Storytelling is vital for nonprofit marketing and fundraising success. Stories help express an organization's mission in a compelling way that statistics cannot. Nonprofits should focus on creating value stories about their core values, creation stories detailing their origins, and stories of improvement showcasing resilience. Effective stories have a clear protagonist and trajectory, use emotion to engage audiences, and are shared through multiple channels like video and social media. While data is also important, stories are what people remember and respond to.
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
The Power of Digital Storytelling in MarketingAngela LaGamba
Do you want to know more about digital storytelling? Wondering how you can implement this in your own brand, product, or service? View these slides for useful tips to get started in making your brand more socially active. Fun case studies on Kim Kardashian, Old Spice Body Wash, Lego, and Tim Hortons campaigns.
This is a presentation on Learning Service, voluntourism, and international volunteer travel by Daniela Papi & Claire Bennett presented to a group of teachers at the Rocky Mountain Seminar in Boulder, CO, through Where There Be Dragons.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
The Power of Digital Storytelling in MarketingAngela LaGamba
Do you want to know more about digital storytelling? Wondering how you can implement this in your own brand, product, or service? View these slides for useful tips to get started in making your brand more socially active. Fun case studies on Kim Kardashian, Old Spice Body Wash, Lego, and Tim Hortons campaigns.
This is a presentation on Learning Service, voluntourism, and international volunteer travel by Daniela Papi & Claire Bennett presented to a group of teachers at the Rocky Mountain Seminar in Boulder, CO, through Where There Be Dragons.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Engaging Your Library Community Through Storytelling and Social MediaJulia Campbell
This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support and engage communities. Presentation given at the 2016 New Hampshire Library Trustees Annual Conference.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Telling Your Story With Social Media - CEANS presentation June 9Julia Campbell
Building Your Business Through Storytelling & Social Media
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there - stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Great Fundraising Events - AFP ICON 2017Bloomerang
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
Are you interested in learning more about crowdfunding and how your nonprofit can use this platform to raise funds? These slides cover several crowdfunding platforms including Crowdrise, Start Some Good, Razoo, and Groupon Grassroots. We also discuss the benefits and challenges of crowdfunding for nonprofits. Readers will leave the training with ideas for promotional tactics and best practices for crowdfunding.
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
How to Create a Book to Support your Business - Girl Friday Productions Innovation Women
Founder Bobbie Carlton has a conversation with Meghan Harvey, Executive Director of Independent Publishing and Christina Henry de Tessan, Vice President of Strategic Partnerships.
Thanks to advancing technology, easier-than-ever distribution, and direct-to-reader marketing opportunities, there has never been a better time to publish your own book. But let’s be honest. It’s one thing to want a book and quite another to know where to start. In this Fireside Chat, Girl Friday Productions’ Meghan Harvey and Christina Henry de Tessan explain how a book can elevate your visibility and how to create the right book for your brand.
In this webinar, you’ll learn:
- Why books matter more than ever in a day and age dominated by social media.
- How creating a book is easier than ever thanks to a rapidly changing publishing industry.
- How to go about it so that you end up with the book that’s right for you, your message, your brand, your audience.
- Practical advice on how to set yourself up for success.
“Loverizing” Your Donors: The Lucrative Difference a Few Well-Chosen Words Wi...Pursuant
Are you only raising five to fifteen percent of what you could because of weak donor communications? That’s what nationally-recognized author and our special guest for this webinar, Tom Ahern, claims.
“Loverizing” is a phrase Tom uses to describe how nonprofits can make any appeal irresistibly “donor-centered.” It’s the key to raising lots more money and retaining donors longer.
Making a Powerful Case for Donor Support webinar presentation with Tom AhernBlackbaud Pacific
Tom Ahern, founder of Ahern Communications, Ink., discussed how a lack of donor-centricity in your donor communications can seriously undermine their effectiveness and how your organisation can avoid this in Blackbaud Pacific's monthly thought leadership webinar.
Subscribe to Tom's free how-to e-newsletter at www.aherncomm.com
View webinar recording: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73362942&rKey=ff891c8da51d3a52
Learn about future thought leadership webinars: https://www.blackbaud.com.au/notforprofit-events/webinars/thought-leadership
Engaging Your Library Community Through Storytelling and Social MediaJulia Campbell
This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support and engage communities. Presentation given at the 2016 New Hampshire Library Trustees Annual Conference.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Telling Your Story With Social Media - CEANS presentation June 9Julia Campbell
Building Your Business Through Storytelling & Social Media
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there - stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Great Fundraising Events - AFP ICON 2017Bloomerang
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
Using Social Media to Tell Your Nonprofit's StoryJulia Campbell
In this presentation I will demonstrate ways to:
—Identify the 5 types of stories that your nonprofit should be telling on social media;
—Post on social media to best communicate your story (covering Facebook, Twitter, and Instagram);
—Create a plan to identify and recruit Social Media Ambassadors for your nonprofit to help spread your nonprofit story.
Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 Europe Tour, hosted in London, September 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
Are you interested in learning more about crowdfunding and how your nonprofit can use this platform to raise funds? These slides cover several crowdfunding platforms including Crowdrise, Start Some Good, Razoo, and Groupon Grassroots. We also discuss the benefits and challenges of crowdfunding for nonprofits. Readers will leave the training with ideas for promotional tactics and best practices for crowdfunding.
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
How to Create a Book to Support your Business - Girl Friday Productions Innovation Women
Founder Bobbie Carlton has a conversation with Meghan Harvey, Executive Director of Independent Publishing and Christina Henry de Tessan, Vice President of Strategic Partnerships.
Thanks to advancing technology, easier-than-ever distribution, and direct-to-reader marketing opportunities, there has never been a better time to publish your own book. But let’s be honest. It’s one thing to want a book and quite another to know where to start. In this Fireside Chat, Girl Friday Productions’ Meghan Harvey and Christina Henry de Tessan explain how a book can elevate your visibility and how to create the right book for your brand.
In this webinar, you’ll learn:
- Why books matter more than ever in a day and age dominated by social media.
- How creating a book is easier than ever thanks to a rapidly changing publishing industry.
- How to go about it so that you end up with the book that’s right for you, your message, your brand, your audience.
- Practical advice on how to set yourself up for success.
“Loverizing” Your Donors: The Lucrative Difference a Few Well-Chosen Words Wi...Pursuant
Are you only raising five to fifteen percent of what you could because of weak donor communications? That’s what nationally-recognized author and our special guest for this webinar, Tom Ahern, claims.
“Loverizing” is a phrase Tom uses to describe how nonprofits can make any appeal irresistibly “donor-centered.” It’s the key to raising lots more money and retaining donors longer.
Making a Powerful Case for Donor Support webinar presentation with Tom AhernBlackbaud Pacific
Tom Ahern, founder of Ahern Communications, Ink., discussed how a lack of donor-centricity in your donor communications can seriously undermine their effectiveness and how your organisation can avoid this in Blackbaud Pacific's monthly thought leadership webinar.
Subscribe to Tom's free how-to e-newsletter at www.aherncomm.com
View webinar recording: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73362942&rKey=ff891c8da51d3a52
Learn about future thought leadership webinars: https://www.blackbaud.com.au/notforprofit-events/webinars/thought-leadership
Incorporating Stories into your Fundraising ProgramLeah Eustace
AFP Webinar presented October 8, 2014
Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers. Great fundraisers know the power of great narrative. In this session, Leah will talk about the psychology around giving, and will provide real life examples of great stories in action.
At the conclusion of this session, participants will:
Have a better understanding of how donors make giving decisions
Know the components of a great story
Have great examples of storytelling in action
Target Audience:
Intermediate-level fundraisers
About the Presenter:
Leah Eustace, CFRE is the Chief Idea Goddess at Good Works; a boutique consulting firm in Ottawa, Canada. With over 20 years of fundraising experience, her expertise lies in helping charities develop meaningful relationships with their donors through storytelling.
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
Demonstrating Impact through Digital Storytelling: Fundraising Online 2013Colin Habberton
This is a short presentation looking at a few of the key themes to consider for creating, implementing and distributing digital storytelling for the purposes of raising funds and awareness for nonprofit organisations.
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Learn advanced storytelling techniques using session slides from November 10, 2016 Nonprofit Storytelling Conference, Chicago, IL delivered by Lori L. Jacobwith.
The Art and Science of Storytelling: Get ready for your end of year fundraisingAlexa Cromwell
In GreatNonprofits first ever Webinar, founder Perla Ni and content maven Colleen Wilson share insights into how why and stories work for nonprofits. GreatNonprofits proudly features the story of PA'LANTE Harlem founder Elsie Vasquez on how the focus on storytelling and has helped her organization grow.
We all know that stories about individuals are the most effective way to get donors to respond to fundraising appeals. In fact, it is really quite unusual to receive appeals these days that don't include a story of a particular person whose life was affected by a charity's work. But it’s not enough to just tell a story. We must tell a story that connects with our audience and leave a lasting impression that impacts their philanthropic relationship with our cause.
Join us to learn how to do just that.
Presenters: Vanessa Chase, Fundraising and Communications Strategist, Founder of TheStorytellingNonprofit.com; and Jenny Taylor, Community Manager, GuideStar USA (moderator)
Advanced Storytelling: Why Talking About Money Helps You Raise MoreBloomerang
https://bloomerang.co/resources/webinars/
Join Lori L. Jacobwith, master storyteller and fundraising culture change expert, to learn why talking about money is one of the best ways to raise even more.
Weekend in Boca VII - Diane Remin - “Raise More Money by Keeping Your Donors:...OfficeDepotFoundation
Presentation by Diane Remin, Founder and President, MajorDonors.com, at the Office Depot Foundation's 2014 Weekend in Boca Civil Society Leadership Symposium
You go all out to get donations. But are you negating all of the time and money you expend to get a gift when it comes to keeping those donors? Statistics say you are. The donor retention rate in the US has tumbled to a dismal 43%. That means lost donors at all levels—including potential major ones!
You will leave this workshop with strategies and techniques to:
• Translate research into practical action steps for your nonprofit to raise more money
• Use storytelling to transform something as mundane as a gift acknowledgement into a powerful donor stewardship communication.
• Increase the likelihood your donors will keep on giving—and at higher levels.
Engaging Your Nonprofit Community Through Storytelling & Social MediaJulia Campbell
Storytelling has been receiving a lot of press lately, as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. So why are most nonprofits so bad at telling their story using social media?
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Digital and visual storytelling tactics such as photos, videos and infographics can help your nonprofit cut through the clutter.
This seminar will detail key steps that nonprofits can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support.
In this session, we will learn:
• • The 5 types of stories nonprofits need to be telling;
• • How to use digital tools and social media to tell your nonprofit’s story;
• • How to make your message stand out over your competition;
• • Low-cost and free graphic design and video-sharing tools you can start using today.
These are the slides from a webinar that I did with Giftworks Fundraising Software.
Description: Digital technologies have fundamentally changed the way people read and consume information.
If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible.
Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?
In this free webinar we will cover:
· How to use digital tools to tell your nonprofit story
· How to make your message stand out and cut through the clutter and noise
· How to use video-sharing tools to connect with supporters
How we can bring our stories to life - a guide for charities sounddelivery
Booklet written for sounddelivery's Social Media Exchange event on 27th January 2014, featuring tips and ideas on how charities can use their stories to make an impact.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
Content Creation: The Ultimate “How To” Guide4Good.org
All of your online content should be created from the perspective of “Are you communicating your information in the most compelling and impactful way for your constituents?” We will review the strategy for content and messaging to be used in all marketing initiatives (website, blogging, social media, Search Engine Optimization, email, e-newsletters, brochures, etc.). At the end of this workshop, you’ll know how to create effective content from your homepage to your blog to your brochures!
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
Professor Jennifer Aaker and venture capitalist David Hornik explore the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
International Workshop on Artificial Intelligence in Software Testing
Nonprofitstorytelling
1.
2. Takeaways From Today
Why storytelling is so vital to a
successful nonprofit marketing
& fundraising strategy
How to use digital tools to tell
your nonprofit’s story
How to make your message
stand out and cut through the
clutter and noise
How to use video-sharing tools
to connect with supporters
4. Why Storytelling?
People don’t
remember bullet
points.
People respond to
emotion.
Feelings, not
analytical thinking,
drive donations.
5. Why Storytelling?
Stories help you
express your mission
to the lay person.
Statistics might shock
and awe, but they will
rarely get people to
take action.
7. What Storytelling Will Not Do
Fix bad management.
Fix a lousy program or service.
Replace other marketing
strategies.
Replace fundraising tactics like
direct asks and one-on-one
meetings.
BUT if done well, it will
augment all other
communication efforts!
8. How To “Do” Storytelling?
Think of your audience.
How can you tell a story in a way that will
resonate with them?
What is important to them?
Resource:
http://storytellersforgood.com/videos/
9. How To “Do” Storytelling?
Stories have a trajectory.
They do not need to be
candy-coated and positive –
they need to be authentic.
Ideas for stories: This is how
we started, this is who we are
today, this is where we’re
going, this is how we have
been challenged along the
way
10. Mindset Shift
Storytelling requires an
entire change of mindset.
Most nonprofit
communications are
boring, not compelling
and easy to ignore.
Why is this? How can we
change this?
11. Don’t Ignore the Data
Stories alone are not enough.
You must be able to back up what you are
doing or show that this is a real problem.
12.
13. Types of Stories
Value Stories
The core values of
your nonprofit
Why you do what you
do
What are you
passionate about?
Reference: http://www.thegoodmancenter.com
14. Value Stories
Example – The Robin Hood Foundation
http://www.robinhood.org/about
The video starts out immediately with people
who have been helped – you immediately
connect with them.
Offer “social proof” – Geoffrey Canada;
Chairman & CEO Of Goldman Sachs
Efficient, effective – 100% charity
Students proudly saying where they are going to
college
15. Types of Stories
Creation Stories
The why and the how of
your organization
What is the need
Story of the founders
The real WHY you exist
Reference: http://www.thegoodmancenter.com
16. Creation Stories
Example –Environmental
Defense Fund
Started by a small group of
passionate conservationists in
Long Island.
They wanted to save the osprey, bald
eagle and peregrine falcon.
Went to court, got a ban on DDT in
1966. In 1972, they played a large role
on a nationwide ban.
They play up the “strong foundation”
and grassroots approach which
informs their work today.
17. Types of Stories
“Striving to Improve”
Stories
Express resiliency
Show that your org is
always trying to improve
Mistakes, lessons learned
Helps other organizations
Reference: http://www.thegoodmancenter.com
18. Types of Stories
Example – The Denver Foundation
10 Years 10 Stories – Celebrating 10 years of
inclusiveness
Stories from the Journey – stories told by the
nonprofits awarded grants
Nonprofits discussed what they learned and
what they still have to work on.
Focused on their target audience and thought
about what would resonate with them.
19. Stories Should Cover:
The WHY: Your cause and the lives you are changing
The HOW: Your programs and services.
The WHAT: The impact you are having on the world
20. Where To Find Them?
Everywhere!
Everyone is responsible!
Cannot exist in a silo
Is not just the marketing
or development
department’s job!!!!
Get on the front lines
21. Everyone Has A Story
Everyone has a
story – it
might not be
one that you
can use, but it
might lead
you to an idea
or person who
can help.
22. Casey Hibbard, Stories That Sell
“Praise” letters – talk with the submitter,
collect more details
Ask clients – include a “share your story” page
on your website, conduct surveys, ask at live
events
Stay positive
Keep it varied – Make A Wish Foundation
doesn’t just tell about the people that benefit,
they also tell the stories of the wish-granter, the
volunteers and their sponsors.
24. Bay Area’s Committee on the
Shelterless (COTS)
Video of a man whose life was saved by COTS
No multiple takes or tricky editing
He’s talking to an audience, live
25. The Lazarex Cancer Foundation
The Bracelet Story – one couple that helps Lazarex
through fundraising because the organization
helped their son
26. Per Scholas
IT professional job training organization – free
tech education to unemployed & low-income
adults
28. Conservation International
“If it's raining where you are, the ocean played a role. If
you drove to work, the seas are absorbing the carbon
dioxide from your car. If you ordered seafood for lunch, it
may have traveled halfway around the world to land on
your plate.
No matter where you live on Earth, what you do affects the
ocean — and what happens to the ocean affects you.”
29. Mine The Gold
“Think of the story itself as gold. You mine the gold,
capture the story.
Then you bring it back to your office and you need to
pound that gold into different shapes and sizes
depending on whom you’re talking to, or also
where you’re telling it.” ~ Andy Goodman
30. Getting Started
Have a system.
Collecting stories and story ideas.
Capture and save your stories – Story Bank
Dropbox, Google Docs, Basecamp
Whatever you use – make sure it is accessible
Social Media Committee – story witnesses
Figure out a way to start thinking through this
lensiPhones, tablets, anyone can be a reporter
31. Getting Started
Define goals.
What are your priorities?
Program development &
fundraising – structure
around those stories
Getting on social media is
not a strategy!
32. Getting Started
Empower others.
You cannot do it alone. Period.
Hold a staff meeting to train on storytelling.
Change the culture – have an email listserv
or start staff meetings with an
exchange of stories.
33. Think Like A Journalist
You are a media organization.
You need to be writers,
publishers, photographers,
videographers
It’s not about your
organization, it’s about what
you are doing in terms of
impacting the world.
Use different platforms
depending.
34. Channels for Storytelling
Website
Blogs
Email newsletters
Publications
Social media
Public speaking, community education
User-generated – how can you encourage your
online community to share their stories?
35. Go Multichannel
Don’t put all your eggs in
one basket!
Be where your supporters
are, not where you want
them to be.
Be consistent in your
brand and in your story
– you don’t have to tell
the exact same story
across channels.
36. Use Video
Think about stories that are shareable.
Don’t say too many things!!! Simple is better.
1-2 minutes, lose viewers every 10-20 seconds
How will you visually tell your story?
Who will guide the narrative?
37. Use Video
Beginning – What’s at stake? The before
(“I was homeless”)
Middle – What has changed?
End – What does the future look like?
Call to Action
What will the viewer be
compelled to do?
38. “Break the Fourth Wall”
Create a candid “making of” video for a
fundraising, advocacy or awareness campaign you
are launching.
Take a tip from Wikipedia and live broadcast the
results of your fundraising campaigns and the
decisions you are making based on those results.
Resource: Alia McKee, Sea Change Strategies,
http://seachangestrategies.com/ferris-bueller-trick-break-fourth-wall-
unpredictably/
39. “Break the Fourth Wall”
Develop a “Why I Do This Work” video series that
shows why your staff have dedicated their lives the
cause.
Create a fun photo board of staff desks — including
those in both exotic and not-so-exotic locations.
The idea is to push beyond traditional direct
marketing techniques to show a more relatable,
identifiable you.
Resource: Alia McKee, Sea Change Strategies, http://seachangestrategies.com/ferris-
bueller-trick-break-fourth-wall-unpredictably/
40. Promote Your Story
Using influencers
Using Online Brand
Ambassadors
Partnership with other
organizations,
companies, businesses
– “Brandscaping”
Bloggers
Celebrities
41. What Makes Stories Memorable?
From “Made to Stick” by Dan
and Chip Heath
1) SIMPLE
2) Unexpected
3) Concrete
4) Credible
5) Emotional
42. Common Mistakes
Using only data. Facts
are not a story!
No reason for the story –
it’s not clearly stated in
the beginning.
No context.
No protagonist.
43. Common Mistakes
Thinking that slick video production = great
story.
Silo-ing the storytellers.
Thinking it’s a one time deal.
44. In Conclusion…
For nonprofits especially, storytelling through pictures
and videos is KEY to communicating your mission!
45. In Conclusion…
Always about the WHY
– not the what you do or
how you do it.
Be authentic.
Be credible.
Get over your fear.
Figure out ways to
measure your success.
46. Resources
The Starter Guide to Nonprofit Video Storytelling (free
download): http://www.startstorytelling.com/
Nonprofit Storytelling for Crowdfunding & Online Fundraising:
http://www.causevox.com/nonprofit-storytelling-crowdfunding/
DoGooder Awards:
http://www.youtube.com/user/nonprofitvideoawards
TechSoup Digital Storytelling Challenge:
http://www.techsoup.org/community/community-
initiatives/techsoup-digital-storytelling
SocialBrite: http://www.socialbrite.org/sharing-center/media/
Nancy Schwartz – Getting Attention:
http://gettingattention.org/2012/11/nonprofit-communications-
fail/
47. Questions? Feedback?
Tweet questions or post them on our Facebook Wall:
http://www.facebook.com/nonprofitsmatter
http://www.nonprofitsmatter.org
Thank you!