This document provides tips for fence contractors to use Instagram as a marketing and business development tool. It recommends contractors take before and after photos and videos of jobs to showcase their workmanship on Instagram. Contractors should get permission first and ensure high quality photos and videos are posted at least twice a month along with pictures of their staff. By making their business personalized on Instagram, contractors can connect with potential customers and differentiate themselves from competitors.

1. BUSINESS DEVELOPMENTCONSULTANTTOAMERICA’S FASTEST-GROWINGCOMPANIES
FOR FENCE CONTRACTORS
A GI N S T R A M

2. 2
If you’re a FENCE CONTRACTOR listen up close and get ready to join the ranks of those
who outpace the competition simply by being on the cutting edge of marketing
THE BEST PART?
• It’s an easy edge to make use of, and you don’t even have to be on it or understand it.
YOU JUST HAVE TO BE ON BOARD WITH IT

3. 3
A GI N S T R A M
It’s not a mail-order granny

4. 4
It’s an awesome social media platform that lets you post pictures and videos of your business
for the all the world to see electronically

5. 5
• You may be wondering.
STEP RIGHT UP and HEAR THE BENEFITS
• First of all, imagine being able to easily show your quality workmanship to a big
audience.
• That’s exactly what can do for you.

6. 6
Any time you go out on a job, take before and after pictures to show your handiwork
You should also shoot a short walk-through video and talk about the amazing
difference you made by doing this job for your customer

7. 7
• It probably goes without saying, but make sure you get permission from the property
owner first.
You should also post pictures of all your team members, from the CEO to the installer and
even the delivery guy or the faithful soul answering the phones

8. 8
Because it’s how you’ll do great storytelling that scores you new and faithful customers
• People don’t just want a sales pitch.
They want to know who is selling and feel
connected to them

9. 9
• By making it personalized you stop being a cold business model and move into the age of
friendship via social media.
• In short
• Not A robot that looks just like the other fencing contractors out there.

10. 10
• Here are some tips to help you get started with Instagram.
Keep videos to a maximum of 30 seconds.You’re not developing a mini-series
you’re giving a synopsis of your skills, a teaser if you will.
Post pictures or videos at least every other week (or about twice a month).
Post a variety of items that include staff and work you’ve accomplished.
Focus on high quality photos.There’s not much worse than bad pictures, and
since they’re worth so many words, make those words count.

11. 11
• If you want to link back to your website (you do, right?) it will have to be done on your
Instagram profile page, because it can’t be done on the images.
• You can post your phone number up there also, keeping in mind that Instagram is a
hashtag-driven entity.
• Don’t wait to get moving with Instagram,
BECAUSE LEVERAGING THIS AWESOME SITE TO POST YOUR IMAGES WILL PUT YOU A CUT ABOVE YOUR COMPETITORS
ONE FINAL NOTE