Making your brand story simple

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The document discusses the elements of an effective brand story, noting that simplicity is key with as few words as possible. It provides the example of the California Milk Producers' brand story of "Got Milk?" as an extremely simple yet memorable three-word story. The document advises that a simple, easy to remember, and need-based brand story can be easily copied and extended to other products, and powers the original story's marketing through reminding people of it.

Got Milk?
How much simpler can
you get than this?

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