Florida International University is a public research university located in Miami, Florida that was founded in 1972. It offers bachelor's, master's, and doctoral degrees. FIU's vision is to be a leading urban public research university focused on student learning, innovation, and collaboration. Its mission is to serve as an urban, multi-campus university for its students and the diverse population of South Florida through high-quality teaching, research, and community engagement. The document discusses various social media platforms used by FIU and provides analyses of their strengths, weaknesses, opportunities, and threats.

1. Maytal Maor
Maribel Cruz
Nathalie Henriquez
Dillon Marcelin
Andres Diaz
Jose Gonzalez

2. Founded in 1972, Florida International University is As Miami's
first and only public research university, offering bachelor's,
master's, and doctoral degrees, FIU is worlds ahead in its
service to the academic and local community.
Vision:
Florida International University will be a leading urban public
research university focused on student learning, innovation,
and collaboration.
Mission:
Florida International University is an urban, multi-campus,
public research university serving its students and the diverse
population of South Florida. We are committed to high-quality
teaching, state-of-the-art research and creative activity, and
collaborative engagement with our local and global
communities.

3. Strengths:
 Post at least once every day, keeping the account active
 Post interesting & relatable content that is constantly shared by students and alumni
 Page is a constant check-in point on Facebook, giving more activity
 Tags companies and organizations in posts, showing positive support
 Reaches out into the community to find content
 Content or organized
 Content is mostly pictures or videos, making it eye appealing
Weaknesses:
 Doesn't share posts, only posts original content
 Low rate of shares, likes, and comments on posts
 Only 99136 people like the page
 Doesn't connect to other social media accounts of FIU

4. Opportunities:

Make Page is a constant check-in point on Facebook, giving more
activity

Can tags companies and organizations in posts, showing positive
support

Can reach out into the community to find content

Constantly accepting new students.
Threats:

University of Miami has over 200,000 likes

Many different FIU pages

People might rate FIU low if they have a bad experience at the school
and that shows publicly

5. Strengths
 Very active twitter feed, constantly updating and tweeting
 Appealing layout, fits the FIU characteristics
 Has 24.4k followers
 Stays up to date with current events
Weaknesses
 Although it has 24.4k followers, that amount is only 44% of
the currently enrolled 55,000 students
 Lack of engagement with students

6. Opportunities
 There is a large student base to acquire
 FIU is constantly expanding, keeping a need for updates
 According to a survey done, approximately 80% of college
students use Twitter
 Every new incoming class, increases this statistic
Threats
 There are many different FIU twitter accounts
 Lack of school pride
 Students are more willing to follow other bigger schools’
accounts

7. Strength
 Informative Articles
 Business Oriented networking site
 Groups with similar interest
 Career growth opportunities
 Credible professional accounts
Weakness
 Scattered small presence
 Difficult to communicate directly
 Very low user engagement
 Its inactivity cannot be used as a source
of accurate information

8. Opportunities
 To expand globally since we are an
International University
 Innovate better ways of communicating
globally
 Improving the lack of inactivity
Threats
 New Professional networking sites
 The inactivity tarnishes the credibility of their
site.

9. Strengths:
 Gives you an in-depth look
to the FIU Staff
 Starts their own trending
topic through the use of hash
tagging
 HIGH quality photos
 Post every single day
 Hashtag campaigns are
successful and high user
engagement
 They speak on some certain
current events going on
Weaknesses:
 They may post only once
or twice a day
 They should have more
followers
 Should follow more
people
 Need to highlight more of
the different campuses
FIU has
 Didn’t highlight the
community around FIU

10. Opportunities:
 Follower Growth
 Following Growth
 Awareness for what’s going on in campus
Threats:
 Lack of outside Community presence
 Lack of Service events

11. Strengths
 Useful responses
 Responds to high
volume of
messages
 Refers question
answers to the right
departments
Weakness
 Low media content
(not enough
illustrations)
 Not a frequently
checked social media
 Not a popular social
network
 46% of users of
Tumblr are in the
ages of 16-24, a very
hard demographic to
reach.

12. Opportunities
 Opportunities to reveal new media
 Inform more about campus events
 Custom content can be posted for a more
custom experience
Threats
 Could be exposed to spam accounts
 No privacy settings
 Other university profiles
 Facebook, Twitter, and Instagram will always
reach a larger audience.

13. Strengths:
 Reaches a wide range of
users
 Boards can be made to suit
everyone’s likes and needs.
 Pictures are eye-catching and
organized.
 Innovative environment:
Interest offers its users
unique products
 Users can find pins easily and
track in which board they
found them.
Weaknesses:
 Considered a site the for
only women
 The site does not offer a
board, or direction just
FIU gear.
 The site is not advertised
on the FIU website, as a
result it only has 775
followers.
 Its inactivity cannot be
used as a source of
accurate information

14. Opportunities:
 Pinterest is ever-growing and expanding their
business
 Drive traffic to the site by pinning links on the
official FIU site and other social media channels
Threats:
 It allows for copycat sites, to offers home made
products
 Reputation, some pins are scams or spam.

16.  https://library.fiu.edu/about-us/mission-and-vision
 https://www.linkedin.com/
 https://www.facebook.com/floridainternational/?ref=
br_rs
 http://www.fiu.edu/about-us/
 www.Instagram.com
 www.tumblr.com
 http://studybreakscollegemedia.com/2014/social-
media-statistics-how-college-students-are-using-
social-networking/
 http://www.fiu.edu/about-us/rankings-
facts/index.html
 http://www.slideshare.net/
 https://www.linkedin.com/pulse/?trk=nav_responsive
_sub_nav_pulse
 www.pinterest.com