A presentation I made for our team's "Content Consumption Diary" M-School project. We had to study four brands of our choice for a week and report on our findings.

1. CONTENT
CONSUMPTION
DIARY
by alisa, jenny, frankie, olivia, & ravina

2. TOMS

3. TOMS
FACEBOOK
informational posts
content gives positive outlook
focus on helping others
PINTEREST
saw from another friend
inspirational!
call to action
INSTAGRAM
same pictures posted on
facebook but catered to
instagram audience
purpose: impacting society
takeaway: one for one campaign
engagement: 5

5. TOMS
TARGET
do-gooders
social activists
trend followers
young people
FACEBOOK!
likes, followers, click-through rates,
impressions, shares, comments
PINTEREST!
repins, follows
INSTAGRAM!
followers, likes, comments
TWITTER!
retweets, favorites, followers,
mentions, hashtags
KPIs

6. BUZZFEED

7. BUZZFEED
FACEBOOK
relatable, fun content
trending topics
shared by friends
WEBSITE
endless articles, quizzes,
lists!
Informational, entertainment!
YOUTUBE
comedic, informative videos
produced by buzzfeed team
purpose: eliciting joy
takeaway: addictive & engaging
engagement: 6

9. BUZZFEED
TARGET
young adults
trend followers
pop culture-
obsessed
FACEBOOK !
likes, followers, click-through rates, impressions,
shares, comments
WEBSITE!
page visits, articles read, quizzes taken, time on
website, links clicked, amount shared, content
ratings, member sign-ups
YOUTUBE!
subscribers, views, likes
comments
KPIs

10. APPLE

11. APPLE
WEBSITE
informational
found new products!
discovered new campaigns!
purpose: impacting society, enabling connection
takeaway: word of mouth conquers
engagement: 4

13. APPLE
TARGET
cool people
tech savvy
trend followers
young people
WEBSITE!
online sales, site visits, time on website, links
clicked, iTunes downloads
PHYSICAL STORE!
sales, genius bar appointments
APP STORE!
downloads, ratings
iTUNES
downloads, ratings!
KPIs

14. NIKE

15. NIKE
FACEBOOK
current events
promotes products
infrequent posting
INSTAGRAM
action shots
motivational!
subtly shows products
TWITTER
inspirational messages
#justdoit
promotes products, app
purpose: evoking pride
takeaway: technology heavy
(little focus on social media)
engagement: 3

17. NIKE
TARGET
the active
athletes
enjoy high-
end products
FACEBOOK!
likes, followers, click-through rates,
impressions, shares, comments
WEBSITE!
online sales, site visits, time on website,
links clicked
INSTAGRAM!
followers, likes, comments
TWITTER!
retweets, favorites, followers,
mentions, hashtags
KPIs

18. THANK
YOU