Interested in making more in one day than others earn all month? Interested in helping your clients get results faster? Host VIP Days! This presentation shares some tips on how to build buzz during your VIP day to create social proof for future sales.

1. Social Proof Sells:
How to Build a Buzz During
Your VIP Day and Sell Out
Future Events

2. Selling anything online today requires
plenty of “social proof.”

3. Testimonials,“likes” and “shares,” re-
tweets and re-grams are all ways of
saying “I like this. It’s worthy of my time
and money.”

4. For training programs, ebooks and
other downloadable items, testimonials
are the biggest and best tool in your
toolbox.

5. But when you’re running a live event
such as aVIP day, you have other, more
powerful options.

6. Take Lots of Photos

7. If yourVIP day is live, remember to
bring your camera along—or better
yet, hire a professional photographer
to document.

8. There’s no better way to get futureVIP
clients excited about your offers than
to show them photos of what to
expect.

9. If you hold your event in a hotel or
resort, photos of the surroundings can
give it the feel of a relaxing retreat.

10. If your event is virtual, grab some
screenshots of your face-to-face video
chat.

11. This will help show that even if you
don’t meet your clients in person,
there is still a very real connection.

12. Use the photos later on your:

13. Blog

14. Sales pages

15. Email Newsletter

16. Social Media Profiles

17. Event Flyers

18. Just be sure you get the appropriate
model release from all your attendees
before publishing their photos publicly.

19. Nothing puts a damper on your next
event quite like a cease and desist
order!

20. Getting Testimonials

21. During your event—while everyone is
feeling enthusiastic about their business
and excited for what’s on the horizon
—is the perfect time to grab some
meaningful testimonials.

22. Written testimonials are fine, but if you
can capture them on video, you’ll be
well ahead of the competition.

23. Simply set up a video camera on a
tripod in a quiet corner of your venue,
and ask attendees to take a few
minutes out of their day to share their
thoughts.

24. You could even do this on the fly with
a simple cell-phone video if you like.

25. Hashtags are Hot

26. Here’s another tip for getting the word
out about yourVIP days: create a
hashtag.

27. Every time you post on Facebook,
Twitter, or Instagram about your event,
use the hashtag.

28. Encourage attendees to use it as well.

29. You can create searches using your
hashtag and post the results to your
sales page, your blog, or anywhere else
you talk about an upcomingVIP day.

30. If this sounds like a lot of work for one
person to manage, well, it can be.

31. But make no mistake, social proof is
critical to your success, so unless your
event is super confidential, the work
will pay off.

32. If necessary, consider hiring an assistant
to take the stress out of photos,
testimonials and social posting.

33. That way all your attention can be right
where it needs to be, on your clients.

34. Like this article and want more?

35. Cash in on Client VIP Days:
How to Plan a Fun & Profitable
Coaching Experience!

36. http://MandeWhite.com/VIP-Day-Intensive