For many of the same reasons they invest in more 
traditional marketing and advertising 
– Create awareness 
– Encourage connection 
– Inspire loyalty 
– Create ambassadors 
– Recruit best fit students 
– Build powerful relations with alumni 
– Create stronger reputations
What should a record of social media usage 
contain? 
• Content (i.e., the information that is sent or 
received) 
• The format (text, visual, sound or video) of the 
original content 
• Metadata: 
• Who Sent it 
• Date and time 
• Messages sent - name and recipient 
• Message received – recipient and sender name 
• Context – why, authorisation, purpose
Training staff in recordkeeping using social 
media tools 
• Training staff in recordkeeping using social media 
tools 
• Different communications tools carry different 
levels of risk 
• Develop and communicate social media policy 
• Ensure staff understand that some records are 
not suited to a social media environment e.g. 
records with personal information 
• Social media usage policy states the purpose of 
each application use for the agency
THANK YOU

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Casia

  • 1. www.simplify360.com Stage 1 The Preliminar y Round Team Name: Name of first member: SHIVI SRIVASTAVA College Name: IMT GHAZIABAD Name of second member: SANCHITA KRISHNA College Name: IMT GHAZIABAD
  • 2. Social Media • Social media is any web-based environment that allows users to easily create, publish and share content • The user is able to control the data, create, modify, discuss and share internet content • It is user centric interactive information sharing, designing and collaboration.
  • 3. Why is Social Media important? Provides opportunities to: • Deliver Services • Consult • Communicate Social Media is: • Cost - effective • Instantaneous • Responsive
  • 5. Various platforms of Social Media
  • 6. How popular are Social Networks? • According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world • Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year • Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%
  • 7. Why do colleges invest in Social Media? For many of the same reasons they invest in more traditional marketing and advertising – Create awareness – Encourage connection – Inspire loyalty – Create ambassadors – Recruit best fit students – Build powerful relations with alumni – Create stronger reputations
  • 8. What should a record of social media usage contain? • Content (i.e., the information that is sent or received) • The format (text, visual, sound or video) of the original content • Metadata: • Who Sent it • Date and time • Messages sent - name and recipient • Message received – recipient and sender name • Context – why, authorisation, purpose
  • 9. Training staff in recordkeeping using social media tools • Training staff in recordkeeping using social media tools • Different communications tools carry different levels of risk • Develop and communicate social media policy • Ensure staff understand that some records are not suited to a social media environment e.g. records with personal information • Social media usage policy states the purpose of each application use for the agency