The document summarizes Buzz12's digital marketing services, which include developing a complete digital strategy through research, strategy, content creation, social media management, email newsletters, and reputation management. Buzz12 has been helping companies with their digital marketing since 2009 and works with clients across various industries. Their goal is to engage prospects through social media and drive them to clients' websites through a "magic funnel" approach using the right combination of digital marketing efforts.

1. The Buzz12 Digital Marketing Program

2. About Buzz12 Helping companies and institutions create and execute digital marketing strategies since 2009. Partner Phyllis Neill 20+ years’ marketing and management Partner David Sher, 35+ years’ Co-CEO of AmSher Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few.

3. Why social media? “Soft” reasons: The ways that people want to be communicated with are changing! Why social media marketing works for businesses. Size: FB close to 800 million people; 3 rd largest country in world behind India and China (as of 11/3/10) People distrust “traditional” advertising and seek their friend’s opinions on purchases Word-of-mouth always been strong; now with social media, it’s exponential

4. Why social media? “Hard” reason #1: Helps you be found

5. Why social media? “Hard” reason #2: Engage prospects

6. Why social media? “Hard” reason #3: Show off expertise

7. Why social media? “Hard” reason #4: Drive prospects to your web site!

8. Our “magic funnel”! Output: New clients! Input: Right combination of digital marketing efforts So what goes here?

9. Complete Digital Strategy! Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training Reputation Management

10. Research Digital Marketing Campaign Research

11. Research Your brand Your competition Your industry Your customers Your prospects

12. Strategy Digital Marketing Campaign Research Strategy

13. Strategy Recommend WHERE to participate (Facebook, Twitter, Foursquare, blog, niche social media sites, etc.) Editorial calendar for content

14. Blog/ content marketing Digital Marketing Campaign Research Strategy Blog/content marketing

15. Blog/Content Marketing Development and writing of a blog Article marketing White papers Case studies Online PR distribution opportunities Email autoresponder series

16. Social media outsourcing Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing

17. Social media outsourcing Custom branded social media sites Opt-in forms for E-newsletter Finding followers Engaging with followers Update & content publishing

18. Sales training Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing Sales training

19. Sales training We work with your business development staff on building their own followers in social media, leveraging the work we are doing for the company. Linkedin training Coaching on CRM cycle and how to put more prospects in front of our content management efforts to build “know, like, trust” in the “magic funnel”.

20. E-newsletter Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training

21. E-newsletter Most effective “pull together” of all content marketing efforts. Non-salesy. Repurposing of best content from period before. Drives non-social media participants to your website and your blog.

22. Reputation Management Digital Marketing Campaign Research Strategy Social media outsourcing Blog/content marketing E-newsletter Sales training Reputation Management

23. Reputation Management We watch what is being said about your brand. We respond to comments on blogs and articles. We look for mentions on social media and anywhere on the internet. Can’t control negative press; CAN be aware of when it happens.

24. Buzz12 resources: Sign up for newsletter at our website, www.buzz12.com Facebook Fan page Twitter page YouTube page Linkedin page You can download this presentation at www.slideshare.net/buzz12