The document discusses using Facebook for marketing purposes. It provides tips on setting up a Facebook page, creating a Facebook marketing campaign, targeting ads, and common mistakes to avoid like posting too frequently. The key recommendations are to integrate Facebook with other channels, engage with users by being useful or funny rather than just promoting a brand, and analyze Facebook insights to optimize the strategy.
Social media4students working-with-companies-iasi2013Adrian Monoranu
This document provides tips for helping a company succeed on social media. It outlines six main goals for social media: monitor conversations, communicate, research, sell, hire, and establish relations. Each goal requires a different strategy that should be carefully planned before taking action. The document emphasizes the importance of observing social media, learning from others, testing strategies, evaluating results, and repeating the process. It also offers advice such as securing a budget, developing a long-term campaign, and managing expectations.
Atychiphobia is the fear of failure or rejection. This document discusses atychiphobia and learned helplessness, where people who have experienced failure become unwilling to take risks to avoid potential failure even if risks are escapable. It encourages the reader not to play it safe and that taking risks is normal by addressing that the fear of failure is really a fear of taking risks. It concludes by thanking the reader and providing contact information.
The document discusses using Facebook for marketing purposes. It provides tips on setting up a Facebook page, creating a Facebook marketing campaign, targeting ads, and common mistakes to avoid like posting too frequently. The key recommendations are to integrate Facebook with other channels, engage with users by being useful or funny rather than just promoting a brand, and analyze Facebook insights to optimize the strategy.
Social media4students working-with-companies-iasi2013Adrian Monoranu
This document provides tips for helping a company succeed on social media. It outlines six main goals for social media: monitor conversations, communicate, research, sell, hire, and establish relations. Each goal requires a different strategy that should be carefully planned before taking action. The document emphasizes the importance of observing social media, learning from others, testing strategies, evaluating results, and repeating the process. It also offers advice such as securing a budget, developing a long-term campaign, and managing expectations.
Atychiphobia is the fear of failure or rejection. This document discusses atychiphobia and learned helplessness, where people who have experienced failure become unwilling to take risks to avoid potential failure even if risks are escapable. It encourages the reader not to play it safe and that taking risks is normal by addressing that the fear of failure is really a fear of taking risks. It concludes by thanking the reader and providing contact information.
This document discusses the importance and proper use of social media. It notes that social media allows people to connect with brands and that monitoring discussions on social media platforms is important. The document provides tips on how to engage audiences on social media by listening, being consistent, creating events to invite people to, and participating in discussions rather than just posting. It also mentions that monitoring the information on social media pages can be done through tools like Page Insights.
The document discusses different types of brand ambassadors and their roles. It describes "cheerleader" ambassadors who promote the brand positively versus "client service" ambassadors who handle complaints. It also distinguishes between official versus undisclosed, internal versus external, and social media focused versus brand focused ambassadors. The document proposes identifying superfans of a brand and turning them into official brand ambassadors to amplify their passions for the brand.
The document discusses the importance of developing a clear brand strategy to build and sustain a powerful brand over time. It defines what a brand strategy is and outlines the key components of an effective brand strategy process, including conducting a brand audit, developing target insights, performing competitive assessments, crafting a brand positioning statement, defining the brand personality, and planning brand execution touchpoints. Developing a brand strategy helps ensure consistency in how the brand communicates its message and is experienced by customers.
The document discusses the topic of online marketing and is presented by Adrian MONORANU, a lecturer and doctoral researcher from FEAA Iasi. It mentions MONORANU's online profiles and addresses, then discusses how marketing is about people and what they do daily. Several lines simply repeat MONORANU's name and credentials. The document also briefly mentions aspects of marketing like research, helping consumers, the consumer decision process, and strategy. It provides a hypothetical case study about a bad hair day and questions about finding a hair salon in Iasi. It concludes by asking how online marketing can help a business.
This document discusses the importance and proper use of social media. It notes that social media allows people to connect with brands and that monitoring discussions on social media platforms is important. The document provides tips on how to engage audiences on social media by listening, being consistent, creating events to invite people to, and participating in discussions rather than just posting. It also mentions that monitoring the information on social media pages can be done through tools like Page Insights.
The document discusses different types of brand ambassadors and their roles. It describes "cheerleader" ambassadors who promote the brand positively versus "client service" ambassadors who handle complaints. It also distinguishes between official versus undisclosed, internal versus external, and social media focused versus brand focused ambassadors. The document proposes identifying superfans of a brand and turning them into official brand ambassadors to amplify their passions for the brand.
The document discusses the importance of developing a clear brand strategy to build and sustain a powerful brand over time. It defines what a brand strategy is and outlines the key components of an effective brand strategy process, including conducting a brand audit, developing target insights, performing competitive assessments, crafting a brand positioning statement, defining the brand personality, and planning brand execution touchpoints. Developing a brand strategy helps ensure consistency in how the brand communicates its message and is experienced by customers.
The document discusses the topic of online marketing and is presented by Adrian MONORANU, a lecturer and doctoral researcher from FEAA Iasi. It mentions MONORANU's online profiles and addresses, then discusses how marketing is about people and what they do daily. Several lines simply repeat MONORANU's name and credentials. The document also briefly mentions aspects of marketing like research, helping consumers, the consumer decision process, and strategy. It provides a hypothetical case study about a bad hair day and questions about finding a hair salon in Iasi. It concludes by asking how online marketing can help a business.
4. Definitii
• Forma de publicitate targetata care permite
plasarea de anunturi publicitare customizate pe
platforme specifice web 2.0.
• Combina forme cunoscute de targetare
(geotargetare, targetare
comportamentala, targetare socio-
demografica, targetare psihografica) pentru a
putea identifica grupuri tinta specifice
• Metoda de optimizare a publicitatii in social
media ce conduce la livrarea anunturilor
publicitare catre fiecare individ in parte
