What are the biggest marketing challenges facing fairs today? Like all good marketers, we ask a lot of questions. Taking our curiosity on the road, we interviewed different fairs from around the country to hear about their greatest marketing wins, challenges, and opportunities. The answers may surprise you...
5 Ways to Drive ROI: Act II (2015 League of Historic American Theatres)Etix
Ever wonder about the biggest marketing challenges facing theatres today? We do too. So we asked. We interviewed 5 different theatres from around the country to hear about their greatest marketing wins, challenges, and opportunities from 2014. The answers may surprise you...
Building on our 5 Ways to Drive ROI presentation from last year's Annual LHAT Conference, we'll share real testimonials from some of your industry peers to identify what's working, what isn't, and what's on the horizon. From SEO strategy to mobile optimization to email marketing best practices, we'll cover a variety of marketing topics to help you sell more tickets, capture prospects, and boost brand awareness.
We'll also help you improve your marketing strategy with a list of ways you can get started TODAY.
Introducing the 2015 Social Media Power Influencers by Haydn Shaughnessy
Learn how to identify and target influencers for your next campaign with Val Lopez
This document discusses measuring the wrong metrics in a support community and provides recommendations for the right metrics to track. It recommends tracking metrics related to business objectives like growth, retention, and customer experience. Specifically, it suggests tracking key performance indicators (KPIs) like new customers, referrals, customer acquisition cost, lifetime value, churn, cancellations, order value, and repeat purchases. It also recommends choosing 1-3 core KPIs that tie to business objectives, having no more than a dozen sub-KPIs, and focusing on community health and engagement metrics. The document provides examples of metrics like deflection ratio, cost deflection, and resolution rate that measure customer experience. It emphasizes automating metrics collection and building
A quick dip into Social Media Psychology - why do we post, like, comment on and share things on social media? Why do we share 'too much' and what is 'too much'? And finally, how do we get engagement in an increasing busy marketplace?
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the Brady, Texas / McCulloch County Chamber of Commerce.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
What are the biggest marketing challenges facing fairs today? Like all good marketers, we ask a lot of questions. Taking our curiosity on the road, we interviewed different fairs from around the country to hear about their greatest marketing wins, challenges, and opportunities. The answers may surprise you...
5 Ways to Drive ROI: Act II (2015 League of Historic American Theatres)Etix
Ever wonder about the biggest marketing challenges facing theatres today? We do too. So we asked. We interviewed 5 different theatres from around the country to hear about their greatest marketing wins, challenges, and opportunities from 2014. The answers may surprise you...
Building on our 5 Ways to Drive ROI presentation from last year's Annual LHAT Conference, we'll share real testimonials from some of your industry peers to identify what's working, what isn't, and what's on the horizon. From SEO strategy to mobile optimization to email marketing best practices, we'll cover a variety of marketing topics to help you sell more tickets, capture prospects, and boost brand awareness.
We'll also help you improve your marketing strategy with a list of ways you can get started TODAY.
Introducing the 2015 Social Media Power Influencers by Haydn Shaughnessy
Learn how to identify and target influencers for your next campaign with Val Lopez
This document discusses measuring the wrong metrics in a support community and provides recommendations for the right metrics to track. It recommends tracking metrics related to business objectives like growth, retention, and customer experience. Specifically, it suggests tracking key performance indicators (KPIs) like new customers, referrals, customer acquisition cost, lifetime value, churn, cancellations, order value, and repeat purchases. It also recommends choosing 1-3 core KPIs that tie to business objectives, having no more than a dozen sub-KPIs, and focusing on community health and engagement metrics. The document provides examples of metrics like deflection ratio, cost deflection, and resolution rate that measure customer experience. It emphasizes automating metrics collection and building
A quick dip into Social Media Psychology - why do we post, like, comment on and share things on social media? Why do we share 'too much' and what is 'too much'? And finally, how do we get engagement in an increasing busy marketplace?
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the Brady, Texas / McCulloch County Chamber of Commerce.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Managing the Event Life Cycle: Actionable Data & Email MarketingEtix
The document discusses managing the life cycle of events through actionable data and email marketing. It provides tips on automation, segmentation, and personalization of marketing communications. Specific recommendations include sending welcome and thank you emails, owning customer relationships through CRM, testing emails, and measuring key metrics. Mobile usage trends and fan profiling are also covered.
The document discusses the need for a paradigm shift in donor relations from involvement to commitment by demonstrating impact and focusing on the donor's needs rather than the organization. It suggests more imaginative communications are needed, including writing brilliantly, superb packaging, and captivating presentations, to inspire donors and report on impact. The goal is to move donors beyond initial involvement to long-term commitment through effective communications that emphasize how their donations help others.
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media.
Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend.
This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
How to create a predictable social selling funnelMick Griffin
Today many brands are still cold calling, and cold mailing not because it's right, but because it's predictable. 1000 cold calls will get you 1 sale. Here i explain how social selling is also predictable and how you will get more sales from less work.
The document discusses strategies for non-profit organizations to strengthen donor relationships and increase commitment. It emphasizes focusing communications on demonstrating impact to donors rather than self-promotion. It encourages organizations to be more imaginative in communications, packaging information brilliantly to inspire donors. It stresses thanking donors sincerely and involving them rather than just seeking contributions to reduce attrition.
The document discusses social media marketing and the Social Media Tulsa conference. It contains tips for using social media to market a business, including optimizing business profiles, engaging customers, and creating and sharing content. Statistics are presented on how social media influences consumer purchasing behaviors and trust in brands. The effects of social engagement and future trends in social search and analytics are also mentioned. The conclusion emphasizes having passion for social media and focusing on strengths, relevant content, kindness and conversation over metrics.
Sensible Social Media for Destinations, Attractions, and HotelsSheila Scarborough
Presented as part of a panel at the 2015 New Jersey state tourism conference in Atlantic City, NJ.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at www.tourismcurrents.com
This document discusses how social media can be used to enhance the fan experience for sports marketing. It outlines moving from a traditional sales funnel that ends at purchase to a dynamic customer journey that includes awareness, consideration, evaluation, purchase, experience, loyalty, and advocacy. Case studies are presented on how teams like the Minnesota Gophers have used social media like Facebook to drive ticket sales. The importance of social media for enhancing the in-game experience and creating loyalty among fans is discussed. The future of social media and sports is seen to include more monetization efforts by teams through sponsored content on platforms like Twitter and video.
Social Media Marketing for Casinos and GamingShane Gibson
Social Media for Casinos and Resorts. The gaming industry is just beginning to embrace social media. This presentation highlights some of the key players like the Palms and Bellagio.
Market Smarter Not Harder - Using Your Own Data To Achieve SuccessCeci Dadisman
This document discusses how arts organizations can use data and precision marketing techniques to more effectively engage patrons. It defines precision marketing as sending the right message through the right channel to the right target at the right time. The document provides examples of how organizations can segment their patron data by variables like age, income, interests to target customized communications. It also reviews best practices for email marketing, Facebook advertising, and other digital campaigns that utilize patron data to increase engagement.
Kansas City Home & Garden Show - "FANatical Selling"Meredith Oliver
Meredith Oliver presented "FANatical Selling" as the opening keynote at the kick-off to the Kansas City Home & Garden Show to the members of the Home Builders Association. FANatical Selling is a sales education program that teaches salespeople how to sell to the Internet empowered, socially savvy, digital customer. For more information about Meredith Oliver visit CreatingWOW.com or follow her on Twitter @CreatingWOW.
Presented by Jon Bloom, Founder and CEO, McGrath/Power, Marketing Chair for the Americas Region on the Worldcom Public Relations Group Board of Director, former journalist with the San Jose Mercury News
Lynne M. Wester discusses the need for innovation in communications and fundraising. She argues that organizations should innovate not just to be different but to challenge conventional wisdom and move practices forward. To drive impactful change, communications must be imaginative, courageous, brilliantly written, superbly packaged, and captivating presentations that inspire. Failure is part of the process of innovating. Organizations should focus on next practices rather than being stuck in the past or doing what everyone else is doing. The presentation concludes by thanking the audience and providing contact information for Lynne M. Wester.
Data: Your Secret Weapon For Selling Out ShowsAudienceView
This document discusses how data can be used as a secret weapon for selling out shows. It outlines how collecting and analyzing various data points, such as ticket sales, subscriptions, and surveys, can provide insights into fan profiles and behaviors. Specifically, identifying "superfans" - the most engaged 17% of fans who are responsible for 61% of spending - is key. The document recommends using data to build brand loyalty programs, incentivize fan promotion, and deepen fan relationships to maximize revenue and sell out more shows. It emphasizes the importance of owning customer data rather than relying on third parties.
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
This document discusses the power of storytelling in fundraising and communications. It argues that facts alone are not as effective at inspiring donors as introducing a new narrative. It encourages organizations to be more imaginative in their storytelling by crafting stories about impactful programs and the people they help through those programs. The document provides examples of storytelling techniques like "story cards" and tips for crafting print materials in a way that engages readers through compelling human stories. It aims to illustrate how storytelling can help nonprofits better connect with donors and motivate support.
Highlights from #IMDS15 Brisbane Digital SummitKaren Francis
The document summarizes highlights from the #IMDS15 Brisbane Digital Summit. It shares quotes from various event speakers and attendees on topics related to digital marketing, including the importance of flexibility, understanding individual customer interactions, treating people as humans rather than audiences, and focusing on authentic content creation. It promotes owning your own platforms and running digital marketing as a commercially viable channel.
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.
In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.
This document discusses strategies for online giving challenges. It notes that Wednesday tends to see the most donations but in smaller amounts, and early morning donations average higher amounts. Nearly half of visitors to donation sites do not actually donate. The document encourages evaluating questions on donation forms to focus on the gift. It concludes by providing contact information for Lynne Wester to discuss donor relations strategies further.
Social Mores - Webinar - Liberal Arts and HumanitiesEve Of Eden
The document discusses the evolving definition of the term "social mores" and how it has taken on a more multifaceted meaning in American society. It describes social mores now as including outward expressions of good mental health, public manifestations of moral codes and ideologies, social customs and norms regarding conduct, etiquette, and standards of behavior. Social mores also include matters of health habits and lifestyle choices that differ between groups but are generally binding for wellness. The document provides examples of social mores such as proper social conduct, polite etiquette, and modest clothing choices in public that promote well-being.
Managing the Event Life Cycle: Actionable Data & Email MarketingEtix
The document discusses managing the life cycle of events through actionable data and email marketing. It provides tips on automation, segmentation, and personalization of marketing communications. Specific recommendations include sending welcome and thank you emails, owning customer relationships through CRM, testing emails, and measuring key metrics. Mobile usage trends and fan profiling are also covered.
The document discusses the need for a paradigm shift in donor relations from involvement to commitment by demonstrating impact and focusing on the donor's needs rather than the organization. It suggests more imaginative communications are needed, including writing brilliantly, superb packaging, and captivating presentations, to inspire donors and report on impact. The goal is to move donors beyond initial involvement to long-term commitment through effective communications that emphasize how their donations help others.
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media.
Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend.
This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
How to create a predictable social selling funnelMick Griffin
Today many brands are still cold calling, and cold mailing not because it's right, but because it's predictable. 1000 cold calls will get you 1 sale. Here i explain how social selling is also predictable and how you will get more sales from less work.
The document discusses strategies for non-profit organizations to strengthen donor relationships and increase commitment. It emphasizes focusing communications on demonstrating impact to donors rather than self-promotion. It encourages organizations to be more imaginative in communications, packaging information brilliantly to inspire donors. It stresses thanking donors sincerely and involving them rather than just seeking contributions to reduce attrition.
The document discusses social media marketing and the Social Media Tulsa conference. It contains tips for using social media to market a business, including optimizing business profiles, engaging customers, and creating and sharing content. Statistics are presented on how social media influences consumer purchasing behaviors and trust in brands. The effects of social engagement and future trends in social search and analytics are also mentioned. The conclusion emphasizes having passion for social media and focusing on strengths, relevant content, kindness and conversation over metrics.
Sensible Social Media for Destinations, Attractions, and HotelsSheila Scarborough
Presented as part of a panel at the 2015 New Jersey state tourism conference in Atlantic City, NJ.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at www.tourismcurrents.com
This document discusses how social media can be used to enhance the fan experience for sports marketing. It outlines moving from a traditional sales funnel that ends at purchase to a dynamic customer journey that includes awareness, consideration, evaluation, purchase, experience, loyalty, and advocacy. Case studies are presented on how teams like the Minnesota Gophers have used social media like Facebook to drive ticket sales. The importance of social media for enhancing the in-game experience and creating loyalty among fans is discussed. The future of social media and sports is seen to include more monetization efforts by teams through sponsored content on platforms like Twitter and video.
Social Media Marketing for Casinos and GamingShane Gibson
Social Media for Casinos and Resorts. The gaming industry is just beginning to embrace social media. This presentation highlights some of the key players like the Palms and Bellagio.
Market Smarter Not Harder - Using Your Own Data To Achieve SuccessCeci Dadisman
This document discusses how arts organizations can use data and precision marketing techniques to more effectively engage patrons. It defines precision marketing as sending the right message through the right channel to the right target at the right time. The document provides examples of how organizations can segment their patron data by variables like age, income, interests to target customized communications. It also reviews best practices for email marketing, Facebook advertising, and other digital campaigns that utilize patron data to increase engagement.
Kansas City Home & Garden Show - "FANatical Selling"Meredith Oliver
Meredith Oliver presented "FANatical Selling" as the opening keynote at the kick-off to the Kansas City Home & Garden Show to the members of the Home Builders Association. FANatical Selling is a sales education program that teaches salespeople how to sell to the Internet empowered, socially savvy, digital customer. For more information about Meredith Oliver visit CreatingWOW.com or follow her on Twitter @CreatingWOW.
Presented by Jon Bloom, Founder and CEO, McGrath/Power, Marketing Chair for the Americas Region on the Worldcom Public Relations Group Board of Director, former journalist with the San Jose Mercury News
Lynne M. Wester discusses the need for innovation in communications and fundraising. She argues that organizations should innovate not just to be different but to challenge conventional wisdom and move practices forward. To drive impactful change, communications must be imaginative, courageous, brilliantly written, superbly packaged, and captivating presentations that inspire. Failure is part of the process of innovating. Organizations should focus on next practices rather than being stuck in the past or doing what everyone else is doing. The presentation concludes by thanking the audience and providing contact information for Lynne M. Wester.
Data: Your Secret Weapon For Selling Out ShowsAudienceView
This document discusses how data can be used as a secret weapon for selling out shows. It outlines how collecting and analyzing various data points, such as ticket sales, subscriptions, and surveys, can provide insights into fan profiles and behaviors. Specifically, identifying "superfans" - the most engaged 17% of fans who are responsible for 61% of spending - is key. The document recommends using data to build brand loyalty programs, incentivize fan promotion, and deepen fan relationships to maximize revenue and sell out more shows. It emphasizes the importance of owning customer data rather than relying on third parties.
Organic Growth Strategy: How to Leverage Market Collateral Around Social MediaAggregage
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include:
• How to think critically about your audience's interaction with your content
• Why a flywheel approach to B2B rather than a funnel approach would better serve your organization
• How to optimize your social media channels in relation to your buyer personas
• In reconsidering the buyer's journey, how you can delight your customers in a way that keeps them engaged
This document discusses the power of storytelling in fundraising and communications. It argues that facts alone are not as effective at inspiring donors as introducing a new narrative. It encourages organizations to be more imaginative in their storytelling by crafting stories about impactful programs and the people they help through those programs. The document provides examples of storytelling techniques like "story cards" and tips for crafting print materials in a way that engages readers through compelling human stories. It aims to illustrate how storytelling can help nonprofits better connect with donors and motivate support.
Highlights from #IMDS15 Brisbane Digital SummitKaren Francis
The document summarizes highlights from the #IMDS15 Brisbane Digital Summit. It shares quotes from various event speakers and attendees on topics related to digital marketing, including the importance of flexibility, understanding individual customer interactions, treating people as humans rather than audiences, and focusing on authentic content creation. It promotes owning your own platforms and running digital marketing as a commercially viable channel.
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.
In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.
This document discusses strategies for online giving challenges. It notes that Wednesday tends to see the most donations but in smaller amounts, and early morning donations average higher amounts. Nearly half of visitors to donation sites do not actually donate. The document encourages evaluating questions on donation forms to focus on the gift. It concludes by providing contact information for Lynne Wester to discuss donor relations strategies further.
Social Mores - Webinar - Liberal Arts and HumanitiesEve Of Eden
The document discusses the evolving definition of the term "social mores" and how it has taken on a more multifaceted meaning in American society. It describes social mores now as including outward expressions of good mental health, public manifestations of moral codes and ideologies, social customs and norms regarding conduct, etiquette, and standards of behavior. Social mores also include matters of health habits and lifestyle choices that differ between groups but are generally binding for wellness. The document provides examples of social mores such as proper social conduct, polite etiquette, and modest clothing choices in public that promote well-being.
This document is a curriculum vitae for Md. Imran Khan that outlines his career history, qualifications, and skills. It summarizes his 9.6 years of experience in marketing and sales roles for real estate and advertising companies. It also lists his educational background which includes a B.Com Honors degree from Govt. Azizul Haque College in Bogra. He is currently seeking a mid-level job in general management, marketing, or sales.
Este relatório descreve uma visualização de dados do Stack Overflow criada por um grupo de estudantes. A visualização contém dois modos: uma visão geral com gráficos de barras e radar mostrando tags e regiões ao longo do tempo, e uma vista espacial com um mapa mundi e gráfico de dispersão exibindo métricas como perguntas, respostas e usuários por país. Os gráficos são filtrados por tags e regiões selecionadas e fornecem detalhes ao passar o mouse.
Giornata di studio, Milano 5 ottobre 2016 - MILeS2016 | Milano - Impresa, Lavoro e Società 2016
La distribuzione dei contratti di rete sul territorio italiano non è omogenea. Perchè? Sia la spiegazione culturalista (diversa dotazione di capitale sociale e diversa propensione alla cooperazione), sia la spiegazione che fa riferimento alla diversità nella struttura economico-produttiva dei territori non sono soddisfacenti. Il ruolo giocato dalle politiche regionali e dai finanziamenti si dimostra invece cruciale. Veneto ed Emilia-Romagna sono regioni simili per struttura produttiva e dotazione di capitale sociale, ma si registrano interessanti differenze. In Emilia-Romagna i contratti di rete sono stati utilizzati all’interno di un sistema integrato per l’innovazione e l’alta tecnologia per finanziare l’incremento di capitale umano e sociale. Tale sistema ha visto il coinvolgimento di tutti gli attori locali del territorio, con un esito soddisfacente per tutti. In Veneto, i contratti di rete sono il frutto principalmente degli attori privati, manca una forte guida dell’attore pubblico e i finanziamenti sono più modesti, nonostante la molteplicità di iniziative. Il sistema resta maggiormente frammentato rispetto a quello emiliano-romagnolo. L’esito di questi due modelli non è scontato. In entrambe le regioni, gli attori locali rilevano una maggiore disponibilità e capacità degli imprenditori di mettersi in rete, e condividere un progetto, anche a prescindere dai finanziamenti. Paradossalmente però ciò sembra più vero in Veneto che in Emilia-Romagna. Infatti, l’assenza di finanziamenti dedicati ai contratti di rete in Veneto ha reso la motivazione strumentale importante ma non prevalente. Al contrario, in Emilia-Romagna le imprese hanno siglato il contratto di rete perché fortemente incentivate dai finanziamenti e oggi diversi contratti benché formalmente attivi, e quindi calcolati nelle statistiche, di fatto non sono più in essere.
Utilizing additional information in factorization methods (research overview,...Balázs Hidasi
Utilizing additional information in factorization methods is an overview of research into context-aware recommender systems using factorization models. It discusses improving factorization methods from early context-aware tensor models like iTALS and iTALSx to a general factorization framework. The research aims to better model implicit feedback, context, and improve scalability using techniques like conjugate gradient descent learning. Future work includes estimating the utility of context dimensions, modeling continuous context variables, and optimizing models with pairwise ranking loss functions.
The students will understand that Philippine Literature is a reflection of the Filipino culture and tradition. This helps us establish our own identity.
The document outlines various types of knowledge that a receptionist at a beauty salon needs to have, including how to schedule appointments, maintain price lists and descriptions of services, have product knowledge to recommend to customers, know staff hours and how to handle employment inquiries, business offers, and special discounts. The receptionist needs to be able to promote any current special offers and discounts, while knowing the terms and conditions associated with them.
This document discusses marketing communication strategies for soft drink companies in India. It outlines the various elements of a marketing communication mix including advertising, sales promotion, public relations, personal selling, and direct marketing. It also contrasts the needs of rural versus urban consumers in India. Finally, it provides examples of specific marketing communication tactics used by Coca-Cola in India, which is one of the largest soft drink companies in the country.
Tfea session 2 advanced social media strategiesSarah Page
This document provides an overview of advanced social media strategies for festivals and events. It discusses developing a social media strategy including defining goals, understanding audiences, and choosing appropriate platforms. It also covers measuring social media success, using tools to save time and engage audiences, and case studies of how festivals successfully used social media. The document emphasizes authentic engagement and focusing on conversations rather than broadcasts to build connections.
Understanding Influencers to Scale Your Publishing Business | Michael Alberts...Jessica Tams
This document discusses how to effectively use influencer marketing to scale a publishing business. It notes that influencers command trust from viewers who seek out their content recommendations. The document then provides statistics on influencer marketing spending and effectiveness. It profiles successful influencer campaigns and analyzes survey results from over 500 gaming influencers. The key findings are that influencers prioritize game quality, payment, and perks in deciding partnerships. The document advocates using a database to identify the right influencers based on metrics like viewership, engagement, game preferences, and past performance. It pitches helping clients create lookalike audiences and guarantee key performance indicators.
jumpinteractive at USF - Socialize Your ROIatLarge, Inc.
You live on Facebook so you’ve got social media campaigns down, right? Building a social brand, managing social slams and integrating social across your messaging and reporting--second nature eh? Just in case--pop in as we look at catering social campaigns by platform, creating a social media culture and tracking your social ROI.
Social Media & The Current State of Arts Marketing | Live WebinarAudienceView
As technology becomes more central to daily life, new channels for engagement emerge and reshape the playing field for audience development. It's critical for organizations to revisit their strategy for patron engagement, both in-person and online.
Vendini's Live Webinar "Social Media & The Current State of Arts Marketing" will show you how to tap into what is trending with online & mobile marketing. You learn about social media & mobile best practices, tools for measurement, and strategies that will help turn your marketing efforts into ticket sales.
You’ll Learn:
- Social Media Marketing Best Practices
- Mobile Marketing Strategies that Work
- How to Measure Your Growth in Terms of Dollars
- New Tech Trends that Will Give You a Fundraising Boost
Speakers:
Keith Goldberg
Vice President of Marketing
David Maurer
Product Marketing Manager
BrandSlip is an influencer marketing agency that specializes in campaigns targeting African American, Latino, and Asian communities. It works with influencers across various social media platforms like YouTube, Instagram, Snapchat, and Vine who have a combined reach of over 400 million people. The agency develops custom content for brands and measures campaign performance with analytics on key metrics like views, likes, comments, and follower growth.
This document discusses strategies for optimizing fundraising events through technology. It suggests automating tasks like ticketing, data collection, and communications to gain efficiency. Live streaming events online and using social walls can help engage virtual audiences. Peer-to-peer fundraising is very effective. Event websites should make it easy to learn about the cause and donate. Collecting data and engaging guests to share on social media expands the event's reach. The goal is to leverage events differently through technology to increase engagement, awareness, and fundraising.
Go2Market has a great team of election strategists, campaign managers, booth-level and social media teams, influencers, and others. The political party management expert has been helping politicians and political parties in managing India’s elections and political campaigns.
Go2Market has a great team of election strategists, campaign managers, booth-level and social media teams, influencers, and others. The political party management expert has been helping politicians and political parties in managing India’s elections and political campaigns.
Arts Reach: What is Your Vision for Delivering an Exceptional Patron Experience?AudienceView
All arts organizations struggle with the same ongoing challenge: How do we cultivate loyal patrons and develop future audiences? As technology like mobile and social continue to become more integrated into daily life, a multitude of new channels for patron engagement are introduced. In the wake of so many engagement options, it’s easy to lose sight of the forest for the trees.
With so many choices, it’s critical for arts organizations to begin by clearly defining their organizational vision. What is the ideal patron experience we strive to deliver? How can we stay true to this vision at each touch point with patrons and potential patrons? From your staff, to your website and social media presence, to your live events and your reputation in your local community, consistency and excellence are key. In this talk, we’ll discuss key considerations for defining and executing on your vision for delivering an exceptional patron experience -- from first engagement, to your event, and beyond.
The document discusses various sales promotion strategies and services for hair and tanning salons. It provides examples of promotions that increase store traffic and sales through games, coupons, loyalty programs, and digital and mobile marketing. The company's services include developing promotional campaigns, producing physical materials, and analyzing return on investment.
This document outlines a marketing strategy for Transamerica Agency Network in Johnson City. It includes an analysis of the company's strengths, weaknesses, opportunities, and threats. It also provides recommendations to improve the company's online presence through social media, develop promotional materials like t-shirts and bags, launch marketing campaigns on radio and social media, and host marketing events in partnership with local organizations. The goal is to raise brand awareness and generate new leads through various online and offline promotional activities.
Green36Concerts is a concert organization company that aims to increase audiences, revenue, and industry impressions for artists. They promote artists through various media and share profits from performances. Their goals are to host concerts in an increasing number of countries each year, reaching 500,000 attendees by 2016. They offer transparency on ticket sales, non-exclusive deals, revenue sharing, and artist promotions through their and partner platforms.
Social giving: Boost Community & Event FR with Digital ToolsSara Thomas
The document discusses how social and digital tools can help boost community and event fundraising. It outlines how peer-to-peer fundraising and social media can be leveraged, as well as tips for optimizing websites and sharing engaging content. Specific recommendations include using peer-to-peer data to build email lists, filming events to make them shareable, introducing online event signups, and maintaining post-event engagement through social media.
Social media is important for businesses for several reasons: it helps brand the business, increases exposure in the marketplace, and increases traffic to the business's website. Using social media effectively can grow a business by developing a loyal following, improving search rankings, growing business partnerships, and more. The document provides tips on how to use various social media platforms like Facebook, LinkedIn, and Twitter to market a business and engage with customers. It also discusses challenges of social media and how to overcome them.
Shopify and Common Thread Collective joined forces to host an exclusive event around the topic of Facebook Ads as it relates to your E-Commerce business at Shopify's flagship space in Los Angeles.
Specifically, we breakdown three relevant brand case studies where Facebook advertising is being leveraged in unique and untraditional ways to successfully scale e-commerce businesses in 2019.
Featuring the team from Common Thread:
Taylor Holiday - Managing Partner
Andrew Faris - VP of 4x400
Nick Shackelford - Director of Strategy
Savannah Sanchez - Digital Marketing Manager
Named one of Glassdoor's Best Places To Work, Common Thread Collective is an online sales agency that focuses on the entirety of the e-commerce experience and has managed more than $100 million in Facebook advertising, delivering over $250 million in client revenue in 2018.
The document discusses how events can drive business. It details a political truffle campaign by The Perfect Truffle store where they created Democratic and Republican truffles for the presidential election. Customers could vote by purchasing truffles and the store tracked sales. The store promoted on websites, newspapers, Facebook, and Twitter to engage customers. The summary discusses how events provide opportunities to access new customers and create special offers. Businesses must consider their target market and use social media to build conversations.
The document describes a marketing product called Traffic Ticket that is designed to drive customer traffic and sales. It provides response rates of 10-35% for retailers. Customers receive a ticket that they must take to the retailer's store to see what prize they won in order to increase foot traffic and sales. The summary provides examples of companies that saw significant response rates and increases in new accounts, sales, and customer retention using Traffic Tickets.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
4. Instagram
Kill Spam
Your
Ticketing
Vendor
Mobile
Technology
Ambassadors can create organic
content on all social channels: From promo codes to social
activity, you control it so your
brand doesn’t get watered down.
We don’t collect money which
means you don’t pay extra fees.
Use push notifications to reach
your ambassadors.
and
more…
5. US Festival 2016 EDM Festival 2015
First 24 Hours First Week
80 Ambassadors
$60k in tickets
Only 1 part time manager
30k Fan Ambassadors
$300k in tickets sold
18k Pieces of Instagram
content
155M Word-of-mouth
impressions
Proof It Works
6. Ambassadors get onboarded
in less than 5 minutes & earn
points to unlock rewards by
engaging in social challenges
& ticket selling directly from
their mobile device.
Sell Tickets
Instagram a Picture
Invite a Friend
Submit Your Report
Consumer Survey
Check in for Shift
Invite a friend to the show
Show us your #FestivalStyle
Get your friend to sign up
Show us flyers & posters
Favorite DJ?
Nightclub Flyering
+3000
+50
+500
+50
+10
+100
7. You get access to data in real time so you
can easily track and monitor your team.
#FestivalABC
#Philadelphia
#Nightclub
8. Self-Service Access to Data
Gamification Grow Community
Track the impact on sales and social
media and use data to find
ambassadors for future campaigns.
Our platform allows regular fans to
invite their friends – creating the best
team organically.
Fun game that gets ambassadors
excited to spread the word, win
prizes & compete to be #1.
You get web portal access to
communicate with your ambassadors,
design campaigns, manage reward
inventory, and measure success.
Additional
Features
9. Our partner has 8+ years of experience building and
managing college ambassador programs and will
custom design a team and use the SocialLadder
platform for your event.
Fully Managed Brand
Ambassador Programs
Fully Managed Clients Include: