The document provides an overview of digital marketing trends for 2012. It discusses trends in search engine optimization, paid search, email marketing, display advertising, social media marketing, mobile marketing, and emerging technologies. Key points covered include the impact of Google's Panda algorithm updates on SEO, the rise of Bing in paid search, the growing importance of mobile-friendly design for email marketing, the growth of real-time bidding in display advertising, increased use of social media by businesses, and the rising popularity of tablets and voice search.
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Read the Social Media Edition magazine with contributions from Greenlight's Paid Media Director - Hannah Kimuyu, Social Media Director - Anna O'Brien and SEO Director - Adam Bunn.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Read the Social Media Edition magazine with contributions from Greenlight's Paid Media Director - Hannah Kimuyu, Social Media Director - Anna O'Brien and SEO Director - Adam Bunn.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Mobile Strategy for Small Businesses - BrightonSEO 2013Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Brighton SEO September 2013 - Technical Internet Marketing - Katrina Gallaghe...Digitangle
Tech holes in your reporting, social media, Pay per Click & SEO.
A quick blast of technical bits that you might be missing across your Internet Marketing - e.g. settings in Analytics beyond the basics, structured data, Opengraph & PPC.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
Mobile Strategy for Small Businesses - BrightonSEO 2013Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Brighton SEO September 2013 - Technical Internet Marketing - Katrina Gallaghe...Digitangle
Tech holes in your reporting, social media, Pay per Click & SEO.
A quick blast of technical bits that you might be missing across your Internet Marketing - e.g. settings in Analytics beyond the basics, structured data, Opengraph & PPC.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
How marketing, websites, social media, and search engine optimization have changed for small businesses in the last few years and how to become a thought leader in your industry.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Top 10 Marketing Questions for Bank Marketers in a Social WorldLisa Kanda
Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace. How can you enhance your institutions web and social presence?
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Great Content Matters Linkdex Think Tank 2013: Evolving Attitude to ContentPhil MacKechnie
Presentation by Phil MacKechnie (akcamiwik), Head of Campaigns & Money at MoneySupermarket. He discusses the evolving attitude to content at MoneySupermarket.com from an SEO point of view and answers 3 key questions:
- How we think about content?
- Why we’re investing in content?
- How we’ve shaped our skill set?
Event Write-up: Linkdex Think Tank “Great Content Matters” http://buff.ly/1dLhz0c
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
"Ready, Set, Search!" is the first in "Power of Digital" marketing and professional development series. This presentation tackles the ever-changing world of search marketing. We discussed the differences between organic (SEO) and paid (PPC) search. We delved into how a user searches in 2010 and beyond an how search is changing with emerging channels, such as mobile. Finally, we discuss all of the latest happenings in the world of search including Google Instant, the Search Alliance and local search. Prepared by Brittany Burdoine-Lewis and Christy Belden. Presented by Christy Belden, VP of Marketing+Media.
Forever Outside the Box: Lessons in Guerilla MarketingLEAP
Our generation has never been happy with the complacency or living inside “the box”—and that’s especially true when it comes to being a marketer. Even as consumers, we want to experience our brands and we welcome the wildest, most off-the-wall marketing campaigns with open arms... And wallets. We want to live on the edge and proudly exist outside of the box. Guerilla Marketing, a term coined by advertising genius Jay Conrad Levinson, is an unconventional system of promotions that generally take more brainpower, time, and energy than money—it is the epitome of outside-the-box.
Christy Belden and Emily Carroll will explore the concept of guerilla marketing and show you examples of how marketers have brought their imaginations to life in exciting ways. This presentation will spark your inner child—the part of you that remembers what it felt like to be awed by the world.
Media Convergence in a Digital World, by LeapFrog InteractiveLEAP
Christy Belden’s presentation will explore the convergence of information across platforms, including discussion of the latest innovation for broadcasting marketing messages to target audiences. Belden will discuss the theory of media convergence and how new technologies are shaping audience expectation. She will also speak about the evolving behaviors for media consumption, best practices and benefits of utilizing multiple digital technologies to broadcast marketing messages. Prepared by Brittany Burdoine-Lewis.
Diversification of Digital, by LeapFrog InteractiveLEAP
This presentation was given by Christy Belden, VP of Media+Marketing at LeapFrog Interactive, on Thursday, May 26, 2011. As the third installment of the Power of Digital marketing series, a partnership between LeapFrog Interactive and Business First of Louisville, this presentation outlines the history of digital banner advertising, best practices, and need-to-know information. This presentation explores the basics of digital advertising, or display/banners ads. Topics include key terminology, ad formats, thought leaders + regulatory organizations, analytics + measurements, and best practices. Prepared by Emily Carroll and Brittany Burdoine-Lewis. Presented by Christy Belden.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Digital Forecast: Bringing 2012 Digital Marketing Trends Into Focus
1. DIGITAL FORECAST: Bringing 2012 Digital Marketing
Trends Into Focus
November 2, 2011
Christy Belden, Vice President, Media + Marketing
2. Christy Belden 2
Vice President, Media + Marketing, LeapFrog Interactive
Experience: 11 years
The Courier-Journal
University of Louisville
SEMPO-Certified
Google AdWords Individually
Certified
Christy knows marketing.
PPC, SEO, social
media, email, mobile, traditional—she‘s
been there and done that. She
continues to build a deep well of
experience and is always in touch with
the trends and strategies that provide a
solid return on clients‘ investments.
6. SEO 6
Did you know…?
42% of all searchers click on the top-ranked result
62% click on a page-one result
80% of unsuccessful searches are followed by a new
keyword search
7. SEO Update 7
Google Panda
February: Panda released in U.S. in order to improve quality of search results, impacting
about 12% of search results
April: Panda 2.0 rolled out to all English queries worldwide &
allowed users to ―block‖ sites from SERPs
May 2.1 update: another round of minor algorithm changes
June 2.2: Panda updates occurred separately from the main
index & not in real-time
July 2.3: update to Panda data and ranking factors
August 2.4: Google rolled Panda out internationally, both for English-language queries
globally & non-English queries, except for Chinese, Japanese, & Korean. Impact: 6-9%
September: Panda 2.5
Source: Google Algorithm Change History, SEOmoz,
http://www.seomoz.org/google-algorithm-change
8. SEO - 2012 8
Make Panda Happy
Source: What in the name of Google is a ―Panda‖ – infographic,
http://cognitiveseo.com/blog/80/what-in-the-name-of-google-is-a-panda-infographic/
9. SEO - 2012 9
Panda – Now What?
+
Source: Google Panda, AttachMedia,
http://blog.attachmedia.com/wp-content/uploads/2011/08/Google_Panda_ingles1.jpg
10. SEO Trends 10
SEO
What is your focus for on-site SEO
development & improvement…
Content?
Social media?
Site architecture?
All of the above?
11. SEO Trends 11
Content, Content, Content
Source: Infographic Why Content for SEO?, Brafton
http://www.brafton.com/infographics/why-content-for-seo
12. SEO Trends 12
Social Impact
Source: Infographic Why Content for SEO?, Brafton
http://www.brafton.com/infographics/why-content-for-seo
13. SEO - 2012 13
SEO Forecast
Source: Infographic Why Content for SEO?, Brafton
http://www.brafton.com/infographics/why-content-for-seo
16. Paid Search Trends 16
Source The Future of Paid Search – Google, Bing or something else, State of Search,
http://www.stateofsearch.com/the-future-of-paid-search-google-bing-or-something-else/
17. Paid Search 17
Did you know…?
By 2016, paid search is expected to grow
by 75%to become a $61.1 billion industry.
Source The Future of Paid Search – Google, Bing or something else, State of Search,
http://www.stateofsearch.com/the-future-of-paid-search-google-bing-or-something-else/
18. Paid Search 18
Google vs. Bing
Where do you run your paid search campaigns…
Google?
Bing?
Somewhere else?
19. Paid Search Trends 19
The Rise of Bing
Source The Future of Paid Search – Google, Bing or something else, State of Search,
http://www.stateofsearch.com/the-future-of-paid-search-google-bing-or-something-else/
20. Paid Search Trends 20
The Rise of Bing
Source The Future of Paid Search – Google, Bing or something else, State of Search,
http://www.stateofsearch.com/the-future-of-paid-search-google-bing-or-something-else/
22. Email Marketing 22
Did you know…?
There are nearly 3 times as many email accounts
as there are Facebook and Twitter accounts combined.
Daily activity for email: 188 billion messages
Twitter: 140 million tweets
Facebook: 60 million updates
Source: The Value of Email, SmarterTools,
http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php
24. Email Marketing Trends 24
Did you know…?
88% of B2C firms currently use email marketing, with
another 10% planning to use it before December 2011.
71% of B2B firms use email marketing.
94% of daily email users subscribed to marketing messages.
Sources: Forrester. "How US Marketers Use Email" (2011)
ExactTarget "Subscribers, Fans, and Followers: The Social Profile" (2010)
25. Email Marketing Trends 25
Did you know…?
66% of marketers are integrating social media
with their email marketing campaigns.
Source: Flowtown, http://www.mobilemarketingwatch.com/wordpress/wp-
content/uploads/2010/08/Infographic-Mobile-Combined-With-Email-Social-Media-To-Create-
26. Email Marketing Trends 26
Social Integration
+ Invite email subscribers to connect with brand/company on social properties
+ Increase interaction with customers in multiple channels
- Generally leads to customers who purchase more often & spend more
Source: The Number One Way to Connect Your Email and Social Media
Marketing, theemailguide.com, http://www.theemailguide.com/email-marketing/the-number-one-
way-to-connect-your-email-and-social-media-marketing-by-karen-talavera-syncmarketing/
27. Email Marketing Trends 27
Mobile Design
Do you access email on your mobile phone or device?
28. You‘re Not Alone
28
Source: http://assets.econsultancy.com/images/0001/1316/eD-MobileEmail-Infographic-gc.png
33. Display Advertising Trends 33
Did you know…?
Nearly 1.1 trillion ads were
served in the 1st quarter of 2011.
81% of online news users do not mind
ads because it allows the content to be free.
Source: Online Advertising and How People Feel About It (Infographic), Business 2 Community
http://c759930.r30.cf2.rackcdn.com/wp-content/uploads/2010/07/Online-Advertising-and-How-
People-Feel-About-It.jpg
34. Display Advertising Trends 34
Did you know…?
U.S. online display ad spending is predicted
to surpass search ad spending by 2015.
Source: eMarketer, Online Advertising Market Poised to Grow 20% in 2011,
http://www.emarketer.com/PressRelease.aspx?R=1008432
35. Display Advertising Trends 35
Did you know…?
By 2015, banner ad spending is
expected to reach $11.73 billion.
Source: eMarketer, Online Advertising Market Poised to Grow 20% in 2011,
http://www.emarketer.com/PressRelease.aspx?R=1008432
36. Display Advertising Trends 36
Social Ad Endorsement
+ Users endorse an ad to friends & contacts
+ Change the way people view advertising by adding personal recommendations,
increasing power of the ad
Google +1 Button
Digg ―Diggable‖ Banner Ads
Facebook Like-able Ads
37. Paid Search Trends 37
Paid Search
Do you buy ads on social properties
such as Facebook?
38. Display Advertising Trends 38
Social Media Ads on the Rise
Source: Online Advertising and How People Feel About It (Infographic), Business 2 Community
http://c759930.r30.cf2.rackcdn.com/wp-content/uploads/2010/07/Online-Advertising-and-How-
People-Feel-About-It.jpg
39. Display Advertising Trends 39
Social Media Ads on the Rise
Source: The Rise of Social Network Ad Spending,
http://www.flowtown.com/blog/the-rise-of-social-network-ad-spending?display=wide
40. Display Advertising 40
Real Time Bidding – What Is It?
+ Auction model with dynamic bidding at the impression level
+ This means that an ad buyer, through the platform of their choice, can differentially value
each individual opportunity to buy an ad impression in real time. Imagine accepting or
rejecting each individual ad impression in your media plan!
Benefits
+ Cost efficient
+ Yield management
+ Actionable insights
+ Retargeting
+ Creative optimization
+ Performance
Source: Real-Time Bidding: What It Is and Why It Matters, ClickZ
http://www.clickz.com/clickz/column/1694922/real-time-bidding-what-it-is-why-it-matters
41. Display Advertising 41
Real Time Bidding
44% of publishers sell display ad inventory via real time bidding
17% of global display revenue is from real time bidding
68% of ad networks are investing in real time bidding technology
37% of ad networks are currently using real time bidding for buying and selling
Source: Publishers survey shows the growth of real-time bidding, Econsultancy,
http://econsultancy.com/us/blog/8169-publishers-survey-shows-the-growth-of-real-time-bidding-rtb
43. Social Media Marketing 43
Messaging Changes
+ More than just ‗stream of consciousness‘ posting
+ Brands moving toward –
+ Promotion messaging
+ Customer / fan engagement
+ Personification of products
44. Social Media Marketing 44
LinkedIn Company Profiles
+ Company posting ability
- Share latest company news directly to followers
- Supports URLs with multimedia
- New way to build engagement with customers, prospects and potential employees
45. Social Media Marketing 45
Google+ Company Profiles
Example: Ford Motor Company
https://plus.google.com/s/ford#114277687548103339609/posts
46. Social Media Marketing 46
Did you know…?
Social media adoption among U.S.
small businesses has tripled since 2008.
61% of small business owners use social media
to identify and attract new customers.
Source: Past, Present and Future of Blogging Infographics,
http://www.jeffbullas.com/2011/09/16/past-present-and-future-of-blogging-3-infographics/0
47. Social Media Marketing Trends 47
Social Media
How many of you use social media for
your B2B company or firm?
48. Social Media Marketing 48
Business to Business
86% of B2B firms are using social media.
B2B spending on interactive marketing is expected to double in 5 years.
Source: The State of B2B Social Media Marketing [Infographic],
http://mashable.com/2010/11/11/b2b-social-media-marketing-infographic/
49. Emerging Trends & Technologies 49
Social Business
+ Meta-trend comprising of several components:
- Social media
- E-commerce
- Social technology
+ Designed out of emerging cultural change and outreach fostering a unique and effective
collaboration at the enterprise level.
Source: Let‘s Get Down to Social Business, Garious,
http://garious.com/blog/wp-content/uploads/2011/10/social-business-infographic.jpg
51. Mobile Marketing 51
Did you know…?
By 2013…
80% of major U.S. brands
will be using mobile marketing.
Smartphone users are predicted
to reach over 60 million.
Source: Digital Marketing Budgets, Garious,
http://garious.com/blog/wp-content/uploads/2011/10/digital_marketing_budget_trends_2012_infographic.jpg
52. Mobile Marketing 52
Did you know…?
80% of searchers research online
before purchasing in a 10-20 mile radius.
Source: The Local Mobile Search, One Mobile Media
http://onemobilemedia.com/blog/the-local-mobile-search/
53. Mobile Marketing 53
Local Mobile Search
Source: The Local Mobile Search, One Mobile Media
http://onemobilemedia.com/blog/the-local-mobile-search/
54. Mobile Marketing 54
Mobile Wallets & NFC
Source: G+ Infogrpahic: Goodbye Wallets! How Mobile Payments are Becoming The New Credit
Cards, Column Five, http://columnfivemedia.com/work-items/gplus-infographic-goodbye-wallets-
how-mobile-payments-are-becoming-the-new-credit-card/
55. Mobile Marketing 55
Mobile Wallets & NFC
Source: G+ Infogrpahic: Goodbye Wallets! How Mobile Payments are Becoming The New Credit
Cards, Column Five, http://columnfivemedia.com/work-items/gplus-infographic-goodbye-wallets-
how-mobile-payments-are-becoming-the-new-credit-card/
56. Mobile Marketing 56
Mobile Wallets & NFC
VIDEOS
http://www.youtube.com/watch?v=DsaJMhcLm_A - Google Wallet
http://www.youtube.com/watch?v=7EIyAolD2JE - Isis
57. Mobile Trends 57
Mobile Marketing
Do you use a tablet device for work-related activities?
For personal use as a consumer?
58. Mobile Marketing 58
Tablets
2012 – more tablets will sell per year than
notebook laptops
2014 – 1 in 5 consumers will own a tablet
Sources: Tablets at Work: State of the Tablet Infographic, GottaBeMobile, http://www.gottabemobile.com/2011/08/17/tablets-at-work-
state-of-the-tablet-infographic/
The State of Tablet Adoption at Work, http://venturebeat.files.wordpress.com/2011/10/tablet_adoption_infographic.png
59. Mobile Marketing 59
Tablets – Business Adoption
Source: Tablets at Work: State of the Tablet Infographic, GottaBeMobile,
http://www.gottabemobile.com/2011/08/17/tablets-at-work-state-of-the-tablet-infographic/
60. Mobile Marketing 60
Tablets – Usage Breakdown
Source: The State of Tablet Adoption at Work, http://venturebeat.files.wordpress.com/2011/10/tablet_adoption_infographic.png
61. Future of Mobile Marketing Spend 61
Source: Digital Marketing Budgets, Garious,
http://garious.com/blog/wp-content/uploads/2011/10/digital_marketing_budget_trends_2012_infographic.jpg
62. Mobile Marketing 62
Voice Search
+ Changing the way consumers search
- ―Burger Restaurants Louisville‖ vs. ―Any good burger joints around here?‖
- ―weekend weather Louisville‖ vs.
―Will it be sunny this weekend in Louisville?‖
+ Businesses should be aware & consider changes
to SEO strategy to include:
1. How consumers type search on
a mobile browser
2. How consumers ask questions
64. Emerging Trends & Technologies 64
Video Ads
Expected ad spending -
+ 2012: $3.09 billion
+ 2013: $4.20 billion
+ 2014: $5.64 billion
+ 2015: $7.11 billion
+ Spending to surpass classifieds
and directories in market share
by 2013.
Source: eMarketer, Online Advertising Market Poised to Grow 20% in 2011,
http://www.emarketer.com/PressRelease.aspx?R=1008432
65. Emerging Trends & Technologies 65
Digital Signage
+ In-store displays – convenience stores, retail, grocery stores
+ Building lobby signage
+ Digital menu boards
+ Storefront signage
+ Mass transit signage – bus & subway
+ LED Video – scoreboards
+ Interactive signage – text-to-screen
+ Digital billboards
Source: Digital Signage: How it Affects Our Everyday Life, Digital Ad Tech,
http://digitaladtech.com/Blog/wp-content/uploads/2011/10/digitalsignage-infographic.png
66. Emerging Trends & Technologies 66
Digital-Out-Of-Home Advertising
+ More than signage – interaction with the consumer while providing an advertising
message
73. What‘s Next? 73
Make the Biggest Splash
Thinking about using new trends & technologies in 2012?
+ Be sure those you use fit into your company‘s overall marketing plan and strategy
Trends show Bing is on the rise. If Bing can succeed in expanding their network while keeping click costs down and ROI up relative to Google, they could prove to be a serious contender in coming years - KISSmetrics
Trends show Bing is on the rise. If Bing can succeed in expanding their network while keeping click costs down and ROI up relative to Google, they could prove to be a serious contender in coming years - KISSmetrics