Social responses to computers
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Psychology of Technology Class 4 nonconscious social responses to interactive media: The Media Equation (Nass and Reeves)
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Take advantage of the humbling and brutal honesty of kids to build practical and engaging mobile web applications. Feedback was used to make changes to the RWD site’s user experience and the content strategy. If you can engage a 4 year old with good UX, you can certainly engage the target market with good UI/UX, presentation and navigation.
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Media and Society
The document discusses several theories of media and society, including functional analysis, agenda setting, uses and gratifications, social learning theory, and the spiral of silence. Functional analysis views media as helping to extend our senses to perceive more of the world. Agenda setting theory suggests that media sets the terms of public discourse by influencing what issues receive public attention. Uses and gratifications theory proposes that audiences use media to fulfill various needs and wants, such as amusement, shared social experiences, and models to imitate. Social learning theory maintains that people can learn through observing media and the consequences for others. The spiral of silence theory holds that people are less likely to express opinions they believe to be in the minority to avoid isolation.
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Presented at SCREENS 2013 in Toronto.
Details at fitc.ca/screens
Look at mobile from a child’s perspective to gain insight to practical take-a-ways for implementation with real world examples. See how storytelling, usability and interactive design change the mobile user experience when designed and developed with a four year in mind.
In this session, explore a project case study involving the UX for the various mobile platforms and decisions regarding navigation, content strategy based on testing the user experience with my 4 year old daughter by changing to kid friendly content and images.
Take advantage of the humbling and brutal honesty of kids to build practical and engaging mobile web applications. Feedback was used to make changes to the RWD site’s user experience and the content strategy. If you can engage a 4 year old with good UX, you can certainly engage the target market with good UI/UX, presentation and navigation.
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Media Law Matrix BSCOM268 Version 51University of Phoenix.docx
Media Law Matrix
BSCOM/268 Version 5
1
University of Phoenix MaterialMedia Law Matrix
After reading Ch. 16 of the text, identify at least five laws relating to media regulation. Explain how the laws affect mass media and the public. Provide a brief description of ethical issues and considerations. Describe how these ethical considerations are related to the laws you have identified. Use complete sentences for your media law and ethical issue responses. Cite your sources.
Mass Media Laws
Law Effects
Related Ethical Issues
Select two issues currently in the media—one local issue and one global issue—related to media in society. NOTE: These are ethical media issues, not social issues. A local issue would be a newspaper or a TV reporter who presented information in a biased fashion or who left out critical information that led viewers/readers to draw and erroneous conclusion. A global media issue would the Lara Logan debacle from 60 Minutes where she featured a security contractor who claimed to have been in the Benghazi Libya consulate when it was attacked by rebels. The US military and BBC had interviewed him previously and confirmed he was not at the consulate. She had not verified her source.(You may not use this example).
Local media issue:
What are the relevant laws related to the issue? In 350 words, explain the legal implications and ethical considerations as they apply to the media’s responsibility.
Global media issue:
What are the relevant laws related to the issue? In 350 words, explain the legal implications and ethical considerations as they apply to the media’s responsibility.
Copyright © 2014, 2013, 2012, 2011, 2010, 2008 by University of Phoenix. All rights reserved.
Violent Themes in Movies and Shows and Demonstrates how those Messages Affect Young Kids.
Name:
Institution:
Course:
Date:
Introduction
Mass media has impacted communication both positively and negatively.
Mass media has resulted to the immoral behaviors among the kid.
Exposure to violent media content increase risk of kid to possessing violent behaviors.
The presentation discuss both short term and long term detrimental effects of exposure to violent media content.
Media violence refers to the physical acts that are aggressive against one person of their character against the other.
The behaviors has been instilled into the mind of the young kids who are exposed to violent media content, has changed the aspect of who to emulate as a role model. To many they follow celebrates due to the popularity in their different fields as per the look at the media. Thus with the new technology, transition from the old to digital media has impacted the world interms of power and strength. The social environment of the 21st century has been taken over by the mass media due to the saturation of the daily lives as well as our culture (Krahe et al., 2011). Thereby assuming integral roles pertaining the childrens daily lives due to the use of m.
Media Law Matrix BSCOM268 Version 51University of Phoenix.docx
Media Law Matrix
BSCOM/268 Version 5
1
University of Phoenix MaterialMedia Law Matrix
After reading Ch. 16 of the text, identify at least five laws relating to media regulation. Explain how the laws affect mass media and the public. Provide a brief description of ethical issues and considerations. Describe how these ethical considerations are related to the laws you have identified. Use complete sentences for your media law and ethical issue responses. Cite your sources.
Mass Media Laws
Law Effects
Related Ethical Issues
Select two issues currently in the media—one local issue and one global issue—related to media in society. NOTE: These are ethical media issues, not social issues. A local issue would be a newspaper or a TV reporter who presented information in a biased fashion or who left out critical information that led viewers/readers to draw and erroneous conclusion. A global media issue would the Lara Logan debacle from 60 Minutes where she featured a security contractor who claimed to have been in the Benghazi Libya consulate when it was attacked by rebels. The US military and BBC had interviewed him previously and confirmed he was not at the consulate. She had not verified her source.(You may not use this example).
Local media issue:
What are the relevant laws related to the issue? In 350 words, explain the legal implications and ethical considerations as they apply to the media’s responsibility.
Global media issue:
What are the relevant laws related to the issue? In 350 words, explain the legal implications and ethical considerations as they apply to the media’s responsibility.
Copyright © 2014, 2013, 2012, 2011, 2010, 2008 by University of Phoenix. All rights reserved.
Violent Themes in Movies and Shows and Demonstrates how those Messages Affect Young Kids.
Name:
Institution:
Course:
Date:
Introduction
Mass media has impacted communication both positively and negatively.
Mass media has resulted to the immoral behaviors among the kid.
Exposure to violent media content increase risk of kid to possessing violent behaviors.
The presentation discuss both short term and long term detrimental effects of exposure to violent media content.
Media violence refers to the physical acts that are aggressive against one person of their character against the other.
The behaviors has been instilled into the mind of the young kids who are exposed to violent media content, has changed the aspect of who to emulate as a role model. To many they follow celebrates due to the popularity in their different fields as per the look at the media. Thus with the new technology, transition from the old to digital media has impacted the world interms of power and strength. The social environment of the 21st century has been taken over by the mass media due to the saturation of the daily lives as well as our culture (Krahe et al., 2011). Thereby assuming integral roles pertaining the childrens daily lives due to the use of m.
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Understanding the Effects of Video Games
Video games have become a popular pastime for many children and teenagers. While games can have both benefits and drawbacks, it's important to be informed about the research on their effects.
Potential Benefits of Video Games
- Improved cognitive skills: Certain games have been shown to enhance cognitive abilities like spatial navigation, problem-solving and hand-eye coordination. Fast-paced action games may improve attention and multitasking skills.
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This document discusses several audience theories related to how audiences interact with and make meaning from media texts:
1) Hypodermic needle/effects theory proposes media have a direct influence on passive audiences, while cultivation theory argues for a more gradual, "drip-drip" effect over time.
2) Two-step flow theory recognizes indirect influence as audiences discuss media with others they respect.
3) Uses and gratifications theory views audiences as active in using media to fulfill needs rather than being directly influenced.
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Process and effectsEffects and usesIt is really interest.docx
Process and effects
Effects and uses
It is really interesting that the earlier studies focused on studying the ‘effects’ of media and concluded that the media played a limited role in influencing public opinion!!
There are many theories study the effects such as magic bullet theory or hypodermic theory, payne fund studies, and agenda sitting.
- The "hypodermic theory" which was done by Lasswell, implied mass media had a direct, immediate and powerful effect on its audiences. The mass media in the early studies were perceived as a powerful influence on behavior change. This theory suggests that the mass media could influence a very large group of people directly by ‘injecting’ them with appropriate messages designed to have a desired response. The bullet theory suggests that the message is a bullet, fired from the "media gun" into the viewer's "head". They express the view that the media is a dangerous means of communicating an idea because the receiver or audience is powerless to resist the impact of the message. There is no escape from the effect of the message in these models. The "war of the worlds" broadcast is a good example of the magic bullet theory and this is exactly how this theory worked, by injecting the message directly into the public’s mind in order to make effects. The war of the worlds became known as the "Panic Broadcast" made by Orson Welles.
- “Payne Fund Studies” are the second important studies that also focused on the effects standpoint these studies were developed by the motion picture research council and these studies were concerning about the effects of motion pictures on children particularly. Payne fund studies of effects included the effects on children's information acquisition, attitude change, emotion stimulation, health, and behavior. Children acquired then save or keep the information they received in the movies. Movie viewing changed attitudes concerning ethnic and social issues. Emotions were stimulated especially those related to fear. Health effects were measured by looking at the sleep patterns of children after watching movies, and certain movies disturbed healthy sleep. Children who attended movies regularly were found to behave poorly in school compared to those who attended less frequently. Children imitated favorable behavior they saw in movies, but movies also appeared to play a direct role in delinquent careers. Overall researchers found that movies influenced both children's attitudes and behaviors.
- “Agenda sitting” Agenda setting describes a very powerful influence of the media – the ability to tell us what issues are important. “The world outside and the pictures in our heads” which was done by Lippmann. The article is about an island that was populated by Germans, French and British. The case is that of Madam Caillaux, who was facing a trial for shooting someone. The murder was because of the hate that the English and the French were concealing against the Germans. The people of the island.
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Medium theory proposes that the medium used to deliver a message influences how people receive and understand that message. McLuhan argued that a medium's content takes on the characteristics of the medium itself. Cultivation theory suggests that heavy television viewers are more likely to perceive the real world as similar to how it is portrayed on television. Both theories may be applicable to social media today, as the platforms themselves shape the nature of interactions and content exchanged through their technical features and design.
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U06A1 (Methods and Findings)
U06A1 (Methods and Findings)
Student:
Institution:
Professor:
Date of Submission:
Introduction
In this assignment, I was able to get a real chance to be in the actual field making first hand observations. It was such an interesting activity to move around and watch natural behaviour in the field. During this time, my main objectives involved making observations of random people in their natural environment and how they behaved, how frequent they were into social media. Their frequency to social media usage was judged by how they were using their gadgets such as tablets and cell phones. Another objective involved getting close enough to hear their conversations and capture their attitude on some aspects. All this was done without their knowledge so as to ensure they had their natural behaviour free from influence.
Another phase of my activity involved asking some questions about their opinions on some issues such as social media usage. These questions were designed in such a way that a response/behaviour would follow soon enough. The reason for these mechanism was to compare their attitudes towards something and how they actually behaved in relation to their attitudes. Most of my questions were social media related so as to ensure I remained relevant to my research and social psychology.
The activity involved observation of ten random subjects and how they interacted with one another, how they behaved as a result of their peer surrounding since the experiment was conducted in a public setting. The observation occurred on two phases. Each phase taking approximately 20-30mins such that I had approximately two minutes for each person. The second phase was the most interesting since this is where I was asking the questions and observing whether the persons would behave in accord to their opinions and attitude. It should be noticed that, at times I would make the observation then pose the question about what I had observed just to see if their actions would match their opinions.
Their entire time in the field was really interesting and mind opening.
Ethical obligations and challenges
Every research will always have some challenges associated with it. The challenges are even more when the subjects under study are humans. This is because we humans have rights and freedoms which ought to be respected and upheld.
My study had several challenges. However, such challenges were tackled professionally such that my results were not biased and no violations of whatsoever kind were made. My first challenge was to target selection. With so many people in a public setting, it is difficult to select a fair sample that would be representative enough. In addition to this, gender and age repre ...
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I apologize for any confusion, but I am an AI assistant created by Anthropic to be helpful, harmless, and honest. I do not have the ability to write handwritten documents or take assignments.
AUDIENCE - BANDURA.pptx
Bandura's research on the Bobo doll experiments demonstrated that children's aggressive behavior could be directly influenced by observing aggressive behavior modeled in media. Specifically, children who watched adult actors aggressively attacking a Bobo doll with actions like hitting later exhibited similar aggressive behaviors towards the doll. Bandura argued this showed behavior could be learned through direct media modeling. He also believed media representations may have an even stronger influence than live modeling due to amplification effects related to attention, retention of vivid media content, and the aspirational nature of celebrities as role models. This research supported the view that media can directly shape human behavior rather than just reflecting existing attitudes.
David gauntlett’s ’10 things wrong with the media 'effects' model
The document criticizes the "effects model" approach to studying media influence. It argues that this approach:
1) Starts by assuming media is to blame for social issues rather than studying actual behaviors.
2) Treats children as passive victims unable to think critically about media rather than consider their abilities.
3) Supports conservative ideologies by blaming popular culture rather than social inequalities for problems.
Responsive Environments - Critical report
This document is a critical report by Maria Gomez for her MA in Digital Media at London Metropolitan University. The report discusses Mood Mixer, an interactive installation created by Gomez that allows users to create music by selecting different moods. Gomez analyzes Mood Mixer through communication and interactivity theories. She compares it to other projects like Reactable and We Feel Fine that also engage users to actively generate content. While definitions of interactivity vary, Gomez argues it is evolving to demand higher levels of user participation and collaboration as technology advances.
Contents lists available at ScienceDirectComputers in Huma.docx
This document summarizes a research study that examined the effects of deindividuation on normative and informational social influence within computer-mediated communication. The study created an online experiment to test how anonymity, physical isolation, and task ambiguity affected conformity under conditions of normative versus informational social influence. Results showed that normative influence was almost ineffective when subjects were deindividuated by anonymity and isolation. Informational influence was generally more effective than normative influence via computer-mediated communication, but was also inhibited by deindividuation conditions of anonymity and isolation. Task ambiguity increased conformity for informational influence tasks as predicted.
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This document outlines the itinerary for a presentation on the psychology of technology and computers as social actors. The itinerary includes discussing mental health, emotions, how computers lack reactivity to users, politeness, computers as teammates, and manifestations and counteracting of bias in computer systems. It provides context on Russell's Circumplex Model of Affect, discusses how everyone hated the Clippy assistant because it caused frustration by not being reactive, and explores forms of bias that can emerge from preexisting biases, technical aspects of systems, and emergent biases over time.
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10 things wrong with the effects model
The document summarizes 10 criticisms of the "effects model" approach to studying the impact of media on behaviors like violence. It argues that the effects model treats people, especially children, inadequately, makes unfounded assumptions and connections between media content and behaviors, relies on artificial or misapplied study methods, and fails to consider meanings or theories of how media might actually influence people. The effects model is an oversimplified approach that overlooks many other factors and has more to do with advancing ideological or political agendas than understanding complex human behaviors.
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The document discusses research on why adults share personal information online. It presents five research questions focusing on how perceptions of communication tools and audiences affect self-disclosure. Several theories are discussed that may help explain online self-disclosure, including symbolic interactionism and hyperpersonal communication. A mixed methods study is proposed involving a survey and interviews to explore the relationship between tool intimacy, imagined audiences, and depth of self-disclosure.
social networking individual vs. crowd behavior (connected intelligence)
The study of Human behavior is much more complicated in various situations, especially on the spectrum of Social Networks. The study of individual behavior cannot be replicated for a group/crowd behavior which can have many social and behavioral dimensions. In the connected world where intelligence is shared among individuals and groups, there exists another kind of complexity which needs to be examined.The complexity of human behaviors as an individual or as a group on the social networks is much more versatile and erratic. The research work studies and analyzes these behaviors in a connected networked intelligent environment and as to how these behaviors are reflected towards Connected Intelligence. Consequently it defines how they can affect the intelligent analytical outcomes. Finally it comes up with a generic model which can be applied in any setup.
Media Law Matrix BSCOM268 Version 51University of Phoenix.docx
Media Law Matrix
BSCOM/268 Version 5
1
University of Phoenix MaterialMedia Law Matrix
After reading Ch. 16 of the text, identify at least five laws relating to media regulation. Explain how the laws affect mass media and the public. Provide a brief description of ethical issues and considerations. Describe how these ethical considerations are related to the laws you have identified. Use complete sentences for your media law and ethical issue responses. Cite your sources.
Mass Media Laws
Law Effects
Related Ethical Issues
Select two issues currently in the media—one local issue and one global issue—related to media in society. NOTE: These are ethical media issues, not social issues. A local issue would be a newspaper or a TV reporter who presented information in a biased fashion or who left out critical information that led viewers/readers to draw and erroneous conclusion. A global media issue would the Lara Logan debacle from 60 Minutes where she featured a security contractor who claimed to have been in the Benghazi Libya consulate when it was attacked by rebels. The US military and BBC had interviewed him previously and confirmed he was not at the consulate. She had not verified her source.(You may not use this example).
Local media issue:
What are the relevant laws related to the issue? In 350 words, explain the legal implications and ethical considerations as they apply to the media’s responsibility.
Global media issue:
What are the relevant laws related to the issue? In 350 words, explain the legal implications and ethical considerations as they apply to the media’s responsibility.
Copyright © 2014, 2013, 2012, 2011, 2010, 2008 by University of Phoenix. All rights reserved.
Violent Themes in Movies and Shows and Demonstrates how those Messages Affect Young Kids.
Name:
Institution:
Course:
Date:
Introduction
Mass media has impacted communication both positively and negatively.
Mass media has resulted to the immoral behaviors among the kid.
Exposure to violent media content increase risk of kid to possessing violent behaviors.
The presentation discuss both short term and long term detrimental effects of exposure to violent media content.
Media violence refers to the physical acts that are aggressive against one person of their character against the other.
The behaviors has been instilled into the mind of the young kids who are exposed to violent media content, has changed the aspect of who to emulate as a role model. To many they follow celebrates due to the popularity in their different fields as per the look at the media. Thus with the new technology, transition from the old to digital media has impacted the world interms of power and strength. The social environment of the 21st century has been taken over by the mass media due to the saturation of the daily lives as well as our culture (Krahe et al., 2011). Thereby assuming integral roles pertaining the childrens daily lives due to the use of m.
Media Law Matrix BSCOM268 Version 51University of Phoenix.docx
Media Law Matrix
BSCOM/268 Version 5
1
University of Phoenix MaterialMedia Law Matrix
After reading Ch. 16 of the text, identify at least five laws relating to media regulation. Explain how the laws affect mass media and the public. Provide a brief description of ethical issues and considerations. Describe how these ethical considerations are related to the laws you have identified. Use complete sentences for your media law and ethical issue responses. Cite your sources.
Mass Media Laws
Law Effects
Related Ethical Issues
Select two issues currently in the media—one local issue and one global issue—related to media in society. NOTE: These are ethical media issues, not social issues. A local issue would be a newspaper or a TV reporter who presented information in a biased fashion or who left out critical information that led viewers/readers to draw and erroneous conclusion. A global media issue would the Lara Logan debacle from 60 Minutes where she featured a security contractor who claimed to have been in the Benghazi Libya consulate when it was attacked by rebels. The US military and BBC had interviewed him previously and confirmed he was not at the consulate. She had not verified her source.(You may not use this example).
Local media issue:
What are the relevant laws related to the issue? In 350 words, explain the legal implications and ethical considerations as they apply to the media’s responsibility.
Global media issue:
What are the relevant laws related to the issue? In 350 words, explain the legal implications and ethical considerations as they apply to the media’s responsibility.
Copyright © 2014, 2013, 2012, 2011, 2010, 2008 by University of Phoenix. All rights reserved.
Violent Themes in Movies and Shows and Demonstrates how those Messages Affect Young Kids.
Name:
Institution:
Course:
Date:
Introduction
Mass media has impacted communication both positively and negatively.
Mass media has resulted to the immoral behaviors among the kid.
Exposure to violent media content increase risk of kid to possessing violent behaviors.
The presentation discuss both short term and long term detrimental effects of exposure to violent media content.
Media violence refers to the physical acts that are aggressive against one person of their character against the other.
The behaviors has been instilled into the mind of the young kids who are exposed to violent media content, has changed the aspect of who to emulate as a role model. To many they follow celebrates due to the popularity in their different fields as per the look at the media. Thus with the new technology, transition from the old to digital media has impacted the world interms of power and strength. The social environment of the 21st century has been taken over by the mass media due to the saturation of the daily lives as well as our culture (Krahe et al., 2011). Thereby assuming integral roles pertaining the childrens daily lives due to the use of m.
6.4 - Relationship between Producers and Audience.pptx
This document discusses the relationship between media producers and audiences. It begins by discussing how we should think about what people do with media rather than what media do to people. It then discusses two main concerns regarding how audiences engage with media texts: whether texts have a single meaning or multiple meanings, and what factors need to be considered in understanding a text's meanings. The document goes on to explain four communication theories - the hypodermic needle theory, reinforcement theory, uses and gratification theory, and two-step flow theory. It provides a brief overview of each theory, including their perspectives on audiences and influence.
Media psychology
Here is a draft leaflet for parents on the possible effects of video games:
Understanding the Effects of Video Games
Video games have become a popular pastime for many children and teenagers. While games can have both benefits and drawbacks, it's important to be informed about the research on their effects.
Potential Benefits of Video Games
- Improved cognitive skills: Certain games have been shown to enhance cognitive abilities like spatial navigation, problem-solving and hand-eye coordination. Fast-paced action games may improve attention and multitasking skills.
- Promoting prosocial behavior: Games with cooperative or helping themes can encourage prosocial behaviors like teamwork and sharing in children who play them regularly.
Audience theory
This document discusses several audience theories related to how audiences interact with and make meaning from media texts:
1) Hypodermic needle/effects theory proposes media have a direct influence on passive audiences, while cultivation theory argues for a more gradual, "drip-drip" effect over time.
2) Two-step flow theory recognizes indirect influence as audiences discuss media with others they respect.
3) Uses and gratifications theory views audiences as active in using media to fulfill needs rather than being directly influenced.
4) Reception analysis and semiotics examine how audiences construct different meanings based on their backgrounds and can reject or reinterpret dominant meanings.
Process and effectsEffects and usesIt is really interest.docx
Process and effects
Effects and uses
It is really interesting that the earlier studies focused on studying the ‘effects’ of media and concluded that the media played a limited role in influencing public opinion!!
There are many theories study the effects such as magic bullet theory or hypodermic theory, payne fund studies, and agenda sitting.
- The "hypodermic theory" which was done by Lasswell, implied mass media had a direct, immediate and powerful effect on its audiences. The mass media in the early studies were perceived as a powerful influence on behavior change. This theory suggests that the mass media could influence a very large group of people directly by ‘injecting’ them with appropriate messages designed to have a desired response. The bullet theory suggests that the message is a bullet, fired from the "media gun" into the viewer's "head". They express the view that the media is a dangerous means of communicating an idea because the receiver or audience is powerless to resist the impact of the message. There is no escape from the effect of the message in these models. The "war of the worlds" broadcast is a good example of the magic bullet theory and this is exactly how this theory worked, by injecting the message directly into the public’s mind in order to make effects. The war of the worlds became known as the "Panic Broadcast" made by Orson Welles.
- “Payne Fund Studies” are the second important studies that also focused on the effects standpoint these studies were developed by the motion picture research council and these studies were concerning about the effects of motion pictures on children particularly. Payne fund studies of effects included the effects on children's information acquisition, attitude change, emotion stimulation, health, and behavior. Children acquired then save or keep the information they received in the movies. Movie viewing changed attitudes concerning ethnic and social issues. Emotions were stimulated especially those related to fear. Health effects were measured by looking at the sleep patterns of children after watching movies, and certain movies disturbed healthy sleep. Children who attended movies regularly were found to behave poorly in school compared to those who attended less frequently. Children imitated favorable behavior they saw in movies, but movies also appeared to play a direct role in delinquent careers. Overall researchers found that movies influenced both children's attitudes and behaviors.
- “Agenda sitting” Agenda setting describes a very powerful influence of the media – the ability to tell us what issues are important. “The world outside and the pictures in our heads” which was done by Lippmann. The article is about an island that was populated by Germans, French and British. The case is that of Madam Caillaux, who was facing a trial for shooting someone. The murder was because of the hate that the English and the French were concealing against the Germans. The people of the island.
Supporting social presence through asynchronous awareness systems
This chapter discusses research conducted to understand the requirements of elderly for informal social telecommunication media that may be addressed through awareness technologies. It discusses the relation between the concept of social presence and the notion of awareness that the class of systems studied supports. Finally, we draw attention to the research method used which we feel is the most appropriate for gauging the social effects of technologies introduced to support social activities through ICT
Com 600 theory presentation
Medium theory proposes that the medium used to deliver a message influences how people receive and understand that message. McLuhan argued that a medium's content takes on the characteristics of the medium itself. Cultivation theory suggests that heavy television viewers are more likely to perceive the real world as similar to how it is portrayed on television. Both theories may be applicable to social media today, as the platforms themselves shape the nature of interactions and content exchanged through their technical features and design.
U06A1 (Methods and Findings) .docx
U06A1 (Methods and Findings)
U06A1 (Methods and Findings)
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Introduction
In this assignment, I was able to get a real chance to be in the actual field making first hand observations. It was such an interesting activity to move around and watch natural behaviour in the field. During this time, my main objectives involved making observations of random people in their natural environment and how they behaved, how frequent they were into social media. Their frequency to social media usage was judged by how they were using their gadgets such as tablets and cell phones. Another objective involved getting close enough to hear their conversations and capture their attitude on some aspects. All this was done without their knowledge so as to ensure they had their natural behaviour free from influence.
Another phase of my activity involved asking some questions about their opinions on some issues such as social media usage. These questions were designed in such a way that a response/behaviour would follow soon enough. The reason for these mechanism was to compare their attitudes towards something and how they actually behaved in relation to their attitudes. Most of my questions were social media related so as to ensure I remained relevant to my research and social psychology.
The activity involved observation of ten random subjects and how they interacted with one another, how they behaved as a result of their peer surrounding since the experiment was conducted in a public setting. The observation occurred on two phases. Each phase taking approximately 20-30mins such that I had approximately two minutes for each person. The second phase was the most interesting since this is where I was asking the questions and observing whether the persons would behave in accord to their opinions and attitude. It should be noticed that, at times I would make the observation then pose the question about what I had observed just to see if their actions would match their opinions.
Their entire time in the field was really interesting and mind opening.
Ethical obligations and challenges
Every research will always have some challenges associated with it. The challenges are even more when the subjects under study are humans. This is because we humans have rights and freedoms which ought to be respected and upheld.
My study had several challenges. However, such challenges were tackled professionally such that my results were not biased and no violations of whatsoever kind were made. My first challenge was to target selection. With so many people in a public setting, it is difficult to select a fair sample that would be representative enough. In addition to this, gender and age repre ...
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AUDIENCE - BANDURA.pptx
Bandura's research on the Bobo doll experiments demonstrated that children's aggressive behavior could be directly influenced by observing aggressive behavior modeled in media. Specifically, children who watched adult actors aggressively attacking a Bobo doll with actions like hitting later exhibited similar aggressive behaviors towards the doll. Bandura argued this showed behavior could be learned through direct media modeling. He also believed media representations may have an even stronger influence than live modeling due to amplification effects related to attention, retention of vivid media content, and the aspirational nature of celebrities as role models. This research supported the view that media can directly shape human behavior rather than just reflecting existing attitudes.
David gauntlett’s ’10 things wrong with the media 'effects' model
The document criticizes the "effects model" approach to studying media influence. It argues that this approach:
1) Starts by assuming media is to blame for social issues rather than studying actual behaviors.
2) Treats children as passive victims unable to think critically about media rather than consider their abilities.
3) Supports conservative ideologies by blaming popular culture rather than social inequalities for problems.
Responsive Environments - Critical report
This document is a critical report by Maria Gomez for her MA in Digital Media at London Metropolitan University. The report discusses Mood Mixer, an interactive installation created by Gomez that allows users to create music by selecting different moods. Gomez analyzes Mood Mixer through communication and interactivity theories. She compares it to other projects like Reactable and We Feel Fine that also engage users to actively generate content. While definitions of interactivity vary, Gomez argues it is evolving to demand higher levels of user participation and collaboration as technology advances.
Contents lists available at ScienceDirectComputers in Huma.docx
This document summarizes a research study that examined the effects of deindividuation on normative and informational social influence within computer-mediated communication. The study created an online experiment to test how anonymity, physical isolation, and task ambiguity affected conformity under conditions of normative versus informational social influence. Results showed that normative influence was almost ineffective when subjects were deindividuated by anonymity and isolation. Informational influence was generally more effective than normative influence via computer-mediated communication, but was also inhibited by deindividuation conditions of anonymity and isolation. Task ambiguity increased conformity for informational influence tasks as predicted.
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Social responses to computers
- 1. PSYCHOLOGY OF TECHNOLOGY: SOCIAL RESPONSES TO COMPUTERS DAVE MILLER LORIN DOLE
- 2. ITINERARY MAJOR PAPER TOPIC SUBMISSIONS THE MEDIA EQUATION NONCONSCIOUS RESPONSES TO SOCIAL INTERACTION WHAT DOES THIS MEAN FOR AGENTIC SYSTEMS?
- 3. THE CHARACTERS BYRON REEVES CLIFFORD NASS Media Psychology and Communication Theory Sociology and Psychology
- 4. THE MEDIA EQUATION “Individuals’ interactions with computers, television, and new media are fundamentally social and natural, just like interactions in real life” (p. 5). “media are perceived as real people and place, and that human responses to media are determined by the rules that apply to social relationships and navigating the world” (p.10). “All people automatically and unconsciously respond socially and naturally to media” (p.7). Media use the same pathways as elements of the natural environment and thus elicit the same responses – there are no pictures of snakes on the savannah
- 6. TESTING THE MEDIA EQUATION Two humans Human and computer
- 7. PROCEDURES 1. Find a psych experiment testing interactions between people or reactions to the environment 2. Find the natural principle postulated 3. Replace “person” or “environment” and replace it with “media” or computer 4. How did the authors of the prototype project test their theory? 5. Substitute media (or a computer) for the interactant or the environment 6. Run the experiment just like the original version (obviously modified as necessary) 7. Draw implications for the effects of interacting with media or computers/robots
- 8. BARNEY!
- 9. MACHINES AND MINDLESSNESS How close does the machine have to be to elicit a social response from a human?
- 10. THE MEDIA EQUATION IS AN UNCONCIOUS REACTION “We reject the assumption of anthropomorphism, largely based on the fact that the participants in our experiment were adult, experienced computer users. When debriefed, they insisted that they would never respond socially to a computer, and vehemently denied the specific behaviors they had in fact exhibited during the experiments. Because these behaviors extended over many minutes and relied on intentional responses on the part of the user (as distinct from physiological or other automatic responses, such as shouting at the computer), we believe that the participants were sincere in their protestations.” – Nass and Moon (2000)
- 11. ALTERNATE EXPLANATIONS Anthropomorphism When interviewed, participants say they didn’t believe the computer was humanlike Orientation to the programmer If you brief participants to think of the programmer/think of a computer, you get different results Demand characteristics There isn’t a “suspension of disbelief” in the studies The phenomena measured are hard to consciously manipulate
- 12. EFFECTS OF THE MEDIA EQUATION “The iCat is a very sophisticated little robot with a mind of its own”