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1,2,3 Social Media
Adrian Monoranu
•   Marketer
•   Manager @InOras.ro
•   Public speaker       monoranu@gmail.com
                         http://monoranu.ro
•   Afemeiat             http://twitter.com/monoranu
                         http://facebook.com/monoranu
•   Ingamfat             http://youtube.com/monoranu

•   Blogger
•   Vorbeste mult
Cheia succesului acestei prezentari:


Ask stupid questions !
       PLEASE!
De ce sunt aici?!




De ce NU sunt aici?!
Strong vs. Smart
Dynomite vs. Cool




General Lee – Dodge Charger     Jolt - Chevrolet Volt
1969 – 426 Hemi, V8,            2009 – Electric, 149 CP, Benzina,
Edelbrock, 335 CP, 30L/100km    1,4 L, 75CP, 4,7L/100km

Dukes of Hazzard – 309 masini   Transformers – Revenge of the
                                Fallen – 1 masina
Ce inseamna Internetul in 2012 ?




            95,21%
din Romani folosesc Google pt cautari
Cum functioneaza   ?
Continut important pentru clienti


          Forum + Blog

WEBSITE
                         Social Media
CONTINUT ( CONTENT )



PROPRIU      EXTERN


      CONTROL
CONTINUT ( CONTENT )



TRAFIC             PR


         VANZARE
1,2,3 social media
Social Media = real people




                             +
Romania – 4.670.660
      775.000
    In fiecare zi
         stats
Nestle &
Facebook
People       brands!

    People     brands!

People connect with brands!
                   PEOPLE
Prieten =   +   +   +…


Client =
•Ascultati, observati, actionati!

•Fiti coerenti si unitari in discurs!

•Creati “Evenimente” si invitati oamenii la ele!

•Monitorizati discutiile - DISCUTATI, NU AFISATI!

•Participati!
~ 50.000 conturi active in RO
      10 – 30 min zilnic
    30% folosesc aplicatii
      45% de pe mobil
             stats
•Cum functioneaza?

•Am nevoie?

•La ce ma ajuta?

•Reguli!?

•MONITORIZARE!
Monitorizarea informatiilor:




              Page Insights
The curious case of Curtea Veche
•   Editura de renume
•   Contract nerespectat
•   Autor = blogger cunoscut
•   Retele sociale (Twitter, Facebook)
•   Viralitate
•   Free Bad PR de nota 10.
1,2,3 social media
Many thanks.

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