The document discusses trends around linking the real and virtual world including: online symbols becoming real objects, mirroring online behaviors offline, and the experience economy. It provides examples of how to mix online and offline interactions through basics like QR codes and tracking URLs. Specific technologies are explored like the internet of things, augmented reality, virtual goods, and location-based services.
A practical overview of potential uses for Web2.0 in library services.
Delivered by Phil Bradley, Freelance Librarian and Internet Consultant.
Part of Enterprise, engagement and new communication: Web2.0 in the library, which was organised by CILIP in Scotland (CILIPS) and took place 2 Jul 2009.
Html5 web sockets - Brad Drysdale - London Web 2011-10-20Nathan O'Hanlon
This month we focus in on WebSockets in HTML5 with Brad Drysdale.
You're probably aware of the various chat systems around the web (facebook chat for example) but recently there has been more of a desire for other types of interaction using these technologies. Many have requested talks on Node.js, Comet long-polling, or similar technologies. WebSockets are the evolution of these technologies, and a developing standard being progressed by the IETF.
The HTML 5 standard specifies new APIs for storage, drawing, drag-and-drop, and other areas that have made web programming painful. Browsers have already begun incorporating parts of HTML 5 (canvas, for example) even though the specification is far from complete. The HTML 5 Communication section includes two additional connectivity features: Server-Sent Events, a standardization of HTTP push, and Web Sockets, a cross-domain safe, full-duplex connection. Server-Sent Events will make real-time updates and notifications easy, and Web Sockets provide the functionality necessary to build chat for the web without the previously required hackery.
Come and hear the latest on what this great technology allows!
Brad Drysdale is the Technical Director in EMEA for Kaazing. Brad has also worked at Openwave and Netscape Communications in various pre-sales and technical evangelist roles.
A practical overview of potential uses for Web2.0 in library services.
Delivered by Phil Bradley, Freelance Librarian and Internet Consultant.
Part of Enterprise, engagement and new communication: Web2.0 in the library, which was organised by CILIP in Scotland (CILIPS) and took place 2 Jul 2009.
Html5 web sockets - Brad Drysdale - London Web 2011-10-20Nathan O'Hanlon
This month we focus in on WebSockets in HTML5 with Brad Drysdale.
You're probably aware of the various chat systems around the web (facebook chat for example) but recently there has been more of a desire for other types of interaction using these technologies. Many have requested talks on Node.js, Comet long-polling, or similar technologies. WebSockets are the evolution of these technologies, and a developing standard being progressed by the IETF.
The HTML 5 standard specifies new APIs for storage, drawing, drag-and-drop, and other areas that have made web programming painful. Browsers have already begun incorporating parts of HTML 5 (canvas, for example) even though the specification is far from complete. The HTML 5 Communication section includes two additional connectivity features: Server-Sent Events, a standardization of HTTP push, and Web Sockets, a cross-domain safe, full-duplex connection. Server-Sent Events will make real-time updates and notifications easy, and Web Sockets provide the functionality necessary to build chat for the web without the previously required hackery.
Come and hear the latest on what this great technology allows!
Brad Drysdale is the Technical Director in EMEA for Kaazing. Brad has also worked at Openwave and Netscape Communications in various pre-sales and technical evangelist roles.
REALTOR on the Go: Taking Your Real Estate Business MobileMaura Neill
It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.
E-learning and instructional design toolboxDavid Swaddle
What tools do people use to put together great training and eLearning?
11 presenters discussed 14 tools that they use to plan, design and build great training - face-to-face, blended and eLearning. They steered clear of the 'usual suspects' and introduced people to some niche tools they may not have come across before.
David Swaddle capped the evening off by quickly explaining additional tools that Sydney based learning professionals were relatively unaware of.
If you want to find some new tools to spice up your training, then take 10 minutes to have a look. Even better, join the MeetUp group (if you're in Sydney) and join us in person.
These slides (and comments) accompanied my talk to the 2011 Faculty Seminar at the Academy of Television Arts and Sciences on 11/10/11. The talk is structured around ten questions
Een crowdfunding campagne vraagt een specifieke marketing aanpak. Dit gestructureerd plan werd gebaseerd op de ONAK canoes case die succesvol gefund werd via crowdfunding op Kickstarter.
REALTOR on the Go: Taking Your Real Estate Business MobileMaura Neill
It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.
E-learning and instructional design toolboxDavid Swaddle
What tools do people use to put together great training and eLearning?
11 presenters discussed 14 tools that they use to plan, design and build great training - face-to-face, blended and eLearning. They steered clear of the 'usual suspects' and introduced people to some niche tools they may not have come across before.
David Swaddle capped the evening off by quickly explaining additional tools that Sydney based learning professionals were relatively unaware of.
If you want to find some new tools to spice up your training, then take 10 minutes to have a look. Even better, join the MeetUp group (if you're in Sydney) and join us in person.
These slides (and comments) accompanied my talk to the 2011 Faculty Seminar at the Academy of Television Arts and Sciences on 11/10/11. The talk is structured around ten questions
Een crowdfunding campagne vraagt een specifieke marketing aanpak. Dit gestructureerd plan werd gebaseerd op de ONAK canoes case die succesvol gefund werd via crowdfunding op Kickstarter.
Exploit Change! Hoe succesvolle ondernemers surfen op de innovatie golf.Bert Van Wassenhove
De snelheid waarmee de veranderingen elkaar opvolgen is onmogelijk te volgen voor traditionele bedrijven. Digitale technologie is een katalysator die de bestaande business modellen op zijn kop zet. Het goede nieuws is dat echte ondernemers die snelle verandering wél aan kunnen. Hoe spelen ze dat klaar?
Bert Van Wassenhove verduidelijkt hoe ondernemers succesvol gebruik maken van opportuniteit die verandering en innovatie met zich mee brengen. Hij zoomt in op vraagstukken rond authenticiteit en duurzaamheid, diept de essentie van ondernemen uit en reikt concrete tools aan om helder te communiceren.
You’re probably wasting too much of your valuable time on Facebook and Twitter. And still you don’t have a clue how to integrate these channels in a marketing approach. If that’s the case, this session is for you. Together we’ll discover a practical framework for turning digital communication channels into a comprehensive and hands-on marketing plan for startups. Impress your investors, but more importantly, reach and convince your customers!
Heb je als boekhandelaar wel sociale media nodig? En indien ja, hoe ga je er dan best mee om? Bert Van Wassenhove presenteert op basis van zijn boek "Een Digitaal Marketing Plan in 100 Dagen" een praktische aanpak voor digitale marketing en sociale media.
www.digitaalmarketingplan.be
My experience in social media marketing brought with a light philosophical touch based on "Six Memo's for the Next Millennium" by Italo Calvino.
Special thanks for Robbie @ ContentLab.be for the Calvino tip.
How to see on- and offline mixed?
- Internet of things
- Virtual Goods
- Location based services
- Mobile devices
- Mixing real and virtual world in cross-media campaigns
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
10. TRENDS
The Experience Economy
woensdag 5 oktober 11
11. 10 ways to apply OFF=ON
• It doesn’t take marketing genius to apply • Study and then incorporate winning
OFF=ON and ON=OFF to your own brand. characteristics of living and doing business
Here’s what you can set in motion today: online into your offline processes.
• Incorporate online symbols into one of • Infuse your campaigns with the language of
your next designs. the online-versed.
• Have customers design something from • Give your online brand an offline presence.
scratch online, then bring it into the real
world. • Partner with any kind of relevant meet-up
venture.
• Add any kind of online functionality or
access feature to existing physical
products.
• Hop on the mobile-meets-web
bandwagon. Start with introducing an
iPhone app.
woensdag 5 oktober 11
12. How to mix on- and offline
• Basics
• Internet of things
• Virtual Goods
• Location based services
• Mobile devices
• Interactive installations
• Mixing real and virtual world in cross-media campaigns
woensdag 5 oktober 11
14. Basics: Connecting Online and Offline Marketing
• Offline Reach Building
• Tracking URLs
• Social Media Lead Intelligence
• Social Media Driving Offline Traffic
• QR Codes
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/17694/5-Methods-for-Connecting-Online-and-Offline-Marketing.aspx#ixzz1ZuPopZLY
woensdag 5 oktober 11
16. The Internet of things
• What?
• The web as “one big computer”
• All data moves into the cloud
• Why not add physical objects ...
• Phones, Cars, Household
electronics
• Consumer goods
woensdag 5 oktober 11
17. The Internet of things
• How?
• Build into a device
Perfect for new electronic devices
Connect with the web via WiFi or Bluetooth (or wire)
• Add an “electronic label”
• High tech: RFID
Read from a defined distance
Need to “program” the chip
Requires a reader
• QR code or 2D barcode
Read with any Camera (Phone, ...)
Print yourself
Needs visual contact
woensdag 5 oktober 11
21. The Internet of things
• In Practice?
• e-coupons
• quick links to extra info
• loyalty cards
• entry tickets
• add value to objects (e.g. scan
product and see movie)
• ...
woensdag 5 oktober 11
31. Virtual Goods
• What?
• Goods that only exist in a
virtual world
• Derive value from the “right
to entertain” or “right to be
part of a virtual world”.
• Typically exist within a
closed network
• A great way to make money
woensdag 5 oktober 11
32. Virtual Goods
• How?
• Put a perceived value against virtual rewards.
• Work with existing networks for credibility (unless you are
famous):
• Facebook
• WOW
• ...
woensdag 5 oktober 11
33. Virtual Goods
In practice
Farmville
GoSupermodel
HabboHotel
Facebook credits
woensdag 5 oktober 11
35. Location Based Services
• What?
• All kinds services of taking advantage of knowing where
the consumer is.
• Started about 10 years ago through triangulation on
mobile phone networks.
• Never really worked, because:
• Privacy “feel” (opt-in)
• Lack of mobile internet availability
• Came to the surface with the introduction of the iPhone
with:
• GPS function
• Easy mobile internet
woensdag 5 oktober 11
36. Location Based Services
• How:
• Location based games
• Gowalla & Foursquare
• Holiday Inn promotion
• Check In products
• Add-on Reality
• Gouden Gids
• Immo
• Vacatures
• ...
• Bluecasting
woensdag 5 oktober 11
41. Mobile
• What?
• The ultimate link between real and virtual
• New devices make the mobile “dream” come true
• Smart phones
• iPad
• Mini computers
• WiFi ubiquity and/or affordable mobile internet
woensdag 5 oktober 11
44. Current technologies
• All interactive technologies
have 1 thing in common: they
try to sense something
• they sense motion, sound,
humidity, color, ...
woensdag 5 oktober 11
45. Current technologies
a) SENSORING and arduino
‣ Low cost microprocessor (atmega chip)
‣ Open source (!)
‣ Active community
‣ Endless range of components
‣ “Homemade” ready
woensdag 5 oktober 11
46. Current technologies
b) VISION and kinect
‣ “cheap” high end depth sensor
‣ “no” security > hacked in 5 minutes
‣ allows nightvision, very accurate motion detection
woensdag 5 oktober 11
47. Current technologies
c) TOUCH and applefamily
‣ long list of touch-enabled devices
‣ iPad/iPod/iPhone family
‣ Android
‣ Also larger possibilities with custom made screens
woensdag 5 oktober 11
51. Real & virtual in cross-media campaigns
woensdag 5 oktober 11
52. • In a post-digital marketing world, you need to build bridges
between the digital and the real world.
• Consumers still live their lives mostly in the real world, and
they live the same life in a different way online.
woensdag 5 oktober 11
53. • 360° campaigns
• Field activation interacting with real world
• Cases
• Coke Zero
• Coke Christmas
woensdag 5 oktober 11
55. jáëëáçå
• Three consumer insights:
• Digital Christmas wishes
• Customization
• Charity
woensdag 5 oktober 11
56. ^Åíáçå
• Digital:
• One tree full of Xmas wishes
• Each wish supports Cliniclowns
• Facebook, Netlog & Skyrock
• Personal picture wishes
• Real Life
• All daily touchpoints
• 5 real-life Christmas trucks
woensdag 5 oktober 11
59. 37%
oÉëìäíë targ reach
et 1 of
2-44
y.o.
• 601.120 visitors
• 1.6 million wishes sent
• 600 000 last year
• 1 million more through social media
• 17.000 fotos uploaded
• 50.136 euro to Cliniclowns
• Uplift brand love (post-research)
woensdag 5 oktober 11