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Seminar on Metrics for Awareness

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For more notes see my blog at http://magnitudemedia.net/2012/05/wrap-post-from…with-awareness/

I use Creative Commons Search to find awesome, available for use images for my slide shows. Credit for the images that made this slide show more awesome go to:

Marc_Smith, Adbusters, Seattle Municipal Archives, NASA Goddard Space Flight Center, Search Engine People, craigCloutier, Anonymous9000, klipfolio, mtanalytics, stockerre, filmnoir 1, Nicholas Felton

Published in: Business, Technology
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    my name is mercy.here is my privet e-mail'(mercy_hassan22@yahoo.in)
    i will like to know you more. so that i can send you my picture and my detail's for you to know me more so I am waiting for your mail to my email address below. please don't chat me here just send me mail and i will get back to you with love.

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  • NICE TO MEET YOU.
    my name is mercy.here is my privet e-mail'(mercy_hassan22@yahoo.in)
    i will like to know you more. so that i can send you my picture and my detail's for you to know me more so I am waiting for your mail to my email address below. please don't chat me here just send me mail and i will get back to you with love.

    PLEASE REPLY TO MY PRIVATE EMAIL ( mercy_hassan22@yahoo.in )
       Reply 
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    Your message goes here

Seminar on Metrics for Awareness

  1. 1. FROM DUMMY TO GENIUS Tips for Social Media Metrics
  2. 2. image credit @marc_smith Get past metrics paralysisTurn data churn into actionable metrics Use metrics to drive actions and goals Tame the analytics beast
  3. 3. OCCUPY ANALYTICSDid you know?Untamed analytics areputting the OccupyMovement at risk.Analytics are a two-waystreet. image by AdBusters
  4. 4. 5 MAIN METRICS CHANNELS• Marketing• Human Resources• Customer Service• Sales• Operations image by Seattle Municipal Archives
  5. 5. TO AUTOMATE OR NOT TO AUTOMATE • Automate basic reporting or recurring custom reports • Manuallyanalyze content structure and sentimentimage by NASA Goddard Space Flight Center
  6. 6. KEY B2B METRICS• Cost per sale• Customer Lifetime Value• Database Performance• Length of Sales Cycle image by Search Engine People• Conversion Rates• Lead Generation / Referrals
  7. 7. KEY B2C METRICS• Cost per acquisition• Bounce Rate• Abandonment Rate at Checkout• Conversion Rate• Click Through Rate• Deep Page Engagement image by craigCloutier• Repeat visitors• Use KPIs for Micro Data
  8. 8. MEASURING SOCIAL METRICS • Google + • Twitter • Facebook • YouTube • Pinterest • Email • Website • Mobile
  9. 9. COMPETITIVE INTELLIGENCE• Google Analytics• Extensions / Plug-ins• Alerts• Saved Search• Excel image by Anonymous9000
  10. 10. MAXIMIZE KPI TRACKING• KPI by industry• KPI per goal• KPI per problem to solve image by klipfolio• KPI for demographics• KPI for finances
  11. 11. THE ALMIGHTY SPREADSHEET image by mtanalytics
  12. 12. SEGMENTING• Source• Location• Demographic• Keyword• Ads• Mobile• More
  13. 13. FILTER OUT IP• Filter out your own IP• Filter the IP of others
  14. 14. VISITOR FLOW
  15. 15. ROPE IN PPC
  16. 16. KEY GOALS• What should your visitor DO when they come to your site?• What are your incremental objectives?• Don’tget distracted by nebulous, shaky or vague goals image by stockerre
  17. 17. DOWNLOAD DETECTIVE image by filmnoir 1
  18. 18. SENTIMENTEmotional aftertaste left after an interaction with a brand
  19. 19. MEASURING MORE• Page Load Times• Video Metrics• Phone Calls• Social Buttons• QR Codes image by google.com blog• TV Ads
  20. 20. QUANTIFIED SELF image by feltron
  21. 21. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Author: Social Media Metrics for Dummies (Wiley, 2012) Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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