The document outlines 7 common pitfalls of using social media as a lead source, such as lack of engagement, improper engagement, and engaging the wrong audience. It then provides strategies for effective social media marketing, including understanding your target market, using relevant content, and having a posting strategy that focuses on providing value to your audience. The document concludes by listing 10 action items for successfully using social media for lead generation.

1. 7 Pitfalls of Using Social Media
as a Lead Source and How to
Avoid Them
@Travisnow

2. Tools + Tactics - Strategy =

3. A Framework
for business growth strategy
integrating lead gen and lead management

4. the
PCL
Perfect Customer Lifecycle

5. Framework for your plan:
The Perfect Customer Lifecycle
Attract Capture Nurture Convert Deliver Upsell Get
Traffic Leads Prospects Sales & Satisfy Customers Referrals

6. the
PCL
Traffic Attraction Strategies
Attract Capture Nurture Convert Deliver Upsell Get
Traffic Leads Prospects Sales & Satisfy Customers Referrals
1
Content is king (blog posts, videos, etc.) / Social media / Online Marketing (PPC, SEO) / Referrals, Partners

7. Pitfall #1: Lack of Engagement

8. Pitfall #2: Improper Engagement

9. Message
Market
Pitfall #3: Engaging the Wrong Audience

10. Pitfall #4: Making it all About You
(Make it about them instead)

11. Inbound marketing is like
fishing

12. Know where your
target market is

13. Understand your
target market
Wants & Desires
Industry Specific
Forums & Communities
Where are the Influencers?
Fears & Pains
Trade/Industry
Specific Websites
Demographics

14. Use the
right bait

15. Use the
right bait
Use the
right content

16. Use the
right content
JOIN THE CONVERSATION
IN YOUR PROSPECT’S MIND
DESIRES PAINS
What content will help?
Show Examples
Be the Expert.

17. Examples:
Ebooks Free Reports Video
Exclusive Membership Get a Quote
Free Trial Contest Drawing Coupons
Podcast Survey Live Event
RSS Feed Teleseminar
Audio Download Webinar

18. This is NOT
CATCH-AND-RELEASE
It is
CATCH-AND-FOLLOW UP

19. Pitfall #5: (Paid) Having no Budget

20. Pitfall #6: (Paid) Having
Unrealistic Expectations

21. Pitfall #7: Not Having a Google+ Page

22. Nothing to do with the medium.
It’s the style of communications.

23. Social Marketing is about being
Targeted Relevant
Timely Building a
relationship
To create goodwill, educate,
and convert

24. • 5% – About yourself
• 50% – Useful information for your
target market
• 5% – Thoughtful questions (which
create responses)
• 20% – Industry news (other
sources) with your commentary
• 10% – Stuff which can make your
followers lives better (who
doesn’t want better health?)
• 10% – Resources available on
Suggested Posting Ratios your site

25. 1. Understand Where Social Fits
2. Commit to Engage
3. Have an Engagement Plan
4. Build at Targeted Network
5. Use Pictures in Your Updates
6. Make it Mostly About ‘Them’
7. Have Realistic Expectations
8. Determine Your Budget in Adv.
9. Complete Profiles on the 4
Major Networks
10. Implement. Most of Your
Competitors Won’t.
Possible Action Items

26. Questions?

27. Let us know how we can help
@TravisNow
@Infusionsoft