Social Media Club presents an interactive session, with Snigdha Manchanda Binjola, that’s custom tailored to help writers capitalize on the use of storytelling for content marketing in social media and viral campaigns. Gain hands-on experience and learn the art of crafting captivating content at the hands of an expert social storyteller and web strategist.
opics covered :
1. Why Storytelling in Social Media?
2. Content Marketing and Types of Messaging
3. Conventional Storytelling Vs. Digital Storytelling
4. Case Studies of Successful Storytelling in Social Media
Learning Outcomes:
· Understanding Digital Storytelling and its application in content marketing
· Exploring Content Marketing to design viral Social Media Campaigns
Equip yourself to write for the social web and come away with the essentials of the master storyteller's took-kit; register now!
About the Speaker
Snigdha Manchanda Binjola
Social Storyteller and Social Web Strategist
Snigdha weaves storytelling and narratives in content marketing to deliver innovative Social Media strategies. Her past work includes strategizing digital campaigns for some of the top 50 social media brands In India.
She has been instrumental in setting up a training division from ground up for one of India's popular social media agencies.
Do As I Say: The Key to Unlocking Your Brand VoiceNancy Pekala
What is your organization’s brand purpose and persona? How does that translate into your daily voice–the way in which you communicate to your customers, partners and consumers? This presentation served as the basis for training a public corporation on the important of voice and how to articulate that voice consistently and continuously in all communications.
Brand Who You Really Are, Your X-Factor.
FREE X-FACTOR SELF-ASSESSMENT
Discover how well you already know your X-factor
http://www.runamagnus.com/xfactor_self_assessment
“You’ve Got to Read This Book!": Outrageous Ideas to Entice Readers to Talk Y...vIDEAn Unlimited, LLC
The easiest, most effective way to find new readers for your book is to develop a strategy to entice them to care about its content and the author behind it. Why? People talk up extraordinary ideas. Spend two hours with Book Shepherd Ann Videan, a veteran marketing consultant, editor, and author, and learn how. This workshop will help you generate unique, irresistible, marketing ideas to prompt readers to organically recommend your books to others. Ann guarantees you will walk away with ideas you can use immediately.
19.1116.tpl.outrageous marketing pres
Using Social to Humanize the Brand (OMMA Global 2012)Dave Kerpen
Developing a way to humanize social media efforts is essential for a brand’s success in social. While technology helps the process, humanizing a brand also depends on people, and so it’s crucial to get the balance between technology and humans right. In this social track keynote, Dave explains the importance of humanized brands, gives examples of platforms that help scale human engagement, and shows best practices for combining technology and humans to make the most of social media.
Do As I Say: The Key to Unlocking Your Brand VoiceNancy Pekala
What is your organization’s brand purpose and persona? How does that translate into your daily voice–the way in which you communicate to your customers, partners and consumers? This presentation served as the basis for training a public corporation on the important of voice and how to articulate that voice consistently and continuously in all communications.
Brand Who You Really Are, Your X-Factor.
FREE X-FACTOR SELF-ASSESSMENT
Discover how well you already know your X-factor
http://www.runamagnus.com/xfactor_self_assessment
“You’ve Got to Read This Book!": Outrageous Ideas to Entice Readers to Talk Y...vIDEAn Unlimited, LLC
The easiest, most effective way to find new readers for your book is to develop a strategy to entice them to care about its content and the author behind it. Why? People talk up extraordinary ideas. Spend two hours with Book Shepherd Ann Videan, a veteran marketing consultant, editor, and author, and learn how. This workshop will help you generate unique, irresistible, marketing ideas to prompt readers to organically recommend your books to others. Ann guarantees you will walk away with ideas you can use immediately.
19.1116.tpl.outrageous marketing pres
Using Social to Humanize the Brand (OMMA Global 2012)Dave Kerpen
Developing a way to humanize social media efforts is essential for a brand’s success in social. While technology helps the process, humanizing a brand also depends on people, and so it’s crucial to get the balance between technology and humans right. In this social track keynote, Dave explains the importance of humanized brands, gives examples of platforms that help scale human engagement, and shows best practices for combining technology and humans to make the most of social media.
SDT2012 (PK1.2): How to push your brand with sport and tourism.Marc Stickdorn
This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s):
Martin Suiter, Germany
MARTIN SUITER – Consultancy
Who is Martin Suiter: with 20 years of practical experience this makes Martin Suiter an expert in sports and tourism. Working for many corporates and destinations in the premium segment made him alert to the dos and don'ts to get his customers' attention. All this gathered knowledge formed the MARTIN SUITER - Consultancy which was founded in 2007. Experience, contacts and his creative mind are the key for his work and his clients' success.
How to push your brand with sport and tourism.
Sport and tourism are the two fields people are most interested in and spend most of their time with. Through the growing health-consciousness the number increases continuously. The experiences of hundreds of events with up to 140,000 participants taught Martin Suiter how to use these fields to push a brand and how to catch the customer's attention while they are relaxing and in a good mood. In this intense session you will get practical information based on successful examples and hints how to get closer to your customer with the tools sport and tourism. Follow him: blog, twitter, linkedIn, facebook - direct links under www.martinsuiter.com
Write your story, it is a great tool to be invited as a speaker Giselle Rufer-Delance
The reasons to write your story, each one is worth to make the job:
• Just for yourself, for your children and grand-children as a legacy.
• As an entrepreneur, an artiste, a doctor, a mum and you want to share your experience.
• As a speaker, a book is the best tool to be invited.
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Samosa
DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
Some years ago when I was still at the high school I managed to sell 1.2k€ of cosmetics in one day. Yesterday I was invited by my former professor to teach her students how to make "sales", and I prepared these slides (Italian available upon request).
Feel free to re-use and share! <3
Grow your church through branding and having a consistent look and message that will increase membership and donations. PrintLink is working with Pastor Vernon and The Word church to bring you the best printed materials to grow your church.
Smart Social London | International Language of Brand love - Graham ForsythSpredfast
From real-time, localised trends, to customised content specific to their market, brands who are “going local” with their social media strategies are building a deeper connection with their community and standing out from their competition. But for companies operating this strategy in multiple countries, or globally, developing social programs across regions, to be seen as truly ‘local’, is a complex challenge. Hear from our experts who are tackling this challenge head on and driving real engagement.
Diwali Campaign by "The CUFFLINKS" for "Da Milano"Kriti Kohli
Diwali Campaign for Da Milano was designed to enhance the overall viewership and interaction for the Brand.We made sure that the 3 C’s are completely in sync with the Brand Image.
Concept / Creative / Content
Websites are crucial brand touchpoint and yet, we often do not start projects with all of the tools we need to craft sites that are infused with brand voice and personality. In this session, we’ll explore brand voice and personality as well as strategies for unearthing this when all you are handed is a logo. Then, we’ll look at tools for infusing a website with this personality.
Talk is available at WPSessions.com
https://wpsessions.com/sessions/infusing-websites-brand-voice/
Want to learn how to be a brand ambassador? Better yet, one of the best?
Join us at Promo Rockstars and we can help guide you every step of the way!
(And for those with experience, there is always something we can learn. We are here to coach our community and help provide resources, no matter what experience level. We will help you get to the next level, beyond brand ambassadorship even)
http://www.promorockstar.com/group
Social Media Movie Review - #ShaadiKeSideEffectsGermin8
Social Media Verdict on Shaadi Ke Side Effects
Can social media analytics be used to predict success/failure of a movie? We gave it a shot, and tracked the pre and post release buzz on the much talked about movie, Shadi ke Side Effects, this is what we found out.
Infographic powered by Germin8
Analyze the social media performance of Top Movie Theater Brands. Find out how much engagement these brands receive, insights into their campaigns etc.
SDT2012 (PK1.2): How to push your brand with sport and tourism.Marc Stickdorn
This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s):
Martin Suiter, Germany
MARTIN SUITER – Consultancy
Who is Martin Suiter: with 20 years of practical experience this makes Martin Suiter an expert in sports and tourism. Working for many corporates and destinations in the premium segment made him alert to the dos and don'ts to get his customers' attention. All this gathered knowledge formed the MARTIN SUITER - Consultancy which was founded in 2007. Experience, contacts and his creative mind are the key for his work and his clients' success.
How to push your brand with sport and tourism.
Sport and tourism are the two fields people are most interested in and spend most of their time with. Through the growing health-consciousness the number increases continuously. The experiences of hundreds of events with up to 140,000 participants taught Martin Suiter how to use these fields to push a brand and how to catch the customer's attention while they are relaxing and in a good mood. In this intense session you will get practical information based on successful examples and hints how to get closer to your customer with the tools sport and tourism. Follow him: blog, twitter, linkedIn, facebook - direct links under www.martinsuiter.com
Write your story, it is a great tool to be invited as a speaker Giselle Rufer-Delance
The reasons to write your story, each one is worth to make the job:
• Just for yourself, for your children and grand-children as a legacy.
• As an entrepreneur, an artiste, a doctor, a mum and you want to share your experience.
• As a speaker, a book is the best tool to be invited.
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Samosa
DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
Some years ago when I was still at the high school I managed to sell 1.2k€ of cosmetics in one day. Yesterday I was invited by my former professor to teach her students how to make "sales", and I prepared these slides (Italian available upon request).
Feel free to re-use and share! <3
Grow your church through branding and having a consistent look and message that will increase membership and donations. PrintLink is working with Pastor Vernon and The Word church to bring you the best printed materials to grow your church.
Smart Social London | International Language of Brand love - Graham ForsythSpredfast
From real-time, localised trends, to customised content specific to their market, brands who are “going local” with their social media strategies are building a deeper connection with their community and standing out from their competition. But for companies operating this strategy in multiple countries, or globally, developing social programs across regions, to be seen as truly ‘local’, is a complex challenge. Hear from our experts who are tackling this challenge head on and driving real engagement.
Diwali Campaign by "The CUFFLINKS" for "Da Milano"Kriti Kohli
Diwali Campaign for Da Milano was designed to enhance the overall viewership and interaction for the Brand.We made sure that the 3 C’s are completely in sync with the Brand Image.
Concept / Creative / Content
Websites are crucial brand touchpoint and yet, we often do not start projects with all of the tools we need to craft sites that are infused with brand voice and personality. In this session, we’ll explore brand voice and personality as well as strategies for unearthing this when all you are handed is a logo. Then, we’ll look at tools for infusing a website with this personality.
Talk is available at WPSessions.com
https://wpsessions.com/sessions/infusing-websites-brand-voice/
Want to learn how to be a brand ambassador? Better yet, one of the best?
Join us at Promo Rockstars and we can help guide you every step of the way!
(And for those with experience, there is always something we can learn. We are here to coach our community and help provide resources, no matter what experience level. We will help you get to the next level, beyond brand ambassadorship even)
http://www.promorockstar.com/group
Social Media Movie Review - #ShaadiKeSideEffectsGermin8
Social Media Verdict on Shaadi Ke Side Effects
Can social media analytics be used to predict success/failure of a movie? We gave it a shot, and tracked the pre and post release buzz on the much talked about movie, Shadi ke Side Effects, this is what we found out.
Infographic powered by Germin8
Analyze the social media performance of Top Movie Theater Brands. Find out how much engagement these brands receive, insights into their campaigns etc.
Social Media & Digital Marketing Case Study: Ankur Arora Murder CaseIntelliAssist
Here is a case study on the promotion of a Bollywood Movie, Ankur Arora Murder Case, using Social Media. The movie received excellent critic ratings & positive word of mouth however failed to dazzle at the Box office. Everyone agrees that the product was sound, however the quandary remains unsolved - Would this product have worked better if a prominent actor was part of the project or did the movie fail because it was late to go-to-market or was the theme too niche to attract a large audience?
Here is an overview of the Social Media Marketing strategy adopted to promote the movie. Certainly the initial campaigns (LIKES/ COMMENTS/ SHARES per post on Facebook) signalled that vanilla strategy of promoting a Bollywood movie wouldn’t work. IntelliAssist then created an out-of-the-box LIGHT A CANDLE FOR JUSTICE campaign to engage youth & spread a positive word of mouth. The presentation captures a few screenshots!
Mumbai WallBook, a case study of Branding and CSR going hand-in-hand
Mumbai WallBook, was a CSR initiative driven with an endeavor to beautify the defaced city walls, with the creative theme based paintings by professional painters.
The event was conceptualized by Brand Promotions and was supported by Tata Housing. Though Tata Housing, initially was only associated with the event as a title sponsor, but eventually the marketing team spearheaded the entire awareness campaign creating huge buzz in the city before and after the event.
This pdf contains all the required details (most relevant ones) that as media students one must know of while preparing presentation on the marketing strategies of a newspaper. hope this one helps!
Today, social media is a major consideration for film promotion, no matter the size and budget. We at 84ideas were the Social Media Marketing Partners for SS Rajamouli's Eega Movie. Eega also won the prestigious ADEX Award - Gold for the best Social Media Campaign.
Session 3 - Understanding the Audience & The Importance of StorytellingNena Brodjonegoro
In this 3rd session, we go through how we define our audience and create a buyer persona, as well as getting introduced to the importance of storytelling
Attraction is a Beautiful Thing
Whether it’s a business or a non-profit, your goal as a leader is to build, transform, and elevate your brand—so that you can attract attention, create buzz, nurture a preference, generate leads, and engender loyalty.
To do that, you need to understand the essential truths about your organization, interlace them with your audiences’ perspectives, and use that knowledge to create a smart and fearless presence that changes minds and inspires action.
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...Roger Burks
We know that storytelling is the most powerful way to get your organization's message out there, heard and remembered. We know that compelling stories inspire action and change. But how do you get your organization to commit to storytelling?
In this session - a continuation of last year's Better Online Storytelling panel - we'll explore successful, specific techniques to get your organization started finding and telling its best stories. From stories to emails, blogs to social media, you can create a culture of storytelling.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
The following presentation covers the basics of how brands develop and markets fragment over time.
Discussing issues such as consumer need states, product positioning, as well as the implicit and explicit factors that affect storytelling and marketing.
Broad in scope this presentation's goal is not to provide insight into a single product category or competitive consumer environment but help you to produce the clear guidelines required to develop and sheppard a brand as it evolves over time.
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
VP of Creative Strategy Mike Standish talked about Game of Thrones: The Exhibit at Event Marketer's EventTech 2015 conference, and shared how PBJS created an immersive experience that impressed and connected with even the most devout GoT superfans.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
10. Hmmm…and did I mention anything about Information Design…or aesthetics? 2 1 3
11. Embrace Customer Stories Create your own L’Oréal mood boards & win $1500 free shopping Contest may have ended, but new mood boards featuring L’Oréal’s products are created daily.
12. Indulge in the moment Great stories start by going place where your competition hasn’t been. .. Converse took advantage of low or no competition search keywords by researching Google Zeitgeist and Trends. Built a network of specialized odd-ball sites that ultimately lead back to Converse.com Traffic is cheap, the visitor is entertained and the Converse brand extends it’s reach greatly.
13. Across Media Platforms Much like pieces of Lego, use mini-stories in different communication platforms to build up whole worlds, like… Of the total content delivered: 29% ringtones 45% themes 26% wallpapers Visitors could play one of the four games to redeem against mobile “Digital Goodies”. Physical Interaction: 45 sec movie clip via Bluetooth. 59% accessibility.
14. Make it a Game Who doesn’t love a good game of…. # @CatchAChoo campaign increased positive mentions about Jimmy Choo online by 40%. Sales of the sneakers in-store increased by 33%. # 1 in 17 people in London were chasing Jimmy Choo around London! There were 111 checks in 4 weeks, 4,ooo mentions on Twitter! It amounted to 4,000 online participants across Facebook, Twitter and Foursquare
15. What’s interesting is that best story ideas come from most unusual inspirations like… Thought Starters Greeting Cards Yellow Pages Animal Planet Dictionary Quotation Books Cookbooks Lyrics and so on…
17. Story Ideas: Company How did your company start? Think in terms of your firm’s “once upon a time”. What adversities did the company overcome, either in its early days or at some other critical point? What’s a day in the life of your company like? How did your company do something positive to make life better for its community or customers? What did your company do to pitch in for a local problem? Does your firm have a special association with a particular holiday? This doesn’t mean a sales promotion.
18. Story Ideas: Products How did your products come into being? Is there lore around their creation? How did the company founders start making the products and why? Are there special details that the public doesn’t know? Are there historical events related to your product that are special for your firm? Are there special myths or legends related to your products that can be adapted for your company? Are there any famous people who are associated with your product? Can you embellish the story? What’s unique about your product that sets it apart from the competition?
19. Story Ideas: Brand What is your brand’s history? Why is it important? Is your brand associated with any special national or regional events? What are they and why? Has your brand changed over time? Is there a story related to these changes? What is the story behind of your brand’s logo? Does your brand appear in any other cultural context? Is there any lore or traditional stories associated with your brand? Why are they important? Is your brand associated with a cause? If so, what is the story behind this relationship?
20. Story Ideas: Employees What did your company founders do? What inspired them? Can your employees or customers relate to this history? Have any of your employees done something special for the community? What are your employees like? Can you do a series of employee profiles? What do your employees do to produce your products? Does this give a human face to your organization? What is the personal story of your senior management? Have they done anything that provides lessons for your customers? Has anyone in your organization done anything heroic? Are any of your employees members associated with a special cause? If so, what is it and why is it important?
21. Anything you wanted to know that I didn’t cover? Tell Snigdha and she could connect us again. Find her at www.about.me/snigdha