Advertising 420 final project

1. Marriott Hotels
Digital Advertising Campaign

2. The Big Idea
 Late Summer Getaways/Honeymoons
 Couples
 Young Professionals
 Ages 25-35

3. How It Is Done
 Blog
 Social Media
 Twitter
 Facebook
 LinkedIn
 Google Adwords

4. Keywords
 Customers will be found using Google Adwords
and sent to Marriott.com using keywords
 Vacation
 Hotel
 Travel
 Honeymoon
 Etc..

5. Blog
 Reviews
 Stories from other travelers from around the world
 Stories from couples and their destination
honeymoons
 Generates interest

6. Budget
 Pay Per Click
 Google Adwords
 Social Media Advertising
 Based on other companies of similar size’s
budget- 30 million

7. Timeline
 Start Immediately
 Summer Is coming to a close
 Wedding Season
 Start with Holiday Trips

8. Goals
 10% increase in bookings by Labor Day
 Increase brand awareness amongst younger
generation
 Stress quality of the resorts

9. Measurement
 Clicks
 Bookings
 Blog Posts and visits

10. Summary
 25-35 Age Target Market
 Young Professionals and Couples
 $30 Million Budget
 Google Adwords, Blog, Social Media
 Brand Awareness
 Book Trips Now