Social Media in layman's terms.

1. Stage 1
The
Preliminar
y
Round
Team Name: Zephyr
Name of first member: Raysasaana Namshum
College Name: Indian Institute of Management, Tiruchirappalli
Name of second member: Amit Singh Tolia
College Name: Indian Institute of Management, Tiruchirappalli

2. THE ESSENCE OF SOCIAL MEDIA
Identity Presence
Sharing
Conversation
Relationships
Groups Reputation

3. What is Social Media?
POWER TO
Connect
Communicate
Share

4. Reach of Social Media

5. Why Should
businesses use
Social Media?
• Growing reach of
Social media in
comparison to any
other Traditional
media.
• Greater scope of
success with
comparatively less
cost.

6. How does social media help companies?
• Promotes brand and product
• Recruitment
• Feedbacks and Reviews
• Platform to reach the target segment
• Social is the “human face” of data,
creating new intelligence for driving
business outcomes.

7. How to make sense of the data?
• With a flurry of data, businesses can make sense of
the data using certain tools and formulas
1.WOM = [(no. of direct clicks) +
(no. of clicks from
recommendations)] / (no. of direct
clicks)
2.Total Clicks = WOM*Direct clicks
3.Click-Through Rate (CTR) = (no. of
clicks) / (no. of Impressions)
4.Cost per Click = Total cost of
online marketing campaign/ no. of
direct clicks
5.Activity Ratio for Social Media =
Active Members / All Members
6.Resolution Time = (Total Inquiry
Response Time) / (Total no. of
service inquiries)
7.Social Media Profitability = (R –
Cg) * (F*Cr*Or*Pr) – h * T

8. SOCIAL MEDIA AND MOBILE PHONES
Mobile devices are at the center of how people
communicate with their circle of friends, be it by
phone, text, email or by accessing social
networking sites via a mobile app/ browser.
Therefore Social Media has become a sweet
spot for mobiles.

9. SOCIAL MEDIA AND ITS GROWTH

10. FEW FACTS
• 93% of marketers are using social media. However, only 9% of marketing
companies have full-time bloggers.
• People spend 1 out of every 7 minutes on Facebook when online.
• 91% of mobile internet access is for social activities
• Instagram has already had more than 16 billion photos uploaded since its
debut in 2010.
• YouTube has over 1 billion unique visitors per month and reaches the coveted
18-34 year old demographic more than any cable network.
• The male v/s female ratio of social media users is as follows:
- Facebook 60:40, Female : Male
- Twitter 60:40, Female: Male
- Pinterest 79:21, Female : Male
- LinkedIn 55:45, Female : Male
• If Social media was a country than, Facebook would be the world’s third most
populous country after China and India.