Van Web 2.0 naar Enterprise 2.0

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The document discusses the rise of social software in business and outlines four key areas where social software can provide solutions. It notes that with new technologies, the cost of identity expression, publishing, and group formation online is falling to zero. Additionally, peers are more trusted than institutions. The four solution areas discussed are: 1) Using social software to facilitate collaborative intelligence between field workers, management, and marketing. 2) Creating participatory knowledgebases to improve customer support. 3) Enabling flexible client collaboration for professional services. 4) Developing business social networks to improve partnerships and customer relationships.

Business Technology

Business Social Software Ross Mayfield, Socialtext Van Web 2.0 naar Enterprise 2.0 May 2008

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This presentation was delivered as a keynote to three joint conferences - KM World, Enterprise Search, and Taxonomy Bootcamp - November 2009 in San Jose. The focus is lessons learned from those who have been running social tools inside the enterprise for a year or more - the "One Year Club". This focuses not only the lessons learned but how to increase adoption by putting focus not on early adopters but all employees and their needs and pain points.

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