On Friday 13 January 2012 we were on stage at one of the biggest European Music Conferences in Europe; Eurosonic Noorderslag in Groningen, The Netherlands. We hosted an event; a Business Model Interrogation with bands and music tech start-ups. We were truly inspired by their music Business Models. I would like to share it with you. I hope you will be inspired too!
Simon badman - Social Business Models in Music (Darker Music Talks October '13)Tommy Darker
This document discusses the transition from traditional music business models to social business models. It outlines how social media has shifted influence from authority figures to friends and peers. Artists can now build global fan bases using platforms like Twitter, Facebook, and YouTube. Examples are given of artists who have found success by using free releases, word-of-mouth promotion, collaboration, and engaging with fans on social media. The document advocates for an organic social approach focused on connections rather than sales.
Thomas Lidy has extensive experience in music technology, including research positions at TU Wien on music analysis and visualization tools. He founded Spectralmind in 2008 to develop audio analysis applications and was involved in projects like Map of Mozart and PlaySOM. Currently he works on music recommendation projects at Vienna Music Technology.
Competitor analysis of Music Streaming ServicesTiffany Sam
As a personal winter break project, this deck is a compilation of various trends I have identified in the music streaming space both locally and globally with special attention paid to the rising competition between Apple Music and Spotify.
Tone of Voice Analysis - Music Streaming Services - J-P StorrowJean-Paul Storrow
The document analyzes the tone of voice (TOV) used by various music streaming services in their marketing communications. It provides examples of subject lines, copy, and descriptions of the TOV used by 8tracks, Spotify, Pandora, and Tidal. 8tracks uses a friendly, humorous and personal tone. Spotify maintains a consistent, measured tone. Pandora's tone is passionate and focused on recommendations. Tidal emphasizes high quality sound and artist content.
Who says paper is dead? Business model innovation in the media industryPatrick Stähler
The presentation is all about the need for innovative business models in print as well as online for the so-called content industry like newspaper. A mere transformation of the classical print model to online does not work since the revenue sources did not follow and the approach to serve all users with a broad spectrum of content does not work on the web since longtail publishers will always beat you on certain topics.
The following slides are a very brief excerpt of a 60 minute keynote I’m giving at Eurosonic Noorderslag, Europe’s most important live music industry conference
The document summarizes Spotify's business model experimentation in the music industry. It shows how Spotify moved from a purely free streaming model supported by advertising to a hybrid model that includes premium subscriptions and occasional pay-per-use fees. This allows Spotify to generate revenue from subscriptions, advertising, and one-time song purchases while still offering a free basic service. The document argues that business models need constant rethinking and redesign to adapt to changing customer needs and technologies.
Rethinking the pets industry - a revolution in the comingPatrick Stähler
Pets are great companion for humans. Therefore the market for pet food and accessories is a very special market. The current industry structure is driven by innovation in the channels, but the internet will allow new and fresh business models.
The slides are from a presentation I held at the annual PETS INTERNATIONAL conference, Berlin January 26-27, 2012
Simon badman - Social Business Models in Music (Darker Music Talks October '13)Tommy Darker
This document discusses the transition from traditional music business models to social business models. It outlines how social media has shifted influence from authority figures to friends and peers. Artists can now build global fan bases using platforms like Twitter, Facebook, and YouTube. Examples are given of artists who have found success by using free releases, word-of-mouth promotion, collaboration, and engaging with fans on social media. The document advocates for an organic social approach focused on connections rather than sales.
Thomas Lidy has extensive experience in music technology, including research positions at TU Wien on music analysis and visualization tools. He founded Spectralmind in 2008 to develop audio analysis applications and was involved in projects like Map of Mozart and PlaySOM. Currently he works on music recommendation projects at Vienna Music Technology.
Competitor analysis of Music Streaming ServicesTiffany Sam
As a personal winter break project, this deck is a compilation of various trends I have identified in the music streaming space both locally and globally with special attention paid to the rising competition between Apple Music and Spotify.
Tone of Voice Analysis - Music Streaming Services - J-P StorrowJean-Paul Storrow
The document analyzes the tone of voice (TOV) used by various music streaming services in their marketing communications. It provides examples of subject lines, copy, and descriptions of the TOV used by 8tracks, Spotify, Pandora, and Tidal. 8tracks uses a friendly, humorous and personal tone. Spotify maintains a consistent, measured tone. Pandora's tone is passionate and focused on recommendations. Tidal emphasizes high quality sound and artist content.
Who says paper is dead? Business model innovation in the media industryPatrick Stähler
The presentation is all about the need for innovative business models in print as well as online for the so-called content industry like newspaper. A mere transformation of the classical print model to online does not work since the revenue sources did not follow and the approach to serve all users with a broad spectrum of content does not work on the web since longtail publishers will always beat you on certain topics.
The following slides are a very brief excerpt of a 60 minute keynote I’m giving at Eurosonic Noorderslag, Europe’s most important live music industry conference
The document summarizes Spotify's business model experimentation in the music industry. It shows how Spotify moved from a purely free streaming model supported by advertising to a hybrid model that includes premium subscriptions and occasional pay-per-use fees. This allows Spotify to generate revenue from subscriptions, advertising, and one-time song purchases while still offering a free basic service. The document argues that business models need constant rethinking and redesign to adapt to changing customer needs and technologies.
Rethinking the pets industry - a revolution in the comingPatrick Stähler
Pets are great companion for humans. Therefore the market for pet food and accessories is a very special market. The current industry structure is driven by innovation in the channels, but the internet will allow new and fresh business models.
The slides are from a presentation I held at the annual PETS INTERNATIONAL conference, Berlin January 26-27, 2012
BFM Digital is a global digital music company committed to serving the independent music community and delivering quality music, spoken word and video content to leading online retailers worldwide. Representing a diverse catalog of indie labels, artists and publishers, BFM distributes to all of the major music services including iTunes, Amazon, Rhapsody, eMusic, Napster, Walmart, Nokia and many more. With an unparalleled commitment to personalized service, BFM works closely with their content providers from around the world to ensure maximum exposure of their catalog by customizing marketing efforts and building strong relationships with BFM's digital store partners.
Music as a Consumer Engagement Tool in the Social Media Worldisteaman
The document discusses using music as a tool for consumer engagement on social media. It provides examples of past music branding partnerships, including Mountain Dew's Green Label Sounds and Tag Records partnership with Jermaine Dupri. It analyzes the pros and cons of these partnerships. The document recommends partnering with existing music content creators instead of trying to create your own content. Partnering allows brands to leverage existing engaged audiences in an authentic way. The conclusion is that music, brands, and social media can be used together to naturally engage customers and build the brand through shared cultural interests like music.
Your production company is called Click Here Productions. It consists of a director, camera operator, and producer. You will be promoting the artist Example Artist by making a music video for their song. The genre will be pop and the video will use common conventions like a narrative storyline, special effects, dancing, and on-location shoots. It will be promoted on social media, through merchandise, and by playing on music video channels.
CMU:DIY x Urban Development 2: Getting Started3CM UnLimited
This document provides information and advice about how independent artists can make money from their music through do-it-yourself (DIY) efforts. It discusses developing an artist brand and identity, building a support team, distributing music widely through both traditional and direct-to-fan platforms, engaging with fans on social media, connecting with media and potential brand partners, and eventually working with music industry professionals like managers, labels, and publishers. The overall message is that DIY does not mean going completely alone, but rather collaborating with others to take control of one's career in the early stages.
This document provides information for musicians on building an online community and selling music independently. It discusses why artists should have their own social networks, where to find services to promote music, and how to build a social network, sell music digitally, and use various online tools. Specific websites are recommended for creating a social network, selling on platforms like iTunes and Amazon, streaming music to sites like Last.fm, and getting music reviews and promotion.
This document provides tips for effectively promoting a music mixtape in 3 or fewer sentences. It recommends ensuring high audio quality, creating professional artwork, deciding whether to charge for the mixtape or distribute it for free, building hype through pre-release promotion including social media, and using mixtape websites to advertise once released. Marketing strategies like getting DJs or artists to support the project and throwing a release party are also suggested. Overall the tips focus on quality, planning, hype-building, and taking advantage of online platforms.
This document provides an overview of do-it-yourself (DIY) strategies for musicians to make money from their music. It discusses that DIY does not necessarily mean doing everything alone, but rather collaborating with others who bring different skills. The document outlines revenue sources like intellectual property, live performances, fan relationships, and recommends musicians build a team of collaborators like photographers, videomakers and marketers. It also discusses organizing the business, developing the brand, distributing music online and through streaming services, using social media to build a fanbase, creating engaging content, connecting with media and brands, and eventually working with music industry partners through management.
This document outlines a proposed partnership between an online music platform called Your Stage Your Music and the company Dubset. The partnership would integrate Dubset's mix scanning technology to track music and performance data on the Your Stage Your Music website. This would provide tools to analyze content popularity and engagement. The goals of the partnership include hosting live online concerts and tours, attracting Dubset's existing users and DJ community to Your Stage Your Music, and developing new technologies to strengthen both platforms. Overall, the partnership aims to expand opportunities for musicians and disrupt the traditional music industry model.
W!ZARD Records is a record label and talent management company founded by James Gilmore. It has various departments like A&R, sales, marketing, and promotion that work together to develop and promote artists. The label focuses on international talent management, growing artists' fanbases in the UK. Show:Me Publishing is the label's subsidiary that handles publishing deals and distribution. It provides services like placement, licensing, networking, and promotion to help artists manage and release their music.
How effective is the combination of your mainrocharnamc
The combination of the artist's main product (music video and CD) and ancillary texts (CD digipak and magazine advert) creates synergy through consistent imagery and promotion of the artist's brand identity. The digipak and advert use the same background and photos from the music video. Both also promote purchasing the music on iTunes. This consistency across products helps promote the artist within the R&B genre and record label. The brand identity positions the artist as powerful yet relatable to audiences.
Artispreneur provides artist development services like branding, distribution, production and booking to over 37 million independent musicians in the United States. It creates original content for podcasts and web shows to educate, entertain and inspire artists. Artispreneur also offers resources like contract templates and guides, and programs live events to increase artists' brand awareness and consumer loyalty. Its goal is to develop a talent management software platform by early 2019 to help independent artists build sustainable careers.
The document summarizes changes in the music industry value chain due to digitization. It discusses how the traditional roles of record labels, producers, distributors and retailers have changed. Online music stores and streaming services have disrupted the industry, allowing artists more control over their work but reducing revenue from album sales. Emerging trends include viewing music as a service, the rise of streaming over downloads, and using social networks for music discovery and promotion.
This document discusses various ways for musicians to make money from their music. It explains that musicians require income to support music production and distribution costs as well as living expenses. Musicians can earn money through intellectual property like compositions, recordings and trademarks. They can also earn money through live performances and building direct relationships with fans by selling merchandise, tickets and premium offerings. The music industry consists of companies that specialize in different revenue streams like record labels, music publishers, promoters and fan-focused businesses. Musicians typically work with multiple industry partners and require artist management to coordinate their careers.
Universal Music Group owns various record labels and media companies involved in the production, marketing, distribution, and sale of music. It represents many popular artists that appear on radio playlists like AFI, Blink-182, Lady Gaga, and Rise Against. UMG uses various online and social media platforms to promote its artists, find new talent, and distribute music in both physical and digital formats through various retailers and online stores. Media convergence across different channels has been important for increasing music sales and exposure for UMG's artists.
Bridge Stone Media and Communications Group Company Funding PackageNenna BlueMagic Yvonne
This document provides information on Bridge Stone Media and Communications Group and their various services including strategic marketing, public relations, social media marketing, brand development, and digital marketing. It then discusses plans for various projects including the development of products and patents, music and media projects, mobile apps, and the Golden Mask Awards event. Pricing and investment opportunities are provided for many of the projects and products.
Bridge Stone Media and Communications Group Company Funding PackageNenna BlueMagic Yvonne
Bridge Stone Media and Communications Group provides various marketing and communications services including strategic marketing, public relations, social media marketing, brand development, and digital marketing. The document describes their services and lists projects they have worked on including music videos, album rights, and patents. It also lists pricing information for buying rights to various projects and describes mobile apps and awards shows that the company produces.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
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Your production company is called Click Here Productions. It consists of a director, camera operator, and producer. You will be promoting the artist Example Artist by making a music video for their song. The genre will be pop and the video will use common conventions like a narrative storyline, special effects, dancing, and on-location shoots. It will be promoted on social media, through merchandise, and by playing on music video channels.
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This document provides information and advice about how independent artists can make money from their music through do-it-yourself (DIY) efforts. It discusses developing an artist brand and identity, building a support team, distributing music widely through both traditional and direct-to-fan platforms, engaging with fans on social media, connecting with media and potential brand partners, and eventually working with music industry professionals like managers, labels, and publishers. The overall message is that DIY does not mean going completely alone, but rather collaborating with others to take control of one's career in the early stages.
This document provides information for musicians on building an online community and selling music independently. It discusses why artists should have their own social networks, where to find services to promote music, and how to build a social network, sell music digitally, and use various online tools. Specific websites are recommended for creating a social network, selling on platforms like iTunes and Amazon, streaming music to sites like Last.fm, and getting music reviews and promotion.
This document provides tips for effectively promoting a music mixtape in 3 or fewer sentences. It recommends ensuring high audio quality, creating professional artwork, deciding whether to charge for the mixtape or distribute it for free, building hype through pre-release promotion including social media, and using mixtape websites to advertise once released. Marketing strategies like getting DJs or artists to support the project and throwing a release party are also suggested. Overall the tips focus on quality, planning, hype-building, and taking advantage of online platforms.
This document provides an overview of do-it-yourself (DIY) strategies for musicians to make money from their music. It discusses that DIY does not necessarily mean doing everything alone, but rather collaborating with others who bring different skills. The document outlines revenue sources like intellectual property, live performances, fan relationships, and recommends musicians build a team of collaborators like photographers, videomakers and marketers. It also discusses organizing the business, developing the brand, distributing music online and through streaming services, using social media to build a fanbase, creating engaging content, connecting with media and brands, and eventually working with music industry partners through management.
This document outlines a proposed partnership between an online music platform called Your Stage Your Music and the company Dubset. The partnership would integrate Dubset's mix scanning technology to track music and performance data on the Your Stage Your Music website. This would provide tools to analyze content popularity and engagement. The goals of the partnership include hosting live online concerts and tours, attracting Dubset's existing users and DJ community to Your Stage Your Music, and developing new technologies to strengthen both platforms. Overall, the partnership aims to expand opportunities for musicians and disrupt the traditional music industry model.
W!ZARD Records is a record label and talent management company founded by James Gilmore. It has various departments like A&R, sales, marketing, and promotion that work together to develop and promote artists. The label focuses on international talent management, growing artists' fanbases in the UK. Show:Me Publishing is the label's subsidiary that handles publishing deals and distribution. It provides services like placement, licensing, networking, and promotion to help artists manage and release their music.
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The combination of the artist's main product (music video and CD) and ancillary texts (CD digipak and magazine advert) creates synergy through consistent imagery and promotion of the artist's brand identity. The digipak and advert use the same background and photos from the music video. Both also promote purchasing the music on iTunes. This consistency across products helps promote the artist within the R&B genre and record label. The brand identity positions the artist as powerful yet relatable to audiences.
Artispreneur provides artist development services like branding, distribution, production and booking to over 37 million independent musicians in the United States. It creates original content for podcasts and web shows to educate, entertain and inspire artists. Artispreneur also offers resources like contract templates and guides, and programs live events to increase artists' brand awareness and consumer loyalty. Its goal is to develop a talent management software platform by early 2019 to help independent artists build sustainable careers.
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This document discusses various ways for musicians to make money from their music. It explains that musicians require income to support music production and distribution costs as well as living expenses. Musicians can earn money through intellectual property like compositions, recordings and trademarks. They can also earn money through live performances and building direct relationships with fans by selling merchandise, tickets and premium offerings. The music industry consists of companies that specialize in different revenue streams like record labels, music publishers, promoters and fan-focused businesses. Musicians typically work with multiple industry partners and require artist management to coordinate their careers.
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This document provides information on Bridge Stone Media and Communications Group and their various services including strategic marketing, public relations, social media marketing, brand development, and digital marketing. It then discusses plans for various projects including the development of products and patents, music and media projects, mobile apps, and the Golden Mask Awards event. Pricing and investment opportunities are provided for many of the projects and products.
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32. The Business Model Canvas
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
(you
can
read
everything
about
the
canvas
on
www.businessmodelgenera:on.com)
46. Venues
&
Music
Performing
Free
Music
Digital
Fes:vals
Fans
License
Pre-‐
order
Composing
On
Stage
Company
Music
Record
Marke:ng
&
Company
Sales
Project
Publisher
Network
Website
Companies
/
Composi:ons
Brands
Manager
Talent
Peer-‐2-‐peer
Marke:ng
&
Tour
Music
Sales
E-‐mail
adresses
Sync
Fees
Distribu:on
49. “Get
personal
with
your
fans
and
let
them
help
you
find
your
new
lead
singer!”
50. Why?
Our
Lead
Singer
left.
We
turned
a
disaster
into
an
opportunity.
51. X-‐Factor?
A
personal
relationship
with
our
fans
got
even
more
intimate
–
and
we
know
they
like
our
new
singer!
52. Show
me
the
Money?
The
attention
we
received
landed
us
a
commercial
deal
and
a
TV
appearance.
53.
54. Radio
Personal
&
Music
Performing
Music
we
love
Promotor
Digital
Fans
You
Tube
Composing
Merchandise
On
Stage
Collec:ng
Marke:ng
&
Socie:es
Sales
Publisher
Time
Concerts
Exclusive
Content
Sponsors
Manager
Talent
Fanmail
Audio
Marke:ng
&
Sponsorship
Music
Sales
Merchandise
Produc:on
Distribu:on
Fees
57. “It
all
started
just
for
fun…
A
harmless
facebook
game
to
design
an
album
cover.
But
people
were
so
impressed
that
they
got
inspired
and
created
a
real
album
together.
With
over
80
participants…”
58. Why?
It
started
as
a
joke,
but
then
it
got
serious.
Let’s
enjoy
the
ride
together!
62. Booking
Music
Performing
Music
Digital
Agency
Fans
Sales
On
Stage
Record
Marke:ng
Company
Project
Network
Website
Volunteers
Par:cipa:on
Volunteers
Social
Media
&
Talent
Online
music
Services
Marke:ng
&
Services
of
Merchandise
Music
Sales
Distribu:on
Volunteers
66. The
easiest
way
to
discover
new
music.
One
curated
blog
at
a
time.
67. Why?
Online
music
services
look
like
spreadsheets.
But
recommendations
are
based
on
emotions.
68. X-‐Factor?
We
know
1000’s
of
Bloggers.
They
know
the
music
you
want
to
hear.
69. Show
me
the
Money?
We
create
branded
channels
and
broker
the
advertising.
70.
71. Audio
Magazine
Digital,
on
Music
Ad
Network
Developing
app
made
by
music
blogs
Blogs
Fans
Blog
Award
Conferences
Show
Syndica:on
Connec:ng
Bloggers
/
Marke:ng
Partners
blogs
to
Brands
tastemakers
Developers
Blogs
Connec:ng
with
blogs
Ar:sts
Blog
Network
Designers
Syndica:on
Partner
Marke:ng
&
Adver:sing
&
Pay
per
Development
Brockerage
ads
Travel
Paid
Discovery
transac:on
79. Fes:val
Loca:on
Based
Smartphone
Developing
app
Organizers
App
User
Sales
Digital,
app
Record
Labels
Marke:ng
Developers
Mobile
Phone
App
Brands
Social
Designers
Networks
Development
Personnel
Free
Fees
82. “Every
artist
can
have
a
beautiful,
mobile
App.
At
an
affordable
price.”
83. Why?
We
saw
how
hard
and
expensive
it
is
to
make
a
mobile
app.
We
change
that.
84. X-‐Factor?
It
is
very
easy
to
customize
your
app,
it
has
everything
you
need,
and
it
is
cheaper
than
making
an
album.
85. Show
me
the
Money?
A
fixed
introduction
fee,
plus
a
monthly
subscription,
and
a
percentage
of
in-‐app
sales.
86.
87. Fes:val
Music
Developing
app
Music
App
Organizers
Fans
Sales
Digital,
app
Record
Labels
Marke:ng
Developers
Mobile
Phone
Ar:sts
(and
Music
App
their
labels)
Social
iTunes
Designers
Networks
iTunes
Affiliate
Development
Personnel
Free
Sign
up
Fee
fees