The music business is undergoing big changes and music consumption is only part of the story. To see the big picture, we must recognize what’s driving change — the fan. This session, presented during Music Biz 2015 in Nashville On May 12, offered an overview of the state of music — past, present and future and highlighted changes in the industry. Nielsen Music's David Bakula, took a rich view of fans, including insights across specific genres, consumer segments, talent analytics, case studies and cross-channel consumption to understand how they are
engaging with music.
iHeartMedia - Engage with Today's Latino AudienceMMW AGENCY
Max Ramirez has been named the Director of Multicultural Sales for iHeartMedia Los Angeles. Responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia's multiplatform assets including radio, digital, social, mobile and live events to create custom campaigns for advertisers.
Before joining iHeartMedia, Ramirez served as Vice President, Digital Media at Spanish Broadcasting System where he was responsible for all digital revenue for their local radio websites and LaMusica app. Ramirez has over 17 years' leading U.S. Hispanic marketing initiatives for advertisers in the areas of Auto, CPG, Entertainment, Sports and Theatrical. A New York City native, Ramirez earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College in New York, NY. In his spare time, he enjoys empowering talent in the areas of ad tech, design and startups as the founder of The Advertising Society in Southern California.
Contact:
max@iheartmedia.com
How The Love of Music has changed our Business WorldThorsten Faltings
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
This document discusses how millennials are an important generation for businesses to market to given their large population size and purchasing power. It provides data showing that radio is a primary listening source for millennials, especially when on the go, and that they use radio to discover new music and stay connected to their local community. The document then outlines the various ways that iHeartMedia can help companies connect with millennials through its national and local radio stations, live events, social media activations, and digital offerings. It emphasizes that millennials value experiences and welcome radio ads that provide offers and value related to their interests in music and lifestyle.
The music industry is recovering from declines in recent years. Global recorded music revenues grew by 0.3% in 2012, marking the first increase in recorded music revenues since 1999. Digital revenue continues to rise, growing 9.4% in 2012 and now accounting for most industry revenue. Music streaming and subscription services are fueling growth and transforming the business model of the industry. Music is also driving the broader digital economy, fueling engagement on social media and the success of other digital industries like video and online radio. While the outlook is positive, challenges remain from piracy and ensuring artists are fairly compensated in the digital marketplace.
The document discusses how globalization has impacted the music industry. It provides pros and cons of globalization for businesses and consumers. New technologies like streaming apps and devices have allowed music to be shared globally, helping artists find success in countries they previously may not have reached. This has benefited both the music industry and consumers by exposing people to new artists from around the world.
Digital & Music Matters 2013 was an annual global conference and festival focused on the digital music industry that attracted over 10,000 attendees from 30 countries. The event included a 3-day conference with over 1,500 participants and 140 speakers, a 3-night music festival with 58 bands and over 6,000 fans, and the launch of the YouTube FanFest showcase and Music Matters Academy. Feedback was very positive and the events generated over $3.6 million in global media value. Plans were already underway for the 2014 events.
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Radio remains an important mass media platform in the US, with 243 million Americans tuning in each week. While new technologies have disrupted other media, radio listening continues to grow and adapt to new platforms like digital streaming. Radio provides marketers effective ways to reach mass audiences, including those who are mobile and make purchase decisions on the go. iHeartMedia is the largest radio platform in the US and is leading the way in digital streaming through its iHeartRadio service, which grew faster than Facebook in reaching 50 million registered users.
The music business is undergoing big changes and music consumption is only part of the story. To see the big picture, we must recognize what’s driving change — the fan. This session, presented during Music Biz 2015 in Nashville On May 12, offered an overview of the state of music — past, present and future and highlighted changes in the industry. Nielsen Music's David Bakula, took a rich view of fans, including insights across specific genres, consumer segments, talent analytics, case studies and cross-channel consumption to understand how they are
engaging with music.
iHeartMedia - Engage with Today's Latino AudienceMMW AGENCY
Max Ramirez has been named the Director of Multicultural Sales for iHeartMedia Los Angeles. Responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia's multiplatform assets including radio, digital, social, mobile and live events to create custom campaigns for advertisers.
Before joining iHeartMedia, Ramirez served as Vice President, Digital Media at Spanish Broadcasting System where he was responsible for all digital revenue for their local radio websites and LaMusica app. Ramirez has over 17 years' leading U.S. Hispanic marketing initiatives for advertisers in the areas of Auto, CPG, Entertainment, Sports and Theatrical. A New York City native, Ramirez earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College in New York, NY. In his spare time, he enjoys empowering talent in the areas of ad tech, design and startups as the founder of The Advertising Society in Southern California.
Contact:
max@iheartmedia.com
How The Love of Music has changed our Business WorldThorsten Faltings
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
This document discusses how millennials are an important generation for businesses to market to given their large population size and purchasing power. It provides data showing that radio is a primary listening source for millennials, especially when on the go, and that they use radio to discover new music and stay connected to their local community. The document then outlines the various ways that iHeartMedia can help companies connect with millennials through its national and local radio stations, live events, social media activations, and digital offerings. It emphasizes that millennials value experiences and welcome radio ads that provide offers and value related to their interests in music and lifestyle.
The music industry is recovering from declines in recent years. Global recorded music revenues grew by 0.3% in 2012, marking the first increase in recorded music revenues since 1999. Digital revenue continues to rise, growing 9.4% in 2012 and now accounting for most industry revenue. Music streaming and subscription services are fueling growth and transforming the business model of the industry. Music is also driving the broader digital economy, fueling engagement on social media and the success of other digital industries like video and online radio. While the outlook is positive, challenges remain from piracy and ensuring artists are fairly compensated in the digital marketplace.
The document discusses how globalization has impacted the music industry. It provides pros and cons of globalization for businesses and consumers. New technologies like streaming apps and devices have allowed music to be shared globally, helping artists find success in countries they previously may not have reached. This has benefited both the music industry and consumers by exposing people to new artists from around the world.
Digital & Music Matters 2013 was an annual global conference and festival focused on the digital music industry that attracted over 10,000 attendees from 30 countries. The event included a 3-day conference with over 1,500 participants and 140 speakers, a 3-night music festival with 58 bands and over 6,000 fans, and the launch of the YouTube FanFest showcase and Music Matters Academy. Feedback was very positive and the events generated over $3.6 million in global media value. Plans were already underway for the 2014 events.
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Radio remains an important mass media platform in the US, with 243 million Americans tuning in each week. While new technologies have disrupted other media, radio listening continues to grow and adapt to new platforms like digital streaming. Radio provides marketers effective ways to reach mass audiences, including those who are mobile and make purchase decisions on the go. iHeartMedia is the largest radio platform in the US and is leading the way in digital streaming through its iHeartRadio service, which grew faster than Facebook in reaching 50 million registered users.
The document discusses leadership in the music industry and how it has changed with new technology. It provides examples of leaders who have adapted successfully to these changes. Specifically, it discusses how streaming has replaced CDs and MP3 downloads, and that leaders must change with technology or risk being left behind. They must embrace disruption as an opportunity and be willing to cannibalize their own business models. Good leaders profiled include Jay-Z, Diplo, Quincy Jones, and Rick Ross who have started labels, adapted to streaming, and helped develop other artists' careers.
The document discusses the history and future of the music industry. It covers the evolution of music from pre-historic instruments to modern digital formats like MP3s and the impact of technology like the CD, MP3 players, and internet downloading. The document also examines the debate around digital music piracy and arguments from both sides of the issue. It suggests the music industry needs to embrace new technology to adapt to changes in how consumers obtain and listen to music.
The New Audio. Reaching the Spotify Listener in Turkey Kerli Nurmoja SpotifyWebrazzi
This document summarizes data about Spotify's presence and audience in Turkey. Some key points:
1) Spotify has over 8 million active users in Turkey, making it one of the largest "radio stations" in terms of weekly reach, especially among millennials where it has the 6th largest audience.
2) Spotify provides unique reach beyond other radio stations, extending their total audience by over 25% among 15-34 year olds.
3) Spotify listeners tend to be younger, more educated, and have higher incomes than radio listeners. They are also more socially connected and open to innovations.
SXSW Music 2015: Surviving the Shift: Rethinking Music and DataGigi Johnson
Gigi Johnson, Inaugural Director of the UCLA Center for Music Innovation, shared this presentation at SXSW Music 2015. She discussed how artists and those who support them might think differently about planning how to work with data, and how the "Digital Ma" and Small Data might make sense for artists in a world shifting from transactional music purchases to relational content. She talked about Super Fans and tools that are in use now for engaging with your fans, plus concerns as this shift continues for artists.
Spotify is a digital music streaming platform that provides various advertising opportunities for brands. It offers targeted display, audio, and video ads. Spotify ads receive exclusive attention from actively engaged users. Case studies show ads on Spotify can increase brand awareness and purchase intent. Spotify is a strong platform for brands to connect with audiences through music.
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
SXSW 2016 - Music 2020: How We Can Change the FutureGigi Johnson
Slides for the 2016 SXSW Music presentation and discussion at http://schedule.sxsw.com/2016/events/event_PP53896. ow can we get 20/20 vision about alternate futures in music and set our sights on directions of desired change?
While are fighting across blogs and trade press about streaming, location-based data, and social value changes, throwing around selective data, we are light on seeing the Big Picture(s) or the drivers toward uncertain possible futures.
This presentation wrestles with how time, place, data, connectivity, rights politics, live events, and oligopolies may change the way we create, collaborate, share, and live off of music revenue streams — and how we can cooperate to shape intended outcomes.
The music industry is dominated by four major record labels: Universal, Sony BMG, Warner, and EMI. These labels have significant market share and benefit from economies of scale and vertical/horizontal integration. Music sales have been declining steadily since 1999 as CD sales fall but digital track sales rise. Piracy and CD burning cost the industry an estimated $4 billion annually in lost revenue. The industry focuses heavily on promotion to influence charts and radio play. Record labels are tied to other conglomerate businesses like film studios to promote artists across different media.
This market analysis report provides an overview of Spotify's current financial standing and subscriber numbers. Spotify achieved a record 138 million Premium Subscribers in Q2 2020. While Spotify is performing well financially, its largest competitor Apple Music is gaining subscribers. The report recommends that Spotify introduce a new feature called "Stans Corner" to allow artists to directly engage with fans, ensuring Spotify retains its subscribers against competitors.
The document describes several CBS Interactive websites including CNET, a technology news and product review site with 250k uniques and 850k page views per month; GameSpot, a gaming news and review site with 180k uniques and 1.1m page views per month focused on video games; Last.fm, an online music discovery service with 75k uniques and 550k page views per month; and TV.com, a television show information and discussion site with 70k uniques and 450k page views focused on avid TV fans. The sites provide authoritative information, reviews, discussions and communities for their target audiences of technology enthusiasts, gam
The world's Top 100 nightclubs & social mediaIbai Cereijo
This document provides an overview of how electronic music and nightclubs have utilized the internet and social media to become a global phenomenon. It details the evolution of electronic music from a niche genre in the 1980s-1990s to the most thriving musical genre today. The rise of the internet in the late 1990s allowed fans to connect online through sites like Geocities and forums, growing virtual communities. Social networks in the 2000s like MySpace and Facebook further accelerated the spread of electronic music culture worldwide. Legendary music events and clubs in Ibiza, Europe and elsewhere attracted thousands annually and established EDM as a mainstream force. Today, the global EDM market is worth $4.5 billion annually and growing over 12% per
Brands in the alcohol industry face significant challenges from changing consumer behaviors and new technologies. Consumers are spending more time online than watching TV, developing more sophisticated tastes, and drinking more at home. To succeed, brands must engage customers through online communities, mobile apps, social media, and events to build relationships and stay relevant as trends evolve. The document provides examples of how Bacardi, Flying Dog, Diageo, Pabst Blue Ribbon, and Rock Art Brewery have adapted successfully to these new realities.
Music 2020: Changing the Future - SXSW 2016 Panel PickerGigi Johnson
How do we change the future in the face of major uncertainty? The music industry has been fighting in public about the present as major power and economic shifts are happening. This SXSW Panel Picker pitch is a very short version of an hour-long discussion of how we get 20/20 vision about possible futures in music and how we set our sights on the directions of desired change.
This document provides an overview of the music business and industry trends. It discusses how music, brands, and technologies are interacting in new ways. Digital services like streaming and apps are growing significantly while physical music sales continue to decline. Live music is also an important part of the industry, with global concert revenues increasing year over year. The industry is shifting from physical to digital formats and exploring new business models like direct artist partnerships.
The document provides an overview of the 2013 New Music Seminar (NMS) conference. It summarizes keynotes on the state of the music industry and panels on topics such as crowdfunding, music subscriptions, YouTube, digital radio, and the evolving roles of managers and producers. The Executive Director of NMS and CEO of Tommy Boy Records, Tom Silverman, emphasizes that technology should improve the environment for music miracles rather than be the focus. He predicts digital music sales in the US will continue declining and that subscription and streaming revenues will double in three years. The schedule and participants for NMS panels and workshops are provided.
The Digital Music Report 2012 provides the following key points:
1) Digital music is growing globally with expanding consumer choice in downloading, streaming, and cloud-based services. Paid subscriptions to services like Spotify and Deezer have increased from 8 million to over 13 million in the past year.
2) While digital music revenues increased 8% in 2011, piracy remains a major challenge with over 1 in 4 internet users accessing unlicensed music sites. Progress is being made through cooperation with online intermediaries and enforcement of graduated response laws.
3) The music industry has embraced digital innovation more than other creative industries, with digital revenues now over 1/3 of total industry income. However, a fair legal environment
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
1. The document discusses follow-up approaches for patients in a fracture liaison service (FLS) program, which is more than just telling patients to keep taking their medication.
2. It aims to explore different follow-up models, share ideas that can be adapted to individual FLS programs, and discuss follow-up for patients with vertebral fractures.
3. The document covers models of follow-up, what should be included, frequency of follow-ups, challenges faced by patients and health professionals, and how to record follow-up activities.
Techniacl data sheet PCC_GCC from VMPC in VietnamHoàng Chấn
This technical data sheet provides specifications for several grades of uncoated and coated calcium carbonate powder as well as precipitated calcium carbonate powder. The document lists the chemical and physical properties, particle sizes, and applications for each product line. It also provides contact information for the sales executive.
Este documento es un resumen de 3 capítulos de un libro sobre los milagros de Jesús. El primer capítulo describe el milagro de Jesús sanando a una mujer que había estado encorvada por 18 años. El autor reflexiona sobre cómo él también se había sentido "encorvado" dedicando su vida solo a los estudios y el trabajo. Los otros capítulos describen brevemente el milagro de Jesús sanando a un hidrópico y a la suegra de Pedro. El documento también incluye la introducción del libro, la cual habla sobre la necesidad de practicar
The document discusses leadership in the music industry and how it has changed with new technology. It provides examples of leaders who have adapted successfully to these changes. Specifically, it discusses how streaming has replaced CDs and MP3 downloads, and that leaders must change with technology or risk being left behind. They must embrace disruption as an opportunity and be willing to cannibalize their own business models. Good leaders profiled include Jay-Z, Diplo, Quincy Jones, and Rick Ross who have started labels, adapted to streaming, and helped develop other artists' careers.
The document discusses the history and future of the music industry. It covers the evolution of music from pre-historic instruments to modern digital formats like MP3s and the impact of technology like the CD, MP3 players, and internet downloading. The document also examines the debate around digital music piracy and arguments from both sides of the issue. It suggests the music industry needs to embrace new technology to adapt to changes in how consumers obtain and listen to music.
The New Audio. Reaching the Spotify Listener in Turkey Kerli Nurmoja SpotifyWebrazzi
This document summarizes data about Spotify's presence and audience in Turkey. Some key points:
1) Spotify has over 8 million active users in Turkey, making it one of the largest "radio stations" in terms of weekly reach, especially among millennials where it has the 6th largest audience.
2) Spotify provides unique reach beyond other radio stations, extending their total audience by over 25% among 15-34 year olds.
3) Spotify listeners tend to be younger, more educated, and have higher incomes than radio listeners. They are also more socially connected and open to innovations.
SXSW Music 2015: Surviving the Shift: Rethinking Music and DataGigi Johnson
Gigi Johnson, Inaugural Director of the UCLA Center for Music Innovation, shared this presentation at SXSW Music 2015. She discussed how artists and those who support them might think differently about planning how to work with data, and how the "Digital Ma" and Small Data might make sense for artists in a world shifting from transactional music purchases to relational content. She talked about Super Fans and tools that are in use now for engaging with your fans, plus concerns as this shift continues for artists.
Spotify is a digital music streaming platform that provides various advertising opportunities for brands. It offers targeted display, audio, and video ads. Spotify ads receive exclusive attention from actively engaged users. Case studies show ads on Spotify can increase brand awareness and purchase intent. Spotify is a strong platform for brands to connect with audiences through music.
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
SXSW 2016 - Music 2020: How We Can Change the FutureGigi Johnson
Slides for the 2016 SXSW Music presentation and discussion at http://schedule.sxsw.com/2016/events/event_PP53896. ow can we get 20/20 vision about alternate futures in music and set our sights on directions of desired change?
While are fighting across blogs and trade press about streaming, location-based data, and social value changes, throwing around selective data, we are light on seeing the Big Picture(s) or the drivers toward uncertain possible futures.
This presentation wrestles with how time, place, data, connectivity, rights politics, live events, and oligopolies may change the way we create, collaborate, share, and live off of music revenue streams — and how we can cooperate to shape intended outcomes.
The music industry is dominated by four major record labels: Universal, Sony BMG, Warner, and EMI. These labels have significant market share and benefit from economies of scale and vertical/horizontal integration. Music sales have been declining steadily since 1999 as CD sales fall but digital track sales rise. Piracy and CD burning cost the industry an estimated $4 billion annually in lost revenue. The industry focuses heavily on promotion to influence charts and radio play. Record labels are tied to other conglomerate businesses like film studios to promote artists across different media.
This market analysis report provides an overview of Spotify's current financial standing and subscriber numbers. Spotify achieved a record 138 million Premium Subscribers in Q2 2020. While Spotify is performing well financially, its largest competitor Apple Music is gaining subscribers. The report recommends that Spotify introduce a new feature called "Stans Corner" to allow artists to directly engage with fans, ensuring Spotify retains its subscribers against competitors.
The document describes several CBS Interactive websites including CNET, a technology news and product review site with 250k uniques and 850k page views per month; GameSpot, a gaming news and review site with 180k uniques and 1.1m page views per month focused on video games; Last.fm, an online music discovery service with 75k uniques and 550k page views per month; and TV.com, a television show information and discussion site with 70k uniques and 450k page views focused on avid TV fans. The sites provide authoritative information, reviews, discussions and communities for their target audiences of technology enthusiasts, gam
The world's Top 100 nightclubs & social mediaIbai Cereijo
This document provides an overview of how electronic music and nightclubs have utilized the internet and social media to become a global phenomenon. It details the evolution of electronic music from a niche genre in the 1980s-1990s to the most thriving musical genre today. The rise of the internet in the late 1990s allowed fans to connect online through sites like Geocities and forums, growing virtual communities. Social networks in the 2000s like MySpace and Facebook further accelerated the spread of electronic music culture worldwide. Legendary music events and clubs in Ibiza, Europe and elsewhere attracted thousands annually and established EDM as a mainstream force. Today, the global EDM market is worth $4.5 billion annually and growing over 12% per
Brands in the alcohol industry face significant challenges from changing consumer behaviors and new technologies. Consumers are spending more time online than watching TV, developing more sophisticated tastes, and drinking more at home. To succeed, brands must engage customers through online communities, mobile apps, social media, and events to build relationships and stay relevant as trends evolve. The document provides examples of how Bacardi, Flying Dog, Diageo, Pabst Blue Ribbon, and Rock Art Brewery have adapted successfully to these new realities.
Music 2020: Changing the Future - SXSW 2016 Panel PickerGigi Johnson
How do we change the future in the face of major uncertainty? The music industry has been fighting in public about the present as major power and economic shifts are happening. This SXSW Panel Picker pitch is a very short version of an hour-long discussion of how we get 20/20 vision about possible futures in music and how we set our sights on the directions of desired change.
This document provides an overview of the music business and industry trends. It discusses how music, brands, and technologies are interacting in new ways. Digital services like streaming and apps are growing significantly while physical music sales continue to decline. Live music is also an important part of the industry, with global concert revenues increasing year over year. The industry is shifting from physical to digital formats and exploring new business models like direct artist partnerships.
The document provides an overview of the 2013 New Music Seminar (NMS) conference. It summarizes keynotes on the state of the music industry and panels on topics such as crowdfunding, music subscriptions, YouTube, digital radio, and the evolving roles of managers and producers. The Executive Director of NMS and CEO of Tommy Boy Records, Tom Silverman, emphasizes that technology should improve the environment for music miracles rather than be the focus. He predicts digital music sales in the US will continue declining and that subscription and streaming revenues will double in three years. The schedule and participants for NMS panels and workshops are provided.
The Digital Music Report 2012 provides the following key points:
1) Digital music is growing globally with expanding consumer choice in downloading, streaming, and cloud-based services. Paid subscriptions to services like Spotify and Deezer have increased from 8 million to over 13 million in the past year.
2) While digital music revenues increased 8% in 2011, piracy remains a major challenge with over 1 in 4 internet users accessing unlicensed music sites. Progress is being made through cooperation with online intermediaries and enforcement of graduated response laws.
3) The music industry has embraced digital innovation more than other creative industries, with digital revenues now over 1/3 of total industry income. However, a fair legal environment
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
1. The document discusses follow-up approaches for patients in a fracture liaison service (FLS) program, which is more than just telling patients to keep taking their medication.
2. It aims to explore different follow-up models, share ideas that can be adapted to individual FLS programs, and discuss follow-up for patients with vertebral fractures.
3. The document covers models of follow-up, what should be included, frequency of follow-ups, challenges faced by patients and health professionals, and how to record follow-up activities.
Techniacl data sheet PCC_GCC from VMPC in VietnamHoàng Chấn
This technical data sheet provides specifications for several grades of uncoated and coated calcium carbonate powder as well as precipitated calcium carbonate powder. The document lists the chemical and physical properties, particle sizes, and applications for each product line. It also provides contact information for the sales executive.
Este documento es un resumen de 3 capítulos de un libro sobre los milagros de Jesús. El primer capítulo describe el milagro de Jesús sanando a una mujer que había estado encorvada por 18 años. El autor reflexiona sobre cómo él también se había sentido "encorvado" dedicando su vida solo a los estudios y el trabajo. Los otros capítulos describen brevemente el milagro de Jesús sanando a un hidrópico y a la suegra de Pedro. El documento también incluye la introducción del libro, la cual habla sobre la necesidad de practicar
This document provides guidance on writing short stories. It discusses developing characters, settings, plots and conflicts. It recommends listing ideas, daydreaming and recalling experiences to find story inspiration. It also outlines how to plan a story by imagining characters and settings, thinking through events and conflicts, choosing a narrator and mood. The document then gives tips for drafting such as fleshing out characters with description, dialogue and action. It suggests using description over telling and considering chronological or flashback order. Finally, it discusses revising, using dialogue, and editing.
Frank de Vries's presentation from Osteoporosis 2016: The epidemiology of mortality after fragility fracture in England and Wales.
Find out more at: https://nos.org.uk/conference
This document contains contact and background information for Sa Vo, an experienced mobile developer. Some key details:
- Over 10 years of experience developing mobile apps for iOS and Android using languages like Objective-C, Java, and frameworks like Cocoa Touch.
- Educational background includes a Bachelor's degree in Computer Science from University of Natural Sciences in Ho Chi Minh City, Vietnam.
- Has led development teams and mobile projects for clients in various industries, managing tasks and implementing core functions.
Arti Gauvri Bhimjiyani's presentation from Osteoporosis 2016: The effect of social deprivation on hip fracture incidence has not changed over 10 years in England.
Find out more at: https://nos.org.uk/conference
Dr Trevor Cole's presentation from Osteoporosis 2016: From family history to epigenetics of osteoporosis.
Find out more at: https://nos.org.uk/conference
Frank de Vries's presentation from Osteoporosis 2016: The epidemiology of mortality after fragility fracture in England and Wales.
Find out more at: https://nos.org.uk/conference
SAI Digital is a leading provider of digital business solutions to global organizations in the areas of eCommerce, digital marketing, ERP, CRM, Custom Application Development and Offshore Development. These technologies enable your business to drive customers to your site and make ecommerce easy…like it should be.
Prof. Richard Eastell's presentation from Osteoporosis 2016: Patients receiving bisphosphonates should take holidays from treatment. The case for holidays.
Find out more at: https://nos.org.uk/conference
Do you know the Olympic Games’ rules of brand engagement? In this PBJS white paper, we outline the social media landscape for Rio 2016 and winning experiential strategies for reaching spectators — especially Millennials — at the Games and around the world.
The document describes the Treasure Island Music Festival, a two-day music festival held on Treasure Island in San Francisco. It provides details on the 2014 lineup, which included performances by Beck, Aesop Rock, Amon Tobin, Animal Collective, and over 100 other musical artists. The festival attracted over 14,000 attendees each day and featured two stages of live music alongside other attractions like a Ferris wheel and silent disco. The document also discusses the festival's focus on sustainability and green practices as well as its marketing efforts.
Associate your brand with the largest EDM festival in Canada. VELD MUSIC FESTIVAL 2014 sponsorship and activation opportunities are now available for brands looking to deeply integrate their product message or advertising with the Canadian music festival space.
A poor sponsorship teaser for a local Music concert put together with little care or selling narrative. An A-list act like LMFAO offers strong values to a potential sponsor, but this does not impress
The Untamed Hair Tour event sponsorship proposal outlines an event on May 18th, 2013 at S&S Boutique in Los Angeles. The event will feature a pink carpet arrival, gift bags, food and drinks, live music, hair demos and giveaways. Sponsorship opportunities include the Untamed Soul sponsor for $1000, Untamed Mind sponsor for $650, and Untamed Heart sponsor or raffle prize sponsor for $350 or $50. The proposal promotes sponsoring the event to reach over 100 consumers and includes contact information for more details.
Este documento discute tres cuestiones sobre los milagros: 1) Qué es la fe, explicando que se basa en testimonios fiables aunque no en la razón o experiencia. 2) Qué es un milagro, señalando que los de Jesús tuvieron testigos aunque no todos creyeron. 3) Para qué sirven, justificando a Jesús como Hijo de Dios y glorificando a los santos a través de su intercesión.
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In our guide to experiential activations at music festivals, we cover the current landscape and our five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a series exploring what makes ideas stick.
This document proposes a promotional project by Elevate Events to promote Budweiser's upcoming EDM event "Sensation" targeting young working executives in major tech parks across Bangalore. The proposal includes engaging crowds with an MC, promotional videos, games and entertainment with prizes. Two female promoters at each campaign would interact one-on-one to promote the event. LED screens would display Sensation promotions at 10 major tech parks, and an anchor would captivate crowds and promote Sensation and Budweiser through activities.
Tweets, retweets, favourited tweets, followers, follow-backs... Twitter provides so much information, sometimes it's complicated to extract conclusions. We have reduced all this welter to five variables. EDM brands can adjust their level of activity, collaboration and interaction. As a reward, they obtain impact and authority. That's all! We have applied this methodology to analyze how the World's Top venues use Twitter to stand out in the new global conversational marketplace.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
The document discusses the historical development of the online music industry from the rise of piracy in the 1990s through the introduction of the iPod and iTunes in the early 2000s. It also covers the more recent growth of streaming services like Spotify, the role of social media, and music websites. The digital age has transformed how people consume and discover music, though piracy continues to impact sales. Everyone now uses the internet as their main source of communication, shopping, and entertainment, including both major labels and small independent artists.
Social media and the entertainment industryashap117
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Social media has become integral to the music industry by allowing artists to connect directly with fans and promote their work. On YouTube, artists can self-publish music videos and performances, reaching wide audiences. Facebook allows artists to interact with fans through posts, shares, and likes, spreading awareness. Twitter enables real-time communication between artists and followers to build relationships. Streaming music sites also contribute significantly to artists' revenue by providing access to their songs.
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Social media and the entertainment industryalecdiaz99
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Digital Perspectives on the EDM Industry
1. 1
THOUGHT
SHARING
Perspectives on the EDM
industry, and how EDM-related
brands can harness the power
of technology to strengthen their
connection with their fans.
BEATS,
PIXELS AND
CROWDS
2. 2
Contents
Created by the Keplar team
Directed by_ Jorian Bos
INTRODUCTION
THE EDM INDUSTRY
CHAPTER 1
THE LIVE EDM
LANDSCAPE
CHAPTER 2
THE LIVE CONTENT
EXPERIENCE
Social Media and Live Events
Live Streaming
The Event of the Future
CHAPTER 3
TICKET TECHNOLOGY
Smart Ticketing
Wearable Ticketing
Mobile Ticketing
SUMMARY
Reflections
3. 3
EDM is the music of the millennial.
An umbrella term covering a
diverse mix of electronically
produced music with over 200 sub-
genres ranging from dubstep and
trap to techno, trance and house,
EDM is the soundtrack for the
world’s modern twenty-somethings
who have grown up with technology
in the palm of their hand.
Introduction
THE EDM
INDUSTRY
Estimated worth in 2015
Record sales revenue generation
Calvin Harris (top EDM DJ) annual earning
Avicii’s “Wake Me Up” streamed on Spotify
EDM streams in the US
* sources: IMS Report 2015, Nielsen, Google, Spotify
THE GLOBAL EDM INDUSTRY AT A GLANCE, 2015*
$6.9 billion
$1.8 billion
$66 million
200 million
$12 million
Contents
4. 4
EDM is hardly a new phenomenon,
but its mainstream emergence
certainly is. Perhaps the rise of
this multi-billion dollar market
has to do with our increased
accessibility to newer and better
technologies, whether it is for
listening, experiencing or even
producing. Maybe it is because of
the music industry’s shift towards
a club-oriented sound, or perhaps
it is a response to something
bigger. Whatever the reason, it
makes sense that the music of
the millennials - a generation at
the centre of new technology - fits
our cultural and technological
landscape.
Want to create a hit track? It is
easy to get your hands on a mixer,
keyboard and Macbook (or the ever
popular Teenage Engineerings
op-1). Want to see what other DJs
are producing? Check out their
Soundcloud page. Need a playlist
for a night out? Hit up Spotify. Want
to buy a ticket for a festival? Just
get out your smartphone, search
and buy. Cannot afford one? Enjoy a
live stream from the comfort of your
bedroom.
More and more possibilities are
emerging. So how is the EDM
industry benefitting from new
digital techniques and even helping
to disrupt traditional approaches to
ticket sales, event marketing and
technology?
Better yet, how can it? It is these
questions that form the crux of this
paper.
Contents
5. 5
Female EDM fans
Male EDM fans
Go out more than twice a week
Average spent on a night out
Growth of interest in EDM amongst 35-49y/o
* sources: IMS Report 2015, Nielsen, Google, Spotify
EDM FANS AT A GLANCE, 2015*
45%
55%
72%
$81
80%
Contents
7. 7
Europe
North America
South America
Asia
Australia
Africa
TOP 80 GLOBAL EDM FESTIVALS
44 events
21 events
6 events
5 events
3 events
1 event
With live music revenues driving a
considerable majority of the EDM
industry’s growth, the rise of the
‘new rave generation’ has given
life to a record number of festivals,
clubs and events associated with
the genre worldwide.
Where there were previously only a
handful of EDM-focused events and
festivals in a select few locations,
they have now penetrated almost
every continent.
Contents
8. 8
Live music revenue
Average attendance for the top 20 EDM festivals
Tickets sold in the US for EDM-related events
Increase in US festival attendance since 2007
Revenue for 12 largest EDM clubs in the US
* sources: IMS Report 2015, Nielsen, Google, Spotify
LIVE EDM AT A GLANCE, 2015*
$4.4 billion
3.4 million
25%
80%
$505 million
Contents
9. 9
Europe is the most popular
market for live EDM festivals
and nightlife. As well as having a
high number of celebrated club
venues, it is home to some of the
biggest festivals in the world, with
Belgium’s Tomorrowland ranking
first in terms of prestige and
attendance (over 400,000 people
attended the festival over two
weekends). It also scored a hat trick
winning ‘Best Music Event’ at the
International Dance Music awards
three years in a row. Its success
saw the generation of a Brazilian
edition as well as the US-based
spin-off, Tomorrowworld. Other
notable festivals in the European
market include Mysteryland in the
Netherlands, Austria’s Electric
Love Festival and now Ultra Europe
- a European version of the most
popular US festival. This is a clear
indication of the global convergence
of the EDM market.
The number of EDM-oriented
festivals is rapidly growing, year
on year. But as there is a finite
amount of people to sell tickets
to, every event needs to find new
ways of gaining an advantage over
its competitors. As a result, the
big names behind these events are
continuing to develop new ways to
engage and entertain their legions
of fans and followers.
So with this immense capacity for
growth, what else needs to be done
to ensure that the EDM industry
fulfils its true potential? Let us take
a look at the digital side of things.
Contents
11. 11
Social media is the ultimate weapon
for any shareholder in the modern
media landscape. So how can the
EDM festivals and events of the
future best incorporate social media
platforms both as a tool to boost
consumer engagement as well as
to increase their digital reach and
presence?
DJs have utilised the power of
social media to great effect,
building and expanding their
fanbases on a global scale. This
is not limited to the obvious
contenders such as Facebook
and Twitter but also includes
content-oriented platforms such
as Soundcloud and Beatport. The
likes of Martin Garrix have taken
full advantage of the acceleration
of these channels, the young DJ
amassing over 22,000 users per
day.
An interesting comparison is that
of festival social media channels
and those of DJs themselves.
Festivals have begun to match and
even exceed the followings of DJs
on social media. The Facebook
following of renowned DJ Hardwell
currently stands at around 6
million likes in comparison to that
of Tomorrowland, which has just
over 5 million. However the real
difference is visible on YouTube.
David Guetta’s most popular
video has been viewed over 80
million times, whereas that of
SOCIAL MEDIA LIVE EVENTSContents
12. 12
View project
Tomorrowland has 120 million
views and counting. The Armin Only
Intense tour experience website is
reaching a million 2 minute average
visits.
This is a clear indication that
festivals have the opportunity to
capitalise on their own social media
following as well as that of their
DJ’s and position their own content
accordingly. When considering the
fact that EDM fans under the age
of 25 are more likely to consume
content on YouTube, it is of the
utmost importance that festivals
and all other EDM events leverage
the pulling power of their DJs.
Ultimately, they must focus on
the experience they are offering
to maximise their reach on social
media.
Contents
13. 13
View project
So how can they achieve this?
Firstly, by acknowledging the
importance of technology. All EDM
festival websites must be designed
with social media in mind. Take the
A State Of Trance Festival website
for example. As well as having
the ability to stream the event
live from YouTube, it also offered
users a media feed alongside the
video stream which was linked to
the #ASOT hashtag. Users could
then tweet and follow all of those
involved in the event, share content
and increase their own follower
count in the process.
However this is just a simple
example of how websites can
incorporate a social media feed that
facilitates real-time sharing. What
about the events themselves?
Contents
14. 14
Tomorrowland’s video views
Snapchat users under 25
Average tweets per day by EDM fans
EDM fans’ tweets about live experiences in
comparison to fans of other genres
Posts about EDM occurring during a live event
* sources: IMS Report 2015, Nielsen, Google, Spotify
EDM SOCIAL MEDIA AT A GLANCE, 2015*
120 million
71%
11x
30% more
1 in 4
Many other events and festivals
have taken note of this ‘live’
approach to social media. The
incorporation of features like ‘social
media walls’, utilised by the likes
of Alda Events for their clients,
is one method for encouraging
more tweets. But what about the
social platforms themselves?
Snapchat’s exponential growth
and popularity for under 25 year
olds is not to be ignored. Therefore
festival organisers must look to use
popular content sharing platforms
such as Snapchat and Instagram to
promote their acts and engage their
primary ticket-buying demographic.
As millennials continue to exhibit
their appreciation for shared
Contents
15. 15
View project
experiences, EDM festivals serve
as the perfect trial for finding new
ways to integrate social media.
This could involve supporting the
marketing and digital efforts of the
event using the already extensive
followings of DJs and producers,
or making these experiences more
sharable, interactive and enjoyable
for fans. Live event industry players
should be encouraged to take
initiative with their social media,
leveraging powerful storytelling
and creating more experiences that
are socially and technologically
connected.
Contents
16. 16
LIVE STREAMING
As previously mentioned, the
number of views held by the world’s
top festivals exceed those of the
biggest DJs. This means that there
is a huge demand for on-demand
video content. However, this content
is usually released once the event
has passed. Those who cannot get
their hands on tickets are turning to
Twitter, Vine and recently Meerkat
and Periscope to see what’s going
on in real time. It is no secret that
post-event video content is always
of the best quality. The views that
Tomorrowland’s most popular
video raked in are testament to
this. However, what about the
content that is shared during the
live event? Should it really be left
up to a twitter feed and some music
journalists to keep millions of
fans without tickets entertained?
The answer is no. Several big
names in the EDM festival game
have stepped up to the plate to
deliver a better experience for fans
who get the chance to attend. A
State Of Trance Festival, based
on Armin Van Buuren’s popular
radio show, offered a live stream
of their 2015 festival which took
place in 8 different locations via
YouTube. 8,000 viewers watched the
Utrecht session, with thousands
more tuning in as the event moved
across the world. Likewise the
2014 Amsterdam Music Festival,
an important date in the European
EDM calendar, engaged over
300,000 fans worldwide with its live
stream offerings.
Contents
17. 17
Streaming a video in standard definition
EDM Fans willing to pay to see their favourite EDM
DJ’s perform via livestream
* sources: IMS Report 2015, Nielsen, Google, Spotify
LIVE STREAMING AT A GLANCE, 2015*
2mpbs
53%
So why live streaming over
traditional broadcasting? With
almost every EDM fan in possession
of a 3G-ready smartphone and a
fraction of them using paid cable or
satellite subscriptions as detailed in
a recent Netflix survey, the demand
for 4G-capable smartphones will
only increase.
The millennial generation already
boast a higher-than-average
adoption rate of 4G-capable
smartphones. In turn, the demand
for multi-channel content will
also increase, meaning that live
streaming will not just be hoped for
but will be expected as part of all
future EDM events and festivals.
The key strength of live streaming
is its ubiquity. If acknowledged and
its power harnessed, it will place
the EDM industry at the forefront
of this live content experience
revolution.
2015 festival which took place in
8 different locations via YouTube.
8,000 viewers watched the Utrecht
Contents
18. 18
session, with thousands more
tuning in as the event moved
across the world. Likewise the
2014 Amsterdam Music Festival,
an important date in the European
EDM calendar, engaged over
300,000 fans worldwide with its live
stream offerings.
Contents
View project
19. 19
THE EVENT OF THE FUTURE
What groundbreaking new
technologies should EDM
events look to start making
use of in the future? More
importantly, what can they
start developing concepts for
right now?
We’ve already seen the emergence
of 360-degree cameras and their
use for a variety of mainstream
EDM productions. An impressive
example is Tomorrowland’s
after-movie, which was created
in cooperation with YouTube. Its
release coincided with the launch of
a web browser feature that can tap
into a smartphone’s accelerometer.
It was viewed a whopping 5 million
times in the space of one month.
Once the video is fullscreen,
YouTube uses the phone’s
accelerometer to trigger the 360
capabilities, offering an immersive
experience that goes way beyond
traditional video. This feature was
launched on the 13th of March 2015
and stereoscopic 360 content (3D) is
not far behind.
In light of YouTube’s position as
the EDM fan’s go-to platform for
content, it is more than logical for
festivals to take advantage of this
groundbreaking new technology to
provide a post-event experience like
no other. But what about during the
event?
Contents
20. 20
Virtual reality (VR) is the
buzzword on everyone’s lips at
the moment. Why not create
a festival experience to be
enjoyed in the comfort of your
own home or take the physical
festival experience to the next
level?
It seems likely that in the near
future it will be possible to combine
live streaming with a 360-degree
camera setup to allow for users
to be able to actually feel like
they are at the event. Imagine
watching Hardwell in the middle
of a buzzing crowd without really
being there. This is only the
beginning of the opportunities
that VR will offer event organisers
who want to go the extra mile with
their festival experience. In its
current early stages, VR will not be
widely available for the consumer.
However, once it is and a vast
proportion of fans have access to a
VR console and headset, the world
will be the EDM industry’s sandbox
and they will have plenty of room to
play.
The mainstream music industry
have already taken a stab at
360-degree videos with releases
from the likes of David Guetta, but
imagine a space where people can
actually walk around, talk and listen
to live music without leaving their
houses. Think digital, interactive
music festivals.
Contents
21. 21
Google’s Cardboard project is
already a push in the right direction
with a product that provides an
inexpensive entry point to VR.
Simply by placing a suitable
smartphone into an inexpensive
stereoscopic headset ‘holder’,
the user has access to a fully
functioning VR setup that could
be used to feature anything from
a music video to an activation
campaign. This approach is ideal for
trialling on millions of attendees at
the world’s biggest festivals. As well
as this, Google recently revealed
‘Jump’, which encompasses a
16-camera ‘Jump Assembler’
mount as well as powerful software
that automatically assembles and
processes the footage captured.
This collaboration with GoPro
indicates that Google are aiming
to be at the forefront of VR
developments and we could not be
happier about it.
In any case, more EDM festivals and
events will soon be able to make
use of 360-degree cameras and VR
as the price barrier lowers. With
products like these being designed
for smartphones and other mass-
owned devices, it is likely that the
mainstream emergence of this
technology will take the millennial
generation and those even younger
by storm. What was merely a pipe
dream a decade ago is only round
the corner and the EDM industry is
in the perfect position to take full
advantage.
Contents
22. 22
View project
INNOVATION
Keplar Agency is constantly looking
to become a driving force of
innovation in the EDM and festival
industry. We do this by challenging
our clients through innovation-
focussed accelerator programs. We
are looking to push the boundaries
of innovation not only with
technology, but also by creating
ideas that have a positive effect on
the future of events.
An example of this is the award-
winning social engagement music
platform we created for Google+
in corporation with Point-Blank,
Armada Music and DJMag: the
Academy of Electronic Music.
Taking the experience further than
music streaming and live events,
we created an online podium for
upcoming talented producers and
EDM-lovers to share and vote for
each other’s work, connect with
other fans via Google Plus and
engage with the industry through
engaging content.
Contents
23. 23
Amsterdam-based Open House,
a not-for-profit organisation,
also play a large part in this
revolutionary shift towards creating
a sustainable dance scene.
Other contributors are IDT and
Amsterdam Dance Event with
their ADE Green event, a one-
day conference with a focus on
innovation and social change across
the entertainment industry.
Contents
25. 25
As the number of EDM-oriented
festivals across the world is
expected to increase rapidly in the
coming years, the challenge of
allocating and selling tickets will
become more and more complex.
All promoters and event organisers
will look to make the most return
on their investment in the quickest
and fairest way possible, especially
for those large-scale events and
festivals whose tickets sell out in
record times. How can industry
players compete for the attention
of a growing, albeit limited number
of ticket buying fans? More
specifically, how can these ticketing
systems become more fun, useful
and effective?
Contents
26. 26
A solution that Keplar Agency has
worked on with Armada Music for
the Armin Only World Tour had
one clear aim: to make the often
stressful process of ticket buying
fun.
Once tickets were announced for
a festival, fans could sign up to
be placed in a queue. This queue
guaranteed them a place in line
for when the general ticket sales
began. The unique part of this
process was that their place in the
queue was not static. By completing
tasks such as inviting other friends
to join the queue, taking part in
surveys and more, users could
move their way up the queue. An
additional idea was that users could
compete with each other by means
of online games to vie for a higher
position. A system like this could
also be adapted to work around
different pricing tiers. The incentive
of being offered an earlybird ticket
in return for completing tasks such
as inviting friends as opposed to
waiting for a general access ticket
is a great one for impatient fans.
The advantage for the event? This
is a smart way to guarantee ticket
sales before any tickets have been
release, providing security for both
the event organisers and ticket
purchasers.
If such a system were to be
scaled for a smaller EDM festival
competitor, their customers
SMART TICKETINGContents
27. 27
WEARABLE TICKETS
A great example of a more dynamic
ticketing system that goes further
than simply buying the tickets
was that of Tomorrowworld 2014.
The US-based festival provided
tickets in the form of NFC capable
wristbands, not unlike Disney
World’s MagicBands, onto which
cash could be deposited to allow
for wireless, cashless payments. A
particularly novel use of the band
was found in the inbuilt colour
LEDs which could be controlled by
festival organisers. A sea of shifting
coloured lights made for a unique
visual spectacle.
The use of a wearable band with
smart capabilities allowed for
improvements not only from a
hospitality perspective, but also
offered the opportunity to gain large
amounts of customer data. With
the ability to track the movements
and behaviour of thousands of
attendees, such as seeing which
stages attract which audiences,
where the most popular areas are
for different age brackets and so
forth, festival organisers have the
insights to truly design the ultimate
festival of the future. What if tickets
could be used to enhance the way
we interact with one another?
What if it was possible to curate a
social feed of ticket-holding users
that could communicate online at
a festival? Think of it as a private
twitter channel for those lucky
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28. 28
enough to be there: an exclusive
privilege. What if by touching
wristbands together, wearers could
automatically follow each other
on Twitter, Instagram and more?
Or perhaps by using an official
app they could locate each other,
using the GPS capabilities of the
wristbands. The wearable trend is
only just taking off and there is still
a lot more to be explored. What if
by touching wristbands together,
wearers could automatically follow
each other on Twitter, Instagram
and more? Or perhaps by using an
official app they could locate each
other, using the GPS capabilities of
the wristbands. The wearable trend
is only just taking off and there is
still a lot more to be explored.
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MOBILE TICKETS
As smartphone batteries get better,
there could be a shift from wearable
tickets to smartphone-based
ticketing systems. Companies are
now striving to innovate and develop
frictionless ticketing systems.
With an abundance of on-hand
technology to leverage off of, events
do not have recreate this technology
in the form of a wristband.
As well as the technologies
mentioned above, there are
ticketing apps making use of clever
methods for ticket verification
such as selfie recognition or colour
synchronising. These use smart
algorithms to synchronise the
display on the user’s phone with the
entry device to quickly glance at and
easily verify entry.
Where will tomorrow’s ticketing
technology take us? Regardless, we
will see more of a shift to smarter
systems that do not simply rely
on crossing fingers in the hope
for a server response. There will
be more uses of NFC, BLE and
wearable technology as the cost-
effectiveness of deploying these
solutions increases. We are to see
more events using new ways to
gain competitive advantages and
the big names putting their weight
behind bespoke systems designed
purely to enhance their attendees’
experiences.
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eeds to do to
The EDM industry - valued
at $6.9 billion - continues
its rapid growth with a staggering
$4.4 billion derived from live music
revenues
The number of EDM festivals
across the world is
increasing, as well as audience
capacity with a tenfold increase in
attendance in US festivals alone
since 2007
The largest EDM festivals are
matching and exceeding
the social media following of the
world’s biggest DJs with YouTube
being the most important channel
to deliver on- demand content
To ensure future growth, EDM
festivals and events need
to use the right social platforms,
leverage powerful storytelling
SUMMARY
REFLECTIONS
The EDM industry is already
helping to disrupt traditional
approaches to ticketing,
marketing and technology in
a number of ways. Here is a
summary of where it stands
and what it needs to do to
make that growth bigger and
better:
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31. 31
and create more experiences that
are socially and technologically
connected
Developments in technology
and the abundance of
high-speed internet access
combined with an internet-savvy
demographic means delivering live
stream content will become more
important to the EDM industry as a
whole
With lower price entry
barriers, 360-degree camera
technology and VR will be the
perfect solutions for the EDM
industry to create more immersive
and interactive live events
Smarter ticketing solutions
will be of greater
importance as EDM events look to
improve consumer engagement
opportunities and gain competitive
advantages in the marketplace
The rise of wearable
technology for tickets can be
used to design more efficient events
and create more socially-integrated
experiences, both physically and
digitally
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32. 32
Thanks for reading Keplar
Agency’s vision for the
digital future of the live EDM
industry.
We hope you were inspired by what
we touched upon. If you have any
thoughts, questions or issues you
would like to raise with us, please
do not hesitate to get in touch.
THOUGHT
SHARING
33. 33
RESEARCH SOURCES
International Music Summit: IMS Business Report, 2014
The EDM industry is worth how much?!?!: Chris Coplan, Consequence of Sound, 2014
EDM Biz Worth $6.2bn (Report): Andrew Hemp, Billboardbiz, 2014
EDM industry continues to boom, though new opportunities should be pursued: CMU Editorial, CMU, 2012
Electronic Dance Music (EDM) Fan Behavior Differs Greatly From That of Other Music Fans: EventBrite, 2013
The Economics of Electronic Dance Music Festivals: Thierry Godard, Smartasset, 2015
EDM Social Media Listening Project: Eventbrite, Beatswitch, 2014
Electronic Dance Music (EDM): The Digital Panagea: Chairman’s Letter, Massive Advisors, 2015
EDM Festival Attendance Dominates All Genres: Amber Lashbaugh, Raverafting, 2013
Google Releases New Statistics On EDM’s Growth In 2014: Lucas, YourEDM, 2015
EDM Fans: The Breakdown: Katie Bain, insomniac, 2014
An annual study of the Electronic Music industry: Kevin Watson, IMS Business Report, 2015
Electronic Dance Music Study Identifies Hyper Social Sharing: Eventbrite, 2015