This document summarizes the results of a community engagement process conducted by the city of Hampton, Virginia. Over 30 communication methods were used to obtain input from residents, including videos, social media, traditional marketing, face-to-face meetings and surveys. The engagement process obtained over 2 million impressions and increased public meeting attendance by over 2,000%. Feedback was obtained on community needs, values and the city budget. The input was then used to shape decisions, including an approved budget without major controversies. The engagement process demonstrated that obtaining community input through diverse communication channels can lead to informed decisions that meet community needs.

1. Whattaya want?Determining Community Needs & Values 1

2. Tammy Flynn Mary Bunting Amber Callahan

3. Hampton, Virginia 3

4. 53 square miles 4

5. 146,439 5

6. Hampton, VA

7. Military Presence 33%

8. 400 years! 8

10. The “ I Value” Story

11. You’re hired!

13. $19 Million

15. None of us is as smart as all of us. - Ken Blanchard

16. Key Principles

17. Leadership

18. Lead from where YOUsit 18

19. Have the courage to push your ideas! 19

20. Have the courage to push your ideas! 20

21. Buy in from the top! 21

22. Creativity

23. Activate the rightside 23

24. “ “ Perhaps imagination is intelligence having fun. - George Scialabba

25. You loved them as a child, love them again.

32. Collaboration

35. bigger & better together!

36. Innovation

37. That’s the way we’ve always done it.

38. New media = New ways of doing old things

39. It's the new normal... marketingandengagement is everyone's job

40. Meet them where they are… 40

41. butwhereare they?

42. Video Engagement Team Traditional Marketing Data Collection & Analysis Face to Face Social Networks PEOPLE inform converse Message RELATIONSHIPS RESOURCES engage feedback PARTNERSHIPS

43. Leads Facilitation Logistics Marketing Engagement Team Community Relationships

44. Message input needs vs. wants challenging budget values shape future

47. PEOPLE Engagement Team Video inform converse Message “I Value” Campaign Input, Data Collection & Analysis RELATIONSHIPS RESOURCES Traditional Marketing feedback engage Social Networks Face to Face PARTNERSHIPS

48. City Intranet Articulate City Website Channel 13 Video YouTube Facebook converse

49. Budget Video Message

50. PEOPLE Engagement Team Video inform converse Message “I Value” Campaign Input, Data Collection & Analysis RELATIONSHIPS RESOURCES Traditional Marketing feedback engage Social Networks Face to Face PARTNERSHIPS

51. Business Cards Weekly Memos Posters Comment Cards Drop Boxes Traditional Marketing 311 FAQ Website Flyer CityPage News Release Newsletters converse

52. Business card takeaways Traditional Marketing Posters Flyer Drop Boxes Comment Cards

53. Traditional Marketing City Page Newsletters

54. Traditional Marketing Website hamptonvalues.com

55. Weekly Memos Traditional Marketing 311 FAQ

56. Traditional Marketing News Release & Media

57. Traditional Marketing News Release & Media

58. PEOPLE Engagement Team Video inform converse Message “I Value” Campaign Input, Data Collection & Analysis RELATIONSHIPS RESOURCES Traditional Marketing feedback engage Social Networks Face to Face PARTNERSHIPS

59. Face to Face Organizational Chats Meet & Greet Staff Chats Informal Chats Budget Week converse 59

60. Budget Week Face to Face

61. Informal Chats Staff Chats Organizational Chats Face to Face Meet & Greet

62. Organizational Chats Face to Face

63. PEOPLE Engagement Team Video inform converse Message “I Value” Campaign Input, Data Collection & Analysis RELATIONSHIPS RESOURCES Traditional Marketing feedback engage Social Networks Face to Face PARTNERSHIPS

64. Facebook Social Networks MeetUp.com Twitter Live Online Chats WordPress Blogs HRTown Square Google engage 64

65. Facebook Social Networks

66. Facebook Social Networks

67. Facebook Social Networks

68. Social Networks Live Online Chats

69. Social Networks Live Online Chats

70. Social Networks Twitter

71. Social Networks Google

72. PEOPLE Engagement Team Video inform converse Message “I Value” Campaign Input, Data Collection & Analysis RELATIONSHIPS RESOURCES Traditional Marketing feedback engage Social Networks Face to Face PARTNERSHIPS

73. feedback Staff Survey “I Value” Survey Budget Survey FAQ Input, Data Collection & Analysis Comment Cards 311 Survey

74. Input, Data Collection & Analysis Meeting Comments Comment Cards 311 Survey

76. Results Results

77. 30+ methods of communication 50% two-way communication

78. 2 millionpositive impressions

79. Public meeting attendance + 2,000%

80. $???

81. $860

82. And there’s more…

86. andmore…

89. PEOPLE City Intranet Articulate SPEAKERS LOGISTICS City Website Facilitation Channel 13 Engagement Team Video Marketing YouTube Business card takeaways Facebook inform Staff Survey 311 “I Value” Survey converse Weekly Memos Posters Message “I Value” Campaign Budget Survey Comment Cards Input, Data Collection & Analysis Drop Boxes FAQ Traditional Marketing RELATIONSHIPS RESOURCES Comment Cards feedback FAQ engage Website 311 Survey Newsletters Flyer FACEBOOK Face to Face Social Networks Organizational Chats City Page MeetUp.com News Release Meet & Greet Google Staff Chats Live Chats (2) Blog WordPress Informal Chats HRTown Square Budget Week PARTNERSHIPS

90. inputobtained& used to shape decisions

91. approvedbudget without contentious controversies

92. mbunting@hampton.gov tflynn@hampton.gov acallahan@hampton.gov