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F Sharp Capabilities Deck
- 1. DIGITAL MUSIC ADVERTISING TREYSHELTON APRIL 8TH, 2014
- 2. Brands with musicthat fit their brand identity are 96% more likely to be recalled than other brands++ Users are 24% more likely to buy a product with music that they recall++ 43% of music fans notice brand sponsorships** Almost 30% of fans will try a product associated with an artist they like** 1 WHY MUSIC MATTERS FOR MARKETERS? SOURCES: ++ Leicester University, 2009 **Nielsen, 2013
- 3. 2 F# IS THELEADER IN DIGITAL MUSIC ADVERTISING Founded in 2012, F# specializes in delivering highly engaging, personalized, music-based ads. F# has proven that music in online advertisements increase engagement and create enjoyable experiences for consumers. WHO IS F#?
- 4. 3 F# ADVERTISING GETSRESULTS Movie asked users to enter a song to a Crowdsourced Playlist that gets their heart beating. 41% of unique visitors added a song! Automotive company asked users to select their favorite genre of music to get a playlist. 58% of unique visitors got a playlist! Large hotel chain users analyze their mood or selected their current mood 54% of unique visitors had their mood analyzed!
- 5. 4 BRANDS WE WORKWITH
- 6. 5 INCLUDING UNILEVER BRANDS F#has worked with numerous brands around the globe, including Unilever brands through our work with Spotify, Pandora and more.
- 7. 6 MUSIC COMPANIES WEWORK WITH
- 8. 7 ADDING MUSIC ISEFFECTIVE… AND EASY F# has relationships with the top three music labels and tons of independent labels. Each month, F# scours the music scene to uncover a range of artists that can be featured in your next ad. Previously Featured Artists • Drake • Miranda Lambert • Jennifer Lopez • Maroon 5 • Rihanna • The Band Perry • The Fray • Cobra Starship • Lady Antebellum • Usher • Colbie Caillat • Nicki Minaj • Kelly Clarkson • Keith Urban • Ray LaMontagne • Eli Young Band • Kid Cudi
- 9. 8 F# CAPABILITIES UX Wireframes Copy User Persona Creation UserResearch Usability Testing Design Design Strategy Brand Development Campaign Development Creative Direction Audio Script Creation 3-Step Processing Audio Ads 3D Audio Ads All Languages and Dialects Covered Engineering HTML5 Flash Mobile: iOS, Android Facebook Development Social Media Integrations Video
- 10. 9 OUR GLOBAL TEAM Servicein 25 Countries Fluent in 15 Languages 10+ Instruments Played Strong Tech Background 500+ Campaigns Around the World 4B+ Impressions
- 11. 10 ANY PLATFORM F# adscan appear anywhere on the internet, as viral elements or an ad buy. We’ll work with you to determine the right platform for your campaign. Spotify Pandora MobileFacebook Microsite IAB Ad Unit
- 12. DIGITAL MUSIC ADPRODUCTS
- 13. 12 Distributed through standardad networks or virally shared Plays music anywhere Embeddable and shareable, the ad goes with the music AD PRODUCTS AdPlayer™: Sponsored Music Player SEE IT IN ACTION http://bit.ly/OqgsYT
- 14. 13 AD PRODUCTS SPONSORED RADIO Personalized radio stationbuilt on top of F# Music Intelligence EXCLUSIVE MUSIC Brand and band partnership to distribute exclusive tracks
- 15. 14 AD PRODUCTS Music Downloader Engagewith fans by giving them just what they want – music! Users get to download a song, and you get high engagement. SEE IT IN ACTION http://bit.ly/Oqgekw
- 16. 15 AD PRODUCTS Challenge yourconsumer to a fun, interactive Buzzfeed style quiz where users answer questions to reveal a custom playlist matching their personality. A video ad streams as the user awaits the results of their quiz. People can’t wait to share their results to see how their friends score. Personality Quiz
- 17. 16 ADDITIONAL AD PRODUCTS CrowdsourcedPlaylist Auto-Generated Playlist Playlist Enhancer Music Analyzer SEE IT IN ACTION http://bit.ly/PJQsIS SEE IT IN ACTION http://bit.ly/1nzbcC6 SEE IT IN ACTION http://bit.ly/1fDGlu3 SEE IT IN ACTION http://bit.ly/1gH3k8q Bring people together by creating an ever-growing master playlist of crowdsourced songs. Discover the brand-relevant insights hidden in your users’ favorite playlists. Unite brands and consumers with the power of the playlist created instantly, just for the user. Energize an old Spotify playlist with new songs and branded content.
- 18. 17 Finish a campaignon a high note, analyze results to create more effective campaigns Easily track a campaign’s performance in real-time Download reports in a CSV or PDF RESULTS
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- 20. 19 SHAZAM Case Studies Other SHAZAMevents to date: Super Bowl – Toyota Billboard Awards – Sony X-Games – Red Bull Video Music Awards – Sharpie Victoria’s Secret Fashion Show 2013 Grammy’s The Idea Super Bowl XLVI wanted to get viewers at home involved in a new way. To support the half-time show, viewers were encouraged to Shazam while Madonna and LMFAO was performing to receive an exclusive, free remix of their new song. The Results Shazam announced that this Super Bowl drove record engagement. The campaign also got press coverage and Brand Channel declared Shazam the Super Bowl XLVI Mobile MVP.
- 21. 20 The Idea F# createda microsite that put music front and center – particularly protest music. This unique experience had multiple features that helped spread the campaign across the web in new ways. New features were released over time to keep fans coming back. To get started, fans needed to sign in to get access to some features, either through Facebook or Email The Results Nearly 200,000 visited the sites and ONE.org’s Facebook page received 100,000+ new likes US, UK, France and Beyond ONE Case Studies SEE IT IN ACTION www.one.org/protestsongs/
- 22. 21 The Idea In theABOLSUT Music Mashup, users selected their mood and the occasion to get a playlist perfectly paired for them. From there, they could enter a sweepstakes to win Spotify Premium, scroll through different recipes or download the Drinkspiration app. The Results Almost one in four who entered the experience created a playlist and people stayed for nearly a minute inside the app. Ireland ABSOLUT Case Studies SEE IT IN ACTION SEE IT IN ACTION http://on.fb.me/1iXlF3P
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