The document instructs students to invent a tool for the future of the web by describing its purpose, intended users, functionality, and value. Students are then asked to create an advertisement for their imaginary product using photo, video, or presentation software. The ad will be uploaded to TeacherTube to promote their invention to a global audience. Before creating the ad, students must decide on a product, answer key questions about it, write a script, and storyboard their vision.