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This document provides tips for helping a company succeed on social media. It outlines six main goals for social media: monitor conversations, communicate, research, sell, hire, and establish relations. Each goal requires a different strategy that should be carefully planned before taking action. The document emphasizes the importance of observing social media, learning from others, testing strategies, evaluating results, and repeating the process. It also offers advice such as securing a budget, developing a long-term campaign, and managing expectations.
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Social media4students working-with-companies-iasi2013
- 1. SM4C Can you help a company succeed in Social Media?
- 2. “Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.” Paul Gillin, autor al The New Influencers
- 3. “Without monitoring conversations on the Web, you won’t know who’s talking about your brand, your products, or your services…”
- 4. “We know that people are out in social media channels seeking information and researching. We need to use social media to influence their buying behavior.”
- 5. What do we/you/them do?
- 6. Goals 1. Monitor 2. Communicate 3. Research 4. Sell 5. Hire 6. Establish relations
- 7. Strategy Each goal needs a different strategy. Some strategies are connected to others. Think before you act, always remember your strategy. Choose your weapons wisely, nobody brings a knife to a gun fight! But … always remember rock, paper, scissors! Write it down, seriously!
- 9. Tips&Tricks Evaluate your relationship with the company and its management. Ask for a budget. Develop at least a 6 months campaign. Don’t get emotionally involved. Expect the unexpected.
- 10. Remember! No one REALLY pays for Social Media in Iasi!