SlideShare a Scribd company logo
Around The Digital Campfire… Storytelling in social media APPENDIX Snigdha Manchanda Binjola www.about.me/snigdha
Hi, as shared at the SOCIAL MEDIA CLUB, MUMBAI here are some story ideas I promised to share… NOTES FROMstory ninja
+ = ?? = 7 …and here’s my story
The Seven Basic Story Plots
Identify this famous story?
Hmmm…and did I mention anything about Information Design…or aesthetics? 2 1 3
Embrace Customer Stories Create your own L’Oréal mood boards & win $1500 free shopping Contest may have ended, but new mood boards featuring L’Oréal’s products are created daily.
Indulge in the moment Great stories start by going place where your competition hasn’t been. .. Converse took advantage of low or no competition search keywords by researching Google Zeitgeist and Trends. Built a network of specialized odd-ball sites that ultimately lead back to Converse.com Traffic is cheap, the visitor is entertained and the Converse brand extends it’s reach greatly.
Across Media Platforms Much like pieces of Lego, use mini-stories in different communication platforms to build up whole worlds, like… Of the total content delivered: 29% ringtones 45% themes 26% wallpapers Visitors could play one of the four games to redeem against mobile “Digital Goodies”. Physical Interaction: 45 sec movie clip via Bluetooth. 59% accessibility.
Make it a Game Who doesn’t love a good game of…. # @CatchAChoo campaign increased positive mentions about Jimmy Choo online by 40%. Sales of the sneakers in-store increased by 33%. # 1 in 17 people in London were chasing Jimmy Choo around London!  There were 111 checks in 4 weeks, 4,ooo mentions on Twitter! It amounted to 4,000 online participants across Facebook, Twitter and Foursquare
What’s interesting is that best story ideas come from most unusual inspirations like… Thought Starters Greeting Cards Yellow Pages Animal Planet Dictionary Quotation Books Cookbooks Lyrics and so on…
COLLABORATIVE STORYTELLING
Story Ideas: Company How did your company start? Think in terms of your firm’s “once upon a time”. What adversities did the company overcome, either in its early days or at some other critical point? What’s a day in the life of your company like? How did your company do something positive to make life better for its community or customers? What did your company do to pitch in for a local problem? Does your firm have a special association with a particular holiday? This doesn’t mean a sales promotion.
Story Ideas: Products  How did your products come into being? Is there lore around their creation? How did the company founders start making the products and why? Are there special details that the public doesn’t know? Are there historical events related to your product that are special for  your firm? Are there special myths or legends related to your products that can be adapted for your company? Are there any famous people who are associated with your product? Can you embellish the story? What’s unique about your product that sets it apart from the competition?
Story Ideas: Brand What is your brand’s history? Why is it important?  Is your brand associated with any special national or regional events? What are they and why?  Has your brand changed over time? Is there a story related to these changes?  What is the story behind of your brand’s logo?  Does your brand appear in any other cultural context? Is there any lore or traditional stories associated with your brand? Why are they important?  Is your brand associated with a cause? If so, what is the story behind this relationship?
Story Ideas: Employees What did your company founders do? What inspired them?  Can your employees or customers relate to this history? Have any of your employees done something special for the community?  What are your employees like? Can you do a series of employee profiles?  What do your employees do to produce your products? Does this give a human face to your organization?  What is the personal story of your senior management? Have they done anything that provides lessons for your customers?  Has anyone in your organization done anything heroic?  Are any of your employees members associated with a special cause?  If so, what is it and why is it important?
Anything you wanted to know that I didn’t cover? Tell Snigdha and she could connect us again. Find her at www.about.me/snigdha

More Related Content

What's hot

Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
Hunter Territo
 
Making your brand story simple
Making your brand story simpleMaking your brand story simple
Making your brand story simple
Steven Sullivan
 
Your Brand Story
Your Brand StoryYour Brand Story
Your Brand Story
Steven Sullivan
 
Emotive Impact of a Brand Story
Emotive Impact of a Brand StoryEmotive Impact of a Brand Story
Emotive Impact of a Brand Story
Steven Sullivan
 
SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.
Marc Stickdorn
 
Write your story, it is a great tool to be invited as a speaker
Write your story, it is a great tool to be invited as a speaker Write your story, it is a great tool to be invited as a speaker
Write your story, it is a great tool to be invited as a speaker
Giselle Rufer-Delance
 
Presentation Facebook Conference Komfo & Jysk
Presentation Facebook Conference Komfo & JyskPresentation Facebook Conference Komfo & Jysk
Presentation Facebook Conference Komfo & Jysk
Lisbeth Chawes
 
Government Social Media Summit, Dubai 2012
Government Social Media Summit, Dubai 2012Government Social Media Summit, Dubai 2012
Government Social Media Summit, Dubai 2012Dave Kerpen
 
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Samosa
 
Outrageous Ideas to Entice Readers to Talk You Up
Outrageous Ideas to Entice Readers to Talk You UpOutrageous Ideas to Entice Readers to Talk You Up
Outrageous Ideas to Entice Readers to Talk You Up
vIDEAn Unlimited, LLC
 
Sell me anything *
Sell me anything *Sell me anything *
Sell me anything *
Francesco Bonadiman
 
Branding with PrintLink
Branding with PrintLinkBranding with PrintLink
Branding with PrintLink
PrintLink
 
Smart Social London | International Language of Brand love - Graham Forsyth
Smart Social London | International Language of Brand love - Graham ForsythSmart Social London | International Language of Brand love - Graham Forsyth
Smart Social London | International Language of Brand love - Graham Forsyth
Spredfast
 
Diwali Campaign by "The CUFFLINKS" for "Da Milano"
Diwali Campaign by "The CUFFLINKS" for "Da Milano"Diwali Campaign by "The CUFFLINKS" for "Da Milano"
Diwali Campaign by "The CUFFLINKS" for "Da Milano"
Kriti Kohli
 
Infusing Websites with Brand Voice
Infusing Websites with Brand VoiceInfusing Websites with Brand Voice
Infusing Websites with Brand Voice
Kandace Brigleb
 
The Power of Story
The Power of StoryThe Power of Story
The Power of Story
IIBA UK Chapter
 
The power of story
The power of storyThe power of story
The power of story
IIBA UK Chapter
 
Top 10 Qualities of a Brand Ambassador
Top 10 Qualities of a Brand AmbassadorTop 10 Qualities of a Brand Ambassador
Top 10 Qualities of a Brand Ambassador
Edwin J. Goitia
 
Idea writing Lecture 1
Idea writing Lecture 1 Idea writing Lecture 1
Idea writing Lecture 1
Gina Asaro-Collura
 
ICETC Design Portfolio
ICETC Design PortfolioICETC Design Portfolio
ICETC Design Portfolio
SirinyaPracha
 

What's hot (20)

Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
 
Making your brand story simple
Making your brand story simpleMaking your brand story simple
Making your brand story simple
 
Your Brand Story
Your Brand StoryYour Brand Story
Your Brand Story
 
Emotive Impact of a Brand Story
Emotive Impact of a Brand StoryEmotive Impact of a Brand Story
Emotive Impact of a Brand Story
 
SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.
 
Write your story, it is a great tool to be invited as a speaker
Write your story, it is a great tool to be invited as a speaker Write your story, it is a great tool to be invited as a speaker
Write your story, it is a great tool to be invited as a speaker
 
Presentation Facebook Conference Komfo & Jysk
Presentation Facebook Conference Komfo & JyskPresentation Facebook Conference Komfo & Jysk
Presentation Facebook Conference Komfo & Jysk
 
Government Social Media Summit, Dubai 2012
Government Social Media Summit, Dubai 2012Government Social Media Summit, Dubai 2012
Government Social Media Summit, Dubai 2012
 
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
 
Outrageous Ideas to Entice Readers to Talk You Up
Outrageous Ideas to Entice Readers to Talk You UpOutrageous Ideas to Entice Readers to Talk You Up
Outrageous Ideas to Entice Readers to Talk You Up
 
Sell me anything *
Sell me anything *Sell me anything *
Sell me anything *
 
Branding with PrintLink
Branding with PrintLinkBranding with PrintLink
Branding with PrintLink
 
Smart Social London | International Language of Brand love - Graham Forsyth
Smart Social London | International Language of Brand love - Graham ForsythSmart Social London | International Language of Brand love - Graham Forsyth
Smart Social London | International Language of Brand love - Graham Forsyth
 
Diwali Campaign by "The CUFFLINKS" for "Da Milano"
Diwali Campaign by "The CUFFLINKS" for "Da Milano"Diwali Campaign by "The CUFFLINKS" for "Da Milano"
Diwali Campaign by "The CUFFLINKS" for "Da Milano"
 
Infusing Websites with Brand Voice
Infusing Websites with Brand VoiceInfusing Websites with Brand Voice
Infusing Websites with Brand Voice
 
The Power of Story
The Power of StoryThe Power of Story
The Power of Story
 
The power of story
The power of storyThe power of story
The power of story
 
Top 10 Qualities of a Brand Ambassador
Top 10 Qualities of a Brand AmbassadorTop 10 Qualities of a Brand Ambassador
Top 10 Qualities of a Brand Ambassador
 
Idea writing Lecture 1
Idea writing Lecture 1 Idea writing Lecture 1
Idea writing Lecture 1
 
ICETC Design Portfolio
ICETC Design PortfolioICETC Design Portfolio
ICETC Design Portfolio
 

Viewers also liked

Social Media Movie Review - #ShaadiKeSideEffects
Social Media Movie Review - #ShaadiKeSideEffectsSocial Media Movie Review - #ShaadiKeSideEffects
Social Media Movie Review - #ShaadiKeSideEffects
Germin8
 
Top Movie Theater Brands on Social Media
 Top Movie Theater Brands on Social Media Top Movie Theater Brands on Social Media
Top Movie Theater Brands on Social Media
Unmetric
 
Case study on kolkata knight riders
Case study on kolkata knight ridersCase study on kolkata knight riders
Case study on kolkata knight riders
Bharti Bhutani
 
Mercedes its still a car, campaign
Mercedes  its still a car, campaignMercedes  its still a car, campaign
Mercedes its still a car, campaign
Mustahid Ali
 
31 Best Indian Social Media Campaigns Q1 2014
31 Best Indian Social Media Campaigns Q1 201431 Best Indian Social Media Campaigns Q1 2014
31 Best Indian Social Media Campaigns Q1 2014
Lighthouse Insights - Indian Social Media News
 
Role of Social Media during the Mumbai Attacks
Role of Social Media during the Mumbai AttacksRole of Social Media during the Mumbai Attacks
Role of Social Media during the Mumbai Attacks
Corinne Weisgerber
 
Social Media & Digital Marketing Case Study: Ankur Arora Murder Case
Social Media & Digital Marketing Case Study: Ankur Arora Murder CaseSocial Media & Digital Marketing Case Study: Ankur Arora Murder Case
Social Media & Digital Marketing Case Study: Ankur Arora Murder Case
IntelliAssist
 
Mumbai Case Study
Mumbai Case StudyMumbai Case Study
Mumbai Case Study
Vikram Kharvi
 
Mumbai mirror marketing strategy
Mumbai mirror marketing strategyMumbai mirror marketing strategy
Mumbai mirror marketing strategy
NIKITA SHARMA
 
Social Media Marketing For Eega Movie
Social Media Marketing For Eega MovieSocial Media Marketing For Eega Movie
Social Media Marketing For Eega Movie
84ideas
 
Promote your movie with extensive ideas
Promote your movie with extensive ideasPromote your movie with extensive ideas
Promote your movie with extensive ideasomkar nath nandi
 
Movie Marketing Social Media
Movie Marketing Social MediaMovie Marketing Social Media
Movie Marketing Social MediaNitin Jain
 
Mumbai Slums
Mumbai SlumsMumbai Slums
Mumbai Slums
nittipurohit
 

Viewers also liked (13)

Social Media Movie Review - #ShaadiKeSideEffects
Social Media Movie Review - #ShaadiKeSideEffectsSocial Media Movie Review - #ShaadiKeSideEffects
Social Media Movie Review - #ShaadiKeSideEffects
 
Top Movie Theater Brands on Social Media
 Top Movie Theater Brands on Social Media Top Movie Theater Brands on Social Media
Top Movie Theater Brands on Social Media
 
Case study on kolkata knight riders
Case study on kolkata knight ridersCase study on kolkata knight riders
Case study on kolkata knight riders
 
Mercedes its still a car, campaign
Mercedes  its still a car, campaignMercedes  its still a car, campaign
Mercedes its still a car, campaign
 
31 Best Indian Social Media Campaigns Q1 2014
31 Best Indian Social Media Campaigns Q1 201431 Best Indian Social Media Campaigns Q1 2014
31 Best Indian Social Media Campaigns Q1 2014
 
Role of Social Media during the Mumbai Attacks
Role of Social Media during the Mumbai AttacksRole of Social Media during the Mumbai Attacks
Role of Social Media during the Mumbai Attacks
 
Social Media & Digital Marketing Case Study: Ankur Arora Murder Case
Social Media & Digital Marketing Case Study: Ankur Arora Murder CaseSocial Media & Digital Marketing Case Study: Ankur Arora Murder Case
Social Media & Digital Marketing Case Study: Ankur Arora Murder Case
 
Mumbai Case Study
Mumbai Case StudyMumbai Case Study
Mumbai Case Study
 
Mumbai mirror marketing strategy
Mumbai mirror marketing strategyMumbai mirror marketing strategy
Mumbai mirror marketing strategy
 
Social Media Marketing For Eega Movie
Social Media Marketing For Eega MovieSocial Media Marketing For Eega Movie
Social Media Marketing For Eega Movie
 
Promote your movie with extensive ideas
Promote your movie with extensive ideasPromote your movie with extensive ideas
Promote your movie with extensive ideas
 
Movie Marketing Social Media
Movie Marketing Social MediaMovie Marketing Social Media
Movie Marketing Social Media
 
Mumbai Slums
Mumbai SlumsMumbai Slums
Mumbai Slums
 

Similar to SOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web

Session 3 - Understanding the Audience & The Importance of Storytelling
Session 3 - Understanding the Audience & The Importance of StorytellingSession 3 - Understanding the Audience & The Importance of Storytelling
Session 3 - Understanding the Audience & The Importance of Storytelling
Nena Brodjonegoro
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
Kittyhawk
 
Brand Attraction eBook
Brand Attraction eBookBrand Attraction eBook
Brand Attraction eBook
The Design Channel, LLC
 
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Zipipop Freud
 
Session 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PRSession 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PR
Nena Brodjonegoro
 
SocialNomics guestcollege Nyenrode
SocialNomics guestcollege NyenrodeSocialNomics guestcollege Nyenrode
SocialNomics guestcollege Nyenrode
Kittyhawk
 
Session 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & StorytellingSession 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & Storytelling
Nena Brodjonegoro
 
Social Media Week - Austin Texas - 2019 - Alex Brown
Social Media Week - Austin Texas - 2019 - Alex BrownSocial Media Week - Austin Texas - 2019 - Alex Brown
Social Media Week - Austin Texas - 2019 - Alex Brown
Alex Brown
 
Social Media Bingo Emakina Nl Paul De Gooijer
Social Media Bingo Emakina Nl Paul De GooijerSocial Media Bingo Emakina Nl Paul De Gooijer
Social Media Bingo Emakina Nl Paul De Gooijer
Koepon Holding
 
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...
Roger Burks
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
Lisa Harrison
 
Social Media for Nonprofits | National Philanthropy Day Conference
Social Media for Nonprofits | National Philanthropy Day ConferenceSocial Media for Nonprofits | National Philanthropy Day Conference
Social Media for Nonprofits | National Philanthropy Day Conference
Wahine Media
 
Brand storytelling 101
Brand storytelling 101Brand storytelling 101
Brand storytelling 101
Ryan Thomas
 
Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016
GlobalGiving
 
Our Startup Branding Journey - What Makes A Brand Memorable?
Our Startup Branding Journey -  What Makes A Brand Memorable?Our Startup Branding Journey -  What Makes A Brand Memorable?
Our Startup Branding Journey - What Makes A Brand Memorable?
Customericare
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech Tools
Jodi Rudick
 
Lecture Nyenrode Social Media Marketing
Lecture Nyenrode Social Media MarketingLecture Nyenrode Social Media Marketing
Lecture Nyenrode Social Media Marketing
Kittyhawk
 
EventTech 2015: Connecting With Superfans
EventTech 2015: Connecting With SuperfansEventTech 2015: Connecting With Superfans
EventTech 2015: Connecting With Superfans
PBJS
 
Stockholm stad storytelling_2019_v3
Stockholm stad storytelling_2019_v3Stockholm stad storytelling_2019_v3
Stockholm stad storytelling_2019_v3
Corkscrew Startup School
 

Similar to SOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web (20)

Session 3 - Understanding the Audience & The Importance of Storytelling
Session 3 - Understanding the Audience & The Importance of StorytellingSession 3 - Understanding the Audience & The Importance of Storytelling
Session 3 - Understanding the Audience & The Importance of Storytelling
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
Brand Attraction eBook
Brand Attraction eBookBrand Attraction eBook
Brand Attraction eBook
 
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
 
Session 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PRSession 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PR
 
SocialNomics guestcollege Nyenrode
SocialNomics guestcollege NyenrodeSocialNomics guestcollege Nyenrode
SocialNomics guestcollege Nyenrode
 
Session 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & StorytellingSession 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & Storytelling
 
Social Media Week - Austin Texas - 2019 - Alex Brown
Social Media Week - Austin Texas - 2019 - Alex BrownSocial Media Week - Austin Texas - 2019 - Alex Brown
Social Media Week - Austin Texas - 2019 - Alex Brown
 
Social Media Bingo Emakina Nl Paul De Gooijer
Social Media Bingo Emakina Nl Paul De GooijerSocial Media Bingo Emakina Nl Paul De Gooijer
Social Media Bingo Emakina Nl Paul De Gooijer
 
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Social Media for Nonprofits | National Philanthropy Day Conference
Social Media for Nonprofits | National Philanthropy Day ConferenceSocial Media for Nonprofits | National Philanthropy Day Conference
Social Media for Nonprofits | National Philanthropy Day Conference
 
Brand storytelling 101
Brand storytelling 101Brand storytelling 101
Brand storytelling 101
 
Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016Online Fundraising Workshop - Belmopan 2016
Online Fundraising Workshop - Belmopan 2016
 
Our Startup Branding Journey - What Makes A Brand Memorable?
Our Startup Branding Journey -  What Makes A Brand Memorable?Our Startup Branding Journey -  What Makes A Brand Memorable?
Our Startup Branding Journey - What Makes A Brand Memorable?
 
Nonprofitstorytelling
NonprofitstorytellingNonprofitstorytelling
Nonprofitstorytelling
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech Tools
 
Lecture Nyenrode Social Media Marketing
Lecture Nyenrode Social Media MarketingLecture Nyenrode Social Media Marketing
Lecture Nyenrode Social Media Marketing
 
EventTech 2015: Connecting With Superfans
EventTech 2015: Connecting With SuperfansEventTech 2015: Connecting With Superfans
EventTech 2015: Connecting With Superfans
 
Stockholm stad storytelling_2019_v3
Stockholm stad storytelling_2019_v3Stockholm stad storytelling_2019_v3
Stockholm stad storytelling_2019_v3
 

Recently uploaded

Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
heathfieldcps1
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Po-Chuan Chen
 

Recently uploaded (20)

Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9  .docxAcetabularia Information For Class 9  .docx
Acetabularia Information For Class 9 .docx
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
 

SOCIAL STORYTELLING: A Workshop on Creating Content for the Social Web

  • 1. Around The Digital Campfire… Storytelling in social media APPENDIX Snigdha Manchanda Binjola www.about.me/snigdha
  • 2. Hi, as shared at the SOCIAL MEDIA CLUB, MUMBAI here are some story ideas I promised to share… NOTES FROMstory ninja
  • 3.
  • 4. + = ?? = 7 …and here’s my story
  • 5. The Seven Basic Story Plots
  • 6.
  • 7.
  • 8.
  • 10. Hmmm…and did I mention anything about Information Design…or aesthetics? 2 1 3
  • 11. Embrace Customer Stories Create your own L’Oréal mood boards & win $1500 free shopping Contest may have ended, but new mood boards featuring L’Oréal’s products are created daily.
  • 12. Indulge in the moment Great stories start by going place where your competition hasn’t been. .. Converse took advantage of low or no competition search keywords by researching Google Zeitgeist and Trends. Built a network of specialized odd-ball sites that ultimately lead back to Converse.com Traffic is cheap, the visitor is entertained and the Converse brand extends it’s reach greatly.
  • 13. Across Media Platforms Much like pieces of Lego, use mini-stories in different communication platforms to build up whole worlds, like… Of the total content delivered: 29% ringtones 45% themes 26% wallpapers Visitors could play one of the four games to redeem against mobile “Digital Goodies”. Physical Interaction: 45 sec movie clip via Bluetooth. 59% accessibility.
  • 14. Make it a Game Who doesn’t love a good game of…. # @CatchAChoo campaign increased positive mentions about Jimmy Choo online by 40%. Sales of the sneakers in-store increased by 33%. # 1 in 17 people in London were chasing Jimmy Choo around London! There were 111 checks in 4 weeks, 4,ooo mentions on Twitter! It amounted to 4,000 online participants across Facebook, Twitter and Foursquare
  • 15. What’s interesting is that best story ideas come from most unusual inspirations like… Thought Starters Greeting Cards Yellow Pages Animal Planet Dictionary Quotation Books Cookbooks Lyrics and so on…
  • 17. Story Ideas: Company How did your company start? Think in terms of your firm’s “once upon a time”. What adversities did the company overcome, either in its early days or at some other critical point? What’s a day in the life of your company like? How did your company do something positive to make life better for its community or customers? What did your company do to pitch in for a local problem? Does your firm have a special association with a particular holiday? This doesn’t mean a sales promotion.
  • 18. Story Ideas: Products How did your products come into being? Is there lore around their creation? How did the company founders start making the products and why? Are there special details that the public doesn’t know? Are there historical events related to your product that are special for  your firm? Are there special myths or legends related to your products that can be adapted for your company? Are there any famous people who are associated with your product? Can you embellish the story? What’s unique about your product that sets it apart from the competition?
  • 19. Story Ideas: Brand What is your brand’s history? Why is it important? Is your brand associated with any special national or regional events? What are they and why? Has your brand changed over time? Is there a story related to these changes? What is the story behind of your brand’s logo? Does your brand appear in any other cultural context? Is there any lore or traditional stories associated with your brand? Why are they important? Is your brand associated with a cause? If so, what is the story behind this relationship?
  • 20. Story Ideas: Employees What did your company founders do? What inspired them? Can your employees or customers relate to this history? Have any of your employees done something special for the community? What are your employees like? Can you do a series of employee profiles? What do your employees do to produce your products? Does this give a human face to your organization? What is the personal story of your senior management? Have they done anything that provides lessons for your customers? Has anyone in your organization done anything heroic? Are any of your employees members associated with a special cause?  If so, what is it and why is it important?
  • 21. Anything you wanted to know that I didn’t cover? Tell Snigdha and she could connect us again. Find her at www.about.me/snigdha

Editor's Notes

  1. Advertising is luxury. Content is survival.