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Mythbusters: Hotel Wi-Fi Edition
The document discusses the importance of hotel wi-fi as a key amenity for building guest loyalty, emphasizing that guests expect free and reliable wi-fi. It debunks common myths about wi-fi management, highlighting the need for central authentication and integration with various guest information systems to enhance the guest experience. Furthermore, it notes that great wi-fi can be monetized through added services, with the average cost of providing quality wi-fi being competitive with traditional amenities.
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Mythbusters: Hotel Wi-Fi Edition
- 1. Mythbusters: Hotel Wi-FiEdition How central authentication could become the only way to connect with your most loyal guests Coleen Carey, VP Marketing
- 2. Eleven keeps theworld connected. Over 14 years of delivering our cloud-based guest Wi-Fi management platform to the hospitality industry via leading network service providers.
- 3. Wi-Fi isnât aboutconnecting devices anymore. Itâs about connecting people to your brand to build loyalty.
- 4. MYTH #1 Hotel Wi-Fi justneeds to be good enough
- 5. % 90% GUESTS SAYFREE WI-FI ISTOP AMENITY Wi-Fi is #1
- 6. TheWi-Fi was inexcusably S-L-O-W No excusefor crappyWi-Fi in a hotel this expensive.
- 7. TheWi-Fi Conundrum Guest Willingnessto Pay forWi-Fi Declining guests expect WIFI to be FREE Infrastructure Costs Rising $125k average cost of a Wi-Fi installation $2k average monthly cost for 100MB of data Bandwidth Usage Rising 2.9average number of devices guests carry 0.5GB average Wi-Fi usage per device per day 9in 10
- 8. 53% Of guests read onlinereviews before booking BadWi-Fi is a Loyalty Opportunity Lost 80% Will not return if they have a bad technology experience
- 9. MYTH #2 More bandwidth meansgreat Wi-Fi
- 10.
- 11. Manage the bandwidth you have Optimizenetwork performance in real-time for guest and back-of-house systems
- 12. MYTH #3 Wi-Fi should bemanaged on-property
- 13. Guests expect aconsistent, reliable personalized experience everywhere
- 14. Credit Card SocialPMSLoyaltyCRM Disparate systems and providers make this difficult⊠Guest Network Third-party Systems ISP Router Firewall Gateway Wireless LAN Internet Carriers
- 15. Add in allyour properties around the globe and itâs next to impossible
- 16. Credit Card SocialPMSLoyaltyCRM Secure Central Authentication connects the systems Guest Network Third-party Systems ISP Router Firewall Gateway Wireless LAN Internet Carriers Hotel Brand
- 17. For a consistentguest experience and management
- 18. The way guestsconnect and engage is changing.
- 19. 53% WANT FREEWI-FIAS STANDARDITâS NO. 1 THE SILENT TRAVELER YOUNGER SELF-RELIANT DIGITALLYSAVVY prefer to book their rooms online 39% prefer mobile services (check-in, keys, etc.) 60% estimated spending power $250billion
- 20. THE GAME CHANGERS Passpoint âOnce in alifetimeâ authentication to recognize loyalty members. Auto-connect to guest Wi-Fi, always and everywhere.
- 21. PERSONAL NETWORKS Hotel as livingroom Watch movies Play interactive games Share photos Hotel as conference room Business collaboration Shared docs Videoconferencing Secure connection between individuals, devices and groups in a defined area enables dynamic, interactive experiences.
- 22. Wi-Fi Enables GreatGuest Experience Mobile Keys IoT Internet ofThings iPad Menus Guest-Facing Back-of-House Thermostats & Lights Housekeeping Room Service Robot Entertainment
- 23. So, how doyou ensure a great guestWi-Fi experience, always and everywhere?
- 24. The Guest EngagementJourney Central authentication connects to her loyalty status information Jane arrives, automatically has Wi-Fi connection Tie in data from other guest info systems Engage with free Wi-Fi and personalized offers Build loyalty every time she interacts with the hotel brand Social PMS CRM
- 25. MYTH #4 Wi-Fi isa commodity you canât monetize
- 26. FREE $4.95 OfferTiered InternetPlans 26
- 27. . Delight Guests with Valuable Services andAmenities Advertise local restaurants, dry cleaners, etc. Promote onsite amenities Create revenue share with local services
- 28. ExtendWi-Fi Management forConferences and Groups Allocate Bandwidth by Group or User Advanced Conference Usage Reports Schedule and Review Upcoming and Past Conferences
- 29. Monetize cell trafficon your Wi-Fi network Passpoint (Hotspot 2.0)
- 30. Ensures consistent, delightfulguest wi-fi experience across your brand, with personalized guest insight at every interaction. Authenticate Manage Engage Rethink Guest Wi-Fi
- 31. Trusted Hospitality Wi-FiLeader for Nearly 14Years guests connect online with Eleven each month 9.2 million+ properties served by Eleven each month 2,200+
- 32. Core Capabilities ofthe ElevenOS Platform GUEST WI-FI MANAGEMENT PLATFORM Central Authentication PMS & Loyalty Integration ANALYTICS & REPORTING Portal Content Management Personal Networks Bandwidth Optimization Tiered Internet
- 33. MYTH #5 Managing guest Wi-Fi isexpensive
- 34. Great Wi-Fi OutshinesShampoo Average monthly cost per room $2.80 Average monthly cost per room $2.60 In-room toiletries World-classWi-Fi
- 35. LETâS CONNECT +1 (503)222-4321 ccarey@elevenwifi.com www.elevenwifi.com
- 36.
- 37. Easy Custom Portals GroupAccess & Conf. Mgmt. Flexible AuthenticationOptions Tiered Internet Plans Bill to Room or 100+ Pay Gateways Branded Content
- 38. Dynamic Network Management Multi-DeviceManagement Unique access codes, permissions Flexible Bandwidth Settings Customizable Guest Plans
- 39. Conference & GroupInternet Management BandwidthAllocation by Group or User Review Upcoming & PastConferences Advanced Usage Reports Easily Schedule New Conferences
- 40. Brand and PropertyLevel Dashboards BandwidthAllocation by Group or User Review Upcoming & PastConferences Advanced Usage Reports Easily Schedule New Conferences These are the same callouts from previous slide
- 41. Central Authentication addscolor to your guests GOLD MEMBER Avg Stay: 3 days Device type: iPhone Services Used: Spa, dry cleaning Perks: Premium Wi-Fi for 3 devices Preferences: Tropical Vacations, Cities Average Rev per Stay: $1,100 SocialPMS CRM She likes the attention and books another stay Welcome back, Jane! Enjoy free premium Wi-Fi during your stay. Brings in social data Auto connects to CRM, PMS to identify loyalty status Jane arrives, automatically has Wi-Fi connection
Editor's Notes
- #2 BETTER SUBTITLE? This was our abstract: Myth-Busters: Hotel Wi-Fi Edition  A few key trends have changed the face of guest Wi-Fi. The rise of âBYODâ has made free and reliable Wi-Fi a must-have. An estimated 60% of guests prefer mobile services, while at the same time they expect even more personalization. Simply put, guests are demanding more for less. In this tutorial you'll discover: - The "Wi-Fi Paradox" is and how it's challenging hoteliers - How Wi-Fi is critical to guest loyalty (hint: it's no longer just an IT function) - Why many perceptions about hotel Wi-Fi are actually myths - How central guest Internet management can change the Wi-Fi game.
- #3Â 614-08148536
- #4Â THIS IS THE KEY TAKEAWAY I WANT THEM TO REMEMBER.
- #5Â NEW FORMAT 74706077 Myth #1: Wi-Fi just needs to be good enough Iâm not sure this is really a myth anymore. In the old days, Hotels could get away with providing the bare minimum for Wi-Fi. Expectations were low and other amenities and services (free breakfast, etc.) rose to the top of guestsâ priority lists.
- #6Â OK
- #7Â OK
- #8Â OK
- #9Â OK 6102-06965442
- #10 NEW FORMAT MYTH #2: Great Wi-Fi means more bandwidth⊠Many hotels think the key to solving their Wi-Fi performance issues is simply a bigger pipe.
- #11Â NEW FORMAT In fact, entire business (like Hotel Wi-Fi Test) have been set up to help travelers monitor hotel Wi-Fi performance levels to plan their trips accordingly. So, hotels continue to seek more and more bandwidth to improve their Wi-Fi performance is to invest in more bandwidth. In fact, many hotels have plenty of bandwidth. They just have no way of managing how that bandwidth is utilized across the property. One user streaming HD video can take down the performance levels of an entire network. Hotels need to to think beyond just a bigger pipe to solve their Wi-Fi performance problems.
- #12Â NEW FORMAT In fact, entire business (like Hotel Wi-Fi Test) have been set up to help travelers monitor hotel Wi-Fi performance levels to plan their trips accordingly. So, hotels continue to seek more and more bandwidth to improve their Wi-Fi performance is to invest in more bandwidth. In fact, many hotels have plenty of bandwidth. They just have no way of managing how that bandwidth is utilized across the property. One user streaming HD video can take down the performance levels of an entire network. Hotels need to to think beyond just a bigger pipe to solve their Wi-Fi performance problems.
- #13 NEW FORMAT https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjkqpj80rLNAhUW0GMKHccsAiMQjhwIBQ&url=http%3A%2F%2Fwww.123rf.com%2Fphoto_14014503_simple-network-equipment-in-white-background.html&bvm=bv.124817099,d.cGc&psig=AFQjCNHq0_52agVilVyE1sebzsK_-9iJkQ&ust=1466376134023223 MYTH #3: Wi-Fi should be managed on-property⊠It used to be that hotel brands relied on IT managers at the local level to manage the hotel network â from purchasing equipment to selecting service providers. Each hotel could have a completely different arrangement.
- #14Â CAN WE USE A DIFF PORTAL BESIDES PUBLIC? ] RCCL â with local languages? SIXTY
- #15 SIMPLIFY TO ONE SLIDE - MAKE ONE ANIMATED SLIDETHAT SHOWS THAT CONNECTING NETWORKS IS HARD AND GETS MUCH HARDER AS YOU TRY TO MANAGE THIS ACROSS MULITPLE PROPERTES AROUND THE WORLD⊠(This replaces this slide and the next)
- #16 SIMPLIFY TO ONE SLIDE - MAKE ONE ANIMATED SLIDETHAT SHOWS THAT CONNECTING NETWORKS IS HARD AND GETS MUCH HARDER AS YOU TRY TO MANAGE THIS ACROSS MULITPLE PROPERTES AROUND THE WORLD⊠(This replaces this slide and the next)
- #17 SIMPLIFY TO ONE SLIDE - MAKE ONE ANIMATED SLIDETHAT SHOWS THAT CONNECTING NETWORKS IS HARD AND GETS MUCH HARDER AS YOU TRY TO MANAGE THIS ACROSS MULITPLE PROPERTES AROUND THE WORLD⊠(This replaces this slide and the next)
- #18 SIMPLIFY TO ONE SLIDE - MAKE ONE ANIMATED SLIDETHAT SHOWS THAT CONNECTING NETWORKS IS HARD AND GETS MUCH HARDER AS YOU TRY TO MANAGE THIS ACROSS MULITPLE PROPERTES AROUND THE WORLD⊠(This replaces this slide and the next)
- #19Â OK
- #20Â OK
- #21Â OK 614-06168999
- #22Â OK
- #23Â OK
- #24Â OK 619-08029717
- #25Â 6108-05871246 6117-07968547 More that keeping bads guys off network
- #26Â NEW FORMAT https://www.fotolia.com/id/104850100 Ckfkmja800) MYTH #4: Wi-Fi is a commodity you canât monetize
- #27Â OK â unless you feel headline is too blended into background?
- #28Â OK
- #29Â OK
- #30Â http://www.istockphoto.com/photo/silhouette-of-young-business-woman-gm512637446-87251811 HotSpot 2.0 will also create revenue opportunities through roaming and other ways to monetize available bandwidth on the hotel network.
- #31Â OK
- #32Â CAN WE TURN SLIDE 33-34 BACK INTO ONE SLIDE?
- #33Â OK
- #34Â NEW FORMAT http://www.alamy.com/stock-photo-topiary-tree-in-shape-of-dollar-symbol-cut-out-on-white-background-18079439.html And the final myth (#5): Managing guest must be Wi-Fi expensive
- #35Â OK 5440685
- #36Â OK
- #42Â COMBINE SLIDES 23-26 INTO ONE THAT TELLS STORY BELOW? Gold loyalty member Loves xx Social Tropical vacations, big cities Ave rev stay: $1100