The document discusses common misconceptions around social business and lessons learned. It argues that social is not new, is not a waste of time, and trying to control it will be counterproductive. Most social pilots won't deliver results because people are unpredictable and focusing only on adoption rates misses the real business outcomes that social can provide. The key is using social data's "signal to noise ratio" to separate valuable insights from less useful information.

1. Misconceptions and lessons learned re: Social Business Louis Richardson IBM Social Business Evangelist With credit to Jon Mell (IBM) for his original views on many of these topics Social

2. Social is new

4. Social is a waste of time

6. Social will get out of control

9. You can prove if social will work in your organization with a pilot

11. People are really nice, want to work extra hard, and want to share all their knowledge with others

13. Email is bad

15. Status updates are trivial and useless

17. You can know what your people want and need in a social solution…and how they are going to use it

18. You can know what your people want and need in a social solution…and how they are going to use it People are amazing, creative and inventive…and unpredictable

19. All of this social data is just a bunch of noise

21. When dealing with social business, adoption is the measure of success

23. So… Social is not new. Nor is it a waste of time. Trying to control it is counterproductive. Most social pilots won’t deliver. People are selfish. Email isn’t bad. Neither are status updates. Your people are unpredictable. The social data is valuable. Measuring adoption is futile.

24. Questions? Comments? Other myths?

25. Thank you! Louis Richardson [email_address] Twitter: inter_vivos about.me/louisrichardson Jon Mell [email_address] Twitter: jonmell