The document discusses a mobile peer-to-peer marketing strategy leveraging brand ambassadors to drive event ticket sales and awareness through social media. It outlines the effectiveness of ambassadors, who can easily sell tickets and create organic content while providing a platform for tracking performance and engagement. The program includes gamification elements to motivate ambassadors and offers real-time data access for clients to monitor their campaigns and manage rewards.

1. #1 Reason People Attend Events
My friends are going!

2. Mobile Peer-to-Peer Marketing
YOUR
Brand
Ambassadors
MOST
Powerful
Selling Tool

3. Simplifies, centralizes,
and increases ticket sales
Promoters
Street
Team
Super
Fans
Your Brand
Ambassador
Team
Drive Awareness & Ticket Sales

4. Instagram
Kill Spam
Your
Ticketing
Vendor
Mobile
Technology
Ambassadors can create organic
content on all social channels: From promo codes to social
activity, you control it so your
brand doesn’t get watered down.
We don’t collect money which
means you don’t pay extra fees.
Use push notifications to reach
your ambassadors.
and
more…

5. US Festival 2016 EDM Festival 2015
First 24 Hours First Week
80 Ambassadors
$60k in tickets
Only 1 part time manager
30k Fan Ambassadors
$300k in tickets sold
18k Pieces of Instagram
content
155M Word-of-mouth
impressions
Proof It Works

6. Ambassadors get onboarded
in less than 5 minutes & earn
points to unlock rewards by
engaging in social challenges
& ticket selling directly from
their mobile device.
Sell Tickets
Instagram a Picture
Invite a Friend
Submit Your Report
Consumer Survey
Check in for Shift
Invite a friend to the show
Show us your #FestivalStyle
Get your friend to sign up
Show us flyers & posters
Favorite DJ?
Nightclub Flyering
+3000
+50
+500
+50
+10
+100

7. You get access to data in real time so you
can easily track and monitor your team.
#FestivalABC
#Philadelphia
#Nightclub

8. Self-Service Access to Data
Gamification Grow Community
Track the impact on sales and social
media and use data to find
ambassadors for future campaigns.
Our platform allows regular fans to
invite their friends – creating the best
team organically.
Fun game that gets ambassadors
excited to spread the word, win
prizes & compete to be #1.
You get web portal access to
communicate with your ambassadors,
design campaigns, manage reward
inventory, and measure success.
Additional
Features

9. Our partner has 8+ years of experience building and
managing college ambassador programs and will
custom design a team and use the SocialLadder
platform for your event.
Fully Managed Brand
Ambassador Programs
Fully Managed Clients Include: