Are your holiday social media posts starting to feel as stale as a re-gifted fruitcake? Does your brand keep sharing the same things year after year? If so, it’s time to shake things up. Companies flood consumers’ social feeds with themed posts this time of year; to break through all that noise it’s absolutely essential to try new approaches. So what can you do differently? To find out, check out MDG Advertising’s new infographic, 7 Fresh Ideas for Your Holiday Social Media Posts. It highlights a number of effective tactics that have not been overused by marketers. The areas covered include: Create a 360° Holiday-Themed Video: This engaging format, which is now available as an option on multiple major networks, including Facebook and YouTube, lets users experience scenes from different angles. Learn how it can be paired with virtual reality headsets/add-ons to create even bigger wow moments for consumers. Develop a Custom Snapchat Geofilter: On-Demand Geofilters, which are provided as Snapchat options within defined physical areas, are a fun way for consumers to share that they’re interacting with your brand. Understand why these addictive filters are the ultimate example of modern word-of-mouth marketing. Post Disappearing Holiday Coupons: This easy Snapchat and Instagram Stories tactic allows you to create offers/discounts that only show up in posts that stay live for a relatively short period of time. Find out how encouraging this limited-time urgency can be a big boost for your brand in two different ways. Use Pinterest Rich Pins for Holiday Gift Ideas: This often overlooked feature allows marketers to to include key information—such as location data, purchase links, app downloads, etc.—directly in Pinterest pins. Delve into why Rich Pins can close the gap between browsing and action. Host a Holiday-Themed Twitter Chat: Consumers are often in desperate need of advice this time of year, and your brand’s employees might be well poised to provide that. Learn why Twitter chats are a smart, cost-effective way to fulfill this demand. Showcase Gift Ideas in Instagram Carousel Ads: Instagram Carousel Ads allow you to include three to five images in one post, and to also incorporate short calls to action, which can link to external information/product pages. Understand how they connect social media to sales. Inspire with a Facebook Live Charity Stream: To get in the true spirit of the holiday season, you can use two powerful digital tools— social media and live video streaming—to share good deeds directly to Facebook Live. Learn how to feature non-profit partners you’re working with and recognize participating employees. To find out how to make the most your social media efforts this season, check out MDG’s 7 Fresh Ideas for Your Holiday Social Media Posts.

1. Seven Fresh IdeasF O R Y O U R H O L I D A Y S O C I A L M E D I A P O S T S
Are your holiday social media posts starting to feel as stale as a re-gifted fruitcake?
Does your brand keep sharing the same things year after year?
If so, it’s time to shake things up. Companies flood consumers’ social feeds with themed posts this time
of year, so to break through all that noise it’s absolutely essential to try new approaches.
So what can you do differently? These seven fresh ideas haven’t been overused by marketers and are
great ways to spice up your holiday posts this year:
1 . CREATE A 360° HOLIDAY-THEMED VIDEO
What How WhyThis engaging format, which is now
available as an option on multiple
major networks, including Facebook
and YouTube, lets users experience
scenes from different angles.
Film a holiday-themed narrative
with multiple storylines or simply
put a camera in an interesting
location, such as in a busy area of
your store or in the middle of a
winter scene.
The 360° format is an immersive
experience that stands out.
Moreover, it can be paired with
virtual reality headsets/add-ons to
create even bigger wow moments
for consumers.
What How WhyOn-Demand Geofilters, which are
provided as Snapchat options
within defined physical areas,
are a fun way for consumers to
share that they’re interacting
with your brand.
You can encourage visitors to
take pics of their gift hauls,
take their friends on trips
through your holiday
decorations, or to just snap lots
of silly selfies with Santa.
The power lies in the exposure.
Snapchat’s addictive filters are the
ultimate example of word-of-mouth
marketing. These small, quick
diversions can help your brand in
big ways.
3. POST DISAPPEARING HOLIDAY COUPONS
What How WhyThis easy Snapchat and
Instagram Stories tactic allows
you to create offers/discounts
that only show up in posts that
stay live for a relatively short
period of time.
Simply create some sort of holiday
coupon image and add a message
that encourages consumers to take
a screenshot of it on their phones.
Then they can redeem
online/in-store.
These offers tend to work well
because they create limited-time
urgency. And, they work on two
levels: disappearing coupons boost
sales and also help to grow
follower counts.
4 . USE PINTEREST RICH PINS FOR HOLIDAY GIFT IDEAS
What How WhyThis often overlooked feature
allows marketers to include key
information—such as location data,
purchase links, app downloads,
etc.—directly in Pinterest pins.
Create Pinterest pins featuring your
products/services so they can be
added to holiday gift wish lists.
Then incorporate supplementary
store location/e-commerce data.
A major advantage of Rich Pins is
that they close the gap between
browsing and action. They help
convert Pinterest holiday browsing
directly into visits and revenue.
5. HOST A HOLIDAY-THEMED TWITTER CHAT
What How WhyConsumers are often in
desperate need of advice this
time of year, and your
brand’s employees might be
well poised to provide that via
quick chats on Twitter.
You can answer seasonal questions
about everything from gift ideas
to delivery, returns, and sales.
Or share behind-the-scenes
insights on how your brand is
tackling the holidays.
Sometimes all people want is
a little help during the holidays,
and/or a little distraction from
the madness. Twitter chats are
a smart, cost-effective way to
fulfill this demand.
6. SHOWCASE GIFT IDEAS IN INSTAGRAM CAROUSEL ADS
What How WhyInstagram Carousel Ads allow
you to include three to five
images in one post, and to also
incorporate short calls to action,
which can link to external
information/product pages.
These ad units are perfect for
showcasing related sets of gift
ideas or holiday products that work
well visually together. They’re
especially useful for companies
with good imagery.
Carousel Ads are powerful because
they can showcase multiple
products and because they connect
social media to sales by sending
consumers directly to the site
pages you want.
7. INSPIRE WITH A FACEBO OK LIVE CHARITY STREAM
2 . DEVELOP A CUSTOM SNAPCHAT GEOFILTER
What How WhyTo get in the true spirit of the
holiday season, you can use two
powerful digital tools—social
media and live video
streaming—to share good deeds
directly to Facebook Live.
Simply bring a phone/webcam to
your company’s holiday charity
events—volunteering days, gift
donation drives, etc.—and
enable the Facebook Live
streaming option.
By live streaming your efforts
you can highlight non-profit
partners you’re working with
and recognize participating
employees. Moreover, you can
help others to take action.
Seven Fresh Ideas
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Seven Fresh Ideas