The document discusses how technology and the internet have changed how people communicate, consume media, and interact with each other. It states that organizations must reimagine how they operate, communicate, and define success in this new environment. Some key points are that information moves faster now, people have more options and higher expectations, and everything needs to change to adapt to these new realities.

1. What you are doing
isn’t working
anymore...
Media
and everything
needs to change.
Rules!

2. What you are
doing isn’t
working
anymore!

3. Ask yourself
why...(?)

4. Why does
everything you
are doing need
to change....?

5. Phones
Change
Everything

6. iPads
Change
Everything

7. PS3
Changes
Everything

8. Facebook
Changes
Everything

9. Hulu
Changes
Everything

10. Nike
Changes
Everything

11. Real Life
Changes
Everything

12. Technology and the Internet, and
their role in our lives, has changed
how we communicate, get and
share information, the media we
consume, and the reasons we
engage with each other ‐ online
and of?line. The effects of these
changes are being felt by all of
us, every day, all the time.

13. Information moves faster. People are
more closely connected. We all have
different options and better choices.
Our expectations are higher. The
connections we make to the issues and
events that shape our world are being
transformed ‐ rapidly and constantly.

14. Everything
must change.

15. How organizations operate,
organize, and communicate must
be re­imagined. The passion and
interest of individuals must be re­
focused and re­directed. The
ways that we measure success must
be re­assessed. The ways we
promote big ideas and create better
solutions must be re­envisioned.

16. You need to
RE-THINK
YOUR WORK.

17. You need to
KNOW MORE
ABOUT HOW
PEOPLE LIVE.

18. You need to
UTILIZE EVERY
AVAILABLE
PLATFORM.

19. You need to
KNOW ABOUT
EVERYTHING.

20. You need to
PLAY NICELY
WITH OTHERS.

21. You need to
STOP CARING
ABOUT CASE
STUDIES.

22. You need to
REDEFINE
SUCCESS.

23. ‘I don’t know what to do.’ ‘Should I be on Twitter?’
‘It costs too much.’ ‘So, I just need to build a
‘I am overwhelmed.’ blog?’
‘The internet scares me.’ ‘It’s too late. We’re
‘I don’t have the time.’ doomed’
‘I tried and it didn’t work.’ ‘I am too old.’
‘My customers don’t ‘A different department
use these tools.’ handles that.’

24. Brand is
about
experience

25. Marketing Trust me
I’m a
marketer
is like
dating

26. Technology
is the
facilitator

27. Social
media is
part of
your
toolset

28. There is no ‘right way’ to blog
People watch and
listen for longer
There is no ‘right
(and remember
way’ to blog
more) than when
they read
Games are for Mobile phones
more than are always on,
playing always active

29. There is no ‘right way’ to blog
You must be
Everything is social
‘Uindable’
Listening and
Stuff is
hearing are
important
different

30. [3 Things]

31. Timely, relevant,
compelling
information

32. Experiences people
will remember
(fondly) and talk
about.

33. Stuff that people
will use... and value.

34. [2 More]

35. Know Your
Audience
Demographic Psychographic
Technographic Behavioral

36. Order of
Operations
Goals Strategies
Tactics Resources

37. [Big Finish]

38. TRY Something
new and different

39. FAIL Openly
and actively

40. LEARN and adapt

41. ASK Lots of
Questions

42. email me: brian@littlemmedia.com
call me: 617.417.9436
follow me: twitter.com/brianreich
friend me: facebook.com/brianreich
read me: Media Rules!
ThinkingAboutMedia.com
Fast Company Expert!
WeMedia Senior Fellow
download me: slideshare.net/littlemmedia
hire me: little m media provides strategic guidance and
other support to organizations around the use of the
internet and technology for communications, engagement,
education, and mobilization.

43. What you are doing
isn’t working
anymore...
Media
and everything
needs to change.
Rules!