This document discusses how social media can be used to enhance the fan experience for sports marketing. It outlines moving from a traditional sales funnel that ends at purchase to a dynamic customer journey that includes awareness, consideration, evaluation, purchase, experience, loyalty, and advocacy. Case studies are presented on how teams like the Minnesota Gophers have used social media like Facebook to drive ticket sales. The importance of social media for enhancing the in-game experience and creating loyalty among fans is discussed. The future of social media and sports is seen to include more monetization efforts by teams through sponsored content on platforms like Twitter and video.