The document discusses the marketing campaign for the Mercedes-Benz SLS AMG launched in 2010. The integrated campaign utilized various channels including TV, print, online and social media. It featured the slogan "Is it still a car?" to highlight the vehicle's powerful and unusual design. The campaign was very successful, increasing sales and brand awareness, and receiving various awards for the SLS AMG model.

2. 
KARL BENZ GOTTLIEB DAIMLER BENZ PATENT MOTORWAGEN
 DAIMLER-MOTOREN-GESELLSCHAFT
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 DAIMLER AG

3. SUBSIDIARIES AND ALLIANCES
 Maybach (1997-2013)
 Mercedes-AMG (1999)
 Mercedes-Benz McLaren (2003-2009)
OTHER SEGMENTS
 TRUCKS
 BUSES
 VANS
 Limousines
 HEADQUARTERED IN STUTTGART, BADEN-WÜRTTEMBERG, GERMANY
 "GERMAN BIG 3" LUXURY AUTOMAKERS
 SLOGAN IS "DAS BESTE ODER NICHTS"
MEANS "THE BEST OR NOTHING"
 KEY PEOPLE : CHAIRMAIN DIETER ZETSCHE

4. TOP MODEL’S
Mercedes-Benz

5. MERCEDES BENZ
FUTURE CAR’S

6. 
 FRANKFURT MOTOR SHOW
 GRAND TOURER
 UPS: gull-wing doors
 ENGINE : 6.2 L V8, DOHC, 6,208 cc
 TRANSMISSION : 7-speed dual-clutch automatic
 PRICE : £180,485, INR 2.54 - 2.94 crore

7. "IS IT STILL A CAR?": CAMPAIGN
MERCEDES-BENZ SLS AMG
 UNVEILED AT THE 2009 FRANKFURT MOTOR SHOW & INTERNATIONAL MOTOR SHOW (IAA)
 MARKET INTRODUCTION WAS STARTED IN THE FIRST QUARTER OF 2010.
 A COMPLETELY NEW DRIVING SENSATION WAS HIGHLITHED BY INTEGRATED MARKETING
CAMPAIGN
 THE MARKETING MIX COMPRISES ALL POSSIBLE COMMUNICATION CHANNELS
 ONLINE ACTIVITIES WAS IN PARTICULAR PLAYING A KEY ROLE

8. INTEGRATED MARKETING COMMUNICATION

9.  INITIATED FROM FEBRUARY 2010
 DEPICTS A RED MERCEDES-BENZ SLS AMG STRIKING A POWERFUL POSE ON GREY ASPHALT AGAINST A BLACK
BACKDROP.
 SUPPORTED BY A BRIEF, MEANINGFUL MESSAGE :-
"OH LORD …" OR "A COCKPIT. AN ENGINE. TWO WINGS. IS IT STILL A CAR?“
 THE ADVERTS WILL APPEAR IN DAILY NEWSPAPERS AND MAGAZINES.

10. TV SPOT
 DEBUT APPEARANCE ON 30 JANUARY 2010 ON ALL MAJOR TELEVISION CHANNELS WITH A 60-SECOND ROADBLOCK
 THE TV ADVERT WITH MICHAEL SCHUMACHER, MERCEDES GP PETRONAS DRIVER TELLS THE STORY OF AN
UNUSUAL EXPERIMENT
 IT WAS CONTINUE TO RUN AS A 45-SECOND SPOT UNTIL THE END OF MARCH.

11.  ONLINE DETAILS ON WEBSPECIAL AT WWW.MERCEDES-BENZ.COM/SLS-AMG
 THREE EDITIONS OF AN ONLINE MAGAZINE WILL PROVIDE EXTENSIVE INFORMATION ON THE PERFORMANCE
 LAUNCHED A REPORTER BLOG AT WWW.SLS-AMG-REPORTER.DE, WHERE CAR ENTHUSIAST MATTHEW K. IS POSTING
REPORTS, PICTURES AND VIDEO CLIPS OF HIS TRAVELS
 ACTIVE ON TWITTER ( HTTP://TWITTER.COM/SLSAMG )
 FACEBOOK,
OFFICIAL FAN PAGE ON FACEBOOK SOCIAL MEDIA COMMUNITY AT WWW.FACEBOOK.COM/MERCEDESBENZ .

12. NEW IPHONE APPLICATION CALLED "SLS AMG"
 DESIGNED TO GIVE PLAYERS A TASTE OF THE NEW SUPER SPORTS CAR VIA
360° GAMEPLAY
 FEATURING THE IPHONE'S INNOVATIVE "ACCELEROMETER" TECHNOLOGY.

13. NEW KEY VISUAL
 INTERNATIONAL FASHION ACTIVITIES OF MERCEDES-BENZ
 WAS USED FOR THE FIRST TIME DURING
 NAMED AS MERCEDES-BENZ FASHION WEEK BERLIN IN JANUARY 2010
 BRITISH FASHION PHOTOGRAPHER NICK KNIGHT & TOP MODEL JULIA
STEGNER

14. MERCEDES-BENZ SLS AMG IN THE NEW VIDEO GAME, GRAN
TURISMO® 5
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15. OBJECTIVE OF THE CAMPAIGN
 TO DRAW THE WHOLE ATTENTION TO THE BRAND
 "THE CAMPAIGN IS CONCENTRATING PRECISELY ON THOSE ELEMENTS WHICH
ACCOUNT FOR THE EXCITEMENT AND PASSION OF THE MERCEDES-BENZ SLS AMG.
 THE DESIGN OF THE ENTIRE CAMPAIGN IS PURISTIC, AND FEATURES IMAGERY WHICH
IS BOTH PROGRESSIVE AND MILDLY MYSTICAL, BUT AT THE SAME TIME EXTREMELY
DYNAMIC

16. THE SITUATIONAL ANALYSIS
 SALES OF 1,461,680 VEHICLES IN 2013
 THE STUTTGART-BASED PREMIUM BRAND INCREASED ITS SALES IN ALL REGIONS
 DELIVERED MORE CARS TO CUSTOMERS THAN EVER BEFORE.
 BEST-SELLING PREMIUM BRAND . IN KEY MARKETS SUCH AS GERMANY, THE US,
JAPAN AND AUSTRALIA
 10,000TH DELIVERY OF A MERCEDES-BENZ SLS AMG SINCE LAUNCH
 WITH €4.4 BILLION, EBIT, THERE IS AN INCREASE IN SALES BY 10%

17. Overview of Sales by Mercedes-Benz Cars

18. Overview of Sales by Mercedes-Benz Cars
Overview of Sales by Mercedes-Benz Cars

19. Overview of Sales by Mercedes-Benz Cars
BY SALES NUMBERS

20. Overview of Sales by Mercedes-Benz Cars
BY SALES NUMBERS

21. MARKET SHARE OF MERCEDES BENZ WORLDWIDE

22. MARKET SHARE OF MERCEDES BENZ/DAIMLER AG IN
AMERICA

23. MARKET SHARE AMONG LUXURIOUS VEHICLES IN INDIA
30
34
25
11
Market Share
BMW
AUDI
MERCEDES
OTHERS

24. Assured Quality
Exclusivity
Authenticity
Reliability

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28. STRATEGY AND EXECUTION CONT…
WEBSPECIAL
 THERE WAS SPECIAL VIDEO CALLED “BEHIND THE SPEED- THE SLS AMG EXPERIMENTS”
 HERE PEOPLE CAN SHARE THEIR EXPERIENCE AND THEY CAN IMAGINE THE TECHNOLOGY WHICH
WAS USED IN SLS AMG.
 ONLINE DEMO THROUGH GAMING, ON FACEBOOK AND PLATSTATIION
 THERE PEOPLE CAN FEEL LIVE EXPERIENCE

29. "Is it still a car?": The campaign for the Mercedes-Benz SLS AMG, VIDEO

51.  CAMPAIGN WAS VERY SUCCESSFUL.
 SALES INCREASE BY 10%
 RECORDED SALES IN MIDDLE EAST, USA AND GERMANY
 MERCEDES CLS AND SLS AMG
 THREE AWARDS IN AUTO TROPHY 2010 VOTED BEST CARS OF THE YEAR
 STAR BRAND GETS HIGHEST RATING IN THE SAFETY CATEGORY AND OVERALL
 SLS AMG BEING HONOURED BY GERMAN TRADE JOURNAL "AUTO ZEITUNG".
 TOP POSITION IN THE AUTOMARXX BRAND RANKING OF ADAC
 EVEN ITS PRODUTION IS HALT IN 2014 BUT ITS STILL “THE PEOPLE CHOICE CAR”
 THAT CAMPIGN HAS STILL EFFECT ON CAR LOVING PEOPLE.

52. 
 SHOULD BE ROBOUST AND UNIQUE
 DIFFENTITIATE YOUR PRODUCT AND THEN YOUR WAY
 AND TRAFFIC FOR BIG BRAND ALWAYS USE
TRADITIONAL TECHNIQUES
 NOW THE BIGGEST AND CHIPPEST WAY TO
YOUR CUSTOMER.
 IT WAS AN INGENIOUS
TECHNOLOGY ASSEMBLED WITH ABSOLUTE PRECISION.

53. 
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 “ IT’S A STUNNER” “IT’S A SUPER CAR”