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45.03.Word Mouse

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大璋 王
大璋 王

The document discusses new rules for viral marketing using word-of-mouse to spread ideas online for free. It suggests announcing a new theme park attraction through viral marketing techniques rather than traditional expensive advertising. These new techniques allow customers to spread the word about products and services through their own online networks and communities.

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ChangeThis The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free By David Meerman Scott No 45.03 Info /33
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