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Social media - the why
The document discusses the motivations behind social media use, emphasizing reasons such as staying connected, boosting self-esteem, and community engagement. It highlights the contrast between personal and business interactions on platforms like Facebook and Twitter, as well as the risks of oversharing. Additionally, it offers advice on effective social media engagement by understanding audience needs and maintaining a balance in content sharing.
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Social media - the why
- 1. Social Media -The ‘Why’ Jan Minihane @janminihane #shroprebel
- 2. Tonight, it’s allabout the ‘why’ WHY the hell do we use Social Media?! WHY do we feel the need to spill our guts online?! WHY do people engage on Social Media?
- 3. Why we useSocial Media keep in touch inform others show off boost self-esteem ease boredom/loneliness ‘stalk’ celebrities be part of a community get offers/discounts get the latest news promote ourselves organise events let off steam make money make a difference networking social proof
- 4. Facebook vs. Twitter sharingwith friends/family share interests/hobbies events community for fun/escapism pleasure > business sharing with businesses & people sharing industry/own business content breaking news source community business > pleasure
- 5. Why do weshare ‘too much’? Narcissim Loneliness Low self-esteem Sharing pain
- 6. How much is‘too much’? “@BobSmith I love you” (sat next to him on the sofa)
- 7. How much is‘too much’? “To the c*nt who smashed into my car wing mirror, thanks a f*cking bunch!”
- 8. How much is‘too much’? “Have to be honest, not looking forward to the colonoscopy today”
- 9.
- 10. Why do weengage? Because we have to: Competitions, offers, discounts Because we want to: Fun Stuff Passions/interests Newsworthy Compassion Events Because we think we should: Causes Friends pages RIP’s Birthdays Sympathy
- 11. Let’s start withhow to get it ‘wrong’...
- 12. How to getit ‘wrong’...
- 13. How to getit ‘wrong’...
- 14. How to getit ‘wrong’...
- 15.
- 16. It’s no betteron Twitter...
- 17. And as forBashtags....
- 18. And as forBashtags...
- 19. So, how dowe get it ‘right’?
- 20. Think beyond yourinitial audience
- 21. ‘Quality’ calls toaction DON’T - What is your opinion of this? DO - We’re curious, what do you think about this? DON’T - Do you like small or large smartphone screens? DO - We can’t agree at the office, we need your input... Show you care Show your vulnerability
- 22. And don’t missthe obvious... ASK followers what they want to see FIND the optimal amount of content DON’T over-promote - 80/20 rule NICHE it - Cocktail party phenomenon MORE FORMATS = more consumption Think EMOTIONAL NARRATIVE FOSTER your brand advocates
- 23.