3. I (USED TO) GET PAID
TO COME UP WITH IDEAS
AT AN AD AGENCY.

4. A
Day
In
The
Life
O’
Me

5. COLLABORATION

6. Brainstorming

7. Focus groups

8. Perfect partners

9. clients

10. I
do
get
some
alone
8me.
With
headphones
on.
And
people
interrup8ng
me
every
2
seconds.
Work/life balance

11. 33 MINUTES
per day.

12. Hooray, production time!

15. My career:
Dumb luck?

16. THIS IS WRITING:

23. I write to this:

24. Advertising has changed.

27. Funny
Cool
Smart
Simple
Useful
Budweiser Wassup

28. Funny
Cool
Smart
Simple
Useful
Tesco Homeplus Subway Virtual Store

29. Advertising hasn’t changed.

30. “Clients don’t pay us
to write, design, manage, or produce.
They pay us for
our brains.”

31. WHAT I’VE LEARNED:

32. IF YOU HAVE A GREAT BOOK
YOU WILL GET A JOB.
!

33. IF YOU HAVE A GREAT BOOK
YOU WILL GET A JOB.
!
BUILDING A GREAT BOOK IS HARD.

34. EVERY CREATIVE IS DIFFERENT.
THE ABSOLUTE BEST
NEVER STOP getTING better.

35. MOST ADS YOU SEE
ARE NOT GOOD.
MOST BAD ADS ARE DONE
BY GOOD CREATIVES.

37. (most) BRANDS DON’T
CREATE THEMSELVES.

39. ART

41. CRAP

43. CRAP TO ART RATIO STARTS AT 1000:1

44. “That is soooo
on strategy!!!”

45. JUDGING WORK
& THE BIG IDEA

46. FIRST, YOU TELL ME.

47. IS IT INTERESTING?
IS IT RELEVANT?
IS IT UNIQUE?
IS IT EXTENDABLE?

48. But is that
enough?

49. ADS MIXED WITH EXPERIENCES
MIXED WITH SOCIAL MIXED WITH???

50. IS IT INTERESTING?
IS IT RELEVANT?
IS IT UNIQUE?
Is it extendable?
IS IT USEFUL?
DOES IT SOLVE A REAL-world PROBLEM?

51. Evaluating advertising vs. social ideas

52. ADS: “WOULD THIS IDEA RESONATE WITH ME?”

58. ADS: “WOULD THIS IDEA RESONATE WITH ME?”
SOCIAL: “WOULD I DO IT?”

62. 0.5%proportion of fans
talking about a brand
on Facebook.

63. #1 reason
People say they interact
with companies on social sites:

65. “Mobile devices and
social networks are tools.
they can no more have a strategy applied to them than a
carpenter can have a saw and hammer
strategy.”

67. The Wall Street Journal reported
Pepsi & Diet Pepsi each lost
about 5% of their
market share.
Pepsi dropped from #2 to #3 for the 1st time ever.

68. WHAT I EXPECT:

69. 1) NOTHING
WHAT I EXPECT:

70. 1) EFFORT
2) PARTICIPATION
3) LISTEN & DO
WHAT I HOPE for:

72. Keep the ideas big
and the sketches loose.

74. INSERT
IDEA
HERE

75. INSERT
IDEA
HERE
INSERT
IDEA
HERE
INSERT
IDEA
HERE

76. Assignment #1

77. PARTNER UP (:20):
1) FIND ONE GREAT AD IN AN AD PUB
2) FIND ONE BAD AD IN A REGULAR PUB
3) JUDGE & SHARE WITH THE CLASS

78. IS IT INTERESTING?
IS IT RELEVANT?
IS IT UNIQUE?
Is it extendable?
IS IT USEFUL?
DOES IT SOLVE A REAL-world PROBLEM?

79. Assignment #2

80. First, we need two small business categories.

81. First, we need two small business categories.
1) Set up a FAKE Twitter account.
2) Fill in the bio & add a photo.
3) Post your first 3 tweets.
4) Go follow @brainpunch
This should take you 1 ½ to 2 hours.