Introducing the 2015 Social Media Power Influencers by Haydn Shaughnessy
Learn how to identify and target influencers for your next campaign with Val Lopez
The metrics of audience: Size, engagement, and value, presented by Jeffrey RohrsSocialMedia.org
Jeffrey Rohrs gave a presentation on metrics for measuring audience in social media marketing. He discussed that audience size, engagement, and value are key metrics. Audience size is important but engagement through interactions and attention is even more important. The value of audiences should be considered as marketing assets rather than just costs. Building and maintaining audiences over the long term is important for marketing success.
CGA BC IT Forum 2011 Social Media PresentationShane Gibson
This document discusses using social media and social networks for business opportunities. It notes that 800 million people use social networks daily, sharing 250 million updates, and receiving 2 billion views. It provides rules for social media engagement that emphasize listening to customers and communities over pitching, and being authentic. The document encourages businesses to get involved in online conversations and to use social listening tools to identify stakeholders and receive real-time feedback.
The document discusses two different social media strategies: peer-to-peer influencer strategy and content affinity strategy. The peer-to-peer strategy relies on a small number of well-known influencers to drive viral sharing, while the content affinity strategy relies on people choosing to associate with others who share similar interests, rather than directly influencing each other. The document provides tips on how to influence social behavior, such as making tasks motivating, simple with low barriers, repeatable, rewarding, and associated with existing habits.
Showcases s the most followed influencers
in the world based on a recent, and how they use
Instagram to build their brand, engage audiences, and
promote their wares while identifying the successful (and
unsuccessful) tactics that these brands are using.
Digital Campaign Trail: Mobilizing Political Support for Mélanie Joly by Rowe...Rowena Roy
In the recent Montreal Mayoral election, Mélanie Joly went from being a complete newcomer on the political stage to becoming the runner-up candidate with over 26% of the vote. This feat has many wondering just how she managed it, and now it’s time for Montreal Girl Geeks to find out!
In this talk Rowena Roy, Digital Strategy Advisor to the Joly Campaign, will disclose the real numbers and hard facts of the oh-so-close mayoral race. We’ll peek behind the scenes to see how the social media movement had an impact on the campaign and explore Rowena’s digital inspirations including the leadership of Joly herself.
It’s a unique opportunity to explore the digital action plan for a real political campaign, as well as the impact of the team’s efforts and logistics; from how volunteers were organized to the roles of each social media platform in maximizing engagement. We will be privy to lessons learned from the campaign as well what is next for Joly and Roy – come discover it all!
About Rowena Roy
Rowena is the Vice President of Netic Hypermedia, a web agency that she cofounded at the age of 25. Her sweet spot is designing creative digital strategy and collaborating with a talented multidisciplinary team: from writers to SEO specialists, from designers to ux experts, from web & mobile developers to system administrators. She is passionate about the art of the narrative & technology. Connect with her @RowenaRoy.
It's all about Timing; Best Practices for Optimizing your Social Media Publis...Jennifer MacDonald
SocialFlow and Engage121 recently teamed up to write a blog series explaining the Top 8 Best Practices in Social Media Optimization.
We presented and discussed those top 8 practices in depth in a recent webinar (http://youtu.be/tzWrZzJIfbY).
With the help of SocialFlow's Head of R&D, Gilad Lotan, we delved into the power and intricacies of timing in social media optimization.
SELLING SOCIAL MEDIA & UNDERSTANDING ITS DRIVERSElasticity
Elasticity partner Aaron Perlut recently address the Cooperative Communications Association in a session about selling social media to senior executives as platforms like Twitter, Facebook, Instagram, and LinkedIn have become the key conduits to the hearts and minds of your audience. Oftentimes communicators, however, still struggle to sell this reality to the C-suite and articulate to leaders that success is predicated on more than simply owning and operating social accounts.
The metrics of audience: Size, engagement, and value, presented by Jeffrey RohrsSocialMedia.org
Jeffrey Rohrs gave a presentation on metrics for measuring audience in social media marketing. He discussed that audience size, engagement, and value are key metrics. Audience size is important but engagement through interactions and attention is even more important. The value of audiences should be considered as marketing assets rather than just costs. Building and maintaining audiences over the long term is important for marketing success.
CGA BC IT Forum 2011 Social Media PresentationShane Gibson
This document discusses using social media and social networks for business opportunities. It notes that 800 million people use social networks daily, sharing 250 million updates, and receiving 2 billion views. It provides rules for social media engagement that emphasize listening to customers and communities over pitching, and being authentic. The document encourages businesses to get involved in online conversations and to use social listening tools to identify stakeholders and receive real-time feedback.
The document discusses two different social media strategies: peer-to-peer influencer strategy and content affinity strategy. The peer-to-peer strategy relies on a small number of well-known influencers to drive viral sharing, while the content affinity strategy relies on people choosing to associate with others who share similar interests, rather than directly influencing each other. The document provides tips on how to influence social behavior, such as making tasks motivating, simple with low barriers, repeatable, rewarding, and associated with existing habits.
Showcases s the most followed influencers
in the world based on a recent, and how they use
Instagram to build their brand, engage audiences, and
promote their wares while identifying the successful (and
unsuccessful) tactics that these brands are using.
Digital Campaign Trail: Mobilizing Political Support for Mélanie Joly by Rowe...Rowena Roy
In the recent Montreal Mayoral election, Mélanie Joly went from being a complete newcomer on the political stage to becoming the runner-up candidate with over 26% of the vote. This feat has many wondering just how she managed it, and now it’s time for Montreal Girl Geeks to find out!
In this talk Rowena Roy, Digital Strategy Advisor to the Joly Campaign, will disclose the real numbers and hard facts of the oh-so-close mayoral race. We’ll peek behind the scenes to see how the social media movement had an impact on the campaign and explore Rowena’s digital inspirations including the leadership of Joly herself.
It’s a unique opportunity to explore the digital action plan for a real political campaign, as well as the impact of the team’s efforts and logistics; from how volunteers were organized to the roles of each social media platform in maximizing engagement. We will be privy to lessons learned from the campaign as well what is next for Joly and Roy – come discover it all!
About Rowena Roy
Rowena is the Vice President of Netic Hypermedia, a web agency that she cofounded at the age of 25. Her sweet spot is designing creative digital strategy and collaborating with a talented multidisciplinary team: from writers to SEO specialists, from designers to ux experts, from web & mobile developers to system administrators. She is passionate about the art of the narrative & technology. Connect with her @RowenaRoy.
It's all about Timing; Best Practices for Optimizing your Social Media Publis...Jennifer MacDonald
SocialFlow and Engage121 recently teamed up to write a blog series explaining the Top 8 Best Practices in Social Media Optimization.
We presented and discussed those top 8 practices in depth in a recent webinar (http://youtu.be/tzWrZzJIfbY).
With the help of SocialFlow's Head of R&D, Gilad Lotan, we delved into the power and intricacies of timing in social media optimization.
SELLING SOCIAL MEDIA & UNDERSTANDING ITS DRIVERSElasticity
Elasticity partner Aaron Perlut recently address the Cooperative Communications Association in a session about selling social media to senior executives as platforms like Twitter, Facebook, Instagram, and LinkedIn have become the key conduits to the hearts and minds of your audience. Oftentimes communicators, however, still struggle to sell this reality to the C-suite and articulate to leaders that success is predicated on more than simply owning and operating social accounts.
A talk given to the Public Relations Society of America by HPR founder John Hope-Johnstone on how to enhance your public relations campaign through social media.
Digital Marketing Panel
The Transparent: Your Data and How Three Digital Marketing Professionals Intend to Use It to Make Your Life Better
This discussion is not about the scary aspects of personal data and privacy. That’s a different presentation, for a different day. Rather, this conversation is about surfacing the amazing power of data and the potential it has to make all of our marketing experiences more awesome. From product creation to micro targeting, content to entertainment, data is being used to develop the next generation of communication platforms and digital experiences.
Panelists:
Patrick Cartmel, Undertone
Kirsten Ward, Microsoft
Megan Tweed, Razorfish
Mike Reeder, POSSIBLE
Under the influence: How to use Influencer Marketing and why it’s EffectiveSelena Donovan
This document discusses influencer marketing and why it is effective. It defines social media influence and influencers as individuals who have the power to affect others' purchasing decisions through their authority, knowledge, and relationships online. It distinguishes between micro-influencers with 1,000-100,000 followers and macro-influencers with over 100,000 followers. Data shows that influencer posts and recommendations positively impact brand awareness, purchases, and recommendations. The rest of the document consists of questions and topics for discussion on an influencer marketing panel.
This talk was given at the San Diego County Medical Society in September 2013. We went through what physicians need to know about protecting their online reputation. We also touched on the latest news in the world of social media and what practices should be doing to take advantage of it.
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser
7th Enterprise Innovation CXO Forum | Questex Events
SINGAPORE , 28 February 2019
Decoding Social Data Employing Non Discriminatory Analytics in
Creating New Differentiators for Digital Enterprise
Key Talking points:
Competitive advantage from Social Data continues to grow
Combine Social Data with more Data Sources to:
• Improve relationship & Customer Experience
• Gain market insights and Innovate Faster
• Drive operational Efficiency
• Improve Brand Health
• Generate New revenue
• Improve marketing effectiveness
The document discusses social media and provides guidance on how to effectively use social media. It defines social media as using technology to connect people and build relationships. It then gives an overview of some popular social media platforms like Facebook, LinkedIn, Twitter and blogs and how each can be used. The document also provides tips on capitalizing on social media to increase revenues, decrease costs and build brand value. It stresses the importance of protecting one's brand on social media and provides suggestions for creating a social media policy.
With the media in decline, the dynamics of influence have changed dramatically. Individual bloggers, Twitter members and Facebook fan page administrators can have significant influence over a market, particularly in the B2B realm. This presentation gives you hands-on advice on how to find influential people, engage their attention and cultivate them as lead generation sources. We go in-depth to look at alternative search techniques using tags, social bookmarking sites, blogrolls and user-generated content communities. We also cover steps for reaching out and building long-lasting relationships with these new influencers.
Community to Cash: The Art of Building Social Media Marketing Campaigns that ...Ignite Social Media
Ignite Social Media Founder & President Jim Tobin and special guests Anita Root and Josh Gunderson from Carlson Rezidor Hotel Group give us an in-depth view of how they are using social media marketing to drive revenue and retain loyal customers.
This webcast teaches us:
- How to grow your communities by targeting and acquiring qualified fans and followers
- How to develop a content strategy that will engage and mobilize your communities
- How to turn your communities into revenue platforms
Understanding Social Media Metrics and KPIs by Bansi PatelBansi Patel
Understanding Social Media Metrics and KPIs. Download the PPT slides with animation here: http://bansi.me/2014/09/05/media-bistro-understanding-social-media-metrics-and-kpis/
This document discusses social media and return on investment (ROI). It summarizes arguments that question whether social media provides ROI, including statistics showing low referral rates from social media to sales. However, it also provides counterarguments that social media builds long-term advocacy and sales. It notes social media is the most trusted advertising source, increases effectiveness of other marketing, and is important for customer service, PR and issues management. While not driving immediate sales, social media engagement over time can increase spending by 20% and turn detractors into loyal customers. The document concludes integrated social media combined with other channels has higher impact than any single medium alone.
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!Shane Gibson
http://sociablebook.com This is Shane Gibson and Stephen Jagger's Sociable presentation on social media for Real Estate. They talk about how Realtors can use social media to profit.
Social Media Small Business Tulsa TechFest 2010Lisa Palmer
Social Media: Low Cost Solution for Business Growth!
Are you an entrepreneur or have a small/midsize business? This deck outlines the need for social media to drive revenue!
Why do you care about social media?
* Facebook - 124M Unique Visitors / +202% Y/Y Growth
* YouTube - 84M Unique Visitors / +34% Y/Y Growth
* Twitter - 26M Unique Visitors / +660% Y/Y Growth
* LinkedIn - 15M Unique Visitors / +85% Y/Y Growth
* Number 1 activity on the web: http://www.youtube.com/watch?v=sIFYPQjYhv8
* This is amazing when compared with 304M Population of the United States!
How can you access all of these online customers?
Microsoft Office Live Small Business
* Free hosted websites for small businesses (500 MB storage - I have a site with 55+ pages that is only using 5MB!)
* Imagine a start-up business paying only $14.99/year for a fully functional and very easy to update website!
* I have personally created websites for small businesses in less than 5 hours. They are literally online within 1 day!
* 100 Free email addresses with a custom domain name
* Free online document storage and sharing - collaborate online w/customers/partners/employees!
* Free Contact Manager - manage sales opportunities, contact information, and track customer interactions
* Free Technical Support
Advertise
* Bing Local Listing - FREE!
* Google Local Business - FREE!
* Social Media - FREE!
This document provides best practices and recommendations for email marketing. It begins with some key statistics about email marketing returns and poor practices turning people away from companies. It then discusses design elements like layout, images, calls to action and engaging content. Best practices for subject lines, newsletters vs email blasts, list segmentation, follow up emails and send times are also covered. The goal is to help maximize engagement and returns through strategic email campaign design and targeting.
An overview of digital analytics as presented in NYU digital marketing class. Defining KPIs, social media analysis, facebook traffic growth, content marketing, day parting, data warehouse, multiple data sources, business intelligence
Top 10 Tips for Driving Authentic Engagement with your Influencers via Social...Aliza Sherman
To engage your online community, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).
This document discusses how to strategically work with social media influencers. It defines influencers as social media users who have established credibility in a specific industry and can shift perceptions and get people to take action. It explains that influencers are seen as normal people despite their large followings. It notes that today's consumers spend a lot of time online and trust peer recommendations over advertisements. As such, working with influencers can help engage consumers and drive business goals like increased traffic, followers, and awareness. The document outlines how to find, work with, and measure the effectiveness of influencers to tell a company's story.
The document analyzes the Twitter tactics and strategies used by Flemish politicians. It finds that politicians most often tweet about current affairs (31%) and agenda setting (34%), with responding to current affairs being the most commonly used and most effective tactic. Adding a personal touch is also very effective, with politicians receiving more favorites and retweets when tweeting about their personal versus political lives. In general, tweets that include hashtags, links and pictures perform better than those without additional context or content.
Mauro Libi Crestani es el operador logístico de distribución de alimentos número 1 en Venezuela. Ofrece servicios de congelación, refrigeración, despacho oportuno las 24 horas y seguridad garantizada en cada traslado para pequeñas y medianas empresas del sector alimenticio, cumpliendo con la normativa internacional.
Massage has 25 health benefits including relieving stress, postoperative pain, anxiety, and tension headaches; improving sleep, cardiovascular health, and balance in older adults; decreasing pain from osteoarthritis, rheumatoid arthritis, and migraines; lowering blood pressure; and improving quality of life for those with cancer, in hospice care, or undergoing chemotherapy. Getting regular massages from a qualified therapist can provide relief from many common medical issues and enhance general well-being.
A talk given to the Public Relations Society of America by HPR founder John Hope-Johnstone on how to enhance your public relations campaign through social media.
Digital Marketing Panel
The Transparent: Your Data and How Three Digital Marketing Professionals Intend to Use It to Make Your Life Better
This discussion is not about the scary aspects of personal data and privacy. That’s a different presentation, for a different day. Rather, this conversation is about surfacing the amazing power of data and the potential it has to make all of our marketing experiences more awesome. From product creation to micro targeting, content to entertainment, data is being used to develop the next generation of communication platforms and digital experiences.
Panelists:
Patrick Cartmel, Undertone
Kirsten Ward, Microsoft
Megan Tweed, Razorfish
Mike Reeder, POSSIBLE
Under the influence: How to use Influencer Marketing and why it’s EffectiveSelena Donovan
This document discusses influencer marketing and why it is effective. It defines social media influence and influencers as individuals who have the power to affect others' purchasing decisions through their authority, knowledge, and relationships online. It distinguishes between micro-influencers with 1,000-100,000 followers and macro-influencers with over 100,000 followers. Data shows that influencer posts and recommendations positively impact brand awareness, purchases, and recommendations. The rest of the document consists of questions and topics for discussion on an influencer marketing panel.
This talk was given at the San Diego County Medical Society in September 2013. We went through what physicians need to know about protecting their online reputation. We also touched on the latest news in the world of social media and what practices should be doing to take advantage of it.
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser
7th Enterprise Innovation CXO Forum | Questex Events
SINGAPORE , 28 February 2019
Decoding Social Data Employing Non Discriminatory Analytics in
Creating New Differentiators for Digital Enterprise
Key Talking points:
Competitive advantage from Social Data continues to grow
Combine Social Data with more Data Sources to:
• Improve relationship & Customer Experience
• Gain market insights and Innovate Faster
• Drive operational Efficiency
• Improve Brand Health
• Generate New revenue
• Improve marketing effectiveness
The document discusses social media and provides guidance on how to effectively use social media. It defines social media as using technology to connect people and build relationships. It then gives an overview of some popular social media platforms like Facebook, LinkedIn, Twitter and blogs and how each can be used. The document also provides tips on capitalizing on social media to increase revenues, decrease costs and build brand value. It stresses the importance of protecting one's brand on social media and provides suggestions for creating a social media policy.
With the media in decline, the dynamics of influence have changed dramatically. Individual bloggers, Twitter members and Facebook fan page administrators can have significant influence over a market, particularly in the B2B realm. This presentation gives you hands-on advice on how to find influential people, engage their attention and cultivate them as lead generation sources. We go in-depth to look at alternative search techniques using tags, social bookmarking sites, blogrolls and user-generated content communities. We also cover steps for reaching out and building long-lasting relationships with these new influencers.
Community to Cash: The Art of Building Social Media Marketing Campaigns that ...Ignite Social Media
Ignite Social Media Founder & President Jim Tobin and special guests Anita Root and Josh Gunderson from Carlson Rezidor Hotel Group give us an in-depth view of how they are using social media marketing to drive revenue and retain loyal customers.
This webcast teaches us:
- How to grow your communities by targeting and acquiring qualified fans and followers
- How to develop a content strategy that will engage and mobilize your communities
- How to turn your communities into revenue platforms
Understanding Social Media Metrics and KPIs by Bansi PatelBansi Patel
Understanding Social Media Metrics and KPIs. Download the PPT slides with animation here: http://bansi.me/2014/09/05/media-bistro-understanding-social-media-metrics-and-kpis/
This document discusses social media and return on investment (ROI). It summarizes arguments that question whether social media provides ROI, including statistics showing low referral rates from social media to sales. However, it also provides counterarguments that social media builds long-term advocacy and sales. It notes social media is the most trusted advertising source, increases effectiveness of other marketing, and is important for customer service, PR and issues management. While not driving immediate sales, social media engagement over time can increase spending by 20% and turn detractors into loyal customers. The document concludes integrated social media combined with other channels has higher impact than any single medium alone.
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!Shane Gibson
http://sociablebook.com This is Shane Gibson and Stephen Jagger's Sociable presentation on social media for Real Estate. They talk about how Realtors can use social media to profit.
Social Media Small Business Tulsa TechFest 2010Lisa Palmer
Social Media: Low Cost Solution for Business Growth!
Are you an entrepreneur or have a small/midsize business? This deck outlines the need for social media to drive revenue!
Why do you care about social media?
* Facebook - 124M Unique Visitors / +202% Y/Y Growth
* YouTube - 84M Unique Visitors / +34% Y/Y Growth
* Twitter - 26M Unique Visitors / +660% Y/Y Growth
* LinkedIn - 15M Unique Visitors / +85% Y/Y Growth
* Number 1 activity on the web: http://www.youtube.com/watch?v=sIFYPQjYhv8
* This is amazing when compared with 304M Population of the United States!
How can you access all of these online customers?
Microsoft Office Live Small Business
* Free hosted websites for small businesses (500 MB storage - I have a site with 55+ pages that is only using 5MB!)
* Imagine a start-up business paying only $14.99/year for a fully functional and very easy to update website!
* I have personally created websites for small businesses in less than 5 hours. They are literally online within 1 day!
* 100 Free email addresses with a custom domain name
* Free online document storage and sharing - collaborate online w/customers/partners/employees!
* Free Contact Manager - manage sales opportunities, contact information, and track customer interactions
* Free Technical Support
Advertise
* Bing Local Listing - FREE!
* Google Local Business - FREE!
* Social Media - FREE!
This document provides best practices and recommendations for email marketing. It begins with some key statistics about email marketing returns and poor practices turning people away from companies. It then discusses design elements like layout, images, calls to action and engaging content. Best practices for subject lines, newsletters vs email blasts, list segmentation, follow up emails and send times are also covered. The goal is to help maximize engagement and returns through strategic email campaign design and targeting.
An overview of digital analytics as presented in NYU digital marketing class. Defining KPIs, social media analysis, facebook traffic growth, content marketing, day parting, data warehouse, multiple data sources, business intelligence
Top 10 Tips for Driving Authentic Engagement with your Influencers via Social...Aliza Sherman
To engage your online community, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).
This document discusses how to strategically work with social media influencers. It defines influencers as social media users who have established credibility in a specific industry and can shift perceptions and get people to take action. It explains that influencers are seen as normal people despite their large followings. It notes that today's consumers spend a lot of time online and trust peer recommendations over advertisements. As such, working with influencers can help engage consumers and drive business goals like increased traffic, followers, and awareness. The document outlines how to find, work with, and measure the effectiveness of influencers to tell a company's story.
The document analyzes the Twitter tactics and strategies used by Flemish politicians. It finds that politicians most often tweet about current affairs (31%) and agenda setting (34%), with responding to current affairs being the most commonly used and most effective tactic. Adding a personal touch is also very effective, with politicians receiving more favorites and retweets when tweeting about their personal versus political lives. In general, tweets that include hashtags, links and pictures perform better than those without additional context or content.
Mauro Libi Crestani es el operador logístico de distribución de alimentos número 1 en Venezuela. Ofrece servicios de congelación, refrigeración, despacho oportuno las 24 horas y seguridad garantizada en cada traslado para pequeñas y medianas empresas del sector alimenticio, cumpliendo con la normativa internacional.
Massage has 25 health benefits including relieving stress, postoperative pain, anxiety, and tension headaches; improving sleep, cardiovascular health, and balance in older adults; decreasing pain from osteoarthritis, rheumatoid arthritis, and migraines; lowering blood pressure; and improving quality of life for those with cancer, in hospice care, or undergoing chemotherapy. Getting regular massages from a qualified therapist can provide relief from many common medical issues and enhance general well-being.
Vacation Exchange Network - a unique home exchange and house swapping program.Our Home Exchange Program Offers the Easiest & Most Flexible Way to Arrange a home Swap. We have more than 1,500 holiday exchange homes in every vacation area in the United States and Internationally.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo ruso. El embargo se aplicaría gradualmente durante seis meses para el petróleo crudo y ocho meses para los productos refinados. Los líderes de la UE debatirán el paquete de sanciones esta semana con el objetivo de aprobarlo.
A empresa de tecnologia anunciou um novo smartphone com câmera avançada, tela grande e bateria de longa duração por um preço acessível. O aparelho tem como objetivo atrair mais consumidores para a marca e aumentar sua participação no competitivo mercado de smartphones.
The document discusses the results of a study on the impact of climate change on wheat production. Researchers found that higher temperatures and changing precipitation patterns due to climate change will significantly reduce wheat yields across major wheat-producing regions by the end of the century. Reductions in wheat production are projected to range from 6-27% depending on future greenhouse gas emissions and efforts to adapt farming techniques to new climate conditions.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
This document provides an overview of influencer marketing strategies at Hootsuite. It discusses how influencer marketing can help businesses establish credibility, build relationships, and directly drive revenue. It outlines Hootsuite's approach to identifying influencer personas in key verticals and developing advocacy programs to engage influencers. The document also reviews tools on Hootsuite's platform like engagement features and third-party apps that can enhance influencer identification and outreach efforts.
100 MARKETING INFLUENCERS TOP based on 2 million mentionsHarsha MV
The document provides information on the top 100 marketing influencers in 2017, including:
- It analyzed over 2 million mentions and 4.5 million interactions of influencers over an 11-week period in 2016-2017.
- The top 100 influencers were ranked based on their total number of mentions, while the top 30 were ranked based on total number of interactions (likes, shares, comments).
- Information was collected on influencer keywords in social media, forums, Twitter, Instagram, and analyzed to determine rankings.
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
This document summarizes a presentation on using social media for nonprofits. It discusses the major social media platforms of Twitter and Facebook, strategies for using them to build a nonprofit's brand and run campaigns, etiquette tips, and the importance of measurement. Key points covered include focusing on relationships on Twitter, posting shareable content regularly on Facebook, thinking of social media like a participatory show, and starting tracking metrics from the beginning.
Behind the Brand: 30 Influencers that Drive Social for the Brands We LoveLeadtail
The concept of “influence” has rapidly found its way into most marketing programs and industry dialogue. On the heels of my book Human to Human, we decided to embark on a different type of influence research project.
Leadtail and Pure Matter partnered to transcend the world of lists and rankings, in order to define new engagement styles that tell us more about the humans behind the influence.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Identifying, empowering, and asking for more from your influencers, presented...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, SocialSphere and Harvard’s Institute of Politics' John Della Volpe explains how best to identify, empower, and ask for more from your most important social media influencers.
He shares a case study from his work with the Los Angeles Kings hockey team about empowering fans through Twitter engagement.
The high street has been hit hard by the digital age. Communicators have subsequently had to diversify their tactics to adapt to these developments.
This webinar looks into understanding the impact of your PR strategy in the current retail landscape.
This document discusses how social media impacts brand perception and building relationships through social media. It notes that social media is responsible for the largest shift in brand perception and can both improve perception by showing interest in people and building trust, or ruin it by failing to respond or maintain a professional tone. It also discusses how social listening allows companies to discover customer conversations and generate leads by solving problems. Emerging 2016 social media trends highlighted include increased expectations for real-time response, growth of live streaming video, social commerce, and the rise of mobile searches.
This document provides an overview and summary of the mid-2017 influencer marketing landscape and Ogilvy's influencer marketing process. Some key points:
- Influencer marketing continues to grow in importance as traditional media declines and audiences engage differently. Brands are increasing investment.
- Micro-influencers with 30,000 or fewer followers are gaining prominence with higher engagement rates. Influencers are also becoming content creators.
- Ogilvy's process involves identifying the right influencers based on relevance, reach, and resonance; mapping them into tiers; and aligning objectives and measurement plans.
- Recent examples show the success of Glossier in engaging organic fans and Sperry in tapping
Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
This presentation was given at the Community Foundations conference on 9/14/10. A lot of the information about social media strategy and ROI is useful for anyone.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
The document provides an overview of influencer marketing. It defines influencer marketing as partnering with people who have influence over potential customers through their online content and social media followings. These influencers help brands connect with audiences in a more authentic way. The document discusses why influencer marketing works by noting that traditional advertising is struggling while social media engagement is high. It also outlines the top social media channels for influencer marketing, including YouTube, Instagram, blogs, and emerging platforms like Twitch. Finally, it summarizes recent developments in two key platforms, noting Instagram's push into video through Stories and IGTV, while Snapchat has declined due to stagnating user growth.
My presentation from the 2013 Event Marketing Summit in Chicago. Learn the ins and outs of proper influencer marketing, from influencer identification to validation to collaboration, how to activate and track a campaign, and how "big data" plays an integral role throughout the entire process.
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Hootsuite
This document discusses how Hootsuite builds brand advocacy through social media. It outlines how Hootsuite listens to customers, engages advocates through challenges and events, and encourages employees to share their experiences. Measuring success, over 200 blog posts were written by advocates in one quarter and advocates contributed 10% of app reviews. The key takeaways are to define clear objectives for advocates, target super-users to start, focus on long-term engagement, and get feedback to adjust the strategy.
Fairbanks Construction created a social media plan for 2017 with the objectives of gaining more followers and increasing interaction on social media. The plan focuses on increasing content variety and engagement. Key strategies include boosting popular Facebook and Pinterest posts, using the hashtag #SunroomSunday, and developing a presence on Houzz and Pinterest where their target audience is active. Roles, policies, and a response plan were established to guide social media management. Progress will be measured through analytics and reporting on metrics like followers, posts, and engagement on a quarterly basis.
The Razorfish Social Influence Marketing Survey found that:
1) Top-down branding will become less effective as social media usage grows and consumers rely more on personal networks for recommendations.
2) Consumers are influenced by social networks at all stages of the purchase funnel, from awareness to post-purchase feedback.
3) Brand management must focus on transparency and strong consumer connections through social platforms to build trust, as consumers do not fully trust marketing efforts on social media.
The survey found that social influencers have a significant impact on consumers' brand awareness, consideration, and purchasing decisions. Known peer influencers have the strongest influence, especially in the later stages of the marketing funnel. While top-down branding remains important, brands must also participate in conversations on social media to connect with consumers. The type of influencer that matters most varies depending on the industry and stage in the purchase process. Brands need to understand who influences their target consumers and how influence changes throughout the marketing funnel.
Fluent: The Razorfish Social Influence Marketing ReportMatthew Pantoja
The Razorfish Social Influence Marketing Survey found that:
1) Top-down branding will become less effective as social media usage grows and consumers rely more on personal networks for recommendations.
2) Consumers are influenced by social networks at all stages of the purchase funnel, from awareness to post-purchase feedback.
3) Brand management must focus on transparency and strong consumer connections through social platforms to build trust, as consumers do not fully trust marketing efforts on social media.
Similar to Influencer Identification & Analysis (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
2. Panelist
Haydn Shaughnessy
Author of “Shift: A User’s Guide to the New Economy
Valerie Lopez
VP, Media Research, Cision
Rob Floyd
SVP, StatSocial
3. Top Social Media Power Influencers
• 2012: PeekAnalytics, Haydn Shaughnessy, Forbes
• 2013: PeekAnalytics, Haydn Shaughnessy, Forbes
• 2015: StatSocial, Haydn Shaughnessey, MediaPost
*This year, with StatSocial data, we’re
able to look into who the influencer is
reaching, not just their social connections
6. We measured community influence across five categories
● Social media
● Marketing
● Advertising
● Technology
● Business leaders
The Power List represents the TOTAL IDENTIFIED FOLLOWING
divided by the AVERAGE number of followers who show strong
interest in these categories
The Power List
8. Influence and measurement
We can now measure many aspects of the
web:
● Stat social measures PULL but also
measures social affinity
● Little Bird measures community
● Leximancer measures meaning
12. High Level Semantic Analysis - Shadow Banking
Shadow and banking
Financial
Funding
Market
System
Intermediaries
Heat map of major concepts Likelihood
Prioritized list of Concepts
13. Top 10 Issues:
Shadow Banking v Traditional Banking
Traditional
banking
Firebreak
Funding fast
growing
merchants
Microcredit
Uncertainty
and liquidity
mix
TLB v HY
Bonds
Regulatory
arbitrage v
specialization
Employment
funding and
volatility
Shadow-trad
interdepende
nce
Credit inter-
meditation
Reverse repos
14. 2015 Power List
Position Name @twitter Pull Weight Adjusted pull
1 Guy Kawasaki @GuyKawasaki 3,859 0.435 1,677
2 Robert Scoble @Scobleizer 2,513 0.664 1,668
3 Chris Brogan @chrisbrogan 2,374 0.612 1,452
4 Mari Smith @MariSmith 2,401 0.604 1,449
5 Brian Solis @Briansolis 1,708 0.696 1,190
6 Ann Handley @MarketingProfs 1,786 0.661 1,181
7 Jeff Bullas @Jeffbullas 1,816 0.600 1,090
8 Glen Gilmore @GlenGilmore 2,176 0.476 1,037
9 Warren
Whitlock
@WarrenWhitlock 2,069 0.497 1,029
10 Seth Godin @ThisIsSethsBlog 2,033 0.502 1,020
11 Chris Sacca @Sacca 2,057 0.484 996
12 Pam Moore @PamMktgNut 1,841 0.524 964
13 Danny Sullivan @dannysullivan 1,399 0.682 954
14 Jeremiah
Owyang
@Jowyang 1,284 0.741 951
15 Darren Rowse @problogger 1,605 0.583 936
16 Scott Stratten @unmarketing 1,576 0.567 894
17 Kim Garst @Kimgarst 2,126 0.416 884
18 Ted Coin @Tedcoine 2,425 0.352 855
19 Ann Tran @AnnTran_ 2,699 0.306 826
20 Ted Rubin @TedRubin 1,986 0.412 819
21 Jeff Jarvis @Jeffjarvis 1,412 0.567 801
22 Jay Baer @Jaybaer 1,100 0.707 778
23 Brian Clark @Brianclark 1167 0.652 761
24 Liz Strauss @Lizstrauss 1,296 0.580 751
25 Laura Fitton @Pistachio 1,284 0.578 742
Social Media Power Influencers 2015, based on Five Categories of Interests
16. The criteria again
Total identified followers
divided by
the average of these categories, or how many of an influencer’s
followers also show an interest in these topics.
● Social media
● Marketing
● Advertising
● Technology
● Business leaders
17. What do we think it shows?
1. Persistence - many of the names from 2012 appear in
2015: first mover advantage still pays off. Looking at the
top 20, everyone appears in the 2012 top 50.
1. Movement - names like Brian Solis rise up the list when
you incorporate business affinity
1. Leadership - the top 4 have significantly more following
than the next 4; there is a drop of over 30% in the top 5
19. StatSocial measures the social
affinity of a Twitter audience
value (percentage of the audience who likes brand,
influencer, tv show)
multiple (how likely the audience is to like brand,
influencer, tv show, compared to the average)
Affinity is displayed as
24. 2424
Cision Social Demographics
We have partnered with StatSocial to offer demographics for our
social influencers in CisionPoint
What are Social Demographics?
•Rich consumer insights for PR professionals and marketers, allowing them to
better identify and qualify social audiences, as well as target content to create
successful social initiatives
Social demographic information provided, includes:
•Gender
•Age
•Income
•Audience Type
•Social Pull
26. 2626
Key Benefits
In the vast world of social media you can zero in on the ones that
really matter
Uncover the breakdown of the audience that follows an
influencer to find the consumers you want to target
The demographics provide more than just the public information
from Twitter on followers. StatSocial pulls this data from more
than 60 different sources to provide accurate demographics.
In addition to the demographics, Cision provides detailed profiles
on these influencers to help you better engage
27. 2727
Why Care about a Passive Audience
Your passive audience may not be active tweeters but they are
still visiting your web site, reading your e-mail marketing
messages, clicking on your brand’s links and banners, and
ultimately giving you their business.
Stat Social does not weigh highly what the market tends to call
'activity' metrics (tweet count, last tweet, follower vs. following
ratio, etc.) in our algorithm. We know spambots can tweet, a lot in
fact, and some humans prefer to just listen.
28. 2828
You’re a publicist trying to
get influencers to tweet about
a new play aimed at Gen Y.
You need to give a limited
number of free tickets to
social influencers.
Who do you pick?
Cision Social Demographics
30. 3030
Is Social Outreach Right For You?
Do you target social influencers in your campaigns today?
Are you using social media for your PR campaigns?
Who is your target demographic?
Do you share your products/services with key influencers? How
do you decide who?