Presentation delivered at Digital Atlanta 2011, highlighting the success of SunTrust in social media marketing by using a collaborative approach between agency and in-house staff.
You live on Facebook so you’ve got social media campaigns down, right? Building a brand, managing public slams and integrating across the digital space – second nature eh? Just in case – pop in to this jumpinteractive prezzie at the University of South Florida as we look at catering social campaigns by platform, creating a social culture and tracking your social ROI.
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demon...Sandra Fathi
"Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results" presented by Sandra Fathi at Web 2.0 Expo on March 30th in San Francisco
Social Media Training: Where Content and Lead Generation CollidePCG Marketing, LLC
There is an art and balance to executing on social media tactics.This presentation takes a deeper look at how to generate great content and drive more leads.
A Presentation on Utilizing Social Media to:
1. Build your Personal Brand
2. Promote your event and engage attendees before, during and after the event
3. The Basics of Blogging
You live on Facebook so you’ve got social media campaigns down, right? Building a brand, managing public slams and integrating across the digital space – second nature eh? Just in case – pop in to this jumpinteractive prezzie at the University of South Florida as we look at catering social campaigns by platform, creating a social culture and tracking your social ROI.
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demon...Sandra Fathi
"Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results" presented by Sandra Fathi at Web 2.0 Expo on March 30th in San Francisco
Social Media Training: Where Content and Lead Generation CollidePCG Marketing, LLC
There is an art and balance to executing on social media tactics.This presentation takes a deeper look at how to generate great content and drive more leads.
A Presentation on Utilizing Social Media to:
1. Build your Personal Brand
2. Promote your event and engage attendees before, during and after the event
3. The Basics of Blogging
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
Learn how to get more value from your marketing by using simple web tools. Interactive session presented at Eco-tourism and Sustainable Tourism Conference, ESTC 2011, Terry Rachwalski CMC Tartan Group PR
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
7 pitfalls of using social media as a lead source and how to avoid themInfusionsoft
http://www.infusionsoft.com/colorado
This was presented at our inaugural marketers rountable meeting Feb 10, 2012. Visit the link above to find out more.
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
Presentation from Social Media Masters 2011: What metrics matter in measuring success? How do you track them efficiently (and inexpensively)? And what do you so with the numbers once you have them? This presentation focuses on gaining greater insight into the performance metrics that matter, and direct you toward strategies that help to continually evaluate and optimize the results of social media marketing.
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
Learn how to get more value from your marketing by using simple web tools. Interactive session presented at Eco-tourism and Sustainable Tourism Conference, ESTC 2011, Terry Rachwalski CMC Tartan Group PR
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
7 pitfalls of using social media as a lead source and how to avoid themInfusionsoft
http://www.infusionsoft.com/colorado
This was presented at our inaugural marketers rountable meeting Feb 10, 2012. Visit the link above to find out more.
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
Presentation from Social Media Masters 2011: What metrics matter in measuring success? How do you track them efficiently (and inexpensively)? And what do you so with the numbers once you have them? This presentation focuses on gaining greater insight into the performance metrics that matter, and direct you toward strategies that help to continually evaluate and optimize the results of social media marketing.
Stakeholder engagement with social media Poonam Sagar
Leverage on social media to engage with your stakeholders. A presentation at the PR Society of Indonesia 2011 conference in dec, 2011.
Additional slides with video content have been removed.
You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
A quick look at how brands are using Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies and useful tools.
How and Why Small Community News Paper Publishers should leverage social media for their businesses and integrate it into their full compliment of media. Part 2 of 3 for the NNPA Social Media Academy.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Creating a Twitter Strategy - Twitter Training 201 Katt Stearns
There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
An introduction to the cryptocurrency investment platform Binance Savings.
Social success using agency & in-house talent
1. Can’t We All Just Get Along?
Social Media Success Through In House &
Out of House Talent
Bianca Buckridee Candace McCaffery
AVP, Social Media Engagement SVP, Director of Social Media & Interactive Services
SunTrust Cookerly Public Relations
@blatantlybianca @candacemcc
3. The Reality
Who “Owns” the
Brand?
Social Media Belongs
to the Audience
Collaboration, not
Competition
4. The Reality:
Social Media Takes Time & Resources
70% of Brands Don’t
respond to Customer
Complaints on Twitter
95% of Facebook Wall
Posts Not Answered by
Brands
5. The Reality:
Social Success takes Multiple Departments
Customer Service PR/Marketing/Agency
Consumers Expect To Be Social Media is Earned
Served Media
Brand Representatives are Social Media Are News
the Experts Channels
LOBs/In-House Content a Core Skill of PR
Social Media Reaches Can Provide Efficiencies,
Potential/Current Customers Consistency
Expertise on Information
8. Dialogue Information Service
• SunTrust Facebook • AskSunTrust Twitter
• Live Solid Facebook • SunTrust Twitter • SunTrust Facebook
• Live Solid Twitter • Bank Statements Blog • Bank Statements Blog
Channels that Meet Audience Needs
10. Live Solid Facebook
Daily discussion topics
and posts fueled by the
brand average 80,000+
impressions/day
“Tip of the Day” garner
highest engagement
Fans have shared that they
like the simple, actionable
advice the tips provide
17. Service Roles
InHouse Leads Agency
Listening Counsel As Needed
Identify Issues Messaging & Content
Direct Response & Support
Resolution Listening
18. Collaboration Model
Third Party System
for Team
Collaboration
Communication,
Communication,
Communication
19. What Works & ………..What Doesn’t
Approach Approach
Decide Who You Want to Be Robotic Responses
Retreating When Under Attack
Conversation
Know When to Join Conversation
Know When to Escalate Ignoring Feedback
Know When to Ignore Ignoring Immediate Issues
Establish Guidelines
Response Strategy
Response Strategy Taking Comments Personally
Map Scenarios Not Having a Plan
Align Stakeholders
20. Keys to Success
Lead based on channel use,
interactions
Adapt content strategy and
schedule to each need
Dialogue
Information
Service
Find tools to fit your situation